content strategy 2012

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Page 1: Content strategy 2012
Page 2: Content strategy 2012

• Started in a college dorm room in 2003

Our Story:

• Inc 5000 “Fastest Growing Company”

• Largest online repair manual @ ifixit.com

• One of the largest Apple parts suppliers in the world

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laptop repair manualsWroteWe

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Now, iFixit.com hosts repair manuals numbering in the

!"#$%&'$

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of people use iFixit to fix their own things

M!""!#$%

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Our manuals are all

Open Sourceand

Free

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Crowd-Sourced

Created and edited by enthusiasts

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Everywhere

Repair manuals should, too.

Electronics go

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The How-To Publishing Platform

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So, we thoughtLets Partner with Studentsto build the free repair

manual.

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BuiltWe it

Step-by-step instructionsCommunity authoring Prerequisite chains Crazy scalability

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We needed an industrial-strength service documentation publishing

tool.Nothingcame close.

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Intuitive

Navigation

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Everywhere

Repair manuals should, too.

Electronics go

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Repair Anywhere

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The FieldNow, people can follow along in

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Our manuals are all

Open Sourceand

Free

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