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International Exchange Contact Information ERASMUS+ Coordinator Elizabeth Lempicki (Sup de Pub) [email protected] Tel: +33 1 56 07 09 52 INTERNATIONAL RELATIONS Director Lorena Zanelli (INSEEC U) [email protected] SUP DE PUB—INSEEC School of Communication 10 rue sextius michel 75015 Paris Tel: +33 1 56 07 00 00 Key Dates Semester Dates August 27th 2018 to January 18th 2019 International Welcome Day August 27th French Bootcamp August 27th to August 31st School-wide Orientation September 3rd 2018 2019 Bir Hakeim

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International Exchange

Contact InformationERASMUS+ Coordinator

Elizabeth Lempicki (Sup de Pub)[email protected]

Tel: +33 1 56 07 09 52

INTERNATIONAL RELATIONS Director

Lorena Zanelli (INSEEC U)[email protected]

SUP DE PUB—INSEEC School of Communication 10 rue sextius michel

75015 Paris

Tel: +33 1 56 07 00 00

Key DatesSemester Dates

August 27th 2018 toJanuary 18th 2019

International Welcome DayAugust 27th

French BootcampAugust 27th to

August 31st

School-wide OrientationSeptember 3rd

2018 2019

Bir Hakeim

Housing ContactInternational Office

Student residence : single room with private bathroom and private kitchen Estudines : www.estudines.com (rent: ~750 euros/month)Housing Guide available upon request.

Health InsuranceEU Students provide a copy of their European health insurance card NON EU students purchase the French health insurance (215 €/year)

Visa RequirementsNON EU students must check visa requirements to study in France and contact the French Consulate from their home countryOther contact : Campus France www.campusfrance.org

Cost of LivingHousing : 600 to 850 euros/monthMetro Card (monthly) : from 37 euros to 73 eurosMeal : from 5 to 15 euros

Credit Type 30 ECTS per semester

Class Timetable Available upon arrival

Attendance Attendance is mandatory

Grading System

20-16 : A16 - 14 : B12 - 13 : C11- 10 : D9 - 0 : E

Course International Brand Strategy, Luxury Brand Communication, Digital Marketing and Innovation Management

Credit Transfer Recognition / Transfer of credits by home institution

Language of Teaching French or English (level B2 required)

Transcripts Fall semester : March

International Exchange

2018 2019

International Exchange

Paris is the city with the 2nd largest GDP in Europe and 6th in the world. This coupled with the fact that it hosts two of the world’s largest agency holding companies as well as a slew of major European and global advertisers makes Paris the perfect place to study marketing and communication.

Paris is also a great place for students with lots of cultural events and nightlife with discounts especially for students. Not to mention, the food, shopping, museums, park, concerts... and of course the emblem of France the Eiffel Tower is only a 10 min walk from campus !

About UsSup de Pub celebrated its 30th anniversary in 2016. We were founded by three renowned professionals in communication: Bernard BROCHAND (President of DDB Needham World-wide), Jacques LENDREVIE (Co-Author of Mercator & of Publicitor), and Jacques SÉGUÉLA (HAVAS WORLDWIDE International Strategic Director).

Sup de Pub has continued to keep close ties with industry throughout the years. We pride ourselves on the fact that the majority of our professors are professionals and as such they can provide our students with insights into the latest trends and development in the industry, shaping our students in to the future employees that they themselves are looking for. Another way in which our students benefit from our extensive network is through our guest lectures.

Paris Campus

ADVERTISINGCOMPETITION

Our advertising competition is a favorite of students. The students split

into interdisciplinary agencies and receive a brief from a real client.

(Clients in previous years include Lego, Sephora, Tropicana…)

The agencies spend two weeks working on their campaigns after which they

present to a jury. For the Anglophone programs, the jury chooses the two

best campaigns who then present in front of all of their peers.

The winner of this face-off gets to go to London the following day to compete against the London finalist. Eurostar

tickets courtesy of Sup de Pub!

International Exchange

Our programs put students in close contact with agen-cies and advertisers allowing them to start building their professional network.

Our professional teachers constantly update their classes to ensure that students have the cutting edge knowledge that employers are searching for.

Our programs have been designed by our professors to provide the information and skills necessary to excel in a specific sector of the communications and marketing field as such students are required to take all the courses in a given program with the exception of the language courses if they are able to prove proficiency.

Our students are required to complete an internship or exchange every year of their studies during their second semester. This means that Sup de Pub receives INCOMING students in the fall semes-ter and sends OUTGOING students in the spring semester.

Application Deadline : April 15th

Our CurriculumPrograms taught

in English

Luxury Brand CommunicationInternational Brand Strategy

Digital Marketing and Innovation Management

Programs taught in French

CommunicationMarketing

Digital CommunicationCreative CommunicationStrategic Communication

Course Offer : Luxury Brand CommunicationECTS

General StudiesGeopolitics 2French Pass/FailAdvertising English 1

Total 3

Advertising CompetitionsInternational Competitions 6

Total 6

MarketingLuxury Marketing StrategiesProduct Development and InnovationLuxury Brand ManagementLuxury Marketing & CRMMerchandising Strategy

Total 6

Communication and AvertisingLuxury Communication and SponsoringEvent Management and PRLuxury Scenography in Advertising

Total 5

DigitalLuxury Communication ProjectLuxury, E-Reputation and New MediasLuxury E-Business

Total 5

Luxury KnowledgeIntroduction to LuxuryWorldwide Luxury ClienteleThe Art of Selling in LuxurySustainable Luxury

Total 4Total 30

Course Offer : International Brand StrategyECTS

General StudiesGeopolitics 2French Pass/FailAdvertising English 1

Total 3

Advertising CompetitionsInternational Competitions 6

Total 6

Campaign ElaborationMedia Neutral PlanningAccount PlanningSocial MediaThe Art of PitchingPR StrategiesMedia Planning Basics

Total 8

International BrandingInternational CampaignBrand ManagementInternational MarketingAdvertising Language in the InternationalPR StrategiesMedia Planning Basics

Total 6

Understanding the MarketMarketing ResearchTrendspottingMediaComparative Media LiteracyConsumer Behaviour

Total 7Total 30

Course Offer : Digital Marketing and Innovation Management

ECTS

General StudiesGeopolitics 2French Pass/FailAdvertising English 1

Total 3

Advertising CompetitionsInternational Competitions 6

Total 6Core Courses

Social MediaDigital CommunicationWeb DesignIOT & InnovationCRM & Data collectTrafic AcquisitionSEMSpoken CommunicationIntegrationAgile MethodGrowth hackingWeb Analytics & Data Made Easy

Total 21

Total 30