content marketing workshop - create content that sells
TRANSCRIPT
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Create Content
that Sells
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© Wiggle Ltd
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© Wiggle LtdAs of 2011, Wiggle had over 600.000 customers and generated 50% of its £86 million sales from overseas.
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8 web staff, 4 on content
785 staff, +783 from 2006
“Facebook” is the highest traffic-driving keyword to Mashable
Neil also runs Quicksprout and CrazyEgg, both of which have a 7-figure readership
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I only write when I am inspired.
Fortunately, I am inspired at 9 o’clock every morning.
~ William Faulkner
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Goals
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Learn what Works
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…Choose 1 Idea
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…and Take Action
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#ecomDublin
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Rodolfo Melogli
Ecommerce Consultant ~ Author ~ Web Developer
Lego Addict
Engineer
Smart Ecommerce Websites to increase sales, brick after brick
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Steal THIS!
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Snip.ly
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hubspot.com/blog-topic-generator
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Why Content?
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Traffic
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Locations
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Social
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Leads
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What Content?
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You’re already providing CONTENT : you Help Customers Every Day
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Be Smart #1
Everyday, you already do THIS…
1. A______ to your customers’ questions2. S_______ your customers’ issues3. Tell your customers H____ to use your products4. Receive & write E________5. Launch or improve a P_________6. You hear of a S__________ story7. You research your C____________8. You compare with other P_________9. Launch a new D_____ or a seasonal O______
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It’s all about the $$$
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Be Smart #2
Everyday, you give FREE stuff to your potential customers…
1. Free T_____ before they buy2. Free G_____ as a thank you3. Free N_____ to keep in touch4. Free A_________ to special offers5. Free & personal customer S__________6. Organise Free E_________7. Create special O________8. Ask their opinion via S__________9. (Free Reports, Checklists, Webinars, Ebooks)
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It’s all about the CTA
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Take Action
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Content Marketing
AudienceKWs
PersonaUSP
Story
SystemCalendar
StyleTone
Brand
GoalsEmailsLeads
ProspectsCustomers
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Content Marketing
Audience System Goals
Write or Outsource
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Thank you!1. Useful Content Marketing
blog: http://businessbloomer.com/why-when-how-often-content-marketing-questions-answered
2. Upcoming Content Marketing Workshop: http://businessbloomer.com/content-marketing-workshop-21-july-2015-dublin