Conventions of a Pop Music Video

ADELE - SET FIRE TO THE RAIN

Un-kept building

Glass window painting

Dark blue tone

Light ‘happiness’ tone

ADELE – SET FIRE TO THE RAIN

Dark make-up

Simple hair style

Black clothing

Elaborate dance

ADELE – SET FIRE TO THE RAIN

Newspaper walls

Slight tilt

Red lighting

LEONA LEWIS - RUN

Only person in shot

Dark grey tones

Hidden behind bushes

Fog and Mist

LEONA LEWIS - RUNJagged mountains

Never ending road

Lightly curled hair

Perfect make-up

LEONA LEWIS - RUN

Mysterious atmosphere

Sunlight at crescendo

Minimal detail on clothing

ELLIE GOULDING – YOUR SONG

Series of shots of personal items

Imaginative style

Day to day life

ELLIE GOULDING – YOUR SONG

Casual make-up and hair

Typical shot in pop video

Fresh and Original

ELLIE GOULDING – YOUR SONG

Home video shot

Target audience will feel like they’re part of the video

Contrasts with the expected polished look for pop artists

Behind the scenes