coporatisation of bollywood

8/7/2019 Coporatisation of Bollywood

1/13

Group Members:

Anita Besra

Millan Pandey

Ranjay Kr Singh

Sandip Akhuli


2/13


3/13

Corporatisation is more precise term for

what often is called Privatization, which

almost always refers to a process bywhich formerly public assets or functions

are sold or given to Corporate entities.


4/13

Bollywood (Hindi: ) is the

informal term popularly used for the

Hindi-language film industry based inMumbai, India.

The term "Bollywood" has origins in the1970s


5/13

Raja Harishchandra BY Dadasaheb Phalke

It was the first silent feature film made in India

in1913.

Alam Ara BY Ardeshir Irani

The first Indian sound film in 1931

It was a major commercial success


6/13

Bollywood releases abroad and theexplosion of multiplexes in big cities, led to

wider box office successes in India andabroad, including Lagaan (2001), Devdas(2002), Koi... Mil Gaya (2003), Kal Ho Naa Ho(2003), Veer-Zaara (2004), Rang De Basanti

(2006), Lage Raho Munnabhai (2006), Krrish(2006), Dhoom 2 (2006), Om Shanti Om(2007), Chak De India (2007), Rab Ne BanaDi Jodi (2008) and Ghajini (2008).


7/13

Indian business considered sponsorshipdeal with sports such as cricket & fashion

events but the huge success in the boxoffice has made the corporate sit up andtake notice of bollywood as a businessand sales promotion.

Corporate have taken up to the power ofcinema to capture the attention of theconsumer and sensitized the abbility ofbollywood to churn out huge profits.


8/13

Only an estimated 15% of Bollywood movies are"corporatized .

Various production houses are included to corporatisationthat helps to growth of Indian Film industries.

Starting 2001, the Indian government recognized Bollywoodas an industry. While regulations exist, it allows Hindi films to

be financed by recognized financial institutions (banks etc)instead of underworld dons or by tax-evasion money. Inreturn, Bollywood producers were forced to corporatize sincelaws prohibit lending to individuals. UTI, IDBI and Exim aresome of the banks that have recently funded movies


9/13

Big corporate giants like Reliance,

Infocom, Ranbaxy, Mahindra &

Mahindra, Moser baer and Birla to gotinto Bollywood in a major way.


10/13

An exclusive two year output deal with Indias leading digitalentertainment company. Hungama Mobile will repurpose Eroscontent into desktop wallpapers, ringtones, games, song videosand other content that has appeal on the mobile format andmonetise this content by distributing it to handset manufacturerssuch as Nokia and Motorola and mobile service providers suchas Vodafone, Idea, BSNL, Airtel, Reliance, du, SingTel, Verizon,Rogers, T-Mobile and MTN. The deal covers content from somemajor forthcoming releases from the Eros roster, including themodern day Aladin starring Amitabh Bachchan, Sanjay Dutt andRiteish Deshmukh, Toonpur ka Super Hero, starring real-lifehusband and wife duo Ajay Devgan & Kajol, the much

anticipated Kambakth Ishq with Akshay Kumar and KareenaKapoor, Salman Khans Veer and Freeze starring Neil NitinMukesh and Bipasha Basu. A venture which is currently underproduction, featuring Deepika Padukone of Om Shanti Om fameand Saif Ali Khan, will also fall under the auspices of the deal.media


11/13

Only Indian companies with deep pocketssuch as Adlabs (Anil Ambani) can fuel,sustain, and exploit the growth of theentertainment .

Indian producers (largely independents)have trouble raising financing and asegmentation of the audience due to

structural changes in the last mile (DVD,satellite/cable TV, multiplexes) is making theprevious model of film financing anddistribution quite cumbersome.


12/13

""Many people tend to look atMany people tend to look atcorporatisationcorporatisation as a legal entitiesas a legal entities

CorporatisationCorporatisation in the Indian mediain the Indian mediaand entertainment industry is not slow.and entertainment industry is not slow.There is a lot of it already happening.There is a lot of it already happening.""


13/13

coporatisation of bollywood

Documents