connected commuter road - entertainment one pager
DESCRIPTION
Summary of the Fashion survey on the Connected Commuter Road PanelTRANSCRIPT
Entertainment
+16% more likely to buy a DVD after enjoying a film at the cinema than all adults
62% of Road Commuters purchase music online vs 47% who still buy CDs
Road Commuters say that the summer of sport 2014 was +38% more likely to affect their spending than all adults
Road Commuters are +24% more likely to bet on sporting events than all adults
TV & OOH seen as the top two advertising types for increasing awareness of a film among Road
Commuters.
Chelsea5/2