confidential -- sony picture entertainment corporate development work product grouper expansion...
TRANSCRIPT
CONFIDENTIAL -- Sony Picture Entertainment Corporate Development Work Product
Grouper Expansion Strategy
Preliminary Work Plan
page 2CONFIDENTIAL -- Sony Picture Entertainment Corporate Development Work Product
Topic / Deliverables Team Date
Increase Audience
Conduct new hire orientation Schapiro
Confirm financial reporting and controls (chart of authority) Falcetti
Integrate new employees into payroll system Rudolph / Schapiro
Engage third-party expert to manage option vesting plans Rudolph
Complete critical infrastructure upgrades Samuel
Incorporate Grouper into SPE marketing Wong
Recruit to fill open headcount HR / Felser / Carey
Expand Business Models
Develop first 30 day budget and manage disbursements Samuel / Mastalski
Develop full first year budget Samuel / Mastalski
Engage E&Y for formal opinion on depreciation Mastalski
Organizational Reporting and Responsibilities
Determine split of revenue responsibility between Grouper and SPT ad sales team; develop revenue incentive plan for SPT ad sales
Carey / Mosko
Determine board structure Lynton / Carey / Calkins
Define business unit team members (VP level) to identify and implement specific opportunities and meet with Grouper regularly
Lynton / Carey / Calkins
Develop working relationship between Tim Schaaff and Grouper engineering team/CEO
Carey / Schaaff / Felser
Grouper Expansion Strategy
page 3CONFIDENTIAL -- Sony Picture Entertainment Corporate Development Work Product
Topic / Deliverables Team Date
SPE Network Strategy
Determine fit and interaction between various online channels (Grouper, NanoFilms, Chat Cinema, Broadband Channels)
Calkins / Underwood
Identify and prioritize bolt-on Grouper-related acquisitions to supplement existing feature sets
Carey / Felser / Paull
Identify and prioritize larger SPE acquisitions to expand network strategy (e.g., cable networks)
Calkins / Underwood
Refine original content strategy for digital Mosko / Landau
Prioritize international expansion opportunities Dargan / Underwood
Establish technology standards across SPE initiatives (e.g., Java vs. C+, Marlin vs. Windows DRM, streaming vs. downloads)
Singer / Lakamp
Prioritize roll-out of services for specific devices and technology platforms (e.g., IP-enabled TVs, PSP, PS3, mobile phones, iPod, Zune)
Calkins / Singer / Lakamp / Underwood
Grouper Mid-range Plan (MRP)
Develop detailed three-year financial forecast Felser / Paull
Formalize new feature development roadmap Felser / Samuel
Identify and prioritize cross-Sony integration and marketing opportunities
Calkins / Underwood
Determine required third party technology / infrastructure partnerships Amen / Arancio
Develop detailed distribution partnership strategy Felser / Paull
SPE Network and Grouper Mid-range Plan