copyblogger online marketing that works
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Copyblogger Online Marketing that Works. Copyblogger is all about helping you: get traffic attract links gain subscribers sell stuff!. Barbie Stafford [email protected] @ soggyyogi. Which Top Five?. Recipe for a “Top Blog”. Content – Does Copyblogger set and meet the bar?. - PowerPoint PPT PresentationTRANSCRIPT
COPYBLOGGERONLINE MARKETING THAT WORKS
Copyblogger is all about helping you:• get traffic• attract links• gain subscribers• sell stuff!
Barbie [email protected]@soggyyogi
Which Top Five?
Recipe for a “Top Blog”
Measurable authority, influence, following
Dash of celebrity
4 parts conversation, engagement
8 parts compelling
content
Content – Does Copyblogger set and meet the bar?
Essential Elements of an Influential Blog
• Simple – idea easy to grasp• Unexpected – out of the ordinary• Concrete – actionable, serves audience interest• Credible – exudes authority, engenders trust• Story – hooks the reader, evokes emotional response
Landing Page Best Practices
• Headline quality • Clean and (relatively) clutter free• Clear call to action. Preferably only one.• Content above the fold entices users to scroll down.
Clark, Brian (2011) “5 Landing Page Mistakes that Crush Conversion Rates”Retrieved from http://www.copyblogger.com/landing-page-mistakes/#more-13688
Clark, Brian “The Five Essential Elements of an Influential Blog”Retrieved from http://www.copyblogger.com/the-five-essential-elements-of-an-influential-blog/
Nailing the Essentials …One topic.
Definitely unexpected. Don Draper a role model?
Reel me in with the story about something I know and love. Or at least make me curious
Concrete takeaway – how this actionable
for me
Bringing it back to actions I can take keep it concrete and credible
…Yields Conversation and Engagement
Content – Does Copyblogger set and meet the bar?Essential Elements of an Influential Blog
• Simple – idea easy to grasp• Unexpected – out of the ordinary• Concrete – actionable, serves audience interest• Credible – exudes authority, engenders trust• Story – hooks the reader, evokes emotional response
Landing Page Best Practices
• Headline quality • Clean and (relatively) clutter free• Clear call to action. Preferably only one.• Content above the fold entices users to scroll down.
Clark, Brian (2011) “5 Landing Page Mistakes that Crush Conversion Rates”Retrieved from http://www.copyblogger.com/landing-page-mistakes/#more-13688
Clark, Brian “The Five Essential Elements of an Influential Blog”Retrieved from http://www.copyblogger.com/the-five-essential-elements-of-an-influential-blog/
Landing Page Hooks the Audience
Quality Headline Tells me how I will specifically benefit
‘Clutter’ contained. Relevant content first.
(Hey a site has to make a living)
Clear Call to Action. Easily executed.
Member recruitment competes a bit with
CTA for content engagement.
Multiple Ways to Consume and Engage
That Dash of Celebrity
Result is Measurable Authority, Influence
Result is Measurable Authority, Influence
References• White, Mark (2006) "What Makes a Blog an Influential Blog"
Retrieved from <http://www.betterbusinessblogging.com/better-client-relationships/what-makes-a-blog-an-influential-blog/>
• Brogan, Chris (2011) “Which Crowd “Retrieved from http://www.chrisbrogan.com/which-crowd/#disqus_thread
• Clark, Brian (2011) “5 Landing Page Mistakes that Crush Conversion Rates”Retrieved from http://www.copyblogger.com/landing-page-mistakes/#more-13688
• Clark, Brian “The Five Essential Elements of an Influential Blog”Retrieved from http://www.copyblogger.com/the-five-essential-elements-of-an-influential-blog/