IdentifyingThe Girl/Boy Next Door..Think Like An Influencer

@iSocialFanz

ACCESSProvide

People - Places - Products - Experiences

@iSocialFanz

Digital customers aren'tlimited to where they live orwho they know! So why are we still treatingcustomers like they're dumb?

Nobody Wants To Be Sold Toor Told Where To Go

or What To Do

But everyone wants theirvoice to be heard

92% OF CONSUMERS TRUST ONLINERECOMMENDATIONS FROM

PEOPLE THEY KNOWNielsen

BRAND ADVOCATES ARE 70% MORE LIKELYTO BE SEEN AS A GOOD SOURCE OF

INFORMATION BY PEOPLE AROUND THEM

Nielsen

Controlis an illusion.

Perfectionis a fairy tale!

WHO WAKES UP AND ASKS:

WHAT'S MY FAVORITE BRAND POSTINGON SOCIAL MEDIA TODAY?

TRUSTSA LOGO

NOBODY

Influencer Marketingbridges the trust gap between

the audience and the brand!

1. Social Amplifiers2.Thought Leaders3. Subject Matter Experts

which is best for yourbrand?

Three Types of Influencers:

Identify audience needs, wants,desires

Define what success looks likefor your brand

No twoinfluencers

are the same!

Once Influencers Are Identified

Answer What's In It For ThemProvide Open Communication

The amount of influence someonehas isn’t based on the size of their

following rather the TRUST theyhave with the audience!

How Can BrandsRelate,Build Trust andStill achieve Businessgoals?

It's the brands job toKeep It Simple Stupid!

It's The Influencers Job To createGreat Authentic Content

GREAT CONTENT IS DETERMINEDBY YOUR AUDIENCE NOT THE

BRAND

81% OF US RESPONDENTS INDICATEDTHAT FRIENDS' SOCIAL MEDIA POSTS

DIRECTLY INFLUENCED THEIR PURCHASEDECISION

Forbes

UP-CYCLE GREAT CONTENT

TURN IT INTO"SNAPCHATABLE" PIECES OF CONTENT

FOR THE CHANNELS WHERE YOURAUDIENCE LIVES!

Ok Now You're Overwhelmed

Bad News:There's No Easy ButtonGood News:Social Video Is The Great Equalizer

53% of online adultsuse video to research a recent

purchasesForester

40% of millennials sayYouTube Creators understandthem better than their friends!

YouTube CEO at Vidcon

The Most Powerful Phrase onLive Video is:

"I Don't Know"

Nobody Will Ever Say:

You're Helping Too MuchYou're Providing Too Much Value

You Care Too Much

Nobody wantsto be anInfluencerWhen TheyGrow Up!

But anyonecould be yourgirl/boy next

door

@iSocialFanz Everywhere www.ISOCIALFANZ.COM