content curation

Your Practical Guide toYour Practical Guide to

Content CurationContent Curation

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Content CurationContent Curation

What is it?What is it?

Should I do it?Should I do it?

If so, how?If so, how?

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What is Content What is Content Curation?Curation?

DefinitionDefinition– Finding, grouping, organizing, sharing, and Finding, grouping, organizing, sharing, and

adding your own commentaryadding your own commentary to the best and to the best and most relevant content (articles, videos, most relevant content (articles, videos, pictures, tweets, songs, PDFs, presentations, pictures, tweets, songs, PDFs, presentations, and other pieces of digital content) on a and other pieces of digital content) on a specific issue onlinespecific issue online

– It’s a GIANT LEAP beyond “content It’s a GIANT LEAP beyond “content aggregation” (Google, Yahoo News, Bing, etc.) aggregation” (Google, Yahoo News, Bing, etc.) – this is done by automation (machines) rather – this is done by automation (machines) rather than by people than by people with no added valuewith no added value


Should I Do It?Should I Do It?Yes! Duh.Yes! Duh.

You create valueYou create value for your viewers by collecting and for your viewers by collecting and sharing varied content around a specific subject or topicsharing varied content around a specific subject or topic

You don’t have to create as much content You don’t have to create as much content by picking by picking and choosing quality content that’s already publishedand choosing quality content that’s already published

You save time You save time by sharing the “best of the best” and giving by sharing the “best of the best” and giving your viewers the content they seekyour viewers the content they seek

You may just “grab” some authority You may just “grab” some authority by curating by curating content from well-established authors in your area of content from well-established authors in your area of expertiseexpertise


How to Curate ContentHow to Curate Content

Find sourcesFind sources– News, blogs, twitter, Facebook, Google +, YouTube, Pinterest, News, blogs, twitter, Facebook, Google +, YouTube, Pinterest,

SlideShare, etc.SlideShare, etc.

Collect content by keyword phraseCollect content by keyword phrase – Google AlertsGoogle Alerts– Google Reader (DOA)Google Reader (DOA)

Add your thoughtsAdd your thoughts– Write a blog post, share the content, add your perspectiveWrite a blog post, share the content, add your perspective

Help your viewers find what they are seekingHelp your viewers find what they are seeking– They are already looking for itThey are already looking for it– Why not find it on your site?Why not find it on your site?


How to Curate ContentHow to Curate Content

Present the content in an organized mannerPresent the content in an organized manner– The idea here is to add value – it’s not “republishing” – it’s more like The idea here is to add value – it’s not “republishing” – it’s more like

“re-mixing” with your personal and/or professional thoughts and “re-mixing” with your personal and/or professional thoughts and considerations addedconsiderations added

Call attention to your contentCall attention to your content– Use visual cues to draw attention to your quoted contentUse visual cues to draw attention to your quoted content

Use the content to corroborate your themeUse the content to corroborate your theme– Use the authority of your curated content to reinforce your Use the authority of your curated content to reinforce your

positionposition

Proper attribution is a must!Proper attribution is a must!– Quote and credit your sourcesQuote and credit your sources


Content Curation Content Curation ResourcesResources

Google Reader (but it’s being retired)Google Reader (but it’s being retired)– https://www.change.org/petitions/google-keep-google-reader-runninghttps://www.change.org/petitions/google-keep-google-reader-running– Alternatives: Alternatives:

http://www.newsblur.com/http://www.newsblur.com/http://blog.feedly.com/2013/03/14/google-reader/http://blog.feedly.com/2013/03/14/google-reader/

Google AlertsGoogle Alerts– http://http://www.google.comwww.google.com/alerts/alerts

Twitter (Search)Twitter (Search)– http://http://search.twitter.comsearch.twitter.com

Other AggregatorsOther Aggregators– Paper.liPaper.li– Scoop.itScoop.it


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