content development & social media
DESCRIPTION
Southern Region PLN SessionTRANSCRIPT
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Content Development & Social Media
Craig H. Wood, Ashley S. Griffin, Diane Bales, Jerri Caldwell-Hammonds,
Maggie Lawrence
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Social Media Explained
I eat #cookies
I “Like” cookies
I hang out with people who like cookies
This is where I eat cookies
Watch me eat cookies
I am skilled at eating cookies
Here is a cookie recipe
I take cool pictures of my cookies
I write (blog) about cookies
I recommend my favorite places to buy and eat cookies
I am listening to the Cookie Monster Rap Song
Social Strand Media (socialstrand.com)
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Engagement Through Blogging
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Social Media Use in the eXtension Alliance for Better Child Care:
Strategies and Lessons Learned
Diane W. BalesExtension Specialist, The University of Georgia Co-Leader, Child Care Community of Practice
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Who We Are
• Extension faculty with research-based expertise in early care and education
• Committed to high-quality child care• Serve multiple audiences
1. Child care providers2. Parents seeking child care3. Employers supporting employees’ child care
needs• Primary focus on child care providers’ needs
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Why Facebook?
• We are there already• Our Community of Interest is also there• Making ourselves known among professionals• Connecting with others in the child care field• Chance to broaden conversation
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facebook.com/eXtensionallianceforbetterchildcare
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Facebook Provides Usage Information
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Twitter Usage Statistics
• Output: 1,050 tweets and counting• Outreach: 336 followers• Influencing Others– Retweets: your tweets, tweeted by others– @ Mentions: tweets mentioning your name
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Other Social Media Outlets
• Child Care and Military Families page on Facebook
• Military Child Care Twitter feed• Early Care & Education for Military Families
group on LinkedIn• BetterChildCare channel on YouTube
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What We’ve Learned Through Social Media Use
• CoP members vary widely in technical abilities and interest in social media
• A “champion” helps get started• CoP members need to be intentionally engaged
and see this as a part of their eXtension work• Paid staff are very helpful but not required• Tools on social media sites make it easier• Listen as well as talk• We can do a lot with only a few minutes per day
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Building Your Team & Connecting with Your Audience
Jerri Hammonds, Auburn University
Urban Integrated Pest Management Community of Practice
SHARE SMARTER, NOT HARDER
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THE URBAN IPM SOCIAL MEDIA TEAM
Building a Team Who Shares Rules of Engagement
for the Team When Posting What We Share Facebook Analytics Feeding your Facebook Page & Twitter Feed
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BUILDING A TEAM WHO SHARES
There is strength in numbers so create a TEAM.
Have MANY administrators on your Facebook page. Admins receive notifications per activity. Admins are able to post as the page.
Suggest team members install an app on their computers and mobile devices.
Apps help to keep Twitter close at hand for posting and for retweeting and allows them to stay logged into the account. TweetCaster Hootsuite
Play to the individual’s strengths.
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THE RULES OF ENGAGEMENT
Use conversational language. Post light and funny tidbits occasionally.
Post as your Facebook page.
Don’t “blow up” someone’s Twitter feed.
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Events Blog Post Links Light and Funny Updated CoP Content
WHAT WE SHARE
Light and Funny Posts
Updated CoP Content
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Photos Videos Polls
WHAT WE SHARE
Videos
Name that Bug
Videos
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WORK SMARTER NOT HARDER
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SHARE SMARTER NOT HARDER
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SHARE SMARTER NOT HARDER
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Block off an hour or so of time to learn and have someone you can call on for help.
Don’t be afraid to ASK questions. RELAX! Be patient with yourself and with
your team members.
JUST GETTING STARTED?
“Of all the things you wear, your attitude is the most important.”― Janet Lane
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KEEP SOCIAL MEDIA CLOSE
TweetCasterHootSuite Facebook App
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Building Your Team & Connecting with Your Audience
Jerri Hammonds, Auburn UniversityUrban Integrated Pest Management Community of Practice
SHARE SMARTER, NOT HARDER
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eXHorses Channel
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How we YouTubed?
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• Chunk Video• Created
Playlists
> 48,000 Views
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• Contextual descriptions with keywords/tags
• Links back to the site
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• Embed Video• NEW Video Shorts • Promotion for LEARN Webinars
Moving Ahead
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• Comments• Conversation
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Who Watches?
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Mobile Views
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Value of YouTube
• Brand the channel• • • Comments/Conversation• Curate videos – user accounts• Drive Traffic
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Optimization Model
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Adm/College information/updates
Program & timely events
Updates to 4-H, Ag, FCS, faculty
Counties or building your in
Video updates
Network with other Extension Administrators
Share factsheets, County offices, etc.
Cool pictures of your College activities
Write your monthly update
How you can use Social Media
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• Be Conversational
• Be regular and timely• Be yourself
• Don’t always broadcast• Chunk content• Use hashtags
• Always be listening
Best Practices/Tips
• Engage in other networks (AgChat)
• Pick one, be comfortable, then add
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The Future