consumer preference for nokia
TRANSCRIPT
COMPANY’S PROFILE At the beginning, Nokia was a manufacturer of paper in 1865. After
World war II, the requirement of industrial products increased substantially. Nokia changed its function to an industrial enterprise and produced products like chemicals and rubbers.
It is the world leader in digital technologies, including mobile phones, telecommunications networks, wireless data solutions and multimedia terminals .
Nokia59%Sony Ericksson
13%
Motorola7%
Others21%
Nokia59%Sony Ericksson
13%
Motorola7%
Others21%
NOKIA’S MISSION,STRATEGY AND PURPOSE MISSION To maintain customer confidence To be recognized as a market innovator in the mobile industry. To ensure that the team has an understanding of the all the
mobiles network internal system and procedures. To develop ongoing training strategies. To create the best possible working environment.
MARKETING STRATEGY
INNOVATION THROUGH VALUE CHAIN
FLAT ORGANISATION
COLL
ECTIVE
LEAD
ERSH
IP
BOLD STRATEGIC
INTEN
T
ENTREPRENEURIA
L SPIR
IT
COMPETION AND CO-OPERATION
CUSTOMER FOCUS
GLOBAL R& D
NETW
ORKS
SECRETS TO
NOKIA’S STRATEGI
C SUCCESS
S.W.O.T ANALYSIS
WE
AK
NE
SS
ES
STRENGTHS
TH
RE
AT
S
OPPORTUNITIES
STRENGTHS
Global Products And Image
High Quality Products
Serving New Designs And Trends
Wide Range Of Products
Product Warrantee Worldwide
WEAKNESSESS
High Price
New Product Developing Problem
OPPORTUNITIES
Joint Venture In Technology
Product Launch Continuously
New Software Market
Easy Availability
THREATS
Threats In Pc Market
Fluctuation In Euro Exchange Rates
Blurring Of Product Boundaries
RESEARCH METHODOLGY
Primary source : questionnaires Secondary data: magazines,articles,journals,internet,etc Sampling method : random sampling Sampling size : 100
Which mobile phone do you use ?
Nokia Sony Ericsson Motorola Others
59 13 7 21
Nokia Sony Ericsson Motorola Others
Which mobile handset company is the best according to you ?
Nokia Sony Ericsson Motorola Others
46 30 16 8
Nokia Sony Ericsson Motorola Others
How much satisfied are you with the products of nokia ?
Dissatisfied Satisfied Very Satisfied
16 52 32
0
10
20
30
40
50
60
Dissatisfied Satisfied Very Satisfied
How would you rate Nokia on the basis of Performance?
Good Ordinary Terrible
52 36 12
0
10
20
30
40
50
60
Good Ordinary Terrible
How would you rate Nokia on the basis of Durability?
Good Ordinary Terrible
50 38 12
05
10
1520253035
404550
Good Ordinary Terrible
How would you rate Nokia on the basis of looks?
Good Ordinary Terrible
60 38 2
0
10
20
30
40
50
60
Good Ordinary Terrible
How would you rate Nokia on the basis of technology?
Good Ordinary Terrible
56 40 4
0
10
20
30
40
50
60
Good Ordinary Terrible
RECOMMENDATIONS
In order to maintain the leader position of mobile phone market, the company should closely focus on the tendency of marketing development.
It would be good for Nokia to make out specialized products for enterprise markets.
Should differentiate its products capability between the old and new category.
Should enhance its products with computer IT compatible, focusing on new technology users.
Nokia should maintain its price reasonable.
It should follow, practice and promote its environment policies.
LIMITATIONS
The study is restricted only to Delhi.
There can be errors in sampling.
Time constraints were present.
Results may be biased.
BIBLIOGRAPHY
WEBSITES
http://www.news.bbc.co.uk/1/hi/sci/tech/1723738.stm http://www.amanet.org/books/catalog/081440636x_history.htm http://www.nokia.com http://reinholm.com/strategic%20management.htm MAGAZINES
Network Magazine SDA Asia Magazine