connecting with your audience on social media
DESCRIPTION
For some of your organizations [at the Alaska State Arts Commission Conference], a Facebook Page is your sole digital presence. A few of you have ventured into Instagram and Twitter. Others might be looking for new ideas and more effective approaches for selling tickets using social media. I'll discuss how to use social media to build meaningful relationships with your audience, what content tends to perform best in each channel, share practical tips and tools for the day-to-day management of your social accounts, and dip into how best to measure your effort and results on social networks.TRANSCRIPT
Connecting with Your Audience
on Social Media#AlaskaArts
Agenda1. Introductions2. Strategy3. Tips4. Facebook5. Measurement
@devonvsmith.
threespot.Threespot is an interactive agency founded in 1999, headquartered in Washington, DC.
We believe that creative strategy and strategic creativecan bring about meaningful change.
We’re 50+ people, focused on making websites, crafting solutions, and changing the way organizations think about themselves.
we work for the good guys.
Strategy
#AlaskaArts
1.19 billion
1 billion
218 million
150 million
broad reach
search engine +related videos
you typically start here.
real time +journalists
quality images +narrow POV
259 million
+ 540 million
87 million
then use the utilities.enhancessearch results
connectprofessionals
archive images
40 million
70 million
50 million
70 million
and experiment with these.young demo +narrow POV
behind scenes +craft projects
link aggregation + narrow POV
6 sec. videos
who’s your audience?
how can you provide unique value to them?
what do you want from them?
social media isn’t one-way
communication.
social media doesn’t
sell tickets.
social media isn’t
a coupon.
social media is a
conversation.
social media is cheap.
social media is transparent.
social media is social proof.
27
28
social media is self organizing.
29
social media is pervasive.
31
32
social media is real time.
how can the arts do it better?
creativecontent
personalrelationships
experiencedstorytellers
10 Tips
#AlaskaArts
just listen.
ask questions.
ask for action.
post signage.
make it easy.
build relationships,not one night stands.
follow the eyeballs.
understand the algorithms.
watch otherorganizations.
plan ahead.
#AlaskaArts
what do I post?
update often.
ask for advice.
ask for goods.
ask for services.
ask for input.
join the conversation.
use images.
Snapseed Camera+
PicFX Vintique
Diptic PicTwo
Phonto Photolettering
1. take photo
2. apply filter
3. combine
4. add text
use video.
use links.
use data.
page > profile.
Measurement
#AlaskaArts
measure the fewest things
possible.
faceb
ook.
faceb
ook.
twitte
r.
twitte
r.
rowf
eede
r.
Questions?
#AlaskaArts
