connected commuter road - entertainment one pager

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Entertainment +16% more likely to buy a DVD after enjoying a film at the cinema than all adults 62% of Road Commuters purchase music online vs 47% who still buy CDs Road Commuters say that the summer of sport 2014 was +38% more likely to affect their spending than all adults Road Commuters are +24% more likely to bet on sporting events than all adults TV & OOH seen as the top two advertising types for increasing awareness of a film among Road Commuters. Chelsea 5/2

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Summary of the Fashion survey on the Connected Commuter Road Panel

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Page 1: Connected Commuter Road - Entertainment One Pager

Entertainment

+16% more likely to buy a DVD after enjoying a film at the cinema than all adults

62% of Road Commuters purchase music online vs 47% who still buy CDs

Road Commuters say that the summer of sport 2014 was +38% more likely to affect their spending than all adults

Road Commuters are +24% more likely to bet on sporting events than all adults

TV & OOH seen as the top two advertising types for increasing awareness of a film among Road

Commuters.

Chelsea5/2