confidential 1 grouper – update & 3.0 overview. confidential 2 grouper – historical growth...
TRANSCRIPT
CONFIDENTIAL 1
Grouper – Update & 3.0 Overview
CONFIDENTIAL 2
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Q1 '05 Q2 '05 Q3 '05 Q4 '05 Q1 '06 Q2 '06 Q3 '06 Q4 '06 Q1 '07 Q2 '07
Un
iqu
e U
se
rs (
MM
)
Grouper – Historical Growth
Grouper 1.0“Share your videos
with friends”
Grouper 2.0“Share your videos
with the world”
SPE Acquisition
Grouper 3.0“Marriage of Hollywood Quality & Viral Video”
Mar ‘05
Nov ‘05
Aug ‘06
Growth of Global Video Network
July ‘07
* Excludes ValueClick customers
CONFIDENTIAL 3
Grouper – Home Page Evolution
Home Page At Acquisition: Immersed Users in a Wide Variety of User Generated Video
Home Page Today: PresentsEditorialized Content on a Channel Basis
Video wall cycled through a mix of user
submitted videos
Home Page Emphasizes Featured Channels
CONFIDENTIAL 4
Grouper 3.0 Opportunity
Number of Videos in the Category
“Hollywood” Content Viral Video
Nu
mb
er
of
Vie
we
rs
The Opportunity
• High quality content viewed by many
• Less viral and offers less variety than UGV
• Combine the viral nature of user-generated video with the quality of “Hollywood” content
• Unlimited variety of content• Highly viral• Lacks quality of traditional
studio content
CONFIDENTIAL 5
Firehouse Channel
CONFIDENTIAL 6
Channels
BasicPremium / Branded
• “Rescue Me” spin-off
• Jokes from users across the globe
• Reality show where people "judge" people
• Video music magazine with indie rock focus
• Virtual stage for stand-up comedy
• “SNL” style sketches and spoofsMoving Target
• Election 2008 coverageMeet the People
• What’s hot…from people to gadgets to trends Sexy (working title)
“Coming Soon”
At Launch Funny
Animation
Short Films
Movies & TV
Sexy
Music
Family Friendly
Wheels & Wings
Extreme
Travel
How To
Commercials
Sports
Pets & Animals
Video Games
Blogs & Podcasts
Food & Drink
TheLine-Up
Sound Check
CONFIDENTIAL 7
Cross-Sony Partnerships
MarketingDistribution Partners
User Driven “1 Click”
Grouper Video Network Partners
Digital Imaging
• Power video uploads
• Embed screensaver and software
• Users syndicate playlists via embedded player
• Embed Grouper player on partner sites
• Distribute content “pyramids”
• Purchase advertising on high traffic web sites
• Drive users back to Grouper.com
CONFIDENTIAL 8
Grouper 3.0: “The Best Content Not on Television”
• Acquire and produce dynamic viral videos for channel-based programming strategy
• Engage content creators and partners by “institutionalizing fame”
• Leverage best of breed editorial and technology to surface the best content
• Syndicate channels across the Global Video Network
• Monetize global audience through advertising sales by SPTAS and rep firms