connectin milano 2015
TRANSCRIPT
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#connectinitalia
Agenda
Benvenuto Marcello Albergoni, Head of Italy, LinkedIn
Building for the Future: HR & Talent Acquisition driving Talent Strategies together
Wendy Murphy, HR Director EMEA, LinkedInLindsay Browning, Head of Talent Acquisition EMEA, LinkedIn
Come cambia la Talent Acquisition: best practice italiane
Mario Bastoni, Global Head of HR, Pioneer Global Asset MgmtFrancesca Chicaro, HR & Recruiting Manager, Benetton GroupRiccardo Donelli, People & Change Associate Partner, PwC
Coffee Break
Comunicazione ed employee advocacy: l’impatto concreto dell’Employer Branding sul business
Emanuela Angori, Head of Corp. & Internal Comm. Salini ImpregiloMarcello Ferrozzi, Corp. Marketing & Comm. Manager, DatalogicClaudia Tattanelli, Chairman Strategic Board, Universum
“Talentopoli: per lavorare veloci servono strade pulite!” In viaggio con Beppe Severgnini
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Welcome Marcello Albergoni Marcello Albergoni, Head of Italy, LinkedIn
#connectinitalia
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relazione /rela'tsjone/ s. f. [dal lat. relatio -onis, der.
di referre "riferire"].
1. [esposizione orale o scritta intorno un determinato argomento: fare,presentare
una r.] ≈ promemoria, (non com.) ragguaglio, rapporto, rendiconto,
resoconto. 2. [corrispondenza che intercorre tra due o più enti: tra i due fatti non c'è
alcuna r.] ≈ attinenza, collegamento, concatenamento, correlazione, legame, nesso,
rapporto. ▼ Perifr. prep.: in relazione a ≈ a proposito di, con riferimento a, in ordine
a, per quanto concerne (o riguarda), relativamente a, riguardo (o rispetto)
a. 3. a. [contatto tra persone: r. di amicizia, di affari] ≈ legame, rapporto, vincolo.
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“Building for the future”HR & Talent Acquisition drivingTalent Strategies
together!
Wendy Murphy HR Director EMEA LinkedIn @wendymurphy6
Lindsay Browning Head of Talent Acquisition EMEA LinkedIn @lindsay_chat
#connectinitalia
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THE ECONOMIC GRAPH
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Economic Graph
Members Companies Jobs Ski l ls Schools Knowledge
@wendymurphy6, @lindsay_chat #connectinitalia
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Scaling the Organisation
• Organisation Design
• Leadership Capability
• Succession Planning
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Scaling the Organisation Strategy
Talent Analytics
Succession Planning
Employer Branding
TalentAttraction
TalentPipelining
@wendymurphy6, @lindsay_chat #connectinitalia
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Talent Acquisition
• We will not let each other fail
• We are ambassadors for each others’ teams
• 3 C’s
• Seek to understand
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Leveraging Data Org Effectiveness & Health
4 Spans & layers4 Promotion rate4 Talent Flows4 Employee Engagement 4 Gender Diversity
50% 50%
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@wendymurphy6, @lindsay_chat #connectinitalia
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Succession Planning
Potential to Scale
Pe
rfo
rma
nc
e
• Learning Agility• Aspiration• Potential
@wendymurphy6, @lindsay_chat #connectinitalia
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Internal Talent Branding
• Culture & Values• Environment• Profiles• Posting
@wendymurphy6, @lindsay_chat #connectinitalia
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Employees have
10X more social followers than
their company has
Creating a hunger for content amongst potential talent!
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Talent Attraction
Elevation of Partnerships
Profile of HireAcquisition
StrategyTalent Flow
@wendymurphy6, @lindsay_chat #connectinitalia
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Total Addressable Market (aka TAM)
Revenue
Opportunity
Temperature Who is likely to buy?
Low
High
High
Tele-Sales
“Red Carpet”
Nurture
Build Awareness
@wendymurphy6, @lindsay_chat #connectinitalia
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Planful and Prioritised Co-signors
Search Once and Manage
Prioritise High Fit & Affinity
Tailored Outreach
See Activity
Market Intel Mastered
@wendymurphy6, @lindsay_chat #connectinitalia
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Scaling the Organisation Strategy
Buildthe
Plantogether
LeverageData
Execute&
Measure
Unite the team
#connectinitalia
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Come cambia la Talent Acquisition:
Best Practice Italiane
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Come cambia la Talent Acquisition:
Best Practice Italiane
#connectinitalia
Francesca Lanzara
Relationship Manager
Mario Bastoni Global Head of Human Resources
Pioneer Global Asset Management
Francesca Chicaro
HR & Recruiting Manager
Benetton Group
Riccardo Donelli People & Change Associate Partner
PwC
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prescription of behaviours
hierarchy
rigid boundiaries
rigidly designedprocesses
expensive, one stop-shop HRIS
Individual growth projects & heart-based practices
collaboration &contribution
Community, cross company & Work-life
Custom business practices
Commoditized apps and personalized tools
Personal Career
and Life
Project
The career game is changing
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Reduced Time & Costs to hire
Improved Candidate Quality
In 2014 Hired through LinkedIn- 118 resources including execs
Talent Acquisition @ Benetton
Results
MessicoIndia
ItalyFrance
Germany
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• Pioneer & Linkedin: a bit of history
• New hires impacted by Linkedin: 15% senior level
• Quality of hire
• Cost reduction and savings
Talent Acquisition @ Pioneer Investments
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Comunicazione ed employee advocacy:
l’impatto concreto dell’Employer Branding sul business
#connectinitalia
Cristina Arbini Talent Brand Consultant
Emanuela Angori Head of Corporate & Internal Communication
Salini Impregilo
Marcello Ferrozzi Corporate Marketing & Communication Manager
Datalogic
Claudia Tattanelli Chairman Strategic Board
Universum
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A FEW TRUTHS ON EMPLOYER BRANDING
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Communication Strategies
Utilizzo degli strumenti e del modo di comunicare tipici di Datalogic per nutrire un
pubblico (follower) di possibili consumatori/business partner/candidati
Video di prodotto e di eventi
Teaser (video e immagini)
Azioni virali sui follower
Forte attenzione alla valorizzazione del sito corporate Datalogic.com
Aumento dei visitatori mensili
Miglioramento del posizionamento online (SEO ranking) e dell’ “affidabilità”
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Negli ultimi 12 mesi, 44 persone sono state assunte da Datalogic tramite LinkedIn, senza ricorrere a società esterne.
Questo ha reso possibile un importante impatto in termini di saving!
Effetti sul recruitment
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Perché LinkedIn per Salini Impregilo?
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LinkedIn analytics
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Employee advocacy
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LinkedIn come attivatore di brand ambassadors
Campagne di Comunicazione Interna
Progetto Linkeding Future Builders
Workshop interni (al management e ai dipendenti) per facilitare la
comprensione e l’utilizzo di Linkedin
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Lesson learnedLinkedIn: non solo Talent Attraction ma anche canale a supporto di «Brand Equity» attraverso campagne di comunicazione e employee advocacy.
Elementi di successo per una nuova strategia integrata su LinkedIn:
Far percepire il valore di LinkedInal Top Management: non solo strumento di sourcing ma anche acceleratore di Brand Equity tramite conversazioni sul brand e storytelling con il network dei dipendenti
Strategia integrata comunicazione interna ed esterna
Gioco di squadra inter funzionale tra comunicazione e HR
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TRACKING THE PERFORMANCES
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HOW TO TRACK YOUR SUCCESS ONLINE?
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The benefits of a strong Employer Value Proposition
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Iscriviti subito a Talent Connect London 2015con il codice CONNECT375 per usufruire della tariffa speciale
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Talent Connect London 2015