consumer electronicsppr reatail marketing

8/9/2019 Consumer Electronicsppr reatail marketing

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CONSUMER

ELECTRONICS

Chetan Kr. Singh

Sharadkant Sharma

Triloki Prasad

Abhiranjan Abhishek


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What is Consumer Electronics

Consumer Electronics are electronicsequipment intended everda use! most o"tenin entertainment! communications and o#ce

productivit. The largest consumer electronics companies

are mostl "rom $apan and to lesser e%tentSouth Korea and Tai&an.

'ain products includes audio equipments!television sets! 'P( plaers! video recorders!)*) plaers! camcorders! PCs! mobile phones!laptop! etc.


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T+P ,EA)-/C+'PA-ES

+K-A

SA'S0/,/

S+1


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'arket Share o" ConsumerElectronics


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-T2+)0CT-+

Tpe 3 Public 4ounded 3 5678

4ounder 3 'asaru -buka Akio 'orita

ame Created 3 9 combining :Sonus; and :Sonn;

?eadquarter 3 $apan

Area Served 3 World&ide

Ke People 3 Ka@uo ?irai ! Sir ?o&ardStringer


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'ission ! *ision = Achievement

'-SS-+

To e%perience the jo o" advancing and applingtechnolog "or the benet o" the public.

*-S-+ To create e%isting ne& digital entertainment

e%perience "or consumer b bringing togethercuttingB edge product &ith latest generationcontent and services.

AC?-E*E'ET

Son World Photograph A&ard Photographer o"the earBD5.

Top Per"ormerBDD

Son ElectronicsB Top Per"ormance A&ards


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Product 2ange

Television = Projector

?ome Threats Sstem

)igital Photograph

Computer Peripheral

'ovies = *ideos Equipments

/ame Consoles

'obile Phones = 'usic +ther Accessories


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-T2+)0CT-+

The compan &as originallestablished in 56F as /oldstar!producing radios! T*s! 2e"rigerator!

Washing 'achine! Air Conditioned etc. The ,/ group &as merger o" t&o

Korean companies ,uck = /oldstar.

-t is the second largest producer o"television and third largest producero" mobile phones.

,/ set up a stateBo"BtheBart

manu"acturing "acilit at /reater


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4acts = ?ighlights o" ,/

Tpe3 Public

4ounded3 56F

4ull ame3 ,uck B /oldstar


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+bjectives o" ,/

To manu"acture and sell in"ormation =communication terminals and theircomponents.

To manu"acture and sell machiner andappliances "or oil combustion.

To manu"acture! sell! lease and "ranchisemultimedia hard&are and so"t&are.

To manu"acture and sell opticalinstruments and appliances includingcameras


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*ision = 'ission

*ision

,/Gs vision is to become a &orld&ideleader in digital that ensure customer

satis"action through innovativeproducts and superior services.

'ission

To create value o" customers. To respect human dignit.

To become best in its eld.


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-T2+)0CT-+

Samsung Electronics &as "oundedin 5686 in su&an! South Korea asSamsung Electric -ndustries.

-n 56! it merged &ith SamsungSemiconductor = Communications.

-n DD8! Samsung &as rated Dth in

the list o" global brands andinnovation and nd in theelectronics industr.


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4acts = ?ighlights o" SA'S0/

Tpe3 Public

-ndustr3 Consumer Electronics! Telecommunication! Semiconductor.

4ounded3 5686

?ead Juarter3 Su&on! South Korea

Area Served3 World&ide

Ke People3 Chairman! ,EE K0B?EE

2evenue3 D5.5D( trillion

Emploees3 5!I8

Parent3 Samsung /roup

Website3 &&&.samsung.com


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'ission = *ision

'-SS-+

We &ill devote our human resources andtechnolog to create superior products

and services! thereb contributing to bea better global societ.

*-S-+

-nspire the &orld! Create the "uture

Promoting ne& value "or Samsungs corenet&orkGs 3 industr! partners! andemploees


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+bjectives o" Samsung

'aintain Competitiveness

,ead the digital convergence revolution

Create products that inspire digitalintegration across the entire compan

9ecome 'arket oriented enterprise


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SA'S0/ E,ECT2+-CS


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-T2+)0CT-+

okia Corporation is a nlandbased multinational compan.

?eadquarter is in Keilaniemi!

Espoo! cit neighboring 4inlandGscapital ?elsinki.

okia started as a pulp! rubber and

cable manu"acturer.


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+bjectives o" +K-A

The main objective o" nokia compan is toget the prot.

To become no.5 in electronic compans

through out the &orld! it reach its objective inpresent scenario.

To maintain good relationship &ith all thepublic &ith good production. -t is also

per"orming in these das! b manu"acturingstandard mobiles o" diLerent models.

To maintain good name and "ame to&ardspublic.


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*ision! Promise =Approach

*-S-+

+ur vision is a &orld &here everone can beconnected.

P2+'-SE

+ur promise is to help people "eel close to&hat is important to them.

APP2+AC?

Trusted consumer relationship! 9est mobiledevice ever&here! conte%t enriched services.


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+K-A P2+)0CTS

'ilitar communications andequipment.

A)S, modems

)igital Television

Personal computers

'ini ,aptops

-nternet tablets

/PS products


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consumer electronicsppr reatail marketing

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