conversion rate optimization by paul ryazanov at pubcon las vegas 2013
DESCRIPTION
Practical tips and a checklist to test your forms and landing pages againstTRANSCRIPT
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Conversion Rate
OptimizationPaul RyazanovDirector of business development
Oct 22th, 2013
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Promodo at a Glance
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Why it is Important
One simple change which takes only few minutes to implement might significantly improve your conversions up to 100% and more.
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Play with your headers – showcase how easy, fast and secure signup process
is
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Headers and CTA buttons needs to be relevant and showcase service
value
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Simplify signup process as much as possible
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You may ignore Password confirmation field these days
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Integrate other relevant services for the sign up. Don’t challenge visitors with
username.
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If you have a big form with many fields – let them fill it step by step with option
to skip if possible
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Showcase in advance any required fields – suggestions how to fill will be useful
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Highlight the field upon selection
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Do a real time error check. Highlight fields and use clear error
message.
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Show case differences in packages only.Play with the positions of the plans.
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Show case benefits with a long term offers
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Showcase value that customer would get on payment page
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Showcase other users
that’s already part of the service
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Use feedbacks with photos, industry leaders
and corporate logos to convince visitors
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Make the payment instruction clear and transparent. Will my credit
card get charged immediately or its really — I mean REALLY free trial.
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Play with buttons, colors, sizes. Typically – CTA colors needs to be
opposite to background.
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CTA message — is the final
step to the Conversion
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Account activation by email – it’s a
great barrier for your project
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At least add an option to changeemail address and resend the
verification code. Alternative verification steps are very much needed
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What Next?
In God we trust. Everything else we test.
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Thank you!
Oct 22th, 2013