connolly -ideagoras conference 11-16 (no video).pptx
TRANSCRIPT
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From Inspiration to Reality
The Power of Light
Paul Connolly, VP of Marketing
Ideagoras Conference | 22 November 2012
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2010 2030
Source: IDF Diabetes Atlas
Projected Number of People with Diabetes (MM)
2
Worldwide:
2010: 337 million2030: ~500 million
WesternPacific
SoutheastAsia
Europe NorthAmerica andCaribbean
Middle Eastand North
Africa
South andCentralAmerica
Africa
2010 2030160
120
80
40
0
Epidemic of Diabetes: 350 Million People
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1,000,000,000
mHealth: A Natural Evolution in Healthcare
Q3/12
Source: Yahoo Finance
2,000,000,000
Smartphones in Use Globally
2015
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mHealth for the Entire Community
Patients: Convenience
Healthcare Professionals: Compliance
Insurers: Lower long-term costs
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Case Study
The Power of Light
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How It Works
1. Small light sensitive sensor,
worn against the abdomen
2. Light detects glucose molecules
3. Glucose reading transmitted
wirelessly to smartphone
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Investigational device. Not approved for sale anywhere.
The C8M App
Continuously measures
every 6 minutes
Set High/Low Limits
with audible or vibrating
notifications
Swipe to see historical data
Share glucose logbook with
doctor via email export
App updates & features
pushed via Google Play
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A Day in the Life
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A Community-Based Approach
Investigational device. Not approved for sale anywhere.
Co-CreatingBrand Equity
Engaged in MarketConversations
RobustCommunity
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A New Voice in the Conversation
Investigational device. Not approved for sale anywhere.
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Ripples of Community-Based Approach
Investigational device. Not approved for sale anywhere.
General
Press / Online
Diabetes
Press / Online
Diabetes
Advocacy Groups
Diabetes
Bloggers & KOLs
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Finding the Online InfluencersThe C8 MediSensors Diabetes Social Graph
12
C8 MediSensorsConfidential
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Community Response
Investigational device. Not approved for sale anywhere.
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Reservations
Investigational device. Not approved for sale anywhere.
0
50
100
150
200
250
300
350
400
450
500
March April May June July August September October
Cumulative YTD Reservations
Update with
latest stats.
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www.C8MediSensors.com
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Appendix
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Talking points to consider
Android OS why? Marketshare?
Eliminating an extra device
Providing a free App via GooglePlay
Mobile App Features
Company originally planned toprovide handset with system
Ease of reach to Social
Challenge filing medical mobileapp with notified body?
Reach an already tech savvy T1Daudience
Give users the flexibility of adevice (most are) already familiarwith
People want something as easyas an App that works with provenmodern technology
Leverage mobile platform to easedisease management (datastorage, comm w/ Doc)
Flexibility to push App updates
Considering an open platform for3rd party App development /partnerships
Establishing trust / credibility withthis community