cooper tire dealer’saim manual...website design cooper has partnered with net driven, a lead...

COOPER TIRE DEALER’S

AIM MANUALTHE POWER TO SELL MORE COOPER TIRES IS IN YOUR HANDS. LITERALLY.

AIM FOR HIGHER SALES WITH THIS TOOLKIT FROM COOPER.

2 ............ Cooper Business Connections

3 ............ How to Advertise: Putting It All Together

5 ............ Advertising Tools

11 .......... Identification Tools

13 .......... Merchandising Tools

16 .......... eCooper University

17 .......... Cooper Logo: Execution Guidelines

AIMCooper is committed to helping you succeed by providing you with tools to drive your business’ needs every step of the way.

This toolkit provides marketing tips in the areas of:

ADVERTISING • IDENTIFICATION • MERCHANDISING

These key tools will put you in the driver’s seat when it comes to attracting new customers and improving relations with existing ones.

ADVERTISEIDENTIFICATIONMERCHANDISE

COOPER BUSINESS CONNECTIONSwww.CooperBusinessConnections.com

Your online connection to Cooper’s business partners are highlighted in this AIM manual. This is a one-stop source where you’ll find links to marketing tools and information to help you promote and sell the Cooper brand.

2

Identify what attracts customers to your business. Use those particular services to craft your advertising message. Draw from the list below when assessing the strengths of your business to craft your advertising message.

Determining how much to spend on advertising can be a difficult decision. Planning ahead and budgeting advertising expenses will help you get the best results for your dollar. Generally, a range of 3% to 6% of your total retail sales volume should be budgeted each year for advertising.

YOUR PEOPLETrained, knowledgeable technicians .........................................................................In-depth knowledge in diverse vehicle service needs ..................................................In-depth knowledge to handle medium and heavy-duty commercial vehicles .................

YOUR FACILITIES, EQUIPMENT AND PARTS Clean, organized, fast-paced sales area ....................................................................Name-brand tires and parts ....................................................................................Special tire-servicing tools ......................................................................................

YOUR CUSTOMER SERVICE Major credit cards accepted ...................................................................................Inviting and comfortable waiting area .......................................................................Appointments available by phone or online ...............................................................Preferential and prompt treatment given to customers with appointments .....................Convenient business hours for people in your market .................................................Adjacent to a shopping center or near major employment areas ...................................Service warranties .................................................................................................Courtesy transportation service ...............................................................................On-time service ....................................................................................................Quality control inspection .......................................................................................

YOUR PRICINGA posted “menu board” of prices ............................................................................Quoted estimate provided before work begins ...........................................................Guaranteed pricing ................................................................................................Competitive pricing for typical tire services ...............................................................Service specials offered frequently ..........................................................................

HOW TO ADVERTISE: PUTTING IT ALL TOGETHER

YOUR SERVICESTire replacement ...................................Tire rotation .........................................Wheel balancing ...................................Shock absorber replacement ..................Battery charging ...................................Brake replacement ................................Air conditioning ....................................Cooling system .....................................

Tire puncture repair .................................Ride/vibration diagnosis ............................Oil and filter change ................................Front-end alignment .................................Tune-ups ................................................Exhaust systems .....................................Electric repair .........................................Other_____________________________________

• Since your business volume varies from month to month, there is a good chance that your advertising budget will vary also. Yearly amounts spent on advertising media should be budgeted into quarterly or monthly amounts.

• In general, you will want to advertise heavily during the spring and fall, which is the time when most people are in the market for tires.

• Your advertising budget should serve only as a guideline. It should be flexible and easily modified based on your business’ needs.

• Advertising should be regarded as an investment – not an expense. Advertising is an investment that will increase your sales and build your business. Money spent on advertising will pay off in the long run.

ADVERTISING BUDGET 3%-6% of total annual retail sales volume = $___________________

ADVERTISING MEDIUM 1ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER TOTAL ANNUAL

COST

Television

Radio

Social Media

Direct Mail

Billboards

Store ID

Newspaper

Wearable Gifts

Displays

Online/Digital

Total Planned Advertising Expense $

3 4

Planning an Effective Newspaper Ad:

1. State your Offer Use a dominant headline and as few words as possible.

2. Make your Ad Recognizable Try to make your ad distinguishably different from your competitors. Keep your ads’ appearance consistent.

3. Use Illustrations Photos and illustrations catch buyers’ interest. Ads should carry readers’ eyes through the message easily and in proper sequence.

4. Urge Your Readers to Buy Now Use phrases such as, “this weekend only,” “limited supply,” or “sale ends.”

BUILD YOUR BUSINESS WITH COOPER: ADVERTISING TOOLS

REMEMBER:1. Smaller, once-a-week ads are

generally more effective than large, once-a-month ads.

2. “FREE” draws customers in. When designing your newspaper ad, try to make a “free” offer; e.g. Buy 3 get 1 free or “free” road atlas with tire purchase

3. Every newspaper ad should tell your readers you have:

• Good Quality Tires• Good Deals• Good Service• Integrity

Cooper offers 30 and 60 second prerecorded radio spots. Visit CooperBusinessConnection.com to download scripts.

Advantages• Builds business familiarity in

the marketplace

• No competition fighting for listeners’ attention during your spot

• Most cities have several radio stations, enabling you to select the one that best reaches your customers

Disadvantages• No visual image

• Amount of information listeners can absorb is limited

• Prices, phone numbers, sizes, etc. are not easily communicated through radio

ADVERTISING TOOLS

REMEMBER:1. Know Your Audience

Select the station and time of day your spot will air based on what will best reach your prospective customers.

2. Consistent Campaign Schedule enough spots per week to keep your products and services in the mind of customers. Consider using jingles and/or consistent messages so that the listening audience develops a familiarity with your business.

3. Spot Saturation Schedule a large number of spots over a brief period of time that feature special events, a special seasonal item or a special price promotion.

RADIO LISTENING TIMES AVAILABLEA.M. Drive: 6 a.m.–10 a.m.

Housewife: 10 a.m.–3 p.m.

P.M. Drive: 3 p.m.–7 p.m.

Evening: 7 p.m.–Midnight

Midnight: Midnight–6 a.m.2013 F T TMR SCRIPTS

FINAL/APPROVED – 7/9/2013

“Take the Money and Ride” :50/10

(MALE ANNOUNCER. 40s. VOICE PITCH MIDRANGE TO SLIGHTLY DEEP.

FRIENDLY DELIVERY WITH A TOUCH OF AUTHORITY.)

MUSIC: (UPBEAT. ENERGETIC.)

ANNCR: Now through November 5th,

Get up to an $80 Cooper Tires VISA pre-paid card for your every day road

trips,

When you buy 4 qualifying Cooper tires during the Take the Money and Ride

Savings Event.

Football fans: score $80 for a kickin’ tailgate party.

9-to-5ers: how about $80 towards a nice dinner – for that appetite you’ve

worked up.

A new set of Coopers for what you drive,

AND up to $80 back for what drives you.

Visit a participating Cooper Tire dealer or coopertirerebates.com for reward

forms, and official terms and conditions. This card is issued by CenterState

Bank of Florida, North America, pursuant to a license from VISA U.S.A. Inc.

Life’s a road trip. Come on, let’s go.

(:10 tag: example copy):

Buy qualifying Cooper Tires at Roy’s Tire and Wheel World today — 3535

Central Park Boulevard, Yonkers. Or visit us online at RoysTire.com.

NEWSPAPER ADS

RADIO

In the tire business, radio is best used as a long-term image builder. !

COOPERTIRE.COM

Dealer Area

INTRODUCING THE NEW

DISCOVERERSTT PRO

TM

Addsoutstanding technology to legendary off-road performance.

TURNAROUND TIRE15%

OFFOIL CHANGEOffer expires 12/9/13. One coupon

per visit.

12%OFF

OIL CHANGEOffer expires 12/9/13. One coupon

per visit.

10%OFF

BRAKE PADSOffer expires 12/9/13. One coupon

per visit.

10%OFF

BRAKE PADSOffer expires 12/9/13. One coupon

per visit.

25%OFF

WIPER BLADESOffer expires 12/9/13. One coupon

per visit.

50%OFF

WIPER BLADESOffer expires 12/9/13. One coupon

per visit.

COOPERTIRE.COM

Dealer Area

INTRODUCING THE NEW

DISCOVERERSTT PROTM

Adds outstanding technology to legendary off-road performance.

TURNAROUND TIREHours: M-F 7:00 - 7:00 • Sat. 8:00 - 4:00

DISCOVERER SRX RADIO SCRIPTS

“Discoverer SRX Touring”:50/:10 Radio

:50 (Announcer): Before you get in…

Get going… Get gone… You need to get a tire that gets you. Like Cooper Tires’ new Discoverer SRX. Engineered exclusively for the unique driving needs of SUVs, CUVs and trucks — for heightened comfort, performance and tread life — with built-in technologies to improve traction and handling, steering precision, and overall fuel economy. So whether it’s rain, snow, summer, winter, town or country, the Cooper Discoverer SRX will get you there. And back. And there again…thanks to a 65,000-mile premium treadwear warranty. Featuring innovative Cooper Tire technologies— built into one tire, to handle all types of conditions…the new Discoverer SRX from Cooper Tires. Because life’s a road trip. Come on, let’s go. For more information, visit coopertire.com

(:10 tag: Dealer ID copy) Buy Cooper Discoverer SRX Tires at Roy’s Tire World today – 3535 Central Park Boulevard, Yonkers. Or visit us online at RoysTires.com.

“2014 Let’s Go — Discoverer A/TW” Radio Scripts :60 (:50/:10)

(anncr): Cooper engineers its tires not just for performance,

but real-life performance. So before you get in and get going, you need to get a tire that gets you. A tire like Cooper’s rugged, new Discoverer A/T-W. A premium,

all-terrain, all-year-round tire with cutting-edge tread-compound

and design innovations pioneered to perform. Through ice or snow.

On-road or off. It’s Cooper’s most advanced technology to handle your most severe

winter weather. As verified by the coveted three-peak mountain snowflake

symbol on its sidewall. Assuring you’ll get where you’re going to…no matter

what you’re going through. That’s real-life performance. That’s the tough,

new Discoverer A/T-W from Cooper Tires. Life’s a road trip. Come on, let’s go. For more information, visit coopertire.com

. (:10 Example Dealer Tag)

DISCOVERER A/T W RADIO SCRIPTS

For details visit CooperBusinessConnections.com

Dealer Area

COOPERTIRE.COM

Uncompromised All-Terrain Performance For All Seasons.

Exceeds Industry Standards for Severe Snow Traction

INTRODUCING THE COOPER

™


“The squarest deal on the roundest tires!”

5 6

WEBSITE DESIGNCooper has partnered with Net Driven, a lead provider of websites and Internet marketing solutions to automotive companies, providing you with the tools necessary to achieve personalized web design for your business.

Easy to use. Cost effective. Proven results.The Internet is the most effective way to get new customers and is the #1 way local consumers find tire dealers (not the Yellow Pages). Over 65% of consumers start their purchase process online, and without the right website and Internet marketing program, you could be missing out on more than 1/2 of all potential new customers.

Net Driven. We drive customers to you! Call 877-860-2005 or visit NetDriven.com to learn more.

ADVERTISING TOOLS ADVERTISING TOOLS

REMEMBER:1. TV is a great way to advertise if your

business is one of the dominant tire dealers in your market and has enough stores to service the television coverage area.

2. TV advertising prices range from the inexpensive late show to the high-priced evening prime time shows. When purchasing TV time, remember who your prospective customers are and pick a time and show that they will most likely be viewing.

Advantages• Great visibility• Low cost• Easier to target your audience

Disadvantages• Several ads will be competing

for customers’ attention

• Tire Catalog • Service Catalog • Wheel Configurator • TurboSEO • SEO Reporting

• Website Analytics • Mobile Website • Tire Advantage Calculator • Service/Support • and so much more!

WEBSITE/ONLINE ADVERTISING

Connect with your customers 24 hours a day, 7 days a week with an easy, affordable website fully customized with your brand and business.

Advantages• Reaches a large number of people

• Adds credibility to a tire store

Disadvantages• TV ads are expensive

• No way to assess retention

• You pay for more coverage than you use

TELEVISION

Many tire dealers use local television to advertise. Typically, it is more affordable, and when executed properly, it is a powerful advertising force.

! !


7 8

ADVERTISING TOOLS ADVERTISING TOOLS

Visit CooperBusinessConnections.com for details.

Advantages• Virtually free

• Almost all Internet users have social media accounts

• Possibility of high exposure

Disadvantages• Fast and fleeting — customers could easily

ignore your posts. In order to gain leverage for your business, you must post at least once a day.

Want a better way to market to your callers on hold?As a Cooper Tires dealer, you may not be happy with your current on-hold marketing provider. But there’s good news: representatives at Cooper acted on your feedback and chose BusinessVoice as the new authorized on-hold marketing provider for Cooper Tires dealers.

With BusinessVoice, you’ll receive proactive content updates on a scheduled basis, as well as convenient, no-touch equipment, plus effective content that’s designed to motivate your callers to ask questions and buy!

• Scheduled, proactive production updates throughout the year.

• Your choice of messages from a Cooper-approved list.

• Creation of up to 4 customized messages for each update.

• Remote delivery of updates. There are no tapes, CDs or MP3s to worry about.

• Equipment and installation included as part of your program.

• Copywriting services.

• Some available Spanish language content.

For more details or to start your on-hold marketing from BusinessVoice, please complete the form online or call Steve Evert at 419-724-7311.

Advantages• Looks good and is an attention grabber

• Inexpensive form of advertising

Disadvantages• Exposure time is brief

• Message may be monotonous if not changed regularly

VALASSISReach new customers by using Valassis’ targeted mail and online digital display programs.

• Geo-target consumers based on your key functional areas and capabilities.

• Valassis targets households at the sub-zip level, getting your message to consumers only within your trade area.

It’s quick and easy to get started. Cooper has direct mail, inserts, RedPlum wrap pages, and digital programs. Call 734-748-4288 today to get started.

DEMAND FORCEDemand Force provides new Cooper dealers a proven system to increase car count and drive shop profitability. Find ways to improve your shop’s performance with a FREE Shop Diagnostic.

For more details, please call 800-210-0355 or go online to demandforce.com/coopertire.

A

B

A

B

facebook.com/CooperTire

@CooperTire

Targeted Area Map

SOCIAL MEDIA DIRECT MAILBILLBOARD ON-HOLD PROGRAM

For some tire dealers, billboards can be a very effective means of advertising due to their round-the-clock visibility.!

Build Your Business with CustomerLink’s Segment Marketing Research Technology

RED BY CUSTOMER SYSTEMS Full-Service Customers For Life

A customer retention program should be the cornerstone of your marketing plan. CustomerLink is the industry-leading provider of customer retention marketing and new customer acquisition programs for independent tire and service centers.

CustomerLink’s services include everything you need to increase unit sales, car count, and average R.O. Segment Marketing Research Technology (smrt™) consumer demographics empower you to keep and attract the types of customers you want, and spend your marketing money in the most effective way possible.

CustomerLink’s services help you Increase unit sales

Grow car count

Improve shop profi tability with higher average R.O.

Encourage customer loyalty

Increase customer visits

Enhance professional image

CustomerLink’s fully automated program includes Direct mail service reminders, seasonal specials, and

promotions

Unlimited emails

“New Customer Finder” campaigns to only your most profi table and responsive prospect types

Automated customer reviews – Publish reviews to your search optimized landing page, major search engines, Facebook, and Twitter

– Improve your online visibility

Social media management – Facebook, Twitter, and major search engines – Reviews, stories and news written by professional writers, as you like

– Online Report Card that shows your online visibility

And more... newsletters, customer loyalty cards, websites, etc.

Customer Retention and New Customer Marketing ProgramAutomated Customer Reviews, Facebook, Twitter, Email, Websites, Postcards and MORE

TOLLFREE 866.661.9961 CustomerLink.com/cooperconnect

Search friendly landing

page

Automated Customer Reviews

Facebook

Oversized Service

Reminders


9 10

Use Cooper Tires’ identification tools for higher visibility, to build more local awareness and increase sales.

BUILD YOUR BUSINESS WITH COOPER: IDENTIFICATION TOOLS

• Gain high visibility, local awareness and increased sales with Cooper inflatables. Perfect for community events, grand openings and retail sales promotions.

For full inventory, call Nate Dickman, LeaderPromos at 614-579-5937, [email protected] or view offerings on CooperBusinessConnections.com

As the nation’s premium provider of graphics and brand solutions, we offer more value than any of our competitors because of our unique service differentiators. Whether it’s the deep intellectual capital of our team, the flexibility to adapt and scale to each client’s special needs, or the industry-leading processes we employ to manufacture the highest-quality products, Alpine Graphics is a complete brand solutions provider.

• Customize your fleet to maximize your message impact

• For more Alpine Graphics information, visit CooperBusinessConnections.com

• Our signage has been recently updated and now includes vinyl and digital options. Cooper offers billboard paper at no charge to its dealers. Contact the advertising department for details and designs.

• View our full collection of outdoor signage by visiting CooperBusinessConnections.com

IDENTIFICATION TOOLS

VEHICLE IDENTIFICATION TIRE AND SPORTS INFLATABLES

OUTDOOR SIGNAGE

CT-L3-54OR

CT-R3-54CT-L1-54

ORCT-R1-54

TRU

CK

GR

AP

HIC

SP

ICK

UP

GR

AP

HIC

SVA

N G

RA

PH

ICS

CT-L3-54OR

CT-R3-54CT-L1-22

ORCT-R1-22

REAR

REAR

REAR

VEHICLE GRAPHICS PROGRAM


11 12

DRIVE WINTER TIRE SALES

COOPER WINTER PROMOTION MATERIALS AVAILABLE

25”x 19” Winter Poster

860-O54-4620 (Free)

Winter Tire Insert

(to fit 16" tire)

860-J84-6916 (Free)

3’x 10’ Vinyl Banner 860-O64-5067 ($12.37 each)

Order in-store merchandising material at Coopertireadstore.com

or call WorkflowOne at 1-877-314-1620:

Advertise with downloadable

materials and templates from Coopertireads.com:

Access NEW! winter product information on www.coopertire.com or www.coopertire.ca:

NEW! Digital web

banner ads for online

advertisingWhen WInTeR Road TRIps demand

moRe, CounT on CoopeR

peRFoRmanCe WInTeR TIRes.

When WInTeR Road TRIps demand moRe,

CounT on CoopeR peRFoRmanCe WInTeR TIRes.

NEW! Newspaper Ad

& Postcard Templates

Ad slicks

LOCAL DEALER INFO

WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+STM

COOPER TIRES ARE CRAFTEDFOR LIFE’S ROAD TRIPS.

NO MATTER THE WEATHER

DEALER IMPRINT

$00.00• bullet point • bullet point

• bullet point

Offer good with coupon only and not good

with any other offer. Expires 00/00/00

Product or Service

Description

$000.00SIZE

• bullet point to fill space • bullet point

• bullet point to fill space

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

$000.00SIZE



P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

$000.00SIZE



P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

P165/80R15 . . . . . $000 .00

LIFE’S A ROAD TRIP. COME ON, LET’S gO.™

Dealer imprint

WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+S

TM

Social Media posts for:

Click on Social Image Library after

logging onto Coopertireads.com.

Check out our websites for

updated information on

Cooper winter products.

NEW! 25”x 19” Winter

Full Line Poster

60F020813 (Free)

60F020813 9-14-13

Visit www.coopertire.com or www.coopertire.ca

helping you get through everyday life every day.winter tireScooper tire

PERFORMANCEwM-SA2TM

• Cold weather tread compound

• Studless H & V rated winter tire

• Severe weather rated

pASSENGER

weAther-MASter S/t2TM

• Excellent traction on snow and ice

• Enhanced water evacuation

• Studdable and severe weather rated

pASSENGER

performanceweAther-MASter SnOw

TM

• Winter traction compound

• Studless high performance winter tire


pASSENGER

weAther-MASter wSCTM

• Directional design


• Superior winter performance

CUV/ SUV

PERFORMANCEDiSCOVerer M+S

SPOrtTM


• Studless snow groove design

• T, H, V performance rated

CUV/ SUV

DiSCOVerer M+STM


• Excellent winter weather performance


• Deep snow traction

SUV/ LT

winter commuting . . . . . . . . . . .

. . . . . . . . . . .

. . . . . . . ice /SLuSH miX . . . . .

. . . . . . . . . . . .

. . . . . . . . . . S

now-coVereD roADS

weAther-MASter SnOw wM-SA2 DiSCOVerer M+S SPOrt weAther-MASter wSC weAther-MASter S/t2 DiSCOVerer M+S

finD the COOPer winter tire

thAt fitS yOur rOAD triP...

NEW! Winter

Tire Stuffer60N010813 (Free)

LOCAL DEALER ADDRESS, WEB AND PhONE NuMBER

WEATHER-MASTER WSCTM WEATHER-MASTER S/T2TM DISCOVERER M+STM

DEALER IMPRINT

COOPER TIRES ARE CRAFTEDFOR LIFE’S ROAD TRIPS.

NO MATTER THE WEATHER

Dealer Imprint

When WInTeR Road TRIps demand moRe,

CounT on CoopeR peRFoRmanCe WInTeR TIRes.

COOPERTIRE.COM

COOPER WINTER PERFORMANCE TIRESWEATHER-MASTER SNOW

TM WM-SA2TM DISCOVERER M+S SPORT

TM

NEW! Winter

Training Brochure

60M030813 (Free)

MERCHANDISING TOOLS

Each advertising medium has its own unique capabilities. You must select the media that best reaches your prospective customers.

These materials include stuffers, wall posters and tire inserts that showcase the benefits of Cooper’s SUV, Light Truck, Passenger and Performance tire lines. Our point-of-sale materials complement any showroom, and should be placed in prominent areas in order to reinforce key product features.

BUILD YOUR BUSINESS WITH COOPER: MERCHANDISING TOOLS

60F020813 5-14-15

Visit www.coopertire.com or www.coopertire.ca

HELPING YOU GET THROUGH EVERYDAY LIFE EVERY DAY.WINTER TIRESCOOPER TIRE

PERFORMANCEWM-SA2

TM


• Studless H & V rated winter tire


PASSENGER

WEATHER-MASTER S/T2TM




PASSENGER

WEATHER-MASTER WSCTM

• Directional design



CUV/ SUV

PERFORMANCEDISCOVERER M+S

SPORTTM


• Studless snow groove design

• T, H, V performance rated

CUV/ SUV

DISCOVERER M+STM


• Excellent winter weather performance


• Deep snow traction

SUV/ LT

WINTER COMMUTING . . . . . . . . . . . . . . .

. . . . . . . . . . . . . . IC

E /SLUSH MIX . . . . . . . . . . . . . . .

. . . . . . . . . . . . SNOW-COVERED ROADS WM-SA2 DISCOVERER M+S SPORT WEATHER-MASTER WSC WEATHER-MASTER S/T2 DISCOVERER M+S

FIND THE COOPER WINTER TIRETHAT FITS YOUR ROAD TRIP...

GRAVEL ROADS. MUD BOGS.

PAPERWORK.

coope r t i r e . c om | c oope r t i r e . c a

Fo l l ow u s

The new Cooper Discoverer STT Pro. For whatever life throws at you.

When you’re off-road, the new Discoverer STT Pro will help you

conquer almost any obstacle. And when you can’t

be, dreaming of their outstanding technology and

performance will help get you through life as well.

STT PRO RADIO SCRIPTS

“THE NEW DISCOVERER STT PRO” Radio Script :60 (:50/:10)

(:50 VO) “Rain-soaked construction sites. Steep mountain passes. Dinner with

your in-laws. For everyone who works hard and enjoys getting off the

beaten path once in a while, there are countless obstacles out there.

Thankfully, the new Discoverer STT Pro from Cooper Tire adds

outstanding technology to legendary off-road performance.

“The next generation of our STT off-road tire line, the STT

Pro steps things up with serious traction, mud-ejecting treads and

excellent handling. Couple that with an aggressive new sidewall design,

and you’ve got the ultimate off-road tire.”

“Whether you’re following a gravel road to your favorite fishing hole,

blasting through a mud bog with a few friends or just dreaming of doing

these things while choking down another plate of meatloaf surprise,

Cooper Tires’ powerful new STT Pro can help you tackle whatever life

throws at you.”

“Visit CooperTire.com for details. Or see a participating dealer to get

your new STT Pros today.”

(:10 Dealer) “Buy your new Cooper Discoverer STT Pros at Roy’s Tire World — 3535

Central Park Boulevard, Yonkers. Or visit us online at RoysTires.com.”

The Cooper Discoverer STT Pro is here!

Get your advertising materials NOW!

Cooper Discoverer STT Pro newsprint ad (5.389 x 7.5 inches)

Cooper Discoverer STT Pro newsprint ad (10.806 x 7 inches)

Visit CooperTireAds.com for all your Cooper Tire advertising needs.

We offer additional Discoverer STT Pro materials online!

Image Library • Logos • Radio Scripts • Branding Guidelines

Newspaper Templates • Web Banners • and more!

COOPERTIRE.COM

Dealer Area

INTRODUCING THE NEW

DISCOVERERSTT PRO

TM

Adds outstanding technology

to legendary off-road performance.

COOPERTIRE.COM

Dealer Area

INTRODUCING THE NEW

DISCOVERERSTT PRO

TM

Addsoutstanding

technology

to legendary

off-road performance.

19" x 25" Poster 60F010415

Order printed quantities at CooperTireAdStore.com:

___________________________________

19" x 25" Poster 60F010415

___________________________________

Tire Insert 60J010415

___________________________________

8.5” x 3.75” Stuffer 60N010415

___________________________________

Brochure

60M010415

___________________________________

11” x 13” Window Cling 60D020415

___________________________________

Visit CooperTireAds.com for:

___________________________________

Ad Slicks • Web Banners • Ad Templates

Image Gallery • Logos

Ad Slicks

60N010415 5-1-15

INTRODUCING THE NEW

DISCOVERER

For whatever life throws at you.

Fo l l ow us

P.O. BOX 550 • FINDLAY, OHIO 45840

For detailed tire specifications, call your local Cooper Tire

dealer or call Consumer Relations at 800.854.6288.

TIRE QUOTATION

Size ______________________________

Quantity __________________________

Total $ ____________________________

__________________________________

__________________________________

__________________________________

__________________________________

ACCESS ROADS. SWAMPS.

MONDAYS. GRAVEL ROADS. MUD BOGS.

PAPERWORK.

LUMBER YARDS. MOUNTAIN PASSAGES.

CHORES.

The new Cooper Discoverer STT Pro.


STT PROTM

8.5" x 3.75" Stuffer

60N010415

Download from

www.CooperTireAdStore.comRadio Scripts

Download from www.CooperWorld.netProduct Pages and F&B Sheets

Download from

www.CooperTireAds.comWeb Banners

Tire Insert(to fit 17” or 18” tire)

60J010415

Color and Black & White ads

available for download

at CooperTireAds.com

COOPERTIRE.COM

Dealer Area

INTRODUCING THE NEW

DISCOVERERSTT PRO

TM

Adds outstanding technology to legendary off-road performance.

COOPERTIRE.COM

Dealer Area

INTRODUCING THE NEW

DISCOVERERSTT PRO

TM

Addsoutstanding technology to legendary off-road performance.

ACCESS ROADS.

SWAMPS. MONDAYS.

coope r t i r e . c om

coope r t i r e . c a

For use in a 17” or 18” Tire

The new Cooper Discoverer STT Pro.


When you’re off-road, the new Discoverer STT Pro will help you conquer

almost any obstacle. And when you can’t be, dreaming of their outstanding

technology and performance will help get you through life as well.

For 17” or 18” Tire

®

Material # Sdwl.

ApprovedRim Widths

MaxPSI

Single Max Load

Dual Max Load

OverallDiam.

Sect.Width

TreadWidth

Dual Spcg.

Rev.PerMile

UPC

DISCOVERER STT PRO

BLACK SIDEWALL AND RAISED WHITE LETTER

90000023661 RWL 30X9.50R15LT C 104Q (7.5) 6.5-8.5 50 1985 ---- 29.57 9.6 7.72 ---- 701 19.0 15.2 43.3 19.7 029142829683

90000023638 RWL 31X10.50R15LT C 109Q (8.5) 7.0-9.0 50 2270 ---- 30.75 10.7 8.50 ---- 674 20.0 15.8 49 22.3 029142829454

90000023680 RWL 32X11.50R15LT C 113Q (9.0) 8.0-10.0 50 2535 ---- 31.57 11.7 9.09 ---- 657 20.0 15.8 52.8 24.0 029142829904

90000023635 RWL 33X12.50R15LT C 108Q (10.0) 8.5-11.0 35 2205 ---- 32.72 12.2 9.80 ---- 634 21.0 16.6 56.9 25.9 029142829423

90000023651 RWL 35X12.50R15LT C 113Q (10.0) 8.5-11.0 35 2535 ---- 34.57 13.1 10.08 ---- 600 21.0 16.6 67.9 29.8 029142829485

90000023658 RWL LT305/70R16 E 124/121Q (9.0) 8.0-9.5 65 3525 3195 32.99 12.3 9.88 13.3 628 19.5 15.4 62 28.2 029142829652

90000023668 BLK LT225/75R16 E 115/112Q (6.0) 6.0-7.0 80 2680 2470 29.49 8.9 7.05 10.2 703 18.0 14.2 43.9 20.0 029142829706

90000023650 BLK LT245/75R16 E 120/116Q (7.0) 6.5-8.0 80 3042 2778 30.71 9.6 7.52 11.3 675 18.0 14.3 46.8 21.3 029142829478

90000023634 RWL LT265/75R16 E 123/120Q (7.5) 7.0-8.0 80 3415 3085 31.89 10.7 8.43 12.2 650 18.5 14.8 53.5 24.3 029142829416

90000023636 RWL LT285/75R16 E 126/123Q (8.0) 7.5-9.0 80 3750 3415 32.99 11.2 8.82 13.7 628 19.0 15.1 58.9 26.8 029142829430

90000023655 RWL LT315/75R16 E 127/124Q (8.5) 8.0-11.0 65 3860 3525 34.53 12.6 9.69 14.3 600 20.5 16.2 66.7 30.3 029142829621

90000023671 BLK LT215/85R16 E 115/112Q (6.0) 5.5-7.0 80 2680 2470 30.59 8.5 6.34 9.9 678 18.5 14.7 41.4 18.8 029142829737

90000023637 BLK LT235/85R16 E 120/116Q (6.5) 6.0-7.5 80 3042 2778 31.89 9.6 7.13 10.8 650 18.0 14.3 49.1 22.3 029142829447

90000023678 BLK 37X12.50R17LT D 124Q (10.0) 8.5-11.0 50 3525 ---- 36.77 13.0 10.20 ---- 564 22.0 17.5 77.2 35.1 029142829805

90000023693 BLK 37X13.50R17LT E 121Q (11.0) 8.5-11.0 65 3195 ---- 36.77 13.3 10.98 ---- 564 22.0 17.5 86.1 39.1 029142829843

90000023692 BLK LT305/65R17 E 121/118Q (9.0) 8.5-11.0 65 3195 2910 32.68 12.3 9.88 14.2 634 21.0 16.6 63.9 29.0 029142830009

90000023627 RWL LT265/70R17 E 121/118Q (8.0) 7.0-8.5 80 3195 2910 31.93 10.7 8.50 12.4 649 18.5 14.8 54.1 24.6 029142829171

90000023652 RWL LT285/70R17 E 121/118Q (8.5) 7.5-9.0 80 3195 2910 33.03 11.5 8.98 13.4 628 19.0 15.2 61.6 28.0 029142829492

90000023653 RWL LT295/70R17 E 121/118Q (8.5) 7.5-10.0 80 3195 2910 33.46 12.0 9.69 13.7 620 21.0 16.6 64.7 29.4 029142829607

90000023657 RWL LT315/70R17 E 121/118Q (9.5) 8.0-11.0 65 3195 2910 34.57 12.6 10.00 14.8 600 21.0 16.6 66.6 30.3 029142829645

90000023681 RWL LT255/75R17 C 111/108Q (7.0) 6.5-8.5 50 2405 2205 31.89 10.3 8.11 11.7 650 19.0 15.2 54.3 24.7 029142829911

90000023695 BLK 37X13.50R18LT D 124Q (11.0) 8.5-11.0 50 3525 ---- 36.77 13.3 10.98 ---- 564 22.0 17.5 83.5 38.0 029142829867

90000023662 RWL LT305/60R18 E 121/118Q (9.0) 8.5-11.0 65 3195 2910 32.68 12.0 10.08 14.2 634 21.0 16.6 65 29.6 029142829690

90000023660 RWL LT275/65R18 E 123/120Q (8.0) 7.5-9.0 80 3415 3085 32.28 10.9 8.82 12.8 642 19.0 15.1 55.9 25.4 029142829676

90000023656 RWL LT285/65R18 E 125/122Q (8.5) 8.0-10.0 80 3640 3305 32.91 11.8 9.49 13.3 630 19.0 15.1 60.5 27.5 029142829638

90000023669 RWL LT325/65R18 E 127/124Q (9.5) 9.0-12.0 65 3860 3525 34.69 13.7 11.10 14.8 598 21.0 16.6 76.8 34.9 029142829713

90000023639 RWL LT275/70R18 E 125/122Q (8.0) 7.0-8.5 80 3640 3305 33.31 11.3 9.09 12.8 622 20.0 16.0 61.9 28.1 029142829461

90000023659 RWL LT295/70R18 E 129/126Q (8.5) 7.5-10.0 80 4080 3750 34.49 12.0 9.69 13.7 601 21.0 16.6 66.5 30.9 029142829669

90000023670 RWL LT305/70R18 E 126/123Q (9.0) 8.5-10.0 65 3750 3415 35.08 12.4 9.88 14.2 591 21.0 16.6 70.2 31.9 029142829720

90000023673 BLK 35X12.50R20LT E 121Q (10.0) 8.5-11.0 65 3195 ---- 34.69 12.4 10.20 ---- 598 21.0 16.6 68.3 31.1 029142829751

90000023697 BLK 35X13.50R20LT E 122Q (11.0) 8.5-11.0 65 3305 ---- 34.57 13.2 11.10 ---- 600 21.0 16.7 77.3 35.1 029142829881

90000023694 BLK 37X12.50R20LT E 126Q (10.0) 8.5-11.0 65 3750 ---- 36.69 12.6 10.31 ---- 565 21.0 16.7 76.3 34.7 029142829850

90000023690 BLK 37X13.50R20LT E 127Q (11.0) 8.5-11.0 65 3860 ---- 36.85 13.3 10.79 ---- 563 21.0 16.6 84.3 38.3 029142829829

90000023691 BLK LT295/55R20 E 123/120Q (9.5) 8.0-10.0 80 3415 3085 33.07 12.6 10.20 14.1 627 20.0 16.0 68.9 31.3 029142829836

90000023654 BLK LT305/55R20 E 121/118Q (9.5) 8.5-11.0 65 3195 2910 33.50 12.2 10.43 14.4 619 20.5 16.4 68.6 31.2 029142829614

90000023628 BLK LT295/60R20 E 126/123Q (8.5) 8.0-10.0 80 3750 3415 34.29 11.5 9.65 12.8 605 19.5 15.4 65.4 29.7 029142829188

90000023672 BLK LT275/65R20 E 126/123Q (8.0) 7.5-9.5 80 3750 3415 34.49 10.9 9.09 12.8 601 19.0 15.2 62.5 28.4 029142829744

90000023629 BLK LT295/65R20 E 129/126Q (8.5) 8.0-10.0 80 4080 3750 35.43 11.7 9.65 13.7 585 19.5 15.4 67.4 30.6 029142829195

90000023682 BLK 35X12.50R22LT E 117Q (10.0) 8.5-11.0 65 2835 ---- 34.76 12.3 10.39 ---- 596 21.0 16.7 70.5 32.0 029142829928

90000023696 BLK 37X13.50R22LT E 123Q (11.0) 8.5-11.0 65 3415 ---- 36.89 13.4 10.79 ---- 562 21.0 16.7 79.8 36.3 029142829874

90000023683 BLK LT325/50R22 E 122Q (10.0) 9.0-12.0 65 3305 ---- 35.12 12.9 11.38 ---- 590 21.0 16.7 76.2 34.6 029142829935

ALWAYS CONSULT AND FOLLOW THE VEHICLE MANUFACTURER REPLACEMENT TIRE RECOMMENDATIONS AND WARNINGS.

Use the information on the vehicle placard and vehicle owner's manual to identify original equipment inflation pressure, tire size, speed

rating and load carrying capacity. Cooper Tire reserves the right to change and improve construction, materials or specifications without

notice or obligation. Please refer to the back cover of this book for important tire safety considerations and recommendations.

Tire Size, Load Range &

Service Description

Tread Depth

32nds mmShip Wt.

lbs kg

New Product - June 2015!

Replaces the Discoverer STT.

If the dual max load and spacing is not noted here, please call the Cooper Tire Consumer Relations Department for a proper fitment

recommendation.

Discoverer STT PROTM

LIGHT TRUCK Traction

REV. 5-1-15b

Visit cooperworld.net for up-to-date spec information.

STANDARD LIMITED WARRANTY

PREMIUM HIGH-VOID

The Discoverer STT PRO is Cooper’s most advanced,

extreme tire to date! The Discoverer STT PRO provides

exceptional traction and performance in some of

the harshest terrains on Earth. The distinctive tread

design and compound provide remarkable on the road

performance without sacrificing off-road traction. 3-Ply

Armor-Tek3, silica tread compound, aggressive 3-2

center rib design, side-biters and more, all wrapped

up in Cooper’s advanced mud terrain tire. Push the

Discoverer STT PRO to the limits and you’ll “discover”

what your vehicle is truly capable of!

Fitments:

Off-Road or rugged-use pick-ups

“ARMOR-TEK3®” CARCASS PROTECTION

Cooper’s proprietary and proven full 3-ply carcass construction

in the tread and sidewall provides 50% more protection

against impact damage than standard 2-ply tires. The third ply

is oriented at an optimal angle to the first two plys to maximize

carcass protection in extreme off-road conditions.

3-2 INNER TREAD RIBS

The inner tread ribs of the Discoverer STT PRO are positioned

in an alternating 3-2 pattern. This unique hybrid design

provides a number of significant performance benefits like:

reduced road noise, increased stability and handling, superior

soft surface (trail) and mud traction, balanced wear, and

reduced tendency for vehicle drift commonly experienced on

fitments with aggressive off-road tires.

LARGE DEPTH SIDE BITERS

The Discoverer STT PRO features large, specially-designed

cleats of rubber (side biters) on the shoulder area of the

sidewall, to enhance traction and grip in muddy or soft

terrains and in rock crawling situations where maximum grip is

essential. The orientation and design of these cleats promotes

traction on inclines, reducing the chances of tire side-slip.

FLEX GROOVE

The “flex groove” is a small, circumferential groove in the

buttress region that generates a designed flex point in the

tire. This ability to flex in a predetermined location provides a

smoother ride by helping to dampen the impact generated by

inconsistencies in pavement, potholes and gravel. In tough

off-road situations where tires are sometimes aired down, this

groove allows the tread and side biter to better conform and

work together when traversing irregular, tough obstacles.

ALTERNATING MUD SCOOP AND

ASYMMETRICAL SCALLOP

The asymmetrical scallops on alternating lugs direct mud

into the mud scoops to allow the Discoverer STT PRO to

pull through muddy terrains with ease. These “scoops” act

as shovels to consistently dig in as the tire rotates. Scoop by

scoop the Discoverer STT PRO digs in and will confidently

pull your vehicle through the toughest situations.

MUD-FLEX DESIGN

The mud-flex design is where the outside shoulder and

intermediate tread ribs are strategically coupled together

along their face. This connection creates a continuous cleating

feature that assists the Discoverer STT PRO in digging through

muddy terrain. The back side of this face is ramped to allow

the tread blocks to work independently which provides better

stability and tread conformity in less aggressive situations.

Discoverer STT PROTM

LIGHT TRUCK

Traction

M+S Rated1

7

1314B

1617

18

8B9

34B

5 updated 2-6-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

6

10B

12

2

11D

1

7

1314B

1617

18

8B9

34B

5 updated 2-6-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

6

10B

12

2

11D

1

7

1314B

1617

18

8B9

34B

5 updated 2-6-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

6

10B

12

2

11D

1

7

1314B

1617

18

8B9

4B5 updated 2-6-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

6

10B

12

2

old 3

11D

3 updated 042715

old 3

1

7

1314B

1617

18

8B9

34B

5 updated 2-6-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

6

10B

12

2

11D

1

7

1314B

1617

18

8B9

34B

5 updated 2-6-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

updated 2-12-15

6

10B

12

2

11D

Social Posts

REV. 5-18-15b

Available for download

at CooperTireAds.com

Brochure60M010415

Premium Light-Truck

Off-Road Traction

EXTREME OFF-ROAD TRACTION

REMINDER:

Please discontinue the use of the 100th anniversary

logo and celebratory seal and return to the standard

Cooper logo. You play an important role in reinforcing

our brand. For information/artwork on our Cooper logos

and guidelines, please visit www.CooperTireAds.com.

LUMBER YARDS. MOUNTAIN PASSAGES.

CHORES.The new Cooper Discoverer STT Pro.


coope r t i r e . c om | c oope r t i r e . c a

Fo l l ow u s

11" x 13" Window Cling

60D020415

Winter tireS

POINT-OF-SALE MATERIALS

860-O12-0130 5-30-15

PREMIUM TRACTIONDISCOVERER S/T

TM

• Even tread wear• Maximum soft-surface traction• Pinned for studs

PREMIUM WINTER SUV & PASSENGERWEATHER-MASTER WSC

TM

• Directional design• Studdable and severe weather rated• Superior winter performance

WINTER SUV & LIGHT TRUCKDISCOVERER M+S

TM

• Excellent traction on snow and ice• Excellent winter weather performance• Studdable and severe weather rated

PREMIUM HI-VOIDDISCOVERER STT PRO

TM

• On- and off-road traction• Aggressive design and features• Anti-stone retention

SUV WINTER PERFORMANCEDISCOVERER M+S

SPORTTM

• Severe weather rated• Studless design• Performance rated

NON-DIRECTIONAL SPORT TRUCKDISCOVERER H/T PLUS

TM

• Highway design• All-weather performance• Rim protector

PREMIUM COMMERCIAL HIGHWAYDISCOVERER HT3

TM

• Designed for commercial-grade performance• Highway traction in all seasons• Engineered to resist abnormal wear

COMMERCIAL-GRADE TRACTIONDISCOVERER S/TMAXXTM

• Cut and chip resistant tread compound• Stone ejector ribs resist stone drilling• Studdable

SEVERE WEATHER RATED ALL-TERRAINDISCOVERER A/TWTM

PREMIUM HIGHWAYDISCOVERER H/T

TM

• Ride comfort• All-season traction• Long, even tread wear

PREMIUM SPORT TRUCKCOOPER ZEON XSTATM

• Asymmetrical tread design• Comfortable ride• All-season traction

PREMIUM LUXURY TOURINGDISCOVERER SRX

TM

• Confident all-season performance• Long tread life• Maximum ride comfort

PREMIUM ALL-TERRAINDISCOVERER A/T3TM

• Enhanced off-road traction• Silica-enriched tread for excellent wet handling• All-terrain performance

ALL-TERRAIN SPORT TRUCKCOOPER ZEON LTZ

TM

• Rim protector• Excellent ride and handling• Improved soft-surface traction

LUXURY TOURINGDISCOVERER CTS

TM

• Excellent stability, traction and tread wear• All-season highway tread design• Increased wet-weather performance

HELPING YOU GET THROUGH EVERYDAY LIFE EVERY DAY.

SUV / LIGHT TRUCK TIRESCOOPER TIRE

• Year round performance• Long tread life• Wet and winter grip

For detailed tire specifications, call your local Cooper Tire dealer or call Consumer Relations at 800.854.6288.Visit us at www.coopertire.com


HELPING YOU GET THROUGH EVERYDAY LIFE EVERY DAY.PASSENGER TIRE LINECOOPER TIRE

PREMIUM LUXURY TOURINGCS5 ULTRA TOURING

TM

• Optimum ride comfort

• Sporty handling• All-season traction

ULTRA HIGH PERFORMANCECOOPER ZEON RS3-S

TM

• Excellent dry traction

• Stable cornering ability

• Asymmetrical design

PREMIUM LUXURY TOURINGCS5 GRAND TOURING

TM

• Enhanced ride, handling and traction

• Attractive styling• All-season performance

ALL-SEASON ULTRA HIGH PERFORMANCECOOPER ZEON RS3-A

TM

• Asymmetrical design

• Dynamic handling• Wet and light snow traction

COSMETIC PERFORMANCECOBRA RADIAL G/T

TM

• Raised white-letter styling

• All-season performance

• Excellent treadwear

PREMIUM WINTER TIREWEATHER-MASTER S/T2TM




PREMIUM WINTER SUV & PASSENGERWEATHER-MASTER WSC

TM

• Directional design• Studdable and severe weather rated


DIRECTIONAL WINTER PERFORMANCEWM-SA2

TM


• Studless winter tire


ALL-SEASON TOURINGLIFELINER GLS

TM

• Touring tread formula for quiet, even treadwear

• All-weather traction

• Available in popular sizes

MID-RANGE TOURINGCS3 TOURING

TM

• Features StabiledgeTM technology

• Additional dry handling stability

• Even wear and long tread life

TRENDSETTER SETM

• Affordably priced• Reliable performance

• Black and white sidewall

VALUE LINE

(W/V/H RATED) (T RATED)

For detailed tire specifications, call your local Cooper Tire dealer

or call Consumer Relations at 800.854.6288.

Visit us at www.coopertire.com860-O12-0098 3-16-15

A

B

ACCESS ROADS. SWAMPS. MONDAYS.

c o o p e r t i r e . c o m c o o p e r t i r e . c a

For use in a 17” or 18” Tire

The new Cooper Discoverer STT Pro. For whatever life throws at you.When you’re off-road, the new Discoverer STT Pro will help you conquer

almost any obstacle. And when you can’t be, dreaming of their outstanding

technology and performance will help get you through life as well.

For 17” or 18” Tire

GRAVEL ROADS. MUD BOGS. PAPERWORK.

c o o p e r t i r e . c o m | c o o p e r t i r e . c a

F o l l o w u s

The new Cooper Discoverer STT Pro. For whatever life throws at you.

When you’re off-road, the new Discoverer STT Pro will help you conquer almost any obstacle. And when you can’t be, dreaming of their outstanding technology and performance will help get you through life as well.

Dealer Area

COOPERTIRE.COM

Uncompromised

All-Terrain Performance

For All Seasons.

Exceeds Industry Standards

for Severe Snow Traction

INTRODUCING THE COOPER

™


“The squarest deal on the roundest tires!”

13 14

COOPER TRAINING TOOLS: eLEARNING

Get you and your team registered for Cooper’s Online Interactive Sales, Product and Business eLearning Website!

Cooper Tire believes in supporting our distributors and dealers with the very best training support offered in the Industry. Our online program, eCooper University Training Rewards, is designed to provide you and your team with the best training and information on selling skills, product knowledge, Cooper Tire as a company and knowledge about the tire industry. While learning to increase sales and profits for your Organization, enrolled employees will earn valuable points, which can be redeemed to purchase a range of rewards from Cooper Tire branded apparel to the latest high-tech gadgets.

The eCooper University Training Rewards program is structured like University, with 100, 200, 300 and 400 level classes in addition to electives. By taking combinations of classes you, your managers and employees will achieve successive levels of Certification while increasing tire knowledge and sales skills. Cooper Tire currently offers classes in selling skills, product knowledge and business knowledge and is adding new classes every quarter. Certification Levels include:

• Basic Training Certification. This level of training is designed to give everyone a level playing field of knowledge on selling skills, tire technology, functional performance, working with the Cooper Tire Company and an overview of the Tire Industry.

• Sales Specialist Certification. This level is designed to give Cooper Tire customers extended expertise in selling and servicing the needs of sub-segments within the tire market.

• Sales Leader Certification. This level is designed to provide greater depth and expertise to Cooper Tire customers by enhancing their knowledge and skills in tire performance and technology.

• Tire Business Leader. Designed for managers and principals of tire dealers and distributors. The Tire Business Leader Certification is focused on providing business training for successfully managing a tire business with courses that may include marketing, financial management and human resources.

To find out more and to become registered for the eCooper University/Training Rewards program, please go to www.CooperMedallion.com and select the training page and follow the instructions!

Confidential Competitive Commercial Information

MERCHANDISING TOOLS

UNIFORM PROGRAM (CITY APPAREL)• Customize the look of your business with

personalized apparel for you and your staff

• View full uniform program apparel by visiting CooperBusinessConnections.com

COOPER APPAREL AND GIFTS (STAPLES)• Order promotional gifts for your customers.

Dealer imprints and personalization is available for certain items.

• View apparel and gift options by visiting CooperBusinessConnections.com

VEHICLE MAINTENANCE (RSC SALES)RSC Sales Company is a manufacturer and distributor of specialty products for the automotive service industry. Protective floor mats, seat covers, tire bags and static cling reminder stickers are just a few of the many items that RSC provides to shops across North America. RSC is known for its emphasis on quality, custom printing, quick turnaround and flexibility.

RSC Sales Company prides itself on a comprehensive product line offering one-stop-shopping, as well as professional customer service and associates dedicated to making sure that customers get what they want, when they want it.

• Call 800-669-0072 for details or visit CooperBusinessConnections.com

COOPER TIRE CREDIT CARD PROGRAMDealers can enroll for the new Cooper Tire Synchrony Financial Credit Card Program by calling 866-838-0655.

MERCHANDISING AIDSVEHICLE PROTECTION & SERVICE REMINDERS

PROVIDED BY

(800) 669-0072www.rscsales.com

Open 8:00 am - 6:00 pm ET Monday - Thursday and 8:00 am - 5:00 pm ET Friday to serve you better.

COOPER APPAREL AND GIFTS

UNIFORM PROGRAM

VEHICLE MAINTENANCE

15 16

Cooper Tire-approved logos are available through coopertireads.com. Below are the approved Cooper Tires logos to be used when advertising the Cooper brand per our corporate guidelines:

COOPER TIRES LOGO STANDARDS • PMS Blue 288 must be consistently used

in all brand communications, if available

• A registration mark (®) must appear after Cooper Tires in conjunction with the logo, as shown

COOPER LOGO: EXECUTION GUIDELINES

Blue swirl with Cooper Tires

Reversed on black

Reversed on blue

Stacked (no swirl)

This logo is to be used for signage only. In situations with extremely limited space constraints.

REMEMBER: Use PMS 288 blue when printing the Cooper logo in color.288 C

For any questions on Cooper Tires brand guidelines, please contact Tracy Tackett

by calling 419-420-6244 or emailing

[email protected].

Discontinue the use of “Cooper 100 Years.” Based on our updated brand message, this tagline will no longer be used.

NOTES

17 18

COOPERTIRE.COM • COOPERTIRE.CA

AIM MANUAL

860-M64-5237 12-8-15

cooper tire dealer’saim manual...website design cooper has partnered with net driven, a lead...

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