content remarketing - how to improve your brands content marketing efforts online
Post on 11-Sep-2014
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DESCRIPTION
This presentation explains content remarketing and how targeting advertising can be applied to tailored content to help encourage that final call-to-action.TRANSCRIPT
RETROVIRAL PRESENTS: THE STORY OF CONTENT REMARKETING
in today’s day and age…
The common message that digital�agencies promote is the importance of
content investment
NOW WE’RE NOT SAYING THAT CONTENT IS
BAD
We’re simply looking at ways to make it
BETTER
and ticking The Marketing box
IT’S NOT JUST ABOUT
SPENDING MONEY
it’s about
THE CLIENT OBJECTIVES
ACTUALLY ACHIEVING
at the core of what we do at retroviral
content is
AND ALWAYS WILL BE
WE’RE ALL ABOUT
0
0
0 to achieve the best RESULTS
seeding it to the RIGHT influencers
creating REMARKABLE content,
BUT WE WOULDN’T BE CONSTANTLY GROWING AND IMPROVING THE
INDUSTRY IF WE DIDN’T ASK OURSELVES...
?
“WHAT CAN WE DO FOR OUR CLIENTS?” [MORE]
? ?
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?
?
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WE’RE REALLY GOOD AT CREATING EPIC CAMPAIGNS
TALKING ABOUT YOUR BRAND
THAT GET EVERYBODY
(DON’T LET ANYBODY TELL YOU THAT WE’RE NOT)�
;)
But as the noise in the digital space
noise
noise
noise noise
noise
increases
and the fight for marketing and media budgets gets more
AGGRESSIVE
“ What could we do to make our campaigns
We have to ask ourselves
l a s t l o n g e r ? ”
“What could we do to make our clients money go further?”
Content can make an audience love your brand.
that they complete a
Content Remarketing can make�an audience love your brand so much,
call-to-action.
Wait…
WHAT IS CONTENT REMARKETING?
ECOMMERCE STORES USE
It’s using the same principle that
like Amazon
1. Shopping on Amazon.com
2. Same product advertised while browsing the web
branded video content
And applying
it to
1. YOUTUBE
2. BANNER AD ON SITE
And transforming it into something
so much more
Why can’t they also be remarkable?
BECAUSE BANNER
ADS DON’T HAVE TO
BE BORING.
BECAUSE IF YOU’RE A SMART CLIENT
and investing in content
Then you’re also investing in people
and sometimes
People need reminding.
So, by creating tailored content
That people are already familiar with
WE’RE ENCOURAGING THAT
FINAL CALL TO ACTION
1.Your targeted, branded content
appears on YouTube
2.We track and remember all
the people who view it
3.Those people see your brand’s call-
to-action while browsing the web
4.Taking them to a place where they can complete that
call-to-action
THINK OF CONTENT MARKETING AS THE CUTE PUPPY STARING BACK AT
YOU FROM INSIDE THE PET SHOP
And content remarketing is that puppy following you home
Because let’s be honest. If no one completes the desired action
THEN IT WAS ALL FOR NOTHING.
to find out how CONTENT REMARKETING can work for your brand, give us a shout!
+27 11 326 5414