constellation | sony b2boa · pdf file• kickoff meeting held with dbb stakeholders •...

CONSTELLATION | SONY B2BoA 1

CONSTELLATION | SONY B2BoA

• Introduction, Greg

• Business analysis process, Matt

• SPE analysis observations, Kalyani

• Pro forma workflow, Matt

• Partnership with Colorworks, David

• SPE client follow-up approach, Bern

• Next steps, David

2


• Review Constellation business analysis efforts

• What we observed

• What we accomplished

• Brief walkthrough of deliverables

• What remains to be done

• Discuss new workflow philosophy

• How will SOA implementation change existing workflow

• Task management and orchestration

• Change management and implications for business units

• Implementation and rollout priorities

4


• Understand mechanics of current processes

• Discover customer opportunities for improvement

• Determine key performance metrics

• Gather work product samples, deliverables

• Develop relationships with potential end users

6


• Kickoff meeting held with DBB stakeholders

• Introductory email sent to core users

• Conducted on-site meetings with customers

• Interviewed department heads

• Interviewed post-production staff

• Observed workflow wherever possible

• Collected KPIs or points of contact

• Collected working documents, GUI screen shots

7


Created as-is workflow deliverables:

• Visio BPM Diagrams

• Narratives

• Use cases

• Analysis

Drafted preliminary concepts in Web Methods 7

Reviewing initial concepts with DBB stakeholders

8


• Review as-is workflow with DBB leadership

• Review new workflow philosophy with DBB leadership

• Map Constellation services to conceptual workflows

• Orchestrate conceptual workflows in Constellation

• Test proposed logic using WebMethods 8 in

San Jose test bed

• Validate findings and conceptual approach with

SPE client groups

9


• Scope of workflow definition is post production only, bounded by ingest/dailies at the beginning and digital intermediate (DI) and archive processes at the end

• Some workflows outside the bounds of post

production were documented to identify interface points with Constellation services

• Post-production Management

• Distribution backbone

• Cinema workflow analysis 90% complete, TV 40%

complete

11


• Post-prod. Management

• Content Ingest

• Dailies

• VFX

• Marketing Trailers

• Stock Footage

• Picture Editorial

• Sound Editorial

• DI

• Final Finish

• Archive

• Distribution Backbone*

12

* In progress, to be defined as project moves ahead


• INTERVIEWS Russ Paris, John Naveira, Desmond

Cannon, Eric Iverson, John Guenther

• DESIRED FEATURES • Knowing % of work completed

• Understanding spend-to-date

• Measuring against original

estimates & benchmarks

• WHAT CONSTELLATION CAN DO FOR THIS GROUP

• Executive dashboards monitor complete/incomplete activities

• Work activities

13


• INTERVIEWS Steve Kowalski

• DESIRED FEATURES • Track physical assets

• Facilitate metadata lifecycle

• In-house DPX generation


• Support digital slate automation

• Generate Super ALEs for batch ingest

• Hand-offs to dailies workflows

14


• INTERVIEWS Phil Squyres, Jim Houston

• DESIRED FEATURES • Track physical assets

• Facilitate metadata lifecycle

• In-house DPX generation

• Near real-time processing


• Automated transcodes and metadata transfer to downstream

users through the DBB

• Automated sound sync

• Integration to Pix System 15


• INTERVIEWS Sam Richards, Steve Kowalski

• DESIRED FEATURES • Materials movement between

VFX teams

• Maintaining assets securely

• WIP Versioning

• Getting metadata from the set


• Facilitate WIP transfers between post-production teams

• Metadata trails from ingest through DI

• Improve asset security 16


• INTERVIEWS Art Shapiro

• DESIRED FEATURES • Previewing Dailies Content

• Distributing materials to

creative vendors

• Speed to market


• Facilitate Dailies distribution and viewing through DBB

• Improve access and security of original content

17


• INTERVIEWS Peter Ward, Jason Lambert,

Maurice Ferkranus

• DESIRED FEATURES

• Access to production footage and metadata

• Gathering licensing and

rights from the set


• Early access to footage and metadata

• Facilitate pull list creation and transcodes of HD Master

18


• INTERVIEWS Eric Rigney, et al.

• DESIRED FEATURES • Avid time required for preview

rendering

• Time spent discovering

sync issues

• Speed, tight timelines


• Configurable burn-in templates

• Automated transfer and Avid checkin of dailies content

• Automatic notification,

• Transcode and distribute renders to screening rooms 19


• INTERVIEWS Tom McCarthy, Robert Smith, Trish

• DESIRED FEATURES • Replace manual file transport

(firewire drives) on the lot.

• Replace paper logs and Excel sheets

used for tracking.


• Faster and more regular synchronization with picture editorial

• Provide a secure transfer of WIP content

• Provide monitoring dashboards and reports

• Integration with sound library 20


• INTERVIEWS Jim Houston, Tony Beswick

• DESIRED FEATURES

• Automated transfer of conformed DPX from PBB

• Better tracking of DI progress

• Provide metadata


• Confirm list-driven file transfer

• Dashboards and detail statuses on DI Progress

• Access additional content as required

21


• INTERVIEWS Russ Paris

• DESIRED FEATURES • Awareness of Post Production

status

• Tracking assets for Distribution


• Provide summary status of final finish reviews and approvals

• Transfer DI assets to film post-houses, DCP authoring systems

• Trigger alternate mastering (HE, airline, cable, etc.)

22


• INTERVIEWS Grover Crisp, Brian Vessa,

Michael Friend

• DESIRED FEATURES • Digital assets inconsistent

across productions

• Metadata inconsistent or not available

• Monitoring & QC equipment not available for 4K


• Task archivists to initiate workflow, based on LTO from DI

• Rollup status of archive process for dashboards

• Provide archivists with preview into production metadata 23


• INTERVIEWS Ben Masek, David Rosen, Ryan Kido,

Rick Dinicola

• DESIRED FEATURES • Assets from DI must be compatible

with distribution chain

• Interface to Distribution Backbone

to be defined


• Provide metadata package at handoff to distribution

• Assemble distribution elements

• Transfer digital assets to distribution backbone 24


• Test orchestration options in test bed

• Review and revise with customer

• Used internally for:

• Validating Constellation services complement

• Informing GUI development

• Refinement of orchestration tools

• Creating test cases for Constellation QA team

26


• Content Ingest

• Dailies

• Production Mgmt

• DI

• Picture Editorial

• Sound Editorial

• Final finish

• Marketing trailers and promos

• Stock footage

• VFX

• Archive

• Distribution backbone

28


• Determine approach to follow-up meetings

• Develop agenda and schedule

• Identify venue and attendees

• Tiered meetings

• DBB stakeholders

• Business unit management

• Content Contributors

• Focus on new workflow philosophy

• Convey benefits and understand potential impacts

• Change management discussion to mitigate impacts

• Establish timeframe and priority expectations 29


• Confirm SPE workflow priorities

• Create agreement amongst managers on implications

of task-based workflows

• Continue development of proposed workflows

• Present proposed workflows to SPE clients

30

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