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Tammy Hawk-Bridges

Inspiration and Marketing Strategies for Entrepreneurs

Hi there I’m Tammy!Ready to learn about

marketing?!

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Hi there! My name is Tammy Hawk-Bridges. I provide marketing training and education for entrepreneurs.

I hope you’ll visit my website Perfect Marketing Equation - www.perfectmarketingequation.com and also follow me on Twitter @THawkBridges.

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Use Blogging to Get Consulting Clients

One of the questions I get asked a lot is, “How did you grow your consulting business so fast?” I never mind answering this question because it’s one of my favorite things to talk about!

After my first business failed and I lost a ton of money I learned the error of my ways before going into business number two.

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I made two major mistakes that caused my demise:

• I didn’t understand marketing.

• I didn’t have a strategy or plan. I just worked hard all day long hustling with no purpose.

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So when I went into my next endeavor I prepared to not only play a very serious game, but to win.

• I first decided who my Perfect Customer or my ideal target market was so I would be able to talk to them in a way that would get their attention about things that mattered TO THEM NOT ME.

• I came up with a strategy and process to reach that Perfect Customer.

• I implemented the marketing process and I followed it without fail until I succeeded.

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When people tell me they don’t have a target market, it’s very hard for me to wrap my arms around a marketing strategy for them.

The 8-second attention span world we now live in is very noisy and if you don’t stand out, you’re just a participant in the noise.

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How Blogging Can Fill Your Consulting Practice

When I came up with a strategy to grow my business quickly (I was broke and on the verge of losing my house!) I closed in on an ideal client profile.

Then it was all about FOCUS FOCUS FOCUS. (Unless you’ve got some Hocus Pocus on you side, getting a hard Focus is the only thing that’s going to save you!)

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Gage Your Perfect Customer – What’s Their Pain?

I studied my Perfect Customer so I knew them very well. What was their pain? Their needs? Their obstacles? I visited where they hung out on the Internet, whether it was LinkedIn Groups, forums, or even Amazon to see what type of feedback they left on books that was related to my business.

The key is, don’t blog about things you THINK your target market wants to know or even what you just want to tell them. Instead, find out what they need to know, and that’s the things you talk (blog) about.

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Now You’re an Expert

You’re now in a position to be considered an expert at what you do. If you’re calling and emailing people cold or just pounding the pavement as some call it, it’s tough to get people to respond and call you back right?

Asking someone to call or email you back is one thing – but compelling them to is whole other ballgame. You will be a magnet and attract your ideal client to you. You’ll have the solutions that they need.

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You’ll create content or blog posts that are solutions to their problems or obstacles and they’ll see you as an expert in what they need. There’s a dynamic layer of trust being built in that process, you will earn credibility automatically.

Yes, they still might not come knocking your door down, however, when you knock at theirs they may be much more likely to answer. They’ll already have a sense of knowing you and that makes them feel more comfortable about talking with you.

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Make Sales Faster.

When you create content this way you can make sales faster as I have eluded to in point number three. Let’s just say you wrote a few articles that were very useful to your Perfect Customer profile.

It’s a great idea to establish connections with them perhaps on LinkedIn or in other places wherever you prospect. Send them a personal email and then say, “I wrote an article recently that I thought you may get value from.”

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Create Traffic.

Blogging creates great traffic to your website! I don’t want a ton of crummy traffic, I want a good number of the right people to visit my website. The way you market your content can pull that traffic in and they may not reach out to you right away, but when they get comfortable with you they will!

Get blogging in your business! It creates magic! I promise!

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If you enjoyed this presentation you can visit

my blog and read the entire post:

http://www.perfectmarketingequation.com/use-blogging-get-consulting-clients/

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Please visit

www.perfectmarketingequation.com

for many other marketing lessons for

entrepreneurs!

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Also check out these FREE training resources:

Design Your Own Marketing Strategy & Process:

www.perfectmarketingequation.com/marketing-strategy-

blueprint-for-2015/

How to Find Your Niche:www.perfectmarketingequation.com/niche-marketing/

The Pajama Entrepreneurwww.thepjentrepreneur.com

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Also check out my Video Marketing Library for quick

lessons on how to market your business!

www.perfectmarketingequation.com/marketing-videos/

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Connect with me!

Twitter:

www.twitter.com/THawkBridges

Facebook:

www.facebook.com/TammyHawkBridges

YouTube:

www.youtube.com/user/THawkBridges

Google:

https://plus.google.com/u/0/+TammyHawkBridges