corel 07 august

44
Published for the Association of CorelDRAW® Professionals (ACDRP) / www.coreldrawpro.com CorelDRAW ® Pro the entrepreneurial magazine for CorelDRAW® users worldwide August 2008 Cover Art by Gary Hardwick Details page 16 Distortion Tool Multipage Documents in CorelDRAW The Hard Facts: Color Laser Transfers Alternative Decorating Technology Paint Filling: Simple to Sublimely Simple

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Page 1: Corel 07 August

Published for the Association of CorelDRAWreg Professionals (ACDRP) wwwcoreldrawprocom

CorelDRAWreg Pro the entrepreneurial magazine for CorelDRAWreg

users worldwide

August 2008

Cover Art by Gary HardwickDetails page 16

Distortion Tool

MultipageDocuments inCorelDRAW

The Hard FactsColor LaserTransfers

AlternativeDecoratingTechnology

Paint FillingSimple to SublimelySimple

August 2008 2Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 3Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008

Brother IntrsquoL Web AdConde Systems Web AdCorel Corp Web AdCustom Graphic Technology Web AdEpilog Laser Corp Web AdGeo Knight amp Co Web AdJBL Graphics Web AdJohn E Lepper Inc Web AdJohnson Plastics Web AdLaser Reproductions Web AdLaserBits Inc Web AdLaserSketch Web AdNampR International Web AdParamount Services Inc Web AdProLink Graphics Svc Web AdSCT Crystal Web AdStahlsrsquo ID Direct Web AdThe Magic Touch USA-1 Web AdThe Magic Touch USA-2 Web AdUniversal Laser Systems Web AdWilcom Discovery Web Ad

ADVERTISER INDEX

DEPARTMENTS

Click ldquoWebrdquo to go to advertiserrsquos website Click ldquoAdrdquo to go to the ad in this issue Clicking the ad itself will go to website

TRAINING How to Use APPLICATIONS How to Apply OPPORTUNITIES How to Profit

5 Graphics News Wire7 Inside ACDRP The CorelDRAWhelp Tour

16 About the Cover 40 Product Focus Heat Printing amp Transfers

42 GNN Network42 Marketplace43 Contributing Writers

CorelDRAWreg Pro CONTENTS

34 Road Show RecapSpring Tour Brings Knowledge Worldwide

38 Marketing Secrets Whatrsquos Nextby Donna Gray

44 Traveling Tidbits Black Belts Art at any Age Charisma amp Sharingby Otis Veteto

9 Using CorelDRAW The Distortion Toolby Dave Demoret

12 CorelDRAW Applied The Object Manager Multi-page Documents 2by John McDaniel

15 Inside Color Soft Proofing XP and Vista by David Milisock

17 Inside TransfersThe Hard Facts Color Laser Transfers On Hard Goods by Bill Leek

20 Inside Screen PrintingCuring Your Workby Jeff McDaniel

22 Inside SandblastingPaint Filling From Simple to Sublimely Simple by Judy McDaniel

24 Inside Engraving Drive Unit 2 by John McDaniel

26 Getting Ahead Alternative Decoratingby Deborah Sexton

August 2008 4Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 5Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CorelDRAWreg Pro GRAPHICS NEWS WIREAugust 2008

Product News Headlines

Calendar (Web Link)Check out the upcoming training

classes and trade shows of interest to CorelDRAW users

Conde offers Cotton Terry Image Towels

Namifiers Ranks High in Inc 500 List

SEPS Graphics has sublimatable infant items

Ted Stahl hosts new educational blog on heat printing

Stahls ID Direct Launches Artvark Express Online Vector Art Service

RS Owens introduces Eco-Friendly Lyptus Wood Plaques

ASI names Rob Spike Vice President of Distributor Services

Chouinard offers organic cotton ladies T-shirt

Stahls ID Direct expands executive team

Floriani Commercial offers Digitizing Pro III

Westar Systems introduces photographic anodized aluminum

Johnson Plastics offers sublimatable bag and cushion

Hirsch acquires controlling interest in US Screen

TheMagicTouch USA names Ryan Weeks VP of Operations

Imprintables Warehouse offers new Spectra Alloy Metallic CAD Material

Imprintables Warehouse has new how-to video on CAD-Color Solutions Opaque

Corel amp Wilcom announce Sept 9 Online Launch event

CorelDRAW now available in 17 languages

Golanus LLC adds sublimatable belt buckles

Laserbits has new optic crystal paperweights

Progressive Pro has new catalog

JOTO has sublimatable aluminum water bottles

August 2008 6Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 7Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Inside ACDRP

By Mike Neer Executive Director

Published by Association of CorelDRAWreg Professionals

President John H McDanielVice President Judith McDaniel

Executive Director Michael R Neer Assoc Exec Director Steven V Neer

ACDRP Corporate Office Albany OR

OFFICES Membership amp Publishing offices located at

4709 N El Capitan Suite 103Fresno CA 93722

800-276-8428 559-276-8494 Fax 559-276-8496wwwCorelDRAWProcomeditorcoreldrawprocom

Subscriptions Free to qualified individuals and businesses Send change of address to the above

ACDRP Membership $60yr See the website for details Includes exclusive content and more

Advertising Request a Media Guide or download it from wwwCorelDRAWProcom

Writers CorelDRAWPro accepts articles from industry experts Email publisher for details

copy Copyright 2007 by ACDRP All Rights Reserved

EDITOR PUBLISHER ndash Michael R Neermikeneercoreldrawprocom

GRAPHICS ndash John MiseADVERTISING ndash John McDaniel II jhmcdaniel2coreldrawprocom

541-990-6687

APRIL 2008 ProCorelDRAWregAUGUST 2008

Coming this Fall to a city near you is the new CorelDRAWhelp Tour It will include many of the same features of the popular Making Money with CorelDRAW Road Show that toured the country starting in January 2007 but now it will have added emphasis on CorelDRAW training The purpose of the Help Tour is to give CorelDRAW users tips and techniques for enhancing their graphics and to give them a wide range of ideas for making money with their graphics skills

As before it will be sponsored by leading industry suppliers and presented by Corel Training Partners John amp Judy McDaniel

Format Attendees at the CorelDRAWhelp Tour will receive FREE training Attendees can hear an outstanding presentation on the many ways to make money with CorelDRAW graphics and they can get training on using CorelDRAW as well as get their practical questions answered There is no charge for this training as the event is sponsor-supported FREE CDs All attendees receive the 2008 Road Show Resource Guide CD Collection which features 6 different CDs full of information on products and resources to help them grow their business (a $50 value) They also receive CorelDRAW X4 Applied a training CD produced by instructors John amp Judy McDaniel (a $150 value) FREE Networking Attendees will enjoy talking with each other to share ideas and solutions FREE Product Displays Attendees will see many tables of displays of sponsorsrsquo products which will help to generate ideas for making money with CorelDRAW graphics

Hands-On Help TourA special 3-day Hands-On Help Tour will be held in Denver Sept 30 Oct 1 and Oct 2 Topics planned include Introduction to CorelDRAW Using CorelDRAW for photos and print processes and Using CorelDRAW for Laser Engraving To register for this special Hands-On event visit wwwcoreldrawhelpcom

LocationsThe current Fall Tour schedule is as follows (subject to hotel contracts weather and vehicle efficiency)

Seattle WA ndash Sept 18 Boise ID ndash Sept 22 Salt Lake City UT ndash Sept 25 Denver CO ndash Sept 29 Kansas City KS ndash Oct 6 Des Moines IA ndash Oct 9 Chicago IL ndash Oct 13 Indianapolis IN ndash Oct 16 Nashville TN ndash Oct 20 Atlanta GA ndash Oct 23 Jacksonville FL ndash Oct 27 Mobile AL ndash Oct 30 Dallas TX ndash Nov 3 San Antonio TX ndash Nov 6 El Paso TX ndash Nov 10 Tucson AZ ndash Nov 13 Ontario CA ndash Nov 17 Fremont CA ndash Nov 20

You can register for the Fall CorelDRAWhelp Tour at wwwcoreldrawprocomtourhtm

Check out the Digital Help TourIf you arenrsquot near one of the Tour cities then be sure to check out the Digital Help Tour This is a unique site that presents the highlights of the Physical Help Tour It offers a way for any CorelDRAW user to order the 2008 Resource Guide CD Collection and it offers direct links to all the sponsors ndash many of whom offer special coupons The site will be available Sept 1 Check it out at wwwcoreldrawprocom

Donrsquot miss either the CorelDRAWhelp Tour or the Digital Help Tour this Fall Both are good resources for your business And in times of economic change adding to your skills allows you to add more value for your customers and bring in new business Plan on attending today

Introducing the Fall CorelDRAWhelp Tour

August 2008 8Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 9Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

By Dave Demoret Contributing writerThe Distortion Tool

Editorrsquos Note Somehow this story got confused last month with the previous Contour Tool story So we are reprinting the complete story on The Distortion Tool this month Our apologies

Tool number 3 of seven tools in the Interactive Flyout Menu is a tool you may only use occasionally but it is a fantastic tool you should use constantly The reason you really want to use it so much is because you will be able to do so many things with it You can do backgrounds new amp exciting designs create clip art reconfigure designs -- and almost all can be original artwork of your own making Once you discover how this tool can be used you will be able to play with it all day long

Of course as usual I canrsquot show everything here but I want to get you excited about this tool so Irsquoll show you a few things that you can do with it But first letrsquos see how the tool operates

Distortion Tool DemoThose of you that have visited the Prolink web site may have

seen a simple demo we placed there This demo shows one of the things we can do with the distortion tool Irsquoll give a quick step by step here for that demo to get us started

1 Go to the Polygon Tool and draw a small polygon somewhere on the page

2 With the polygon still selected go to the Shape Tool and right click on one of the nodes on the sides of the polygon Hit delete from the pop-up menu Notice that all the side nodes were deleted saving you the time of deleting one at a time (figure 1)

3 Go to the Interactive Flyout menu the icon just below the text tool and click on the black triangle Here you will find the Interactive Distortion Tool in the third position from the left (figure 2)

4 With the Distortion Tool left click and drag from the center of the polygon and you will see the immediate effect You now have a design that you could easily call a flower a clover or just a base for other designs off of this (figure 3) If you click and drag

to the right you will get an opposite look of points rather than curves5 Since I want to make this into a flower I can add an ellipse to the center and

go from there to enhance the design Then I can create a design from this point on (figure 4)

Using the Distortion Tool is a simple and effective way of creating something in CorelDRAW without having to scan or hand draw an object

Another designLetrsquos try something with a little more challenge but just about as easy and fun

1 Go to the Freehand Tool and do-a-doodle Actually do three of them group them and eliminate the outlines (figure 5) (To eliminate the outlines quickly with the objects selected right click on the white square with the x in it at the top of the color palette)

2 Now go to the Distortion Tool Make sure you have the lsquoPush Pullrsquo icon selected from the property bar

3 Left click and drag from the center of the design The amount or distance you move your mouse is entirely up to you but at first just a little at a time will be more than enough (figure 6) (The more you move your mouse the more complicated the design will be for the computer to calculate It could lock up on you Save OFTEN)

4 Now make a copy and by the way save Go back to the property bar and select the Twister Icon for added effects to the design (Again just a little drag of the mouse is enough) (figure 7)

5 To enhance or add to your design right click and drag the original to another spot and select lsquoCopy Herersquo and then mirror it (figure 8)

6 With this done even up the two designs and play with the arrow keys on your keyboard moving one of the designs horizontally to see the different configurations you could have Each click of the arrow key will give you a slightly different look AGAIN Save Often (figure 9)

We are just scratching the surface of what you can do with this tool to create new and original artwork Now if you mix in some of the other tools with these designs created with the Distortion Tool you literally can play with one design all day long

August 2008 10Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

Distort and DuplicateLetrsquos take part of this design

we have created here and add yet another distortion and then throw in the duplication effect Like this (by the way save)

1 Take a part of the design you just created eliminate a shape change a shape if you like and add yet another distortion to the two that are left (figure 10)2 Now select amp group Left click and drag and while still holding down the left mouse button click the right button This will give you an instant copy at the place you right click (figure 11)3 Take the second image and move it directly over the original and click a second time to see the turn arrows appear with the center point circle (figure 12)4 Now move the center point to a different location click and drag one of the turn arrows and position the second image wherever you like (figure 13) (If you hold down your Ctrl Key while turning it will turn it in degreed increments to allow you equal spacing between objects)5 Now simply hit lsquoCtrl Drsquo to duplicate and the image will (or should) appear as in figure 14 (figure 14) (If it doesnrsquot circle yoursquove missed a step Try again If you still have trouble doing this call me)

Distortion Tool SamplesHere are a few designs wersquove come up with using this tool

Maybe this will give you an idea as to what you could use this tool for and help spur your imagination Play with this tool and see what happens

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry over the past 30 years He has written several articles for Screen Graphics Magazine on Color Control amp Matching in the past Dave has used CorelDRAWreg since version 3 and became a CorelDRAW Training Partner in 2006 During the past 5 years he has been conducting workshops all over the US and is the author of several Video CDs amp Instructional CDs on CorelDRAW Dave continues to conduct workshops in the US amp also worldwide online He can be reached at 765-DO COLOR (362-6567) or by email at davedprolinkgscom

August 2008 11Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 12Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIEDBy Judy and John McDaniel Applications

The Object Manager Multipage Documents ndash Part 2So far in our exploration of the Object Manager wersquove looked at the type of objects you can have in a CorelDRAW layout -- bitmap vector and hybridcombinations We considered object order and how that order impacts both print processes and vector processes like engraving vinyl cutting etc We explored how we can re-order objects and create groups by dragging objects up and down in the Object Managerrsquos list Wersquove looked at layers and how they can be useful in a variety of applications Last time we explored multipage document basics

This time wersquoll consider how multipage documents coupled with master layers can be of benefit

Multipage Document BasicsTo review every document within CorelDRAW contains a minimum of 2 pages page 1 and the master page

Page 1 is a physical page that will print export and so on The master page is a virtual page which contains objects that are common to all pages in the document Additional physical pages can be added but there is only one master page per document

Layers and Master LayersIn parts 3 and 4 of this series we explored layers and

their application in single physical page documents All objects in a CorelDRAW document reside on a layer Every document in CorelDRAW (through version X3) has a minimum of 4 layers -- layer 1 on page 1 and the grid guides and desktop layers on the master page See picture 1

Documents in CorelDRAW X4 have 5 layers as a minimum The additional layer is a guidersquos layer on page 1 CorelDRAW X4 can have unique layers on

every page and unique guidelines that appear on an individual page There is also a guideline layer on the master page for guidelines you would like to appear on every page

In all previous versions every layer appears on every page and all guidelines are masters ie appear on every page See picture 2

Creating Master LayersMaster layers can be created by clicking the appropriate icon on the Object Manager see picture 3 Existing layers can be made master by right clicking the layer name and then selecting master from the pop-up dialog screen see picture 4

Applications ndash Variable InformationNow that we have a basic understanding of document construction we can use this to introduce variable information into our projects

Almost all multi-piece projects that are not simply duplicates contain elements that are constant and elements that vary For example business cards for one person are usually just duplicates But business cards for a company may contain constant information (like company name address website etc) and variable elements (like an individualrsquos name title perhaps photo

telephone extension and email address) This is a perfect multi-page application that can take advantage of master page layers

In picture 5 wersquove created a business card for John which contains his personal contact information In picture 6 wersquove modified that card for Judy and in picture 7 wersquove modified it for Mike Neer

Picture 1 Layers in X3

Picture 2 Layers in X4

Picture 3 Create Master

Layers

August 2008 13Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

Yoursquoll notice in our layout that the constant information is contained on the master page and the information that varies is contained on each individualrsquos page

Other projects that can take advantage of this technique include name badges certificates awards etc Essentially any multi-piece project that contains constant

information on all pieces and variable information on each individual piece is a candidate for this method

PagesMaster Layers vs DuplicationWhy not just duplicate everything in the layout change those elements that are variable and then save the changes as a new file Or perhaps create one layout and then from that create an array and modify the iterations in the array

There are several reasons why multiple pages and master layers are a better choicehellip

1 All one file ndash having all the variations contained in one document makes it easier to find and track

2 Smaller file size ndash having all the constant information on master layers means the filersquos size can be significantly smaller For example if a company has a complex logo duplicating that logo for each variation will increase the storage requirement for the file

3 F e w e r r e s o u r c e s required ndash In addition to storage requirements larger files also requi re greater computer resources to load and manipulate ie more memory etc

4 Easier to update ndash having a l l t h e c o n s t a n t information as single

Picture 4 Changes

Existing Layers to Master Layers

Picture 5 Business Card for John

Picture 6 Same card modified for Judy

August 2008 14Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

objects on master layers means that if something changes like the award year you only have to update the information in one location rather than finding and changing every iteration

5 Building arrays ndash this is easily accomplished during the print process using Imposition Layout a subject we will cover in future articles

ConclusionMulti-page documents are a powerful feature of CorelDRAW They can be used in a variety of ways When coupled with master layers they can be used to introduce variable information like certificate or award names or perhaps names for badges

This concludes our exploration of the Object Manager In our opinion it is the single most powerful feature in CorelDRAW

Next time we will continue our exploration of introducing variable information using Print Merge

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp Inc in Albany OR They provide consulting and training services for the industry They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at CorelDRAWreghelp tour events around the country In addition they provide one-on-one application support through an email subscription service exclusively for their Hands-On Training students or those who have purchased their CD sets (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

Picture 7 Same card modified for Mike

August 2008 15Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLORBy David Milisock Training

Soft Proofing XP amp VistaDear CorelDRAWPro reader

What started out to be an experiment in testing the settings for the display for Windows Vista versus Windows XP has gone awry Well to some extent thatrsquos true the good news is that as reported in my book (Color Management in the CorelDRAW Graphics Suite) Vista and XP display identically However I have discovered a major bug in Adobe Photoshoprsquos soft proofing I apologize for this lack of control over my experiments however thatrsquos the nature of not only experiments but the truth

Letrsquos start with how I developed the test First I displayed a control image in three different color spaces two different CMYK color spaces (US coated and Light UCR GCR 360) and the LAB color space simulated first as US coated and then as Light UCG GCR 360 To do this I had to use Photoshop as it will display multiple images in their proper color space

The concept was to use Corel Capture to grab screen captures of the displays and the captures would be in RGB in the custom display profiles of the systems used for the test By placing these screen captures in an RGB mode CorelDRAW file sRGB color space on a single system I would be able to view the corrected display as sent to two different systems

On the image you see four rows of three images across the page the top two rows are from XP the bottom rows are from Vista I could not find a wisp of difference between the XP and Vista display On the top row the middle LAB image should match the image to the left of it The second row down the middle LAB image should match he image to the right of it The third row down a Vista row the middle LAB image should match the image to the left and the bottom row the middle LAB image should match the image to the right

Well so much for soft proofing it seems that the middle image looks much more like the image on the right all the time Itrsquos an Adobe

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 2: Corel 07 August

August 2008 2Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 3Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008

Brother IntrsquoL Web AdConde Systems Web AdCorel Corp Web AdCustom Graphic Technology Web AdEpilog Laser Corp Web AdGeo Knight amp Co Web AdJBL Graphics Web AdJohn E Lepper Inc Web AdJohnson Plastics Web AdLaser Reproductions Web AdLaserBits Inc Web AdLaserSketch Web AdNampR International Web AdParamount Services Inc Web AdProLink Graphics Svc Web AdSCT Crystal Web AdStahlsrsquo ID Direct Web AdThe Magic Touch USA-1 Web AdThe Magic Touch USA-2 Web AdUniversal Laser Systems Web AdWilcom Discovery Web Ad

ADVERTISER INDEX

DEPARTMENTS

Click ldquoWebrdquo to go to advertiserrsquos website Click ldquoAdrdquo to go to the ad in this issue Clicking the ad itself will go to website

TRAINING How to Use APPLICATIONS How to Apply OPPORTUNITIES How to Profit

5 Graphics News Wire7 Inside ACDRP The CorelDRAWhelp Tour

16 About the Cover 40 Product Focus Heat Printing amp Transfers

42 GNN Network42 Marketplace43 Contributing Writers

CorelDRAWreg Pro CONTENTS

34 Road Show RecapSpring Tour Brings Knowledge Worldwide

38 Marketing Secrets Whatrsquos Nextby Donna Gray

44 Traveling Tidbits Black Belts Art at any Age Charisma amp Sharingby Otis Veteto

9 Using CorelDRAW The Distortion Toolby Dave Demoret

12 CorelDRAW Applied The Object Manager Multi-page Documents 2by John McDaniel

15 Inside Color Soft Proofing XP and Vista by David Milisock

17 Inside TransfersThe Hard Facts Color Laser Transfers On Hard Goods by Bill Leek

20 Inside Screen PrintingCuring Your Workby Jeff McDaniel

22 Inside SandblastingPaint Filling From Simple to Sublimely Simple by Judy McDaniel

24 Inside Engraving Drive Unit 2 by John McDaniel

26 Getting Ahead Alternative Decoratingby Deborah Sexton

August 2008 4Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 5Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CorelDRAWreg Pro GRAPHICS NEWS WIREAugust 2008

Product News Headlines

Calendar (Web Link)Check out the upcoming training

classes and trade shows of interest to CorelDRAW users

Conde offers Cotton Terry Image Towels

Namifiers Ranks High in Inc 500 List

SEPS Graphics has sublimatable infant items

Ted Stahl hosts new educational blog on heat printing

Stahls ID Direct Launches Artvark Express Online Vector Art Service

RS Owens introduces Eco-Friendly Lyptus Wood Plaques

ASI names Rob Spike Vice President of Distributor Services

Chouinard offers organic cotton ladies T-shirt

Stahls ID Direct expands executive team

Floriani Commercial offers Digitizing Pro III

Westar Systems introduces photographic anodized aluminum

Johnson Plastics offers sublimatable bag and cushion

Hirsch acquires controlling interest in US Screen

TheMagicTouch USA names Ryan Weeks VP of Operations

Imprintables Warehouse offers new Spectra Alloy Metallic CAD Material

Imprintables Warehouse has new how-to video on CAD-Color Solutions Opaque

Corel amp Wilcom announce Sept 9 Online Launch event

CorelDRAW now available in 17 languages

Golanus LLC adds sublimatable belt buckles

Laserbits has new optic crystal paperweights

Progressive Pro has new catalog

JOTO has sublimatable aluminum water bottles

August 2008 6Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 7Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Inside ACDRP

By Mike Neer Executive Director

Published by Association of CorelDRAWreg Professionals

President John H McDanielVice President Judith McDaniel

Executive Director Michael R Neer Assoc Exec Director Steven V Neer

ACDRP Corporate Office Albany OR

OFFICES Membership amp Publishing offices located at

4709 N El Capitan Suite 103Fresno CA 93722

800-276-8428 559-276-8494 Fax 559-276-8496wwwCorelDRAWProcomeditorcoreldrawprocom

Subscriptions Free to qualified individuals and businesses Send change of address to the above

ACDRP Membership $60yr See the website for details Includes exclusive content and more

Advertising Request a Media Guide or download it from wwwCorelDRAWProcom

Writers CorelDRAWPro accepts articles from industry experts Email publisher for details

copy Copyright 2007 by ACDRP All Rights Reserved

EDITOR PUBLISHER ndash Michael R Neermikeneercoreldrawprocom

GRAPHICS ndash John MiseADVERTISING ndash John McDaniel II jhmcdaniel2coreldrawprocom

541-990-6687

APRIL 2008 ProCorelDRAWregAUGUST 2008

Coming this Fall to a city near you is the new CorelDRAWhelp Tour It will include many of the same features of the popular Making Money with CorelDRAW Road Show that toured the country starting in January 2007 but now it will have added emphasis on CorelDRAW training The purpose of the Help Tour is to give CorelDRAW users tips and techniques for enhancing their graphics and to give them a wide range of ideas for making money with their graphics skills

As before it will be sponsored by leading industry suppliers and presented by Corel Training Partners John amp Judy McDaniel

Format Attendees at the CorelDRAWhelp Tour will receive FREE training Attendees can hear an outstanding presentation on the many ways to make money with CorelDRAW graphics and they can get training on using CorelDRAW as well as get their practical questions answered There is no charge for this training as the event is sponsor-supported FREE CDs All attendees receive the 2008 Road Show Resource Guide CD Collection which features 6 different CDs full of information on products and resources to help them grow their business (a $50 value) They also receive CorelDRAW X4 Applied a training CD produced by instructors John amp Judy McDaniel (a $150 value) FREE Networking Attendees will enjoy talking with each other to share ideas and solutions FREE Product Displays Attendees will see many tables of displays of sponsorsrsquo products which will help to generate ideas for making money with CorelDRAW graphics

Hands-On Help TourA special 3-day Hands-On Help Tour will be held in Denver Sept 30 Oct 1 and Oct 2 Topics planned include Introduction to CorelDRAW Using CorelDRAW for photos and print processes and Using CorelDRAW for Laser Engraving To register for this special Hands-On event visit wwwcoreldrawhelpcom

LocationsThe current Fall Tour schedule is as follows (subject to hotel contracts weather and vehicle efficiency)

Seattle WA ndash Sept 18 Boise ID ndash Sept 22 Salt Lake City UT ndash Sept 25 Denver CO ndash Sept 29 Kansas City KS ndash Oct 6 Des Moines IA ndash Oct 9 Chicago IL ndash Oct 13 Indianapolis IN ndash Oct 16 Nashville TN ndash Oct 20 Atlanta GA ndash Oct 23 Jacksonville FL ndash Oct 27 Mobile AL ndash Oct 30 Dallas TX ndash Nov 3 San Antonio TX ndash Nov 6 El Paso TX ndash Nov 10 Tucson AZ ndash Nov 13 Ontario CA ndash Nov 17 Fremont CA ndash Nov 20

You can register for the Fall CorelDRAWhelp Tour at wwwcoreldrawprocomtourhtm

Check out the Digital Help TourIf you arenrsquot near one of the Tour cities then be sure to check out the Digital Help Tour This is a unique site that presents the highlights of the Physical Help Tour It offers a way for any CorelDRAW user to order the 2008 Resource Guide CD Collection and it offers direct links to all the sponsors ndash many of whom offer special coupons The site will be available Sept 1 Check it out at wwwcoreldrawprocom

Donrsquot miss either the CorelDRAWhelp Tour or the Digital Help Tour this Fall Both are good resources for your business And in times of economic change adding to your skills allows you to add more value for your customers and bring in new business Plan on attending today

Introducing the Fall CorelDRAWhelp Tour

August 2008 8Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 9Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

By Dave Demoret Contributing writerThe Distortion Tool

Editorrsquos Note Somehow this story got confused last month with the previous Contour Tool story So we are reprinting the complete story on The Distortion Tool this month Our apologies

Tool number 3 of seven tools in the Interactive Flyout Menu is a tool you may only use occasionally but it is a fantastic tool you should use constantly The reason you really want to use it so much is because you will be able to do so many things with it You can do backgrounds new amp exciting designs create clip art reconfigure designs -- and almost all can be original artwork of your own making Once you discover how this tool can be used you will be able to play with it all day long

Of course as usual I canrsquot show everything here but I want to get you excited about this tool so Irsquoll show you a few things that you can do with it But first letrsquos see how the tool operates

Distortion Tool DemoThose of you that have visited the Prolink web site may have

seen a simple demo we placed there This demo shows one of the things we can do with the distortion tool Irsquoll give a quick step by step here for that demo to get us started

1 Go to the Polygon Tool and draw a small polygon somewhere on the page

2 With the polygon still selected go to the Shape Tool and right click on one of the nodes on the sides of the polygon Hit delete from the pop-up menu Notice that all the side nodes were deleted saving you the time of deleting one at a time (figure 1)

3 Go to the Interactive Flyout menu the icon just below the text tool and click on the black triangle Here you will find the Interactive Distortion Tool in the third position from the left (figure 2)

4 With the Distortion Tool left click and drag from the center of the polygon and you will see the immediate effect You now have a design that you could easily call a flower a clover or just a base for other designs off of this (figure 3) If you click and drag

to the right you will get an opposite look of points rather than curves5 Since I want to make this into a flower I can add an ellipse to the center and

go from there to enhance the design Then I can create a design from this point on (figure 4)

Using the Distortion Tool is a simple and effective way of creating something in CorelDRAW without having to scan or hand draw an object

Another designLetrsquos try something with a little more challenge but just about as easy and fun

1 Go to the Freehand Tool and do-a-doodle Actually do three of them group them and eliminate the outlines (figure 5) (To eliminate the outlines quickly with the objects selected right click on the white square with the x in it at the top of the color palette)

2 Now go to the Distortion Tool Make sure you have the lsquoPush Pullrsquo icon selected from the property bar

3 Left click and drag from the center of the design The amount or distance you move your mouse is entirely up to you but at first just a little at a time will be more than enough (figure 6) (The more you move your mouse the more complicated the design will be for the computer to calculate It could lock up on you Save OFTEN)

4 Now make a copy and by the way save Go back to the property bar and select the Twister Icon for added effects to the design (Again just a little drag of the mouse is enough) (figure 7)

5 To enhance or add to your design right click and drag the original to another spot and select lsquoCopy Herersquo and then mirror it (figure 8)

6 With this done even up the two designs and play with the arrow keys on your keyboard moving one of the designs horizontally to see the different configurations you could have Each click of the arrow key will give you a slightly different look AGAIN Save Often (figure 9)

We are just scratching the surface of what you can do with this tool to create new and original artwork Now if you mix in some of the other tools with these designs created with the Distortion Tool you literally can play with one design all day long

August 2008 10Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

Distort and DuplicateLetrsquos take part of this design

we have created here and add yet another distortion and then throw in the duplication effect Like this (by the way save)

1 Take a part of the design you just created eliminate a shape change a shape if you like and add yet another distortion to the two that are left (figure 10)2 Now select amp group Left click and drag and while still holding down the left mouse button click the right button This will give you an instant copy at the place you right click (figure 11)3 Take the second image and move it directly over the original and click a second time to see the turn arrows appear with the center point circle (figure 12)4 Now move the center point to a different location click and drag one of the turn arrows and position the second image wherever you like (figure 13) (If you hold down your Ctrl Key while turning it will turn it in degreed increments to allow you equal spacing between objects)5 Now simply hit lsquoCtrl Drsquo to duplicate and the image will (or should) appear as in figure 14 (figure 14) (If it doesnrsquot circle yoursquove missed a step Try again If you still have trouble doing this call me)

Distortion Tool SamplesHere are a few designs wersquove come up with using this tool

Maybe this will give you an idea as to what you could use this tool for and help spur your imagination Play with this tool and see what happens

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry over the past 30 years He has written several articles for Screen Graphics Magazine on Color Control amp Matching in the past Dave has used CorelDRAWreg since version 3 and became a CorelDRAW Training Partner in 2006 During the past 5 years he has been conducting workshops all over the US and is the author of several Video CDs amp Instructional CDs on CorelDRAW Dave continues to conduct workshops in the US amp also worldwide online He can be reached at 765-DO COLOR (362-6567) or by email at davedprolinkgscom

August 2008 11Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 12Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIEDBy Judy and John McDaniel Applications

The Object Manager Multipage Documents ndash Part 2So far in our exploration of the Object Manager wersquove looked at the type of objects you can have in a CorelDRAW layout -- bitmap vector and hybridcombinations We considered object order and how that order impacts both print processes and vector processes like engraving vinyl cutting etc We explored how we can re-order objects and create groups by dragging objects up and down in the Object Managerrsquos list Wersquove looked at layers and how they can be useful in a variety of applications Last time we explored multipage document basics

This time wersquoll consider how multipage documents coupled with master layers can be of benefit

Multipage Document BasicsTo review every document within CorelDRAW contains a minimum of 2 pages page 1 and the master page

Page 1 is a physical page that will print export and so on The master page is a virtual page which contains objects that are common to all pages in the document Additional physical pages can be added but there is only one master page per document

Layers and Master LayersIn parts 3 and 4 of this series we explored layers and

their application in single physical page documents All objects in a CorelDRAW document reside on a layer Every document in CorelDRAW (through version X3) has a minimum of 4 layers -- layer 1 on page 1 and the grid guides and desktop layers on the master page See picture 1

Documents in CorelDRAW X4 have 5 layers as a minimum The additional layer is a guidersquos layer on page 1 CorelDRAW X4 can have unique layers on

every page and unique guidelines that appear on an individual page There is also a guideline layer on the master page for guidelines you would like to appear on every page

In all previous versions every layer appears on every page and all guidelines are masters ie appear on every page See picture 2

Creating Master LayersMaster layers can be created by clicking the appropriate icon on the Object Manager see picture 3 Existing layers can be made master by right clicking the layer name and then selecting master from the pop-up dialog screen see picture 4

Applications ndash Variable InformationNow that we have a basic understanding of document construction we can use this to introduce variable information into our projects

Almost all multi-piece projects that are not simply duplicates contain elements that are constant and elements that vary For example business cards for one person are usually just duplicates But business cards for a company may contain constant information (like company name address website etc) and variable elements (like an individualrsquos name title perhaps photo

telephone extension and email address) This is a perfect multi-page application that can take advantage of master page layers

In picture 5 wersquove created a business card for John which contains his personal contact information In picture 6 wersquove modified that card for Judy and in picture 7 wersquove modified it for Mike Neer

Picture 1 Layers in X3

Picture 2 Layers in X4

Picture 3 Create Master

Layers

August 2008 13Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

Yoursquoll notice in our layout that the constant information is contained on the master page and the information that varies is contained on each individualrsquos page

Other projects that can take advantage of this technique include name badges certificates awards etc Essentially any multi-piece project that contains constant

information on all pieces and variable information on each individual piece is a candidate for this method

PagesMaster Layers vs DuplicationWhy not just duplicate everything in the layout change those elements that are variable and then save the changes as a new file Or perhaps create one layout and then from that create an array and modify the iterations in the array

There are several reasons why multiple pages and master layers are a better choicehellip

1 All one file ndash having all the variations contained in one document makes it easier to find and track

2 Smaller file size ndash having all the constant information on master layers means the filersquos size can be significantly smaller For example if a company has a complex logo duplicating that logo for each variation will increase the storage requirement for the file

3 F e w e r r e s o u r c e s required ndash In addition to storage requirements larger files also requi re greater computer resources to load and manipulate ie more memory etc

4 Easier to update ndash having a l l t h e c o n s t a n t information as single

Picture 4 Changes

Existing Layers to Master Layers

Picture 5 Business Card for John

Picture 6 Same card modified for Judy

August 2008 14Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

objects on master layers means that if something changes like the award year you only have to update the information in one location rather than finding and changing every iteration

5 Building arrays ndash this is easily accomplished during the print process using Imposition Layout a subject we will cover in future articles

ConclusionMulti-page documents are a powerful feature of CorelDRAW They can be used in a variety of ways When coupled with master layers they can be used to introduce variable information like certificate or award names or perhaps names for badges

This concludes our exploration of the Object Manager In our opinion it is the single most powerful feature in CorelDRAW

Next time we will continue our exploration of introducing variable information using Print Merge

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp Inc in Albany OR They provide consulting and training services for the industry They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at CorelDRAWreghelp tour events around the country In addition they provide one-on-one application support through an email subscription service exclusively for their Hands-On Training students or those who have purchased their CD sets (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

Picture 7 Same card modified for Mike

August 2008 15Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLORBy David Milisock Training

Soft Proofing XP amp VistaDear CorelDRAWPro reader

What started out to be an experiment in testing the settings for the display for Windows Vista versus Windows XP has gone awry Well to some extent thatrsquos true the good news is that as reported in my book (Color Management in the CorelDRAW Graphics Suite) Vista and XP display identically However I have discovered a major bug in Adobe Photoshoprsquos soft proofing I apologize for this lack of control over my experiments however thatrsquos the nature of not only experiments but the truth

Letrsquos start with how I developed the test First I displayed a control image in three different color spaces two different CMYK color spaces (US coated and Light UCR GCR 360) and the LAB color space simulated first as US coated and then as Light UCG GCR 360 To do this I had to use Photoshop as it will display multiple images in their proper color space

The concept was to use Corel Capture to grab screen captures of the displays and the captures would be in RGB in the custom display profiles of the systems used for the test By placing these screen captures in an RGB mode CorelDRAW file sRGB color space on a single system I would be able to view the corrected display as sent to two different systems

On the image you see four rows of three images across the page the top two rows are from XP the bottom rows are from Vista I could not find a wisp of difference between the XP and Vista display On the top row the middle LAB image should match the image to the left of it The second row down the middle LAB image should match he image to the right of it The third row down a Vista row the middle LAB image should match the image to the left and the bottom row the middle LAB image should match the image to the right

Well so much for soft proofing it seems that the middle image looks much more like the image on the right all the time Itrsquos an Adobe

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                              1. Info Request
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                                                  1. News
Page 3: Corel 07 August

August 2008 3Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008

Brother IntrsquoL Web AdConde Systems Web AdCorel Corp Web AdCustom Graphic Technology Web AdEpilog Laser Corp Web AdGeo Knight amp Co Web AdJBL Graphics Web AdJohn E Lepper Inc Web AdJohnson Plastics Web AdLaser Reproductions Web AdLaserBits Inc Web AdLaserSketch Web AdNampR International Web AdParamount Services Inc Web AdProLink Graphics Svc Web AdSCT Crystal Web AdStahlsrsquo ID Direct Web AdThe Magic Touch USA-1 Web AdThe Magic Touch USA-2 Web AdUniversal Laser Systems Web AdWilcom Discovery Web Ad

ADVERTISER INDEX

DEPARTMENTS

Click ldquoWebrdquo to go to advertiserrsquos website Click ldquoAdrdquo to go to the ad in this issue Clicking the ad itself will go to website

TRAINING How to Use APPLICATIONS How to Apply OPPORTUNITIES How to Profit

5 Graphics News Wire7 Inside ACDRP The CorelDRAWhelp Tour

16 About the Cover 40 Product Focus Heat Printing amp Transfers

42 GNN Network42 Marketplace43 Contributing Writers

CorelDRAWreg Pro CONTENTS

34 Road Show RecapSpring Tour Brings Knowledge Worldwide

38 Marketing Secrets Whatrsquos Nextby Donna Gray

44 Traveling Tidbits Black Belts Art at any Age Charisma amp Sharingby Otis Veteto

9 Using CorelDRAW The Distortion Toolby Dave Demoret

12 CorelDRAW Applied The Object Manager Multi-page Documents 2by John McDaniel

15 Inside Color Soft Proofing XP and Vista by David Milisock

17 Inside TransfersThe Hard Facts Color Laser Transfers On Hard Goods by Bill Leek

20 Inside Screen PrintingCuring Your Workby Jeff McDaniel

22 Inside SandblastingPaint Filling From Simple to Sublimely Simple by Judy McDaniel

24 Inside Engraving Drive Unit 2 by John McDaniel

26 Getting Ahead Alternative Decoratingby Deborah Sexton

August 2008 4Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 5Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CorelDRAWreg Pro GRAPHICS NEWS WIREAugust 2008

Product News Headlines

Calendar (Web Link)Check out the upcoming training

classes and trade shows of interest to CorelDRAW users

Conde offers Cotton Terry Image Towels

Namifiers Ranks High in Inc 500 List

SEPS Graphics has sublimatable infant items

Ted Stahl hosts new educational blog on heat printing

Stahls ID Direct Launches Artvark Express Online Vector Art Service

RS Owens introduces Eco-Friendly Lyptus Wood Plaques

ASI names Rob Spike Vice President of Distributor Services

Chouinard offers organic cotton ladies T-shirt

Stahls ID Direct expands executive team

Floriani Commercial offers Digitizing Pro III

Westar Systems introduces photographic anodized aluminum

Johnson Plastics offers sublimatable bag and cushion

Hirsch acquires controlling interest in US Screen

TheMagicTouch USA names Ryan Weeks VP of Operations

Imprintables Warehouse offers new Spectra Alloy Metallic CAD Material

Imprintables Warehouse has new how-to video on CAD-Color Solutions Opaque

Corel amp Wilcom announce Sept 9 Online Launch event

CorelDRAW now available in 17 languages

Golanus LLC adds sublimatable belt buckles

Laserbits has new optic crystal paperweights

Progressive Pro has new catalog

JOTO has sublimatable aluminum water bottles

August 2008 6Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 7Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Inside ACDRP

By Mike Neer Executive Director

Published by Association of CorelDRAWreg Professionals

President John H McDanielVice President Judith McDaniel

Executive Director Michael R Neer Assoc Exec Director Steven V Neer

ACDRP Corporate Office Albany OR

OFFICES Membership amp Publishing offices located at

4709 N El Capitan Suite 103Fresno CA 93722

800-276-8428 559-276-8494 Fax 559-276-8496wwwCorelDRAWProcomeditorcoreldrawprocom

Subscriptions Free to qualified individuals and businesses Send change of address to the above

ACDRP Membership $60yr See the website for details Includes exclusive content and more

Advertising Request a Media Guide or download it from wwwCorelDRAWProcom

Writers CorelDRAWPro accepts articles from industry experts Email publisher for details

copy Copyright 2007 by ACDRP All Rights Reserved

EDITOR PUBLISHER ndash Michael R Neermikeneercoreldrawprocom

GRAPHICS ndash John MiseADVERTISING ndash John McDaniel II jhmcdaniel2coreldrawprocom

541-990-6687

APRIL 2008 ProCorelDRAWregAUGUST 2008

Coming this Fall to a city near you is the new CorelDRAWhelp Tour It will include many of the same features of the popular Making Money with CorelDRAW Road Show that toured the country starting in January 2007 but now it will have added emphasis on CorelDRAW training The purpose of the Help Tour is to give CorelDRAW users tips and techniques for enhancing their graphics and to give them a wide range of ideas for making money with their graphics skills

As before it will be sponsored by leading industry suppliers and presented by Corel Training Partners John amp Judy McDaniel

Format Attendees at the CorelDRAWhelp Tour will receive FREE training Attendees can hear an outstanding presentation on the many ways to make money with CorelDRAW graphics and they can get training on using CorelDRAW as well as get their practical questions answered There is no charge for this training as the event is sponsor-supported FREE CDs All attendees receive the 2008 Road Show Resource Guide CD Collection which features 6 different CDs full of information on products and resources to help them grow their business (a $50 value) They also receive CorelDRAW X4 Applied a training CD produced by instructors John amp Judy McDaniel (a $150 value) FREE Networking Attendees will enjoy talking with each other to share ideas and solutions FREE Product Displays Attendees will see many tables of displays of sponsorsrsquo products which will help to generate ideas for making money with CorelDRAW graphics

Hands-On Help TourA special 3-day Hands-On Help Tour will be held in Denver Sept 30 Oct 1 and Oct 2 Topics planned include Introduction to CorelDRAW Using CorelDRAW for photos and print processes and Using CorelDRAW for Laser Engraving To register for this special Hands-On event visit wwwcoreldrawhelpcom

LocationsThe current Fall Tour schedule is as follows (subject to hotel contracts weather and vehicle efficiency)

Seattle WA ndash Sept 18 Boise ID ndash Sept 22 Salt Lake City UT ndash Sept 25 Denver CO ndash Sept 29 Kansas City KS ndash Oct 6 Des Moines IA ndash Oct 9 Chicago IL ndash Oct 13 Indianapolis IN ndash Oct 16 Nashville TN ndash Oct 20 Atlanta GA ndash Oct 23 Jacksonville FL ndash Oct 27 Mobile AL ndash Oct 30 Dallas TX ndash Nov 3 San Antonio TX ndash Nov 6 El Paso TX ndash Nov 10 Tucson AZ ndash Nov 13 Ontario CA ndash Nov 17 Fremont CA ndash Nov 20

You can register for the Fall CorelDRAWhelp Tour at wwwcoreldrawprocomtourhtm

Check out the Digital Help TourIf you arenrsquot near one of the Tour cities then be sure to check out the Digital Help Tour This is a unique site that presents the highlights of the Physical Help Tour It offers a way for any CorelDRAW user to order the 2008 Resource Guide CD Collection and it offers direct links to all the sponsors ndash many of whom offer special coupons The site will be available Sept 1 Check it out at wwwcoreldrawprocom

Donrsquot miss either the CorelDRAWhelp Tour or the Digital Help Tour this Fall Both are good resources for your business And in times of economic change adding to your skills allows you to add more value for your customers and bring in new business Plan on attending today

Introducing the Fall CorelDRAWhelp Tour

August 2008 8Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 9Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

By Dave Demoret Contributing writerThe Distortion Tool

Editorrsquos Note Somehow this story got confused last month with the previous Contour Tool story So we are reprinting the complete story on The Distortion Tool this month Our apologies

Tool number 3 of seven tools in the Interactive Flyout Menu is a tool you may only use occasionally but it is a fantastic tool you should use constantly The reason you really want to use it so much is because you will be able to do so many things with it You can do backgrounds new amp exciting designs create clip art reconfigure designs -- and almost all can be original artwork of your own making Once you discover how this tool can be used you will be able to play with it all day long

Of course as usual I canrsquot show everything here but I want to get you excited about this tool so Irsquoll show you a few things that you can do with it But first letrsquos see how the tool operates

Distortion Tool DemoThose of you that have visited the Prolink web site may have

seen a simple demo we placed there This demo shows one of the things we can do with the distortion tool Irsquoll give a quick step by step here for that demo to get us started

1 Go to the Polygon Tool and draw a small polygon somewhere on the page

2 With the polygon still selected go to the Shape Tool and right click on one of the nodes on the sides of the polygon Hit delete from the pop-up menu Notice that all the side nodes were deleted saving you the time of deleting one at a time (figure 1)

3 Go to the Interactive Flyout menu the icon just below the text tool and click on the black triangle Here you will find the Interactive Distortion Tool in the third position from the left (figure 2)

4 With the Distortion Tool left click and drag from the center of the polygon and you will see the immediate effect You now have a design that you could easily call a flower a clover or just a base for other designs off of this (figure 3) If you click and drag

to the right you will get an opposite look of points rather than curves5 Since I want to make this into a flower I can add an ellipse to the center and

go from there to enhance the design Then I can create a design from this point on (figure 4)

Using the Distortion Tool is a simple and effective way of creating something in CorelDRAW without having to scan or hand draw an object

Another designLetrsquos try something with a little more challenge but just about as easy and fun

1 Go to the Freehand Tool and do-a-doodle Actually do three of them group them and eliminate the outlines (figure 5) (To eliminate the outlines quickly with the objects selected right click on the white square with the x in it at the top of the color palette)

2 Now go to the Distortion Tool Make sure you have the lsquoPush Pullrsquo icon selected from the property bar

3 Left click and drag from the center of the design The amount or distance you move your mouse is entirely up to you but at first just a little at a time will be more than enough (figure 6) (The more you move your mouse the more complicated the design will be for the computer to calculate It could lock up on you Save OFTEN)

4 Now make a copy and by the way save Go back to the property bar and select the Twister Icon for added effects to the design (Again just a little drag of the mouse is enough) (figure 7)

5 To enhance or add to your design right click and drag the original to another spot and select lsquoCopy Herersquo and then mirror it (figure 8)

6 With this done even up the two designs and play with the arrow keys on your keyboard moving one of the designs horizontally to see the different configurations you could have Each click of the arrow key will give you a slightly different look AGAIN Save Often (figure 9)

We are just scratching the surface of what you can do with this tool to create new and original artwork Now if you mix in some of the other tools with these designs created with the Distortion Tool you literally can play with one design all day long

August 2008 10Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

Distort and DuplicateLetrsquos take part of this design

we have created here and add yet another distortion and then throw in the duplication effect Like this (by the way save)

1 Take a part of the design you just created eliminate a shape change a shape if you like and add yet another distortion to the two that are left (figure 10)2 Now select amp group Left click and drag and while still holding down the left mouse button click the right button This will give you an instant copy at the place you right click (figure 11)3 Take the second image and move it directly over the original and click a second time to see the turn arrows appear with the center point circle (figure 12)4 Now move the center point to a different location click and drag one of the turn arrows and position the second image wherever you like (figure 13) (If you hold down your Ctrl Key while turning it will turn it in degreed increments to allow you equal spacing between objects)5 Now simply hit lsquoCtrl Drsquo to duplicate and the image will (or should) appear as in figure 14 (figure 14) (If it doesnrsquot circle yoursquove missed a step Try again If you still have trouble doing this call me)

Distortion Tool SamplesHere are a few designs wersquove come up with using this tool

Maybe this will give you an idea as to what you could use this tool for and help spur your imagination Play with this tool and see what happens

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry over the past 30 years He has written several articles for Screen Graphics Magazine on Color Control amp Matching in the past Dave has used CorelDRAWreg since version 3 and became a CorelDRAW Training Partner in 2006 During the past 5 years he has been conducting workshops all over the US and is the author of several Video CDs amp Instructional CDs on CorelDRAW Dave continues to conduct workshops in the US amp also worldwide online He can be reached at 765-DO COLOR (362-6567) or by email at davedprolinkgscom

August 2008 11Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 12Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIEDBy Judy and John McDaniel Applications

The Object Manager Multipage Documents ndash Part 2So far in our exploration of the Object Manager wersquove looked at the type of objects you can have in a CorelDRAW layout -- bitmap vector and hybridcombinations We considered object order and how that order impacts both print processes and vector processes like engraving vinyl cutting etc We explored how we can re-order objects and create groups by dragging objects up and down in the Object Managerrsquos list Wersquove looked at layers and how they can be useful in a variety of applications Last time we explored multipage document basics

This time wersquoll consider how multipage documents coupled with master layers can be of benefit

Multipage Document BasicsTo review every document within CorelDRAW contains a minimum of 2 pages page 1 and the master page

Page 1 is a physical page that will print export and so on The master page is a virtual page which contains objects that are common to all pages in the document Additional physical pages can be added but there is only one master page per document

Layers and Master LayersIn parts 3 and 4 of this series we explored layers and

their application in single physical page documents All objects in a CorelDRAW document reside on a layer Every document in CorelDRAW (through version X3) has a minimum of 4 layers -- layer 1 on page 1 and the grid guides and desktop layers on the master page See picture 1

Documents in CorelDRAW X4 have 5 layers as a minimum The additional layer is a guidersquos layer on page 1 CorelDRAW X4 can have unique layers on

every page and unique guidelines that appear on an individual page There is also a guideline layer on the master page for guidelines you would like to appear on every page

In all previous versions every layer appears on every page and all guidelines are masters ie appear on every page See picture 2

Creating Master LayersMaster layers can be created by clicking the appropriate icon on the Object Manager see picture 3 Existing layers can be made master by right clicking the layer name and then selecting master from the pop-up dialog screen see picture 4

Applications ndash Variable InformationNow that we have a basic understanding of document construction we can use this to introduce variable information into our projects

Almost all multi-piece projects that are not simply duplicates contain elements that are constant and elements that vary For example business cards for one person are usually just duplicates But business cards for a company may contain constant information (like company name address website etc) and variable elements (like an individualrsquos name title perhaps photo

telephone extension and email address) This is a perfect multi-page application that can take advantage of master page layers

In picture 5 wersquove created a business card for John which contains his personal contact information In picture 6 wersquove modified that card for Judy and in picture 7 wersquove modified it for Mike Neer

Picture 1 Layers in X3

Picture 2 Layers in X4

Picture 3 Create Master

Layers

August 2008 13Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

Yoursquoll notice in our layout that the constant information is contained on the master page and the information that varies is contained on each individualrsquos page

Other projects that can take advantage of this technique include name badges certificates awards etc Essentially any multi-piece project that contains constant

information on all pieces and variable information on each individual piece is a candidate for this method

PagesMaster Layers vs DuplicationWhy not just duplicate everything in the layout change those elements that are variable and then save the changes as a new file Or perhaps create one layout and then from that create an array and modify the iterations in the array

There are several reasons why multiple pages and master layers are a better choicehellip

1 All one file ndash having all the variations contained in one document makes it easier to find and track

2 Smaller file size ndash having all the constant information on master layers means the filersquos size can be significantly smaller For example if a company has a complex logo duplicating that logo for each variation will increase the storage requirement for the file

3 F e w e r r e s o u r c e s required ndash In addition to storage requirements larger files also requi re greater computer resources to load and manipulate ie more memory etc

4 Easier to update ndash having a l l t h e c o n s t a n t information as single

Picture 4 Changes

Existing Layers to Master Layers

Picture 5 Business Card for John

Picture 6 Same card modified for Judy

August 2008 14Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

objects on master layers means that if something changes like the award year you only have to update the information in one location rather than finding and changing every iteration

5 Building arrays ndash this is easily accomplished during the print process using Imposition Layout a subject we will cover in future articles

ConclusionMulti-page documents are a powerful feature of CorelDRAW They can be used in a variety of ways When coupled with master layers they can be used to introduce variable information like certificate or award names or perhaps names for badges

This concludes our exploration of the Object Manager In our opinion it is the single most powerful feature in CorelDRAW

Next time we will continue our exploration of introducing variable information using Print Merge

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp Inc in Albany OR They provide consulting and training services for the industry They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at CorelDRAWreghelp tour events around the country In addition they provide one-on-one application support through an email subscription service exclusively for their Hands-On Training students or those who have purchased their CD sets (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

Picture 7 Same card modified for Mike

August 2008 15Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLORBy David Milisock Training

Soft Proofing XP amp VistaDear CorelDRAWPro reader

What started out to be an experiment in testing the settings for the display for Windows Vista versus Windows XP has gone awry Well to some extent thatrsquos true the good news is that as reported in my book (Color Management in the CorelDRAW Graphics Suite) Vista and XP display identically However I have discovered a major bug in Adobe Photoshoprsquos soft proofing I apologize for this lack of control over my experiments however thatrsquos the nature of not only experiments but the truth

Letrsquos start with how I developed the test First I displayed a control image in three different color spaces two different CMYK color spaces (US coated and Light UCR GCR 360) and the LAB color space simulated first as US coated and then as Light UCG GCR 360 To do this I had to use Photoshop as it will display multiple images in their proper color space

The concept was to use Corel Capture to grab screen captures of the displays and the captures would be in RGB in the custom display profiles of the systems used for the test By placing these screen captures in an RGB mode CorelDRAW file sRGB color space on a single system I would be able to view the corrected display as sent to two different systems

On the image you see four rows of three images across the page the top two rows are from XP the bottom rows are from Vista I could not find a wisp of difference between the XP and Vista display On the top row the middle LAB image should match the image to the left of it The second row down the middle LAB image should match he image to the right of it The third row down a Vista row the middle LAB image should match the image to the left and the bottom row the middle LAB image should match the image to the right

Well so much for soft proofing it seems that the middle image looks much more like the image on the right all the time Itrsquos an Adobe

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 4: Corel 07 August

August 2008 4Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 5Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CorelDRAWreg Pro GRAPHICS NEWS WIREAugust 2008

Product News Headlines

Calendar (Web Link)Check out the upcoming training

classes and trade shows of interest to CorelDRAW users

Conde offers Cotton Terry Image Towels

Namifiers Ranks High in Inc 500 List

SEPS Graphics has sublimatable infant items

Ted Stahl hosts new educational blog on heat printing

Stahls ID Direct Launches Artvark Express Online Vector Art Service

RS Owens introduces Eco-Friendly Lyptus Wood Plaques

ASI names Rob Spike Vice President of Distributor Services

Chouinard offers organic cotton ladies T-shirt

Stahls ID Direct expands executive team

Floriani Commercial offers Digitizing Pro III

Westar Systems introduces photographic anodized aluminum

Johnson Plastics offers sublimatable bag and cushion

Hirsch acquires controlling interest in US Screen

TheMagicTouch USA names Ryan Weeks VP of Operations

Imprintables Warehouse offers new Spectra Alloy Metallic CAD Material

Imprintables Warehouse has new how-to video on CAD-Color Solutions Opaque

Corel amp Wilcom announce Sept 9 Online Launch event

CorelDRAW now available in 17 languages

Golanus LLC adds sublimatable belt buckles

Laserbits has new optic crystal paperweights

Progressive Pro has new catalog

JOTO has sublimatable aluminum water bottles

August 2008 6Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 7Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Inside ACDRP

By Mike Neer Executive Director

Published by Association of CorelDRAWreg Professionals

President John H McDanielVice President Judith McDaniel

Executive Director Michael R Neer Assoc Exec Director Steven V Neer

ACDRP Corporate Office Albany OR

OFFICES Membership amp Publishing offices located at

4709 N El Capitan Suite 103Fresno CA 93722

800-276-8428 559-276-8494 Fax 559-276-8496wwwCorelDRAWProcomeditorcoreldrawprocom

Subscriptions Free to qualified individuals and businesses Send change of address to the above

ACDRP Membership $60yr See the website for details Includes exclusive content and more

Advertising Request a Media Guide or download it from wwwCorelDRAWProcom

Writers CorelDRAWPro accepts articles from industry experts Email publisher for details

copy Copyright 2007 by ACDRP All Rights Reserved

EDITOR PUBLISHER ndash Michael R Neermikeneercoreldrawprocom

GRAPHICS ndash John MiseADVERTISING ndash John McDaniel II jhmcdaniel2coreldrawprocom

541-990-6687

APRIL 2008 ProCorelDRAWregAUGUST 2008

Coming this Fall to a city near you is the new CorelDRAWhelp Tour It will include many of the same features of the popular Making Money with CorelDRAW Road Show that toured the country starting in January 2007 but now it will have added emphasis on CorelDRAW training The purpose of the Help Tour is to give CorelDRAW users tips and techniques for enhancing their graphics and to give them a wide range of ideas for making money with their graphics skills

As before it will be sponsored by leading industry suppliers and presented by Corel Training Partners John amp Judy McDaniel

Format Attendees at the CorelDRAWhelp Tour will receive FREE training Attendees can hear an outstanding presentation on the many ways to make money with CorelDRAW graphics and they can get training on using CorelDRAW as well as get their practical questions answered There is no charge for this training as the event is sponsor-supported FREE CDs All attendees receive the 2008 Road Show Resource Guide CD Collection which features 6 different CDs full of information on products and resources to help them grow their business (a $50 value) They also receive CorelDRAW X4 Applied a training CD produced by instructors John amp Judy McDaniel (a $150 value) FREE Networking Attendees will enjoy talking with each other to share ideas and solutions FREE Product Displays Attendees will see many tables of displays of sponsorsrsquo products which will help to generate ideas for making money with CorelDRAW graphics

Hands-On Help TourA special 3-day Hands-On Help Tour will be held in Denver Sept 30 Oct 1 and Oct 2 Topics planned include Introduction to CorelDRAW Using CorelDRAW for photos and print processes and Using CorelDRAW for Laser Engraving To register for this special Hands-On event visit wwwcoreldrawhelpcom

LocationsThe current Fall Tour schedule is as follows (subject to hotel contracts weather and vehicle efficiency)

Seattle WA ndash Sept 18 Boise ID ndash Sept 22 Salt Lake City UT ndash Sept 25 Denver CO ndash Sept 29 Kansas City KS ndash Oct 6 Des Moines IA ndash Oct 9 Chicago IL ndash Oct 13 Indianapolis IN ndash Oct 16 Nashville TN ndash Oct 20 Atlanta GA ndash Oct 23 Jacksonville FL ndash Oct 27 Mobile AL ndash Oct 30 Dallas TX ndash Nov 3 San Antonio TX ndash Nov 6 El Paso TX ndash Nov 10 Tucson AZ ndash Nov 13 Ontario CA ndash Nov 17 Fremont CA ndash Nov 20

You can register for the Fall CorelDRAWhelp Tour at wwwcoreldrawprocomtourhtm

Check out the Digital Help TourIf you arenrsquot near one of the Tour cities then be sure to check out the Digital Help Tour This is a unique site that presents the highlights of the Physical Help Tour It offers a way for any CorelDRAW user to order the 2008 Resource Guide CD Collection and it offers direct links to all the sponsors ndash many of whom offer special coupons The site will be available Sept 1 Check it out at wwwcoreldrawprocom

Donrsquot miss either the CorelDRAWhelp Tour or the Digital Help Tour this Fall Both are good resources for your business And in times of economic change adding to your skills allows you to add more value for your customers and bring in new business Plan on attending today

Introducing the Fall CorelDRAWhelp Tour

August 2008 8Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 9Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

By Dave Demoret Contributing writerThe Distortion Tool

Editorrsquos Note Somehow this story got confused last month with the previous Contour Tool story So we are reprinting the complete story on The Distortion Tool this month Our apologies

Tool number 3 of seven tools in the Interactive Flyout Menu is a tool you may only use occasionally but it is a fantastic tool you should use constantly The reason you really want to use it so much is because you will be able to do so many things with it You can do backgrounds new amp exciting designs create clip art reconfigure designs -- and almost all can be original artwork of your own making Once you discover how this tool can be used you will be able to play with it all day long

Of course as usual I canrsquot show everything here but I want to get you excited about this tool so Irsquoll show you a few things that you can do with it But first letrsquos see how the tool operates

Distortion Tool DemoThose of you that have visited the Prolink web site may have

seen a simple demo we placed there This demo shows one of the things we can do with the distortion tool Irsquoll give a quick step by step here for that demo to get us started

1 Go to the Polygon Tool and draw a small polygon somewhere on the page

2 With the polygon still selected go to the Shape Tool and right click on one of the nodes on the sides of the polygon Hit delete from the pop-up menu Notice that all the side nodes were deleted saving you the time of deleting one at a time (figure 1)

3 Go to the Interactive Flyout menu the icon just below the text tool and click on the black triangle Here you will find the Interactive Distortion Tool in the third position from the left (figure 2)

4 With the Distortion Tool left click and drag from the center of the polygon and you will see the immediate effect You now have a design that you could easily call a flower a clover or just a base for other designs off of this (figure 3) If you click and drag

to the right you will get an opposite look of points rather than curves5 Since I want to make this into a flower I can add an ellipse to the center and

go from there to enhance the design Then I can create a design from this point on (figure 4)

Using the Distortion Tool is a simple and effective way of creating something in CorelDRAW without having to scan or hand draw an object

Another designLetrsquos try something with a little more challenge but just about as easy and fun

1 Go to the Freehand Tool and do-a-doodle Actually do three of them group them and eliminate the outlines (figure 5) (To eliminate the outlines quickly with the objects selected right click on the white square with the x in it at the top of the color palette)

2 Now go to the Distortion Tool Make sure you have the lsquoPush Pullrsquo icon selected from the property bar

3 Left click and drag from the center of the design The amount or distance you move your mouse is entirely up to you but at first just a little at a time will be more than enough (figure 6) (The more you move your mouse the more complicated the design will be for the computer to calculate It could lock up on you Save OFTEN)

4 Now make a copy and by the way save Go back to the property bar and select the Twister Icon for added effects to the design (Again just a little drag of the mouse is enough) (figure 7)

5 To enhance or add to your design right click and drag the original to another spot and select lsquoCopy Herersquo and then mirror it (figure 8)

6 With this done even up the two designs and play with the arrow keys on your keyboard moving one of the designs horizontally to see the different configurations you could have Each click of the arrow key will give you a slightly different look AGAIN Save Often (figure 9)

We are just scratching the surface of what you can do with this tool to create new and original artwork Now if you mix in some of the other tools with these designs created with the Distortion Tool you literally can play with one design all day long

August 2008 10Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

Distort and DuplicateLetrsquos take part of this design

we have created here and add yet another distortion and then throw in the duplication effect Like this (by the way save)

1 Take a part of the design you just created eliminate a shape change a shape if you like and add yet another distortion to the two that are left (figure 10)2 Now select amp group Left click and drag and while still holding down the left mouse button click the right button This will give you an instant copy at the place you right click (figure 11)3 Take the second image and move it directly over the original and click a second time to see the turn arrows appear with the center point circle (figure 12)4 Now move the center point to a different location click and drag one of the turn arrows and position the second image wherever you like (figure 13) (If you hold down your Ctrl Key while turning it will turn it in degreed increments to allow you equal spacing between objects)5 Now simply hit lsquoCtrl Drsquo to duplicate and the image will (or should) appear as in figure 14 (figure 14) (If it doesnrsquot circle yoursquove missed a step Try again If you still have trouble doing this call me)

Distortion Tool SamplesHere are a few designs wersquove come up with using this tool

Maybe this will give you an idea as to what you could use this tool for and help spur your imagination Play with this tool and see what happens

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry over the past 30 years He has written several articles for Screen Graphics Magazine on Color Control amp Matching in the past Dave has used CorelDRAWreg since version 3 and became a CorelDRAW Training Partner in 2006 During the past 5 years he has been conducting workshops all over the US and is the author of several Video CDs amp Instructional CDs on CorelDRAW Dave continues to conduct workshops in the US amp also worldwide online He can be reached at 765-DO COLOR (362-6567) or by email at davedprolinkgscom

August 2008 11Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 12Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIEDBy Judy and John McDaniel Applications

The Object Manager Multipage Documents ndash Part 2So far in our exploration of the Object Manager wersquove looked at the type of objects you can have in a CorelDRAW layout -- bitmap vector and hybridcombinations We considered object order and how that order impacts both print processes and vector processes like engraving vinyl cutting etc We explored how we can re-order objects and create groups by dragging objects up and down in the Object Managerrsquos list Wersquove looked at layers and how they can be useful in a variety of applications Last time we explored multipage document basics

This time wersquoll consider how multipage documents coupled with master layers can be of benefit

Multipage Document BasicsTo review every document within CorelDRAW contains a minimum of 2 pages page 1 and the master page

Page 1 is a physical page that will print export and so on The master page is a virtual page which contains objects that are common to all pages in the document Additional physical pages can be added but there is only one master page per document

Layers and Master LayersIn parts 3 and 4 of this series we explored layers and

their application in single physical page documents All objects in a CorelDRAW document reside on a layer Every document in CorelDRAW (through version X3) has a minimum of 4 layers -- layer 1 on page 1 and the grid guides and desktop layers on the master page See picture 1

Documents in CorelDRAW X4 have 5 layers as a minimum The additional layer is a guidersquos layer on page 1 CorelDRAW X4 can have unique layers on

every page and unique guidelines that appear on an individual page There is also a guideline layer on the master page for guidelines you would like to appear on every page

In all previous versions every layer appears on every page and all guidelines are masters ie appear on every page See picture 2

Creating Master LayersMaster layers can be created by clicking the appropriate icon on the Object Manager see picture 3 Existing layers can be made master by right clicking the layer name and then selecting master from the pop-up dialog screen see picture 4

Applications ndash Variable InformationNow that we have a basic understanding of document construction we can use this to introduce variable information into our projects

Almost all multi-piece projects that are not simply duplicates contain elements that are constant and elements that vary For example business cards for one person are usually just duplicates But business cards for a company may contain constant information (like company name address website etc) and variable elements (like an individualrsquos name title perhaps photo

telephone extension and email address) This is a perfect multi-page application that can take advantage of master page layers

In picture 5 wersquove created a business card for John which contains his personal contact information In picture 6 wersquove modified that card for Judy and in picture 7 wersquove modified it for Mike Neer

Picture 1 Layers in X3

Picture 2 Layers in X4

Picture 3 Create Master

Layers

August 2008 13Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

Yoursquoll notice in our layout that the constant information is contained on the master page and the information that varies is contained on each individualrsquos page

Other projects that can take advantage of this technique include name badges certificates awards etc Essentially any multi-piece project that contains constant

information on all pieces and variable information on each individual piece is a candidate for this method

PagesMaster Layers vs DuplicationWhy not just duplicate everything in the layout change those elements that are variable and then save the changes as a new file Or perhaps create one layout and then from that create an array and modify the iterations in the array

There are several reasons why multiple pages and master layers are a better choicehellip

1 All one file ndash having all the variations contained in one document makes it easier to find and track

2 Smaller file size ndash having all the constant information on master layers means the filersquos size can be significantly smaller For example if a company has a complex logo duplicating that logo for each variation will increase the storage requirement for the file

3 F e w e r r e s o u r c e s required ndash In addition to storage requirements larger files also requi re greater computer resources to load and manipulate ie more memory etc

4 Easier to update ndash having a l l t h e c o n s t a n t information as single

Picture 4 Changes

Existing Layers to Master Layers

Picture 5 Business Card for John

Picture 6 Same card modified for Judy

August 2008 14Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

objects on master layers means that if something changes like the award year you only have to update the information in one location rather than finding and changing every iteration

5 Building arrays ndash this is easily accomplished during the print process using Imposition Layout a subject we will cover in future articles

ConclusionMulti-page documents are a powerful feature of CorelDRAW They can be used in a variety of ways When coupled with master layers they can be used to introduce variable information like certificate or award names or perhaps names for badges

This concludes our exploration of the Object Manager In our opinion it is the single most powerful feature in CorelDRAW

Next time we will continue our exploration of introducing variable information using Print Merge

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp Inc in Albany OR They provide consulting and training services for the industry They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at CorelDRAWreghelp tour events around the country In addition they provide one-on-one application support through an email subscription service exclusively for their Hands-On Training students or those who have purchased their CD sets (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

Picture 7 Same card modified for Mike

August 2008 15Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLORBy David Milisock Training

Soft Proofing XP amp VistaDear CorelDRAWPro reader

What started out to be an experiment in testing the settings for the display for Windows Vista versus Windows XP has gone awry Well to some extent thatrsquos true the good news is that as reported in my book (Color Management in the CorelDRAW Graphics Suite) Vista and XP display identically However I have discovered a major bug in Adobe Photoshoprsquos soft proofing I apologize for this lack of control over my experiments however thatrsquos the nature of not only experiments but the truth

Letrsquos start with how I developed the test First I displayed a control image in three different color spaces two different CMYK color spaces (US coated and Light UCR GCR 360) and the LAB color space simulated first as US coated and then as Light UCG GCR 360 To do this I had to use Photoshop as it will display multiple images in their proper color space

The concept was to use Corel Capture to grab screen captures of the displays and the captures would be in RGB in the custom display profiles of the systems used for the test By placing these screen captures in an RGB mode CorelDRAW file sRGB color space on a single system I would be able to view the corrected display as sent to two different systems

On the image you see four rows of three images across the page the top two rows are from XP the bottom rows are from Vista I could not find a wisp of difference between the XP and Vista display On the top row the middle LAB image should match the image to the left of it The second row down the middle LAB image should match he image to the right of it The third row down a Vista row the middle LAB image should match the image to the left and the bottom row the middle LAB image should match the image to the right

Well so much for soft proofing it seems that the middle image looks much more like the image on the right all the time Itrsquos an Adobe

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 5: Corel 07 August

August 2008 5Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CorelDRAWreg Pro GRAPHICS NEWS WIREAugust 2008

Product News Headlines

Calendar (Web Link)Check out the upcoming training

classes and trade shows of interest to CorelDRAW users

Conde offers Cotton Terry Image Towels

Namifiers Ranks High in Inc 500 List

SEPS Graphics has sublimatable infant items

Ted Stahl hosts new educational blog on heat printing

Stahls ID Direct Launches Artvark Express Online Vector Art Service

RS Owens introduces Eco-Friendly Lyptus Wood Plaques

ASI names Rob Spike Vice President of Distributor Services

Chouinard offers organic cotton ladies T-shirt

Stahls ID Direct expands executive team

Floriani Commercial offers Digitizing Pro III

Westar Systems introduces photographic anodized aluminum

Johnson Plastics offers sublimatable bag and cushion

Hirsch acquires controlling interest in US Screen

TheMagicTouch USA names Ryan Weeks VP of Operations

Imprintables Warehouse offers new Spectra Alloy Metallic CAD Material

Imprintables Warehouse has new how-to video on CAD-Color Solutions Opaque

Corel amp Wilcom announce Sept 9 Online Launch event

CorelDRAW now available in 17 languages

Golanus LLC adds sublimatable belt buckles

Laserbits has new optic crystal paperweights

Progressive Pro has new catalog

JOTO has sublimatable aluminum water bottles

August 2008 6Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 7Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Inside ACDRP

By Mike Neer Executive Director

Published by Association of CorelDRAWreg Professionals

President John H McDanielVice President Judith McDaniel

Executive Director Michael R Neer Assoc Exec Director Steven V Neer

ACDRP Corporate Office Albany OR

OFFICES Membership amp Publishing offices located at

4709 N El Capitan Suite 103Fresno CA 93722

800-276-8428 559-276-8494 Fax 559-276-8496wwwCorelDRAWProcomeditorcoreldrawprocom

Subscriptions Free to qualified individuals and businesses Send change of address to the above

ACDRP Membership $60yr See the website for details Includes exclusive content and more

Advertising Request a Media Guide or download it from wwwCorelDRAWProcom

Writers CorelDRAWPro accepts articles from industry experts Email publisher for details

copy Copyright 2007 by ACDRP All Rights Reserved

EDITOR PUBLISHER ndash Michael R Neermikeneercoreldrawprocom

GRAPHICS ndash John MiseADVERTISING ndash John McDaniel II jhmcdaniel2coreldrawprocom

541-990-6687

APRIL 2008 ProCorelDRAWregAUGUST 2008

Coming this Fall to a city near you is the new CorelDRAWhelp Tour It will include many of the same features of the popular Making Money with CorelDRAW Road Show that toured the country starting in January 2007 but now it will have added emphasis on CorelDRAW training The purpose of the Help Tour is to give CorelDRAW users tips and techniques for enhancing their graphics and to give them a wide range of ideas for making money with their graphics skills

As before it will be sponsored by leading industry suppliers and presented by Corel Training Partners John amp Judy McDaniel

Format Attendees at the CorelDRAWhelp Tour will receive FREE training Attendees can hear an outstanding presentation on the many ways to make money with CorelDRAW graphics and they can get training on using CorelDRAW as well as get their practical questions answered There is no charge for this training as the event is sponsor-supported FREE CDs All attendees receive the 2008 Road Show Resource Guide CD Collection which features 6 different CDs full of information on products and resources to help them grow their business (a $50 value) They also receive CorelDRAW X4 Applied a training CD produced by instructors John amp Judy McDaniel (a $150 value) FREE Networking Attendees will enjoy talking with each other to share ideas and solutions FREE Product Displays Attendees will see many tables of displays of sponsorsrsquo products which will help to generate ideas for making money with CorelDRAW graphics

Hands-On Help TourA special 3-day Hands-On Help Tour will be held in Denver Sept 30 Oct 1 and Oct 2 Topics planned include Introduction to CorelDRAW Using CorelDRAW for photos and print processes and Using CorelDRAW for Laser Engraving To register for this special Hands-On event visit wwwcoreldrawhelpcom

LocationsThe current Fall Tour schedule is as follows (subject to hotel contracts weather and vehicle efficiency)

Seattle WA ndash Sept 18 Boise ID ndash Sept 22 Salt Lake City UT ndash Sept 25 Denver CO ndash Sept 29 Kansas City KS ndash Oct 6 Des Moines IA ndash Oct 9 Chicago IL ndash Oct 13 Indianapolis IN ndash Oct 16 Nashville TN ndash Oct 20 Atlanta GA ndash Oct 23 Jacksonville FL ndash Oct 27 Mobile AL ndash Oct 30 Dallas TX ndash Nov 3 San Antonio TX ndash Nov 6 El Paso TX ndash Nov 10 Tucson AZ ndash Nov 13 Ontario CA ndash Nov 17 Fremont CA ndash Nov 20

You can register for the Fall CorelDRAWhelp Tour at wwwcoreldrawprocomtourhtm

Check out the Digital Help TourIf you arenrsquot near one of the Tour cities then be sure to check out the Digital Help Tour This is a unique site that presents the highlights of the Physical Help Tour It offers a way for any CorelDRAW user to order the 2008 Resource Guide CD Collection and it offers direct links to all the sponsors ndash many of whom offer special coupons The site will be available Sept 1 Check it out at wwwcoreldrawprocom

Donrsquot miss either the CorelDRAWhelp Tour or the Digital Help Tour this Fall Both are good resources for your business And in times of economic change adding to your skills allows you to add more value for your customers and bring in new business Plan on attending today

Introducing the Fall CorelDRAWhelp Tour

August 2008 8Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 9Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

By Dave Demoret Contributing writerThe Distortion Tool

Editorrsquos Note Somehow this story got confused last month with the previous Contour Tool story So we are reprinting the complete story on The Distortion Tool this month Our apologies

Tool number 3 of seven tools in the Interactive Flyout Menu is a tool you may only use occasionally but it is a fantastic tool you should use constantly The reason you really want to use it so much is because you will be able to do so many things with it You can do backgrounds new amp exciting designs create clip art reconfigure designs -- and almost all can be original artwork of your own making Once you discover how this tool can be used you will be able to play with it all day long

Of course as usual I canrsquot show everything here but I want to get you excited about this tool so Irsquoll show you a few things that you can do with it But first letrsquos see how the tool operates

Distortion Tool DemoThose of you that have visited the Prolink web site may have

seen a simple demo we placed there This demo shows one of the things we can do with the distortion tool Irsquoll give a quick step by step here for that demo to get us started

1 Go to the Polygon Tool and draw a small polygon somewhere on the page

2 With the polygon still selected go to the Shape Tool and right click on one of the nodes on the sides of the polygon Hit delete from the pop-up menu Notice that all the side nodes were deleted saving you the time of deleting one at a time (figure 1)

3 Go to the Interactive Flyout menu the icon just below the text tool and click on the black triangle Here you will find the Interactive Distortion Tool in the third position from the left (figure 2)

4 With the Distortion Tool left click and drag from the center of the polygon and you will see the immediate effect You now have a design that you could easily call a flower a clover or just a base for other designs off of this (figure 3) If you click and drag

to the right you will get an opposite look of points rather than curves5 Since I want to make this into a flower I can add an ellipse to the center and

go from there to enhance the design Then I can create a design from this point on (figure 4)

Using the Distortion Tool is a simple and effective way of creating something in CorelDRAW without having to scan or hand draw an object

Another designLetrsquos try something with a little more challenge but just about as easy and fun

1 Go to the Freehand Tool and do-a-doodle Actually do three of them group them and eliminate the outlines (figure 5) (To eliminate the outlines quickly with the objects selected right click on the white square with the x in it at the top of the color palette)

2 Now go to the Distortion Tool Make sure you have the lsquoPush Pullrsquo icon selected from the property bar

3 Left click and drag from the center of the design The amount or distance you move your mouse is entirely up to you but at first just a little at a time will be more than enough (figure 6) (The more you move your mouse the more complicated the design will be for the computer to calculate It could lock up on you Save OFTEN)

4 Now make a copy and by the way save Go back to the property bar and select the Twister Icon for added effects to the design (Again just a little drag of the mouse is enough) (figure 7)

5 To enhance or add to your design right click and drag the original to another spot and select lsquoCopy Herersquo and then mirror it (figure 8)

6 With this done even up the two designs and play with the arrow keys on your keyboard moving one of the designs horizontally to see the different configurations you could have Each click of the arrow key will give you a slightly different look AGAIN Save Often (figure 9)

We are just scratching the surface of what you can do with this tool to create new and original artwork Now if you mix in some of the other tools with these designs created with the Distortion Tool you literally can play with one design all day long

August 2008 10Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

Distort and DuplicateLetrsquos take part of this design

we have created here and add yet another distortion and then throw in the duplication effect Like this (by the way save)

1 Take a part of the design you just created eliminate a shape change a shape if you like and add yet another distortion to the two that are left (figure 10)2 Now select amp group Left click and drag and while still holding down the left mouse button click the right button This will give you an instant copy at the place you right click (figure 11)3 Take the second image and move it directly over the original and click a second time to see the turn arrows appear with the center point circle (figure 12)4 Now move the center point to a different location click and drag one of the turn arrows and position the second image wherever you like (figure 13) (If you hold down your Ctrl Key while turning it will turn it in degreed increments to allow you equal spacing between objects)5 Now simply hit lsquoCtrl Drsquo to duplicate and the image will (or should) appear as in figure 14 (figure 14) (If it doesnrsquot circle yoursquove missed a step Try again If you still have trouble doing this call me)

Distortion Tool SamplesHere are a few designs wersquove come up with using this tool

Maybe this will give you an idea as to what you could use this tool for and help spur your imagination Play with this tool and see what happens

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry over the past 30 years He has written several articles for Screen Graphics Magazine on Color Control amp Matching in the past Dave has used CorelDRAWreg since version 3 and became a CorelDRAW Training Partner in 2006 During the past 5 years he has been conducting workshops all over the US and is the author of several Video CDs amp Instructional CDs on CorelDRAW Dave continues to conduct workshops in the US amp also worldwide online He can be reached at 765-DO COLOR (362-6567) or by email at davedprolinkgscom

August 2008 11Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 12Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIEDBy Judy and John McDaniel Applications

The Object Manager Multipage Documents ndash Part 2So far in our exploration of the Object Manager wersquove looked at the type of objects you can have in a CorelDRAW layout -- bitmap vector and hybridcombinations We considered object order and how that order impacts both print processes and vector processes like engraving vinyl cutting etc We explored how we can re-order objects and create groups by dragging objects up and down in the Object Managerrsquos list Wersquove looked at layers and how they can be useful in a variety of applications Last time we explored multipage document basics

This time wersquoll consider how multipage documents coupled with master layers can be of benefit

Multipage Document BasicsTo review every document within CorelDRAW contains a minimum of 2 pages page 1 and the master page

Page 1 is a physical page that will print export and so on The master page is a virtual page which contains objects that are common to all pages in the document Additional physical pages can be added but there is only one master page per document

Layers and Master LayersIn parts 3 and 4 of this series we explored layers and

their application in single physical page documents All objects in a CorelDRAW document reside on a layer Every document in CorelDRAW (through version X3) has a minimum of 4 layers -- layer 1 on page 1 and the grid guides and desktop layers on the master page See picture 1

Documents in CorelDRAW X4 have 5 layers as a minimum The additional layer is a guidersquos layer on page 1 CorelDRAW X4 can have unique layers on

every page and unique guidelines that appear on an individual page There is also a guideline layer on the master page for guidelines you would like to appear on every page

In all previous versions every layer appears on every page and all guidelines are masters ie appear on every page See picture 2

Creating Master LayersMaster layers can be created by clicking the appropriate icon on the Object Manager see picture 3 Existing layers can be made master by right clicking the layer name and then selecting master from the pop-up dialog screen see picture 4

Applications ndash Variable InformationNow that we have a basic understanding of document construction we can use this to introduce variable information into our projects

Almost all multi-piece projects that are not simply duplicates contain elements that are constant and elements that vary For example business cards for one person are usually just duplicates But business cards for a company may contain constant information (like company name address website etc) and variable elements (like an individualrsquos name title perhaps photo

telephone extension and email address) This is a perfect multi-page application that can take advantage of master page layers

In picture 5 wersquove created a business card for John which contains his personal contact information In picture 6 wersquove modified that card for Judy and in picture 7 wersquove modified it for Mike Neer

Picture 1 Layers in X3

Picture 2 Layers in X4

Picture 3 Create Master

Layers

August 2008 13Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

Yoursquoll notice in our layout that the constant information is contained on the master page and the information that varies is contained on each individualrsquos page

Other projects that can take advantage of this technique include name badges certificates awards etc Essentially any multi-piece project that contains constant

information on all pieces and variable information on each individual piece is a candidate for this method

PagesMaster Layers vs DuplicationWhy not just duplicate everything in the layout change those elements that are variable and then save the changes as a new file Or perhaps create one layout and then from that create an array and modify the iterations in the array

There are several reasons why multiple pages and master layers are a better choicehellip

1 All one file ndash having all the variations contained in one document makes it easier to find and track

2 Smaller file size ndash having all the constant information on master layers means the filersquos size can be significantly smaller For example if a company has a complex logo duplicating that logo for each variation will increase the storage requirement for the file

3 F e w e r r e s o u r c e s required ndash In addition to storage requirements larger files also requi re greater computer resources to load and manipulate ie more memory etc

4 Easier to update ndash having a l l t h e c o n s t a n t information as single

Picture 4 Changes

Existing Layers to Master Layers

Picture 5 Business Card for John

Picture 6 Same card modified for Judy

August 2008 14Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

objects on master layers means that if something changes like the award year you only have to update the information in one location rather than finding and changing every iteration

5 Building arrays ndash this is easily accomplished during the print process using Imposition Layout a subject we will cover in future articles

ConclusionMulti-page documents are a powerful feature of CorelDRAW They can be used in a variety of ways When coupled with master layers they can be used to introduce variable information like certificate or award names or perhaps names for badges

This concludes our exploration of the Object Manager In our opinion it is the single most powerful feature in CorelDRAW

Next time we will continue our exploration of introducing variable information using Print Merge

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp Inc in Albany OR They provide consulting and training services for the industry They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at CorelDRAWreghelp tour events around the country In addition they provide one-on-one application support through an email subscription service exclusively for their Hands-On Training students or those who have purchased their CD sets (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

Picture 7 Same card modified for Mike

August 2008 15Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLORBy David Milisock Training

Soft Proofing XP amp VistaDear CorelDRAWPro reader

What started out to be an experiment in testing the settings for the display for Windows Vista versus Windows XP has gone awry Well to some extent thatrsquos true the good news is that as reported in my book (Color Management in the CorelDRAW Graphics Suite) Vista and XP display identically However I have discovered a major bug in Adobe Photoshoprsquos soft proofing I apologize for this lack of control over my experiments however thatrsquos the nature of not only experiments but the truth

Letrsquos start with how I developed the test First I displayed a control image in three different color spaces two different CMYK color spaces (US coated and Light UCR GCR 360) and the LAB color space simulated first as US coated and then as Light UCG GCR 360 To do this I had to use Photoshop as it will display multiple images in their proper color space

The concept was to use Corel Capture to grab screen captures of the displays and the captures would be in RGB in the custom display profiles of the systems used for the test By placing these screen captures in an RGB mode CorelDRAW file sRGB color space on a single system I would be able to view the corrected display as sent to two different systems

On the image you see four rows of three images across the page the top two rows are from XP the bottom rows are from Vista I could not find a wisp of difference between the XP and Vista display On the top row the middle LAB image should match the image to the left of it The second row down the middle LAB image should match he image to the right of it The third row down a Vista row the middle LAB image should match the image to the left and the bottom row the middle LAB image should match the image to the right

Well so much for soft proofing it seems that the middle image looks much more like the image on the right all the time Itrsquos an Adobe

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                              1. Info Request
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                                                  1. News
Page 6: Corel 07 August

August 2008 6Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 7Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Inside ACDRP

By Mike Neer Executive Director

Published by Association of CorelDRAWreg Professionals

President John H McDanielVice President Judith McDaniel

Executive Director Michael R Neer Assoc Exec Director Steven V Neer

ACDRP Corporate Office Albany OR

OFFICES Membership amp Publishing offices located at

4709 N El Capitan Suite 103Fresno CA 93722

800-276-8428 559-276-8494 Fax 559-276-8496wwwCorelDRAWProcomeditorcoreldrawprocom

Subscriptions Free to qualified individuals and businesses Send change of address to the above

ACDRP Membership $60yr See the website for details Includes exclusive content and more

Advertising Request a Media Guide or download it from wwwCorelDRAWProcom

Writers CorelDRAWPro accepts articles from industry experts Email publisher for details

copy Copyright 2007 by ACDRP All Rights Reserved

EDITOR PUBLISHER ndash Michael R Neermikeneercoreldrawprocom

GRAPHICS ndash John MiseADVERTISING ndash John McDaniel II jhmcdaniel2coreldrawprocom

541-990-6687

APRIL 2008 ProCorelDRAWregAUGUST 2008

Coming this Fall to a city near you is the new CorelDRAWhelp Tour It will include many of the same features of the popular Making Money with CorelDRAW Road Show that toured the country starting in January 2007 but now it will have added emphasis on CorelDRAW training The purpose of the Help Tour is to give CorelDRAW users tips and techniques for enhancing their graphics and to give them a wide range of ideas for making money with their graphics skills

As before it will be sponsored by leading industry suppliers and presented by Corel Training Partners John amp Judy McDaniel

Format Attendees at the CorelDRAWhelp Tour will receive FREE training Attendees can hear an outstanding presentation on the many ways to make money with CorelDRAW graphics and they can get training on using CorelDRAW as well as get their practical questions answered There is no charge for this training as the event is sponsor-supported FREE CDs All attendees receive the 2008 Road Show Resource Guide CD Collection which features 6 different CDs full of information on products and resources to help them grow their business (a $50 value) They also receive CorelDRAW X4 Applied a training CD produced by instructors John amp Judy McDaniel (a $150 value) FREE Networking Attendees will enjoy talking with each other to share ideas and solutions FREE Product Displays Attendees will see many tables of displays of sponsorsrsquo products which will help to generate ideas for making money with CorelDRAW graphics

Hands-On Help TourA special 3-day Hands-On Help Tour will be held in Denver Sept 30 Oct 1 and Oct 2 Topics planned include Introduction to CorelDRAW Using CorelDRAW for photos and print processes and Using CorelDRAW for Laser Engraving To register for this special Hands-On event visit wwwcoreldrawhelpcom

LocationsThe current Fall Tour schedule is as follows (subject to hotel contracts weather and vehicle efficiency)

Seattle WA ndash Sept 18 Boise ID ndash Sept 22 Salt Lake City UT ndash Sept 25 Denver CO ndash Sept 29 Kansas City KS ndash Oct 6 Des Moines IA ndash Oct 9 Chicago IL ndash Oct 13 Indianapolis IN ndash Oct 16 Nashville TN ndash Oct 20 Atlanta GA ndash Oct 23 Jacksonville FL ndash Oct 27 Mobile AL ndash Oct 30 Dallas TX ndash Nov 3 San Antonio TX ndash Nov 6 El Paso TX ndash Nov 10 Tucson AZ ndash Nov 13 Ontario CA ndash Nov 17 Fremont CA ndash Nov 20

You can register for the Fall CorelDRAWhelp Tour at wwwcoreldrawprocomtourhtm

Check out the Digital Help TourIf you arenrsquot near one of the Tour cities then be sure to check out the Digital Help Tour This is a unique site that presents the highlights of the Physical Help Tour It offers a way for any CorelDRAW user to order the 2008 Resource Guide CD Collection and it offers direct links to all the sponsors ndash many of whom offer special coupons The site will be available Sept 1 Check it out at wwwcoreldrawprocom

Donrsquot miss either the CorelDRAWhelp Tour or the Digital Help Tour this Fall Both are good resources for your business And in times of economic change adding to your skills allows you to add more value for your customers and bring in new business Plan on attending today

Introducing the Fall CorelDRAWhelp Tour

August 2008 8Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 9Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

By Dave Demoret Contributing writerThe Distortion Tool

Editorrsquos Note Somehow this story got confused last month with the previous Contour Tool story So we are reprinting the complete story on The Distortion Tool this month Our apologies

Tool number 3 of seven tools in the Interactive Flyout Menu is a tool you may only use occasionally but it is a fantastic tool you should use constantly The reason you really want to use it so much is because you will be able to do so many things with it You can do backgrounds new amp exciting designs create clip art reconfigure designs -- and almost all can be original artwork of your own making Once you discover how this tool can be used you will be able to play with it all day long

Of course as usual I canrsquot show everything here but I want to get you excited about this tool so Irsquoll show you a few things that you can do with it But first letrsquos see how the tool operates

Distortion Tool DemoThose of you that have visited the Prolink web site may have

seen a simple demo we placed there This demo shows one of the things we can do with the distortion tool Irsquoll give a quick step by step here for that demo to get us started

1 Go to the Polygon Tool and draw a small polygon somewhere on the page

2 With the polygon still selected go to the Shape Tool and right click on one of the nodes on the sides of the polygon Hit delete from the pop-up menu Notice that all the side nodes were deleted saving you the time of deleting one at a time (figure 1)

3 Go to the Interactive Flyout menu the icon just below the text tool and click on the black triangle Here you will find the Interactive Distortion Tool in the third position from the left (figure 2)

4 With the Distortion Tool left click and drag from the center of the polygon and you will see the immediate effect You now have a design that you could easily call a flower a clover or just a base for other designs off of this (figure 3) If you click and drag

to the right you will get an opposite look of points rather than curves5 Since I want to make this into a flower I can add an ellipse to the center and

go from there to enhance the design Then I can create a design from this point on (figure 4)

Using the Distortion Tool is a simple and effective way of creating something in CorelDRAW without having to scan or hand draw an object

Another designLetrsquos try something with a little more challenge but just about as easy and fun

1 Go to the Freehand Tool and do-a-doodle Actually do three of them group them and eliminate the outlines (figure 5) (To eliminate the outlines quickly with the objects selected right click on the white square with the x in it at the top of the color palette)

2 Now go to the Distortion Tool Make sure you have the lsquoPush Pullrsquo icon selected from the property bar

3 Left click and drag from the center of the design The amount or distance you move your mouse is entirely up to you but at first just a little at a time will be more than enough (figure 6) (The more you move your mouse the more complicated the design will be for the computer to calculate It could lock up on you Save OFTEN)

4 Now make a copy and by the way save Go back to the property bar and select the Twister Icon for added effects to the design (Again just a little drag of the mouse is enough) (figure 7)

5 To enhance or add to your design right click and drag the original to another spot and select lsquoCopy Herersquo and then mirror it (figure 8)

6 With this done even up the two designs and play with the arrow keys on your keyboard moving one of the designs horizontally to see the different configurations you could have Each click of the arrow key will give you a slightly different look AGAIN Save Often (figure 9)

We are just scratching the surface of what you can do with this tool to create new and original artwork Now if you mix in some of the other tools with these designs created with the Distortion Tool you literally can play with one design all day long

August 2008 10Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

Distort and DuplicateLetrsquos take part of this design

we have created here and add yet another distortion and then throw in the duplication effect Like this (by the way save)

1 Take a part of the design you just created eliminate a shape change a shape if you like and add yet another distortion to the two that are left (figure 10)2 Now select amp group Left click and drag and while still holding down the left mouse button click the right button This will give you an instant copy at the place you right click (figure 11)3 Take the second image and move it directly over the original and click a second time to see the turn arrows appear with the center point circle (figure 12)4 Now move the center point to a different location click and drag one of the turn arrows and position the second image wherever you like (figure 13) (If you hold down your Ctrl Key while turning it will turn it in degreed increments to allow you equal spacing between objects)5 Now simply hit lsquoCtrl Drsquo to duplicate and the image will (or should) appear as in figure 14 (figure 14) (If it doesnrsquot circle yoursquove missed a step Try again If you still have trouble doing this call me)

Distortion Tool SamplesHere are a few designs wersquove come up with using this tool

Maybe this will give you an idea as to what you could use this tool for and help spur your imagination Play with this tool and see what happens

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry over the past 30 years He has written several articles for Screen Graphics Magazine on Color Control amp Matching in the past Dave has used CorelDRAWreg since version 3 and became a CorelDRAW Training Partner in 2006 During the past 5 years he has been conducting workshops all over the US and is the author of several Video CDs amp Instructional CDs on CorelDRAW Dave continues to conduct workshops in the US amp also worldwide online He can be reached at 765-DO COLOR (362-6567) or by email at davedprolinkgscom

August 2008 11Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 12Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIEDBy Judy and John McDaniel Applications

The Object Manager Multipage Documents ndash Part 2So far in our exploration of the Object Manager wersquove looked at the type of objects you can have in a CorelDRAW layout -- bitmap vector and hybridcombinations We considered object order and how that order impacts both print processes and vector processes like engraving vinyl cutting etc We explored how we can re-order objects and create groups by dragging objects up and down in the Object Managerrsquos list Wersquove looked at layers and how they can be useful in a variety of applications Last time we explored multipage document basics

This time wersquoll consider how multipage documents coupled with master layers can be of benefit

Multipage Document BasicsTo review every document within CorelDRAW contains a minimum of 2 pages page 1 and the master page

Page 1 is a physical page that will print export and so on The master page is a virtual page which contains objects that are common to all pages in the document Additional physical pages can be added but there is only one master page per document

Layers and Master LayersIn parts 3 and 4 of this series we explored layers and

their application in single physical page documents All objects in a CorelDRAW document reside on a layer Every document in CorelDRAW (through version X3) has a minimum of 4 layers -- layer 1 on page 1 and the grid guides and desktop layers on the master page See picture 1

Documents in CorelDRAW X4 have 5 layers as a minimum The additional layer is a guidersquos layer on page 1 CorelDRAW X4 can have unique layers on

every page and unique guidelines that appear on an individual page There is also a guideline layer on the master page for guidelines you would like to appear on every page

In all previous versions every layer appears on every page and all guidelines are masters ie appear on every page See picture 2

Creating Master LayersMaster layers can be created by clicking the appropriate icon on the Object Manager see picture 3 Existing layers can be made master by right clicking the layer name and then selecting master from the pop-up dialog screen see picture 4

Applications ndash Variable InformationNow that we have a basic understanding of document construction we can use this to introduce variable information into our projects

Almost all multi-piece projects that are not simply duplicates contain elements that are constant and elements that vary For example business cards for one person are usually just duplicates But business cards for a company may contain constant information (like company name address website etc) and variable elements (like an individualrsquos name title perhaps photo

telephone extension and email address) This is a perfect multi-page application that can take advantage of master page layers

In picture 5 wersquove created a business card for John which contains his personal contact information In picture 6 wersquove modified that card for Judy and in picture 7 wersquove modified it for Mike Neer

Picture 1 Layers in X3

Picture 2 Layers in X4

Picture 3 Create Master

Layers

August 2008 13Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

Yoursquoll notice in our layout that the constant information is contained on the master page and the information that varies is contained on each individualrsquos page

Other projects that can take advantage of this technique include name badges certificates awards etc Essentially any multi-piece project that contains constant

information on all pieces and variable information on each individual piece is a candidate for this method

PagesMaster Layers vs DuplicationWhy not just duplicate everything in the layout change those elements that are variable and then save the changes as a new file Or perhaps create one layout and then from that create an array and modify the iterations in the array

There are several reasons why multiple pages and master layers are a better choicehellip

1 All one file ndash having all the variations contained in one document makes it easier to find and track

2 Smaller file size ndash having all the constant information on master layers means the filersquos size can be significantly smaller For example if a company has a complex logo duplicating that logo for each variation will increase the storage requirement for the file

3 F e w e r r e s o u r c e s required ndash In addition to storage requirements larger files also requi re greater computer resources to load and manipulate ie more memory etc

4 Easier to update ndash having a l l t h e c o n s t a n t information as single

Picture 4 Changes

Existing Layers to Master Layers

Picture 5 Business Card for John

Picture 6 Same card modified for Judy

August 2008 14Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

objects on master layers means that if something changes like the award year you only have to update the information in one location rather than finding and changing every iteration

5 Building arrays ndash this is easily accomplished during the print process using Imposition Layout a subject we will cover in future articles

ConclusionMulti-page documents are a powerful feature of CorelDRAW They can be used in a variety of ways When coupled with master layers they can be used to introduce variable information like certificate or award names or perhaps names for badges

This concludes our exploration of the Object Manager In our opinion it is the single most powerful feature in CorelDRAW

Next time we will continue our exploration of introducing variable information using Print Merge

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp Inc in Albany OR They provide consulting and training services for the industry They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at CorelDRAWreghelp tour events around the country In addition they provide one-on-one application support through an email subscription service exclusively for their Hands-On Training students or those who have purchased their CD sets (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

Picture 7 Same card modified for Mike

August 2008 15Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLORBy David Milisock Training

Soft Proofing XP amp VistaDear CorelDRAWPro reader

What started out to be an experiment in testing the settings for the display for Windows Vista versus Windows XP has gone awry Well to some extent thatrsquos true the good news is that as reported in my book (Color Management in the CorelDRAW Graphics Suite) Vista and XP display identically However I have discovered a major bug in Adobe Photoshoprsquos soft proofing I apologize for this lack of control over my experiments however thatrsquos the nature of not only experiments but the truth

Letrsquos start with how I developed the test First I displayed a control image in three different color spaces two different CMYK color spaces (US coated and Light UCR GCR 360) and the LAB color space simulated first as US coated and then as Light UCG GCR 360 To do this I had to use Photoshop as it will display multiple images in their proper color space

The concept was to use Corel Capture to grab screen captures of the displays and the captures would be in RGB in the custom display profiles of the systems used for the test By placing these screen captures in an RGB mode CorelDRAW file sRGB color space on a single system I would be able to view the corrected display as sent to two different systems

On the image you see four rows of three images across the page the top two rows are from XP the bottom rows are from Vista I could not find a wisp of difference between the XP and Vista display On the top row the middle LAB image should match the image to the left of it The second row down the middle LAB image should match he image to the right of it The third row down a Vista row the middle LAB image should match the image to the left and the bottom row the middle LAB image should match the image to the right

Well so much for soft proofing it seems that the middle image looks much more like the image on the right all the time Itrsquos an Adobe

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 7: Corel 07 August

August 2008 7Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Inside ACDRP

By Mike Neer Executive Director

Published by Association of CorelDRAWreg Professionals

President John H McDanielVice President Judith McDaniel

Executive Director Michael R Neer Assoc Exec Director Steven V Neer

ACDRP Corporate Office Albany OR

OFFICES Membership amp Publishing offices located at

4709 N El Capitan Suite 103Fresno CA 93722

800-276-8428 559-276-8494 Fax 559-276-8496wwwCorelDRAWProcomeditorcoreldrawprocom

Subscriptions Free to qualified individuals and businesses Send change of address to the above

ACDRP Membership $60yr See the website for details Includes exclusive content and more

Advertising Request a Media Guide or download it from wwwCorelDRAWProcom

Writers CorelDRAWPro accepts articles from industry experts Email publisher for details

copy Copyright 2007 by ACDRP All Rights Reserved

EDITOR PUBLISHER ndash Michael R Neermikeneercoreldrawprocom

GRAPHICS ndash John MiseADVERTISING ndash John McDaniel II jhmcdaniel2coreldrawprocom

541-990-6687

APRIL 2008 ProCorelDRAWregAUGUST 2008

Coming this Fall to a city near you is the new CorelDRAWhelp Tour It will include many of the same features of the popular Making Money with CorelDRAW Road Show that toured the country starting in January 2007 but now it will have added emphasis on CorelDRAW training The purpose of the Help Tour is to give CorelDRAW users tips and techniques for enhancing their graphics and to give them a wide range of ideas for making money with their graphics skills

As before it will be sponsored by leading industry suppliers and presented by Corel Training Partners John amp Judy McDaniel

Format Attendees at the CorelDRAWhelp Tour will receive FREE training Attendees can hear an outstanding presentation on the many ways to make money with CorelDRAW graphics and they can get training on using CorelDRAW as well as get their practical questions answered There is no charge for this training as the event is sponsor-supported FREE CDs All attendees receive the 2008 Road Show Resource Guide CD Collection which features 6 different CDs full of information on products and resources to help them grow their business (a $50 value) They also receive CorelDRAW X4 Applied a training CD produced by instructors John amp Judy McDaniel (a $150 value) FREE Networking Attendees will enjoy talking with each other to share ideas and solutions FREE Product Displays Attendees will see many tables of displays of sponsorsrsquo products which will help to generate ideas for making money with CorelDRAW graphics

Hands-On Help TourA special 3-day Hands-On Help Tour will be held in Denver Sept 30 Oct 1 and Oct 2 Topics planned include Introduction to CorelDRAW Using CorelDRAW for photos and print processes and Using CorelDRAW for Laser Engraving To register for this special Hands-On event visit wwwcoreldrawhelpcom

LocationsThe current Fall Tour schedule is as follows (subject to hotel contracts weather and vehicle efficiency)

Seattle WA ndash Sept 18 Boise ID ndash Sept 22 Salt Lake City UT ndash Sept 25 Denver CO ndash Sept 29 Kansas City KS ndash Oct 6 Des Moines IA ndash Oct 9 Chicago IL ndash Oct 13 Indianapolis IN ndash Oct 16 Nashville TN ndash Oct 20 Atlanta GA ndash Oct 23 Jacksonville FL ndash Oct 27 Mobile AL ndash Oct 30 Dallas TX ndash Nov 3 San Antonio TX ndash Nov 6 El Paso TX ndash Nov 10 Tucson AZ ndash Nov 13 Ontario CA ndash Nov 17 Fremont CA ndash Nov 20

You can register for the Fall CorelDRAWhelp Tour at wwwcoreldrawprocomtourhtm

Check out the Digital Help TourIf you arenrsquot near one of the Tour cities then be sure to check out the Digital Help Tour This is a unique site that presents the highlights of the Physical Help Tour It offers a way for any CorelDRAW user to order the 2008 Resource Guide CD Collection and it offers direct links to all the sponsors ndash many of whom offer special coupons The site will be available Sept 1 Check it out at wwwcoreldrawprocom

Donrsquot miss either the CorelDRAWhelp Tour or the Digital Help Tour this Fall Both are good resources for your business And in times of economic change adding to your skills allows you to add more value for your customers and bring in new business Plan on attending today

Introducing the Fall CorelDRAWhelp Tour

August 2008 8Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 9Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

By Dave Demoret Contributing writerThe Distortion Tool

Editorrsquos Note Somehow this story got confused last month with the previous Contour Tool story So we are reprinting the complete story on The Distortion Tool this month Our apologies

Tool number 3 of seven tools in the Interactive Flyout Menu is a tool you may only use occasionally but it is a fantastic tool you should use constantly The reason you really want to use it so much is because you will be able to do so many things with it You can do backgrounds new amp exciting designs create clip art reconfigure designs -- and almost all can be original artwork of your own making Once you discover how this tool can be used you will be able to play with it all day long

Of course as usual I canrsquot show everything here but I want to get you excited about this tool so Irsquoll show you a few things that you can do with it But first letrsquos see how the tool operates

Distortion Tool DemoThose of you that have visited the Prolink web site may have

seen a simple demo we placed there This demo shows one of the things we can do with the distortion tool Irsquoll give a quick step by step here for that demo to get us started

1 Go to the Polygon Tool and draw a small polygon somewhere on the page

2 With the polygon still selected go to the Shape Tool and right click on one of the nodes on the sides of the polygon Hit delete from the pop-up menu Notice that all the side nodes were deleted saving you the time of deleting one at a time (figure 1)

3 Go to the Interactive Flyout menu the icon just below the text tool and click on the black triangle Here you will find the Interactive Distortion Tool in the third position from the left (figure 2)

4 With the Distortion Tool left click and drag from the center of the polygon and you will see the immediate effect You now have a design that you could easily call a flower a clover or just a base for other designs off of this (figure 3) If you click and drag

to the right you will get an opposite look of points rather than curves5 Since I want to make this into a flower I can add an ellipse to the center and

go from there to enhance the design Then I can create a design from this point on (figure 4)

Using the Distortion Tool is a simple and effective way of creating something in CorelDRAW without having to scan or hand draw an object

Another designLetrsquos try something with a little more challenge but just about as easy and fun

1 Go to the Freehand Tool and do-a-doodle Actually do three of them group them and eliminate the outlines (figure 5) (To eliminate the outlines quickly with the objects selected right click on the white square with the x in it at the top of the color palette)

2 Now go to the Distortion Tool Make sure you have the lsquoPush Pullrsquo icon selected from the property bar

3 Left click and drag from the center of the design The amount or distance you move your mouse is entirely up to you but at first just a little at a time will be more than enough (figure 6) (The more you move your mouse the more complicated the design will be for the computer to calculate It could lock up on you Save OFTEN)

4 Now make a copy and by the way save Go back to the property bar and select the Twister Icon for added effects to the design (Again just a little drag of the mouse is enough) (figure 7)

5 To enhance or add to your design right click and drag the original to another spot and select lsquoCopy Herersquo and then mirror it (figure 8)

6 With this done even up the two designs and play with the arrow keys on your keyboard moving one of the designs horizontally to see the different configurations you could have Each click of the arrow key will give you a slightly different look AGAIN Save Often (figure 9)

We are just scratching the surface of what you can do with this tool to create new and original artwork Now if you mix in some of the other tools with these designs created with the Distortion Tool you literally can play with one design all day long

August 2008 10Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

Distort and DuplicateLetrsquos take part of this design

we have created here and add yet another distortion and then throw in the duplication effect Like this (by the way save)

1 Take a part of the design you just created eliminate a shape change a shape if you like and add yet another distortion to the two that are left (figure 10)2 Now select amp group Left click and drag and while still holding down the left mouse button click the right button This will give you an instant copy at the place you right click (figure 11)3 Take the second image and move it directly over the original and click a second time to see the turn arrows appear with the center point circle (figure 12)4 Now move the center point to a different location click and drag one of the turn arrows and position the second image wherever you like (figure 13) (If you hold down your Ctrl Key while turning it will turn it in degreed increments to allow you equal spacing between objects)5 Now simply hit lsquoCtrl Drsquo to duplicate and the image will (or should) appear as in figure 14 (figure 14) (If it doesnrsquot circle yoursquove missed a step Try again If you still have trouble doing this call me)

Distortion Tool SamplesHere are a few designs wersquove come up with using this tool

Maybe this will give you an idea as to what you could use this tool for and help spur your imagination Play with this tool and see what happens

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry over the past 30 years He has written several articles for Screen Graphics Magazine on Color Control amp Matching in the past Dave has used CorelDRAWreg since version 3 and became a CorelDRAW Training Partner in 2006 During the past 5 years he has been conducting workshops all over the US and is the author of several Video CDs amp Instructional CDs on CorelDRAW Dave continues to conduct workshops in the US amp also worldwide online He can be reached at 765-DO COLOR (362-6567) or by email at davedprolinkgscom

August 2008 11Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 12Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIEDBy Judy and John McDaniel Applications

The Object Manager Multipage Documents ndash Part 2So far in our exploration of the Object Manager wersquove looked at the type of objects you can have in a CorelDRAW layout -- bitmap vector and hybridcombinations We considered object order and how that order impacts both print processes and vector processes like engraving vinyl cutting etc We explored how we can re-order objects and create groups by dragging objects up and down in the Object Managerrsquos list Wersquove looked at layers and how they can be useful in a variety of applications Last time we explored multipage document basics

This time wersquoll consider how multipage documents coupled with master layers can be of benefit

Multipage Document BasicsTo review every document within CorelDRAW contains a minimum of 2 pages page 1 and the master page

Page 1 is a physical page that will print export and so on The master page is a virtual page which contains objects that are common to all pages in the document Additional physical pages can be added but there is only one master page per document

Layers and Master LayersIn parts 3 and 4 of this series we explored layers and

their application in single physical page documents All objects in a CorelDRAW document reside on a layer Every document in CorelDRAW (through version X3) has a minimum of 4 layers -- layer 1 on page 1 and the grid guides and desktop layers on the master page See picture 1

Documents in CorelDRAW X4 have 5 layers as a minimum The additional layer is a guidersquos layer on page 1 CorelDRAW X4 can have unique layers on

every page and unique guidelines that appear on an individual page There is also a guideline layer on the master page for guidelines you would like to appear on every page

In all previous versions every layer appears on every page and all guidelines are masters ie appear on every page See picture 2

Creating Master LayersMaster layers can be created by clicking the appropriate icon on the Object Manager see picture 3 Existing layers can be made master by right clicking the layer name and then selecting master from the pop-up dialog screen see picture 4

Applications ndash Variable InformationNow that we have a basic understanding of document construction we can use this to introduce variable information into our projects

Almost all multi-piece projects that are not simply duplicates contain elements that are constant and elements that vary For example business cards for one person are usually just duplicates But business cards for a company may contain constant information (like company name address website etc) and variable elements (like an individualrsquos name title perhaps photo

telephone extension and email address) This is a perfect multi-page application that can take advantage of master page layers

In picture 5 wersquove created a business card for John which contains his personal contact information In picture 6 wersquove modified that card for Judy and in picture 7 wersquove modified it for Mike Neer

Picture 1 Layers in X3

Picture 2 Layers in X4

Picture 3 Create Master

Layers

August 2008 13Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

Yoursquoll notice in our layout that the constant information is contained on the master page and the information that varies is contained on each individualrsquos page

Other projects that can take advantage of this technique include name badges certificates awards etc Essentially any multi-piece project that contains constant

information on all pieces and variable information on each individual piece is a candidate for this method

PagesMaster Layers vs DuplicationWhy not just duplicate everything in the layout change those elements that are variable and then save the changes as a new file Or perhaps create one layout and then from that create an array and modify the iterations in the array

There are several reasons why multiple pages and master layers are a better choicehellip

1 All one file ndash having all the variations contained in one document makes it easier to find and track

2 Smaller file size ndash having all the constant information on master layers means the filersquos size can be significantly smaller For example if a company has a complex logo duplicating that logo for each variation will increase the storage requirement for the file

3 F e w e r r e s o u r c e s required ndash In addition to storage requirements larger files also requi re greater computer resources to load and manipulate ie more memory etc

4 Easier to update ndash having a l l t h e c o n s t a n t information as single

Picture 4 Changes

Existing Layers to Master Layers

Picture 5 Business Card for John

Picture 6 Same card modified for Judy

August 2008 14Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

objects on master layers means that if something changes like the award year you only have to update the information in one location rather than finding and changing every iteration

5 Building arrays ndash this is easily accomplished during the print process using Imposition Layout a subject we will cover in future articles

ConclusionMulti-page documents are a powerful feature of CorelDRAW They can be used in a variety of ways When coupled with master layers they can be used to introduce variable information like certificate or award names or perhaps names for badges

This concludes our exploration of the Object Manager In our opinion it is the single most powerful feature in CorelDRAW

Next time we will continue our exploration of introducing variable information using Print Merge

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp Inc in Albany OR They provide consulting and training services for the industry They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at CorelDRAWreghelp tour events around the country In addition they provide one-on-one application support through an email subscription service exclusively for their Hands-On Training students or those who have purchased their CD sets (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

Picture 7 Same card modified for Mike

August 2008 15Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLORBy David Milisock Training

Soft Proofing XP amp VistaDear CorelDRAWPro reader

What started out to be an experiment in testing the settings for the display for Windows Vista versus Windows XP has gone awry Well to some extent thatrsquos true the good news is that as reported in my book (Color Management in the CorelDRAW Graphics Suite) Vista and XP display identically However I have discovered a major bug in Adobe Photoshoprsquos soft proofing I apologize for this lack of control over my experiments however thatrsquos the nature of not only experiments but the truth

Letrsquos start with how I developed the test First I displayed a control image in three different color spaces two different CMYK color spaces (US coated and Light UCR GCR 360) and the LAB color space simulated first as US coated and then as Light UCG GCR 360 To do this I had to use Photoshop as it will display multiple images in their proper color space

The concept was to use Corel Capture to grab screen captures of the displays and the captures would be in RGB in the custom display profiles of the systems used for the test By placing these screen captures in an RGB mode CorelDRAW file sRGB color space on a single system I would be able to view the corrected display as sent to two different systems

On the image you see four rows of three images across the page the top two rows are from XP the bottom rows are from Vista I could not find a wisp of difference between the XP and Vista display On the top row the middle LAB image should match the image to the left of it The second row down the middle LAB image should match he image to the right of it The third row down a Vista row the middle LAB image should match the image to the left and the bottom row the middle LAB image should match the image to the right

Well so much for soft proofing it seems that the middle image looks much more like the image on the right all the time Itrsquos an Adobe

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                              1. Info Request
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                                                  1. News
Page 8: Corel 07 August

August 2008 8Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 9Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

By Dave Demoret Contributing writerThe Distortion Tool

Editorrsquos Note Somehow this story got confused last month with the previous Contour Tool story So we are reprinting the complete story on The Distortion Tool this month Our apologies

Tool number 3 of seven tools in the Interactive Flyout Menu is a tool you may only use occasionally but it is a fantastic tool you should use constantly The reason you really want to use it so much is because you will be able to do so many things with it You can do backgrounds new amp exciting designs create clip art reconfigure designs -- and almost all can be original artwork of your own making Once you discover how this tool can be used you will be able to play with it all day long

Of course as usual I canrsquot show everything here but I want to get you excited about this tool so Irsquoll show you a few things that you can do with it But first letrsquos see how the tool operates

Distortion Tool DemoThose of you that have visited the Prolink web site may have

seen a simple demo we placed there This demo shows one of the things we can do with the distortion tool Irsquoll give a quick step by step here for that demo to get us started

1 Go to the Polygon Tool and draw a small polygon somewhere on the page

2 With the polygon still selected go to the Shape Tool and right click on one of the nodes on the sides of the polygon Hit delete from the pop-up menu Notice that all the side nodes were deleted saving you the time of deleting one at a time (figure 1)

3 Go to the Interactive Flyout menu the icon just below the text tool and click on the black triangle Here you will find the Interactive Distortion Tool in the third position from the left (figure 2)

4 With the Distortion Tool left click and drag from the center of the polygon and you will see the immediate effect You now have a design that you could easily call a flower a clover or just a base for other designs off of this (figure 3) If you click and drag

to the right you will get an opposite look of points rather than curves5 Since I want to make this into a flower I can add an ellipse to the center and

go from there to enhance the design Then I can create a design from this point on (figure 4)

Using the Distortion Tool is a simple and effective way of creating something in CorelDRAW without having to scan or hand draw an object

Another designLetrsquos try something with a little more challenge but just about as easy and fun

1 Go to the Freehand Tool and do-a-doodle Actually do three of them group them and eliminate the outlines (figure 5) (To eliminate the outlines quickly with the objects selected right click on the white square with the x in it at the top of the color palette)

2 Now go to the Distortion Tool Make sure you have the lsquoPush Pullrsquo icon selected from the property bar

3 Left click and drag from the center of the design The amount or distance you move your mouse is entirely up to you but at first just a little at a time will be more than enough (figure 6) (The more you move your mouse the more complicated the design will be for the computer to calculate It could lock up on you Save OFTEN)

4 Now make a copy and by the way save Go back to the property bar and select the Twister Icon for added effects to the design (Again just a little drag of the mouse is enough) (figure 7)

5 To enhance or add to your design right click and drag the original to another spot and select lsquoCopy Herersquo and then mirror it (figure 8)

6 With this done even up the two designs and play with the arrow keys on your keyboard moving one of the designs horizontally to see the different configurations you could have Each click of the arrow key will give you a slightly different look AGAIN Save Often (figure 9)

We are just scratching the surface of what you can do with this tool to create new and original artwork Now if you mix in some of the other tools with these designs created with the Distortion Tool you literally can play with one design all day long

August 2008 10Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

Distort and DuplicateLetrsquos take part of this design

we have created here and add yet another distortion and then throw in the duplication effect Like this (by the way save)

1 Take a part of the design you just created eliminate a shape change a shape if you like and add yet another distortion to the two that are left (figure 10)2 Now select amp group Left click and drag and while still holding down the left mouse button click the right button This will give you an instant copy at the place you right click (figure 11)3 Take the second image and move it directly over the original and click a second time to see the turn arrows appear with the center point circle (figure 12)4 Now move the center point to a different location click and drag one of the turn arrows and position the second image wherever you like (figure 13) (If you hold down your Ctrl Key while turning it will turn it in degreed increments to allow you equal spacing between objects)5 Now simply hit lsquoCtrl Drsquo to duplicate and the image will (or should) appear as in figure 14 (figure 14) (If it doesnrsquot circle yoursquove missed a step Try again If you still have trouble doing this call me)

Distortion Tool SamplesHere are a few designs wersquove come up with using this tool

Maybe this will give you an idea as to what you could use this tool for and help spur your imagination Play with this tool and see what happens

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry over the past 30 years He has written several articles for Screen Graphics Magazine on Color Control amp Matching in the past Dave has used CorelDRAWreg since version 3 and became a CorelDRAW Training Partner in 2006 During the past 5 years he has been conducting workshops all over the US and is the author of several Video CDs amp Instructional CDs on CorelDRAW Dave continues to conduct workshops in the US amp also worldwide online He can be reached at 765-DO COLOR (362-6567) or by email at davedprolinkgscom

August 2008 11Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 12Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIEDBy Judy and John McDaniel Applications

The Object Manager Multipage Documents ndash Part 2So far in our exploration of the Object Manager wersquove looked at the type of objects you can have in a CorelDRAW layout -- bitmap vector and hybridcombinations We considered object order and how that order impacts both print processes and vector processes like engraving vinyl cutting etc We explored how we can re-order objects and create groups by dragging objects up and down in the Object Managerrsquos list Wersquove looked at layers and how they can be useful in a variety of applications Last time we explored multipage document basics

This time wersquoll consider how multipage documents coupled with master layers can be of benefit

Multipage Document BasicsTo review every document within CorelDRAW contains a minimum of 2 pages page 1 and the master page

Page 1 is a physical page that will print export and so on The master page is a virtual page which contains objects that are common to all pages in the document Additional physical pages can be added but there is only one master page per document

Layers and Master LayersIn parts 3 and 4 of this series we explored layers and

their application in single physical page documents All objects in a CorelDRAW document reside on a layer Every document in CorelDRAW (through version X3) has a minimum of 4 layers -- layer 1 on page 1 and the grid guides and desktop layers on the master page See picture 1

Documents in CorelDRAW X4 have 5 layers as a minimum The additional layer is a guidersquos layer on page 1 CorelDRAW X4 can have unique layers on

every page and unique guidelines that appear on an individual page There is also a guideline layer on the master page for guidelines you would like to appear on every page

In all previous versions every layer appears on every page and all guidelines are masters ie appear on every page See picture 2

Creating Master LayersMaster layers can be created by clicking the appropriate icon on the Object Manager see picture 3 Existing layers can be made master by right clicking the layer name and then selecting master from the pop-up dialog screen see picture 4

Applications ndash Variable InformationNow that we have a basic understanding of document construction we can use this to introduce variable information into our projects

Almost all multi-piece projects that are not simply duplicates contain elements that are constant and elements that vary For example business cards for one person are usually just duplicates But business cards for a company may contain constant information (like company name address website etc) and variable elements (like an individualrsquos name title perhaps photo

telephone extension and email address) This is a perfect multi-page application that can take advantage of master page layers

In picture 5 wersquove created a business card for John which contains his personal contact information In picture 6 wersquove modified that card for Judy and in picture 7 wersquove modified it for Mike Neer

Picture 1 Layers in X3

Picture 2 Layers in X4

Picture 3 Create Master

Layers

August 2008 13Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

Yoursquoll notice in our layout that the constant information is contained on the master page and the information that varies is contained on each individualrsquos page

Other projects that can take advantage of this technique include name badges certificates awards etc Essentially any multi-piece project that contains constant

information on all pieces and variable information on each individual piece is a candidate for this method

PagesMaster Layers vs DuplicationWhy not just duplicate everything in the layout change those elements that are variable and then save the changes as a new file Or perhaps create one layout and then from that create an array and modify the iterations in the array

There are several reasons why multiple pages and master layers are a better choicehellip

1 All one file ndash having all the variations contained in one document makes it easier to find and track

2 Smaller file size ndash having all the constant information on master layers means the filersquos size can be significantly smaller For example if a company has a complex logo duplicating that logo for each variation will increase the storage requirement for the file

3 F e w e r r e s o u r c e s required ndash In addition to storage requirements larger files also requi re greater computer resources to load and manipulate ie more memory etc

4 Easier to update ndash having a l l t h e c o n s t a n t information as single

Picture 4 Changes

Existing Layers to Master Layers

Picture 5 Business Card for John

Picture 6 Same card modified for Judy

August 2008 14Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

objects on master layers means that if something changes like the award year you only have to update the information in one location rather than finding and changing every iteration

5 Building arrays ndash this is easily accomplished during the print process using Imposition Layout a subject we will cover in future articles

ConclusionMulti-page documents are a powerful feature of CorelDRAW They can be used in a variety of ways When coupled with master layers they can be used to introduce variable information like certificate or award names or perhaps names for badges

This concludes our exploration of the Object Manager In our opinion it is the single most powerful feature in CorelDRAW

Next time we will continue our exploration of introducing variable information using Print Merge

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp Inc in Albany OR They provide consulting and training services for the industry They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at CorelDRAWreghelp tour events around the country In addition they provide one-on-one application support through an email subscription service exclusively for their Hands-On Training students or those who have purchased their CD sets (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

Picture 7 Same card modified for Mike

August 2008 15Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLORBy David Milisock Training

Soft Proofing XP amp VistaDear CorelDRAWPro reader

What started out to be an experiment in testing the settings for the display for Windows Vista versus Windows XP has gone awry Well to some extent thatrsquos true the good news is that as reported in my book (Color Management in the CorelDRAW Graphics Suite) Vista and XP display identically However I have discovered a major bug in Adobe Photoshoprsquos soft proofing I apologize for this lack of control over my experiments however thatrsquos the nature of not only experiments but the truth

Letrsquos start with how I developed the test First I displayed a control image in three different color spaces two different CMYK color spaces (US coated and Light UCR GCR 360) and the LAB color space simulated first as US coated and then as Light UCG GCR 360 To do this I had to use Photoshop as it will display multiple images in their proper color space

The concept was to use Corel Capture to grab screen captures of the displays and the captures would be in RGB in the custom display profiles of the systems used for the test By placing these screen captures in an RGB mode CorelDRAW file sRGB color space on a single system I would be able to view the corrected display as sent to two different systems

On the image you see four rows of three images across the page the top two rows are from XP the bottom rows are from Vista I could not find a wisp of difference between the XP and Vista display On the top row the middle LAB image should match the image to the left of it The second row down the middle LAB image should match he image to the right of it The third row down a Vista row the middle LAB image should match the image to the left and the bottom row the middle LAB image should match the image to the right

Well so much for soft proofing it seems that the middle image looks much more like the image on the right all the time Itrsquos an Adobe

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 9: Corel 07 August

August 2008 9Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

By Dave Demoret Contributing writerThe Distortion Tool

Editorrsquos Note Somehow this story got confused last month with the previous Contour Tool story So we are reprinting the complete story on The Distortion Tool this month Our apologies

Tool number 3 of seven tools in the Interactive Flyout Menu is a tool you may only use occasionally but it is a fantastic tool you should use constantly The reason you really want to use it so much is because you will be able to do so many things with it You can do backgrounds new amp exciting designs create clip art reconfigure designs -- and almost all can be original artwork of your own making Once you discover how this tool can be used you will be able to play with it all day long

Of course as usual I canrsquot show everything here but I want to get you excited about this tool so Irsquoll show you a few things that you can do with it But first letrsquos see how the tool operates

Distortion Tool DemoThose of you that have visited the Prolink web site may have

seen a simple demo we placed there This demo shows one of the things we can do with the distortion tool Irsquoll give a quick step by step here for that demo to get us started

1 Go to the Polygon Tool and draw a small polygon somewhere on the page

2 With the polygon still selected go to the Shape Tool and right click on one of the nodes on the sides of the polygon Hit delete from the pop-up menu Notice that all the side nodes were deleted saving you the time of deleting one at a time (figure 1)

3 Go to the Interactive Flyout menu the icon just below the text tool and click on the black triangle Here you will find the Interactive Distortion Tool in the third position from the left (figure 2)

4 With the Distortion Tool left click and drag from the center of the polygon and you will see the immediate effect You now have a design that you could easily call a flower a clover or just a base for other designs off of this (figure 3) If you click and drag

to the right you will get an opposite look of points rather than curves5 Since I want to make this into a flower I can add an ellipse to the center and

go from there to enhance the design Then I can create a design from this point on (figure 4)

Using the Distortion Tool is a simple and effective way of creating something in CorelDRAW without having to scan or hand draw an object

Another designLetrsquos try something with a little more challenge but just about as easy and fun

1 Go to the Freehand Tool and do-a-doodle Actually do three of them group them and eliminate the outlines (figure 5) (To eliminate the outlines quickly with the objects selected right click on the white square with the x in it at the top of the color palette)

2 Now go to the Distortion Tool Make sure you have the lsquoPush Pullrsquo icon selected from the property bar

3 Left click and drag from the center of the design The amount or distance you move your mouse is entirely up to you but at first just a little at a time will be more than enough (figure 6) (The more you move your mouse the more complicated the design will be for the computer to calculate It could lock up on you Save OFTEN)

4 Now make a copy and by the way save Go back to the property bar and select the Twister Icon for added effects to the design (Again just a little drag of the mouse is enough) (figure 7)

5 To enhance or add to your design right click and drag the original to another spot and select lsquoCopy Herersquo and then mirror it (figure 8)

6 With this done even up the two designs and play with the arrow keys on your keyboard moving one of the designs horizontally to see the different configurations you could have Each click of the arrow key will give you a slightly different look AGAIN Save Often (figure 9)

We are just scratching the surface of what you can do with this tool to create new and original artwork Now if you mix in some of the other tools with these designs created with the Distortion Tool you literally can play with one design all day long

August 2008 10Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

Distort and DuplicateLetrsquos take part of this design

we have created here and add yet another distortion and then throw in the duplication effect Like this (by the way save)

1 Take a part of the design you just created eliminate a shape change a shape if you like and add yet another distortion to the two that are left (figure 10)2 Now select amp group Left click and drag and while still holding down the left mouse button click the right button This will give you an instant copy at the place you right click (figure 11)3 Take the second image and move it directly over the original and click a second time to see the turn arrows appear with the center point circle (figure 12)4 Now move the center point to a different location click and drag one of the turn arrows and position the second image wherever you like (figure 13) (If you hold down your Ctrl Key while turning it will turn it in degreed increments to allow you equal spacing between objects)5 Now simply hit lsquoCtrl Drsquo to duplicate and the image will (or should) appear as in figure 14 (figure 14) (If it doesnrsquot circle yoursquove missed a step Try again If you still have trouble doing this call me)

Distortion Tool SamplesHere are a few designs wersquove come up with using this tool

Maybe this will give you an idea as to what you could use this tool for and help spur your imagination Play with this tool and see what happens

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry over the past 30 years He has written several articles for Screen Graphics Magazine on Color Control amp Matching in the past Dave has used CorelDRAWreg since version 3 and became a CorelDRAW Training Partner in 2006 During the past 5 years he has been conducting workshops all over the US and is the author of several Video CDs amp Instructional CDs on CorelDRAW Dave continues to conduct workshops in the US amp also worldwide online He can be reached at 765-DO COLOR (362-6567) or by email at davedprolinkgscom

August 2008 11Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 12Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIEDBy Judy and John McDaniel Applications

The Object Manager Multipage Documents ndash Part 2So far in our exploration of the Object Manager wersquove looked at the type of objects you can have in a CorelDRAW layout -- bitmap vector and hybridcombinations We considered object order and how that order impacts both print processes and vector processes like engraving vinyl cutting etc We explored how we can re-order objects and create groups by dragging objects up and down in the Object Managerrsquos list Wersquove looked at layers and how they can be useful in a variety of applications Last time we explored multipage document basics

This time wersquoll consider how multipage documents coupled with master layers can be of benefit

Multipage Document BasicsTo review every document within CorelDRAW contains a minimum of 2 pages page 1 and the master page

Page 1 is a physical page that will print export and so on The master page is a virtual page which contains objects that are common to all pages in the document Additional physical pages can be added but there is only one master page per document

Layers and Master LayersIn parts 3 and 4 of this series we explored layers and

their application in single physical page documents All objects in a CorelDRAW document reside on a layer Every document in CorelDRAW (through version X3) has a minimum of 4 layers -- layer 1 on page 1 and the grid guides and desktop layers on the master page See picture 1

Documents in CorelDRAW X4 have 5 layers as a minimum The additional layer is a guidersquos layer on page 1 CorelDRAW X4 can have unique layers on

every page and unique guidelines that appear on an individual page There is also a guideline layer on the master page for guidelines you would like to appear on every page

In all previous versions every layer appears on every page and all guidelines are masters ie appear on every page See picture 2

Creating Master LayersMaster layers can be created by clicking the appropriate icon on the Object Manager see picture 3 Existing layers can be made master by right clicking the layer name and then selecting master from the pop-up dialog screen see picture 4

Applications ndash Variable InformationNow that we have a basic understanding of document construction we can use this to introduce variable information into our projects

Almost all multi-piece projects that are not simply duplicates contain elements that are constant and elements that vary For example business cards for one person are usually just duplicates But business cards for a company may contain constant information (like company name address website etc) and variable elements (like an individualrsquos name title perhaps photo

telephone extension and email address) This is a perfect multi-page application that can take advantage of master page layers

In picture 5 wersquove created a business card for John which contains his personal contact information In picture 6 wersquove modified that card for Judy and in picture 7 wersquove modified it for Mike Neer

Picture 1 Layers in X3

Picture 2 Layers in X4

Picture 3 Create Master

Layers

August 2008 13Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

Yoursquoll notice in our layout that the constant information is contained on the master page and the information that varies is contained on each individualrsquos page

Other projects that can take advantage of this technique include name badges certificates awards etc Essentially any multi-piece project that contains constant

information on all pieces and variable information on each individual piece is a candidate for this method

PagesMaster Layers vs DuplicationWhy not just duplicate everything in the layout change those elements that are variable and then save the changes as a new file Or perhaps create one layout and then from that create an array and modify the iterations in the array

There are several reasons why multiple pages and master layers are a better choicehellip

1 All one file ndash having all the variations contained in one document makes it easier to find and track

2 Smaller file size ndash having all the constant information on master layers means the filersquos size can be significantly smaller For example if a company has a complex logo duplicating that logo for each variation will increase the storage requirement for the file

3 F e w e r r e s o u r c e s required ndash In addition to storage requirements larger files also requi re greater computer resources to load and manipulate ie more memory etc

4 Easier to update ndash having a l l t h e c o n s t a n t information as single

Picture 4 Changes

Existing Layers to Master Layers

Picture 5 Business Card for John

Picture 6 Same card modified for Judy

August 2008 14Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

objects on master layers means that if something changes like the award year you only have to update the information in one location rather than finding and changing every iteration

5 Building arrays ndash this is easily accomplished during the print process using Imposition Layout a subject we will cover in future articles

ConclusionMulti-page documents are a powerful feature of CorelDRAW They can be used in a variety of ways When coupled with master layers they can be used to introduce variable information like certificate or award names or perhaps names for badges

This concludes our exploration of the Object Manager In our opinion it is the single most powerful feature in CorelDRAW

Next time we will continue our exploration of introducing variable information using Print Merge

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp Inc in Albany OR They provide consulting and training services for the industry They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at CorelDRAWreghelp tour events around the country In addition they provide one-on-one application support through an email subscription service exclusively for their Hands-On Training students or those who have purchased their CD sets (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

Picture 7 Same card modified for Mike

August 2008 15Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLORBy David Milisock Training

Soft Proofing XP amp VistaDear CorelDRAWPro reader

What started out to be an experiment in testing the settings for the display for Windows Vista versus Windows XP has gone awry Well to some extent thatrsquos true the good news is that as reported in my book (Color Management in the CorelDRAW Graphics Suite) Vista and XP display identically However I have discovered a major bug in Adobe Photoshoprsquos soft proofing I apologize for this lack of control over my experiments however thatrsquos the nature of not only experiments but the truth

Letrsquos start with how I developed the test First I displayed a control image in three different color spaces two different CMYK color spaces (US coated and Light UCR GCR 360) and the LAB color space simulated first as US coated and then as Light UCG GCR 360 To do this I had to use Photoshop as it will display multiple images in their proper color space

The concept was to use Corel Capture to grab screen captures of the displays and the captures would be in RGB in the custom display profiles of the systems used for the test By placing these screen captures in an RGB mode CorelDRAW file sRGB color space on a single system I would be able to view the corrected display as sent to two different systems

On the image you see four rows of three images across the page the top two rows are from XP the bottom rows are from Vista I could not find a wisp of difference between the XP and Vista display On the top row the middle LAB image should match the image to the left of it The second row down the middle LAB image should match he image to the right of it The third row down a Vista row the middle LAB image should match the image to the left and the bottom row the middle LAB image should match the image to the right

Well so much for soft proofing it seems that the middle image looks much more like the image on the right all the time Itrsquos an Adobe

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                          1. Contents
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                                              1. Info Request
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                                                  1. News
Page 10: Corel 07 August

August 2008 10Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Using CorelDRAWregTraining

Distort and DuplicateLetrsquos take part of this design

we have created here and add yet another distortion and then throw in the duplication effect Like this (by the way save)

1 Take a part of the design you just created eliminate a shape change a shape if you like and add yet another distortion to the two that are left (figure 10)2 Now select amp group Left click and drag and while still holding down the left mouse button click the right button This will give you an instant copy at the place you right click (figure 11)3 Take the second image and move it directly over the original and click a second time to see the turn arrows appear with the center point circle (figure 12)4 Now move the center point to a different location click and drag one of the turn arrows and position the second image wherever you like (figure 13) (If you hold down your Ctrl Key while turning it will turn it in degreed increments to allow you equal spacing between objects)5 Now simply hit lsquoCtrl Drsquo to duplicate and the image will (or should) appear as in figure 14 (figure 14) (If it doesnrsquot circle yoursquove missed a step Try again If you still have trouble doing this call me)

Distortion Tool SamplesHere are a few designs wersquove come up with using this tool

Maybe this will give you an idea as to what you could use this tool for and help spur your imagination Play with this tool and see what happens

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry over the past 30 years He has written several articles for Screen Graphics Magazine on Color Control amp Matching in the past Dave has used CorelDRAWreg since version 3 and became a CorelDRAW Training Partner in 2006 During the past 5 years he has been conducting workshops all over the US and is the author of several Video CDs amp Instructional CDs on CorelDRAW Dave continues to conduct workshops in the US amp also worldwide online He can be reached at 765-DO COLOR (362-6567) or by email at davedprolinkgscom

August 2008 11Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 12Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIEDBy Judy and John McDaniel Applications

The Object Manager Multipage Documents ndash Part 2So far in our exploration of the Object Manager wersquove looked at the type of objects you can have in a CorelDRAW layout -- bitmap vector and hybridcombinations We considered object order and how that order impacts both print processes and vector processes like engraving vinyl cutting etc We explored how we can re-order objects and create groups by dragging objects up and down in the Object Managerrsquos list Wersquove looked at layers and how they can be useful in a variety of applications Last time we explored multipage document basics

This time wersquoll consider how multipage documents coupled with master layers can be of benefit

Multipage Document BasicsTo review every document within CorelDRAW contains a minimum of 2 pages page 1 and the master page

Page 1 is a physical page that will print export and so on The master page is a virtual page which contains objects that are common to all pages in the document Additional physical pages can be added but there is only one master page per document

Layers and Master LayersIn parts 3 and 4 of this series we explored layers and

their application in single physical page documents All objects in a CorelDRAW document reside on a layer Every document in CorelDRAW (through version X3) has a minimum of 4 layers -- layer 1 on page 1 and the grid guides and desktop layers on the master page See picture 1

Documents in CorelDRAW X4 have 5 layers as a minimum The additional layer is a guidersquos layer on page 1 CorelDRAW X4 can have unique layers on

every page and unique guidelines that appear on an individual page There is also a guideline layer on the master page for guidelines you would like to appear on every page

In all previous versions every layer appears on every page and all guidelines are masters ie appear on every page See picture 2

Creating Master LayersMaster layers can be created by clicking the appropriate icon on the Object Manager see picture 3 Existing layers can be made master by right clicking the layer name and then selecting master from the pop-up dialog screen see picture 4

Applications ndash Variable InformationNow that we have a basic understanding of document construction we can use this to introduce variable information into our projects

Almost all multi-piece projects that are not simply duplicates contain elements that are constant and elements that vary For example business cards for one person are usually just duplicates But business cards for a company may contain constant information (like company name address website etc) and variable elements (like an individualrsquos name title perhaps photo

telephone extension and email address) This is a perfect multi-page application that can take advantage of master page layers

In picture 5 wersquove created a business card for John which contains his personal contact information In picture 6 wersquove modified that card for Judy and in picture 7 wersquove modified it for Mike Neer

Picture 1 Layers in X3

Picture 2 Layers in X4

Picture 3 Create Master

Layers

August 2008 13Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

Yoursquoll notice in our layout that the constant information is contained on the master page and the information that varies is contained on each individualrsquos page

Other projects that can take advantage of this technique include name badges certificates awards etc Essentially any multi-piece project that contains constant

information on all pieces and variable information on each individual piece is a candidate for this method

PagesMaster Layers vs DuplicationWhy not just duplicate everything in the layout change those elements that are variable and then save the changes as a new file Or perhaps create one layout and then from that create an array and modify the iterations in the array

There are several reasons why multiple pages and master layers are a better choicehellip

1 All one file ndash having all the variations contained in one document makes it easier to find and track

2 Smaller file size ndash having all the constant information on master layers means the filersquos size can be significantly smaller For example if a company has a complex logo duplicating that logo for each variation will increase the storage requirement for the file

3 F e w e r r e s o u r c e s required ndash In addition to storage requirements larger files also requi re greater computer resources to load and manipulate ie more memory etc

4 Easier to update ndash having a l l t h e c o n s t a n t information as single

Picture 4 Changes

Existing Layers to Master Layers

Picture 5 Business Card for John

Picture 6 Same card modified for Judy

August 2008 14Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

objects on master layers means that if something changes like the award year you only have to update the information in one location rather than finding and changing every iteration

5 Building arrays ndash this is easily accomplished during the print process using Imposition Layout a subject we will cover in future articles

ConclusionMulti-page documents are a powerful feature of CorelDRAW They can be used in a variety of ways When coupled with master layers they can be used to introduce variable information like certificate or award names or perhaps names for badges

This concludes our exploration of the Object Manager In our opinion it is the single most powerful feature in CorelDRAW

Next time we will continue our exploration of introducing variable information using Print Merge

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp Inc in Albany OR They provide consulting and training services for the industry They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at CorelDRAWreghelp tour events around the country In addition they provide one-on-one application support through an email subscription service exclusively for their Hands-On Training students or those who have purchased their CD sets (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

Picture 7 Same card modified for Mike

August 2008 15Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLORBy David Milisock Training

Soft Proofing XP amp VistaDear CorelDRAWPro reader

What started out to be an experiment in testing the settings for the display for Windows Vista versus Windows XP has gone awry Well to some extent thatrsquos true the good news is that as reported in my book (Color Management in the CorelDRAW Graphics Suite) Vista and XP display identically However I have discovered a major bug in Adobe Photoshoprsquos soft proofing I apologize for this lack of control over my experiments however thatrsquos the nature of not only experiments but the truth

Letrsquos start with how I developed the test First I displayed a control image in three different color spaces two different CMYK color spaces (US coated and Light UCR GCR 360) and the LAB color space simulated first as US coated and then as Light UCG GCR 360 To do this I had to use Photoshop as it will display multiple images in their proper color space

The concept was to use Corel Capture to grab screen captures of the displays and the captures would be in RGB in the custom display profiles of the systems used for the test By placing these screen captures in an RGB mode CorelDRAW file sRGB color space on a single system I would be able to view the corrected display as sent to two different systems

On the image you see four rows of three images across the page the top two rows are from XP the bottom rows are from Vista I could not find a wisp of difference between the XP and Vista display On the top row the middle LAB image should match the image to the left of it The second row down the middle LAB image should match he image to the right of it The third row down a Vista row the middle LAB image should match the image to the left and the bottom row the middle LAB image should match the image to the right

Well so much for soft proofing it seems that the middle image looks much more like the image on the right all the time Itrsquos an Adobe

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 11: Corel 07 August

August 2008 11Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

August 2008 12Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIEDBy Judy and John McDaniel Applications

The Object Manager Multipage Documents ndash Part 2So far in our exploration of the Object Manager wersquove looked at the type of objects you can have in a CorelDRAW layout -- bitmap vector and hybridcombinations We considered object order and how that order impacts both print processes and vector processes like engraving vinyl cutting etc We explored how we can re-order objects and create groups by dragging objects up and down in the Object Managerrsquos list Wersquove looked at layers and how they can be useful in a variety of applications Last time we explored multipage document basics

This time wersquoll consider how multipage documents coupled with master layers can be of benefit

Multipage Document BasicsTo review every document within CorelDRAW contains a minimum of 2 pages page 1 and the master page

Page 1 is a physical page that will print export and so on The master page is a virtual page which contains objects that are common to all pages in the document Additional physical pages can be added but there is only one master page per document

Layers and Master LayersIn parts 3 and 4 of this series we explored layers and

their application in single physical page documents All objects in a CorelDRAW document reside on a layer Every document in CorelDRAW (through version X3) has a minimum of 4 layers -- layer 1 on page 1 and the grid guides and desktop layers on the master page See picture 1

Documents in CorelDRAW X4 have 5 layers as a minimum The additional layer is a guidersquos layer on page 1 CorelDRAW X4 can have unique layers on

every page and unique guidelines that appear on an individual page There is also a guideline layer on the master page for guidelines you would like to appear on every page

In all previous versions every layer appears on every page and all guidelines are masters ie appear on every page See picture 2

Creating Master LayersMaster layers can be created by clicking the appropriate icon on the Object Manager see picture 3 Existing layers can be made master by right clicking the layer name and then selecting master from the pop-up dialog screen see picture 4

Applications ndash Variable InformationNow that we have a basic understanding of document construction we can use this to introduce variable information into our projects

Almost all multi-piece projects that are not simply duplicates contain elements that are constant and elements that vary For example business cards for one person are usually just duplicates But business cards for a company may contain constant information (like company name address website etc) and variable elements (like an individualrsquos name title perhaps photo

telephone extension and email address) This is a perfect multi-page application that can take advantage of master page layers

In picture 5 wersquove created a business card for John which contains his personal contact information In picture 6 wersquove modified that card for Judy and in picture 7 wersquove modified it for Mike Neer

Picture 1 Layers in X3

Picture 2 Layers in X4

Picture 3 Create Master

Layers

August 2008 13Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

Yoursquoll notice in our layout that the constant information is contained on the master page and the information that varies is contained on each individualrsquos page

Other projects that can take advantage of this technique include name badges certificates awards etc Essentially any multi-piece project that contains constant

information on all pieces and variable information on each individual piece is a candidate for this method

PagesMaster Layers vs DuplicationWhy not just duplicate everything in the layout change those elements that are variable and then save the changes as a new file Or perhaps create one layout and then from that create an array and modify the iterations in the array

There are several reasons why multiple pages and master layers are a better choicehellip

1 All one file ndash having all the variations contained in one document makes it easier to find and track

2 Smaller file size ndash having all the constant information on master layers means the filersquos size can be significantly smaller For example if a company has a complex logo duplicating that logo for each variation will increase the storage requirement for the file

3 F e w e r r e s o u r c e s required ndash In addition to storage requirements larger files also requi re greater computer resources to load and manipulate ie more memory etc

4 Easier to update ndash having a l l t h e c o n s t a n t information as single

Picture 4 Changes

Existing Layers to Master Layers

Picture 5 Business Card for John

Picture 6 Same card modified for Judy

August 2008 14Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

objects on master layers means that if something changes like the award year you only have to update the information in one location rather than finding and changing every iteration

5 Building arrays ndash this is easily accomplished during the print process using Imposition Layout a subject we will cover in future articles

ConclusionMulti-page documents are a powerful feature of CorelDRAW They can be used in a variety of ways When coupled with master layers they can be used to introduce variable information like certificate or award names or perhaps names for badges

This concludes our exploration of the Object Manager In our opinion it is the single most powerful feature in CorelDRAW

Next time we will continue our exploration of introducing variable information using Print Merge

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp Inc in Albany OR They provide consulting and training services for the industry They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at CorelDRAWreghelp tour events around the country In addition they provide one-on-one application support through an email subscription service exclusively for their Hands-On Training students or those who have purchased their CD sets (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

Picture 7 Same card modified for Mike

August 2008 15Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLORBy David Milisock Training

Soft Proofing XP amp VistaDear CorelDRAWPro reader

What started out to be an experiment in testing the settings for the display for Windows Vista versus Windows XP has gone awry Well to some extent thatrsquos true the good news is that as reported in my book (Color Management in the CorelDRAW Graphics Suite) Vista and XP display identically However I have discovered a major bug in Adobe Photoshoprsquos soft proofing I apologize for this lack of control over my experiments however thatrsquos the nature of not only experiments but the truth

Letrsquos start with how I developed the test First I displayed a control image in three different color spaces two different CMYK color spaces (US coated and Light UCR GCR 360) and the LAB color space simulated first as US coated and then as Light UCG GCR 360 To do this I had to use Photoshop as it will display multiple images in their proper color space

The concept was to use Corel Capture to grab screen captures of the displays and the captures would be in RGB in the custom display profiles of the systems used for the test By placing these screen captures in an RGB mode CorelDRAW file sRGB color space on a single system I would be able to view the corrected display as sent to two different systems

On the image you see four rows of three images across the page the top two rows are from XP the bottom rows are from Vista I could not find a wisp of difference between the XP and Vista display On the top row the middle LAB image should match the image to the left of it The second row down the middle LAB image should match he image to the right of it The third row down a Vista row the middle LAB image should match the image to the left and the bottom row the middle LAB image should match the image to the right

Well so much for soft proofing it seems that the middle image looks much more like the image on the right all the time Itrsquos an Adobe

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 12: Corel 07 August

August 2008 12Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIEDBy Judy and John McDaniel Applications

The Object Manager Multipage Documents ndash Part 2So far in our exploration of the Object Manager wersquove looked at the type of objects you can have in a CorelDRAW layout -- bitmap vector and hybridcombinations We considered object order and how that order impacts both print processes and vector processes like engraving vinyl cutting etc We explored how we can re-order objects and create groups by dragging objects up and down in the Object Managerrsquos list Wersquove looked at layers and how they can be useful in a variety of applications Last time we explored multipage document basics

This time wersquoll consider how multipage documents coupled with master layers can be of benefit

Multipage Document BasicsTo review every document within CorelDRAW contains a minimum of 2 pages page 1 and the master page

Page 1 is a physical page that will print export and so on The master page is a virtual page which contains objects that are common to all pages in the document Additional physical pages can be added but there is only one master page per document

Layers and Master LayersIn parts 3 and 4 of this series we explored layers and

their application in single physical page documents All objects in a CorelDRAW document reside on a layer Every document in CorelDRAW (through version X3) has a minimum of 4 layers -- layer 1 on page 1 and the grid guides and desktop layers on the master page See picture 1

Documents in CorelDRAW X4 have 5 layers as a minimum The additional layer is a guidersquos layer on page 1 CorelDRAW X4 can have unique layers on

every page and unique guidelines that appear on an individual page There is also a guideline layer on the master page for guidelines you would like to appear on every page

In all previous versions every layer appears on every page and all guidelines are masters ie appear on every page See picture 2

Creating Master LayersMaster layers can be created by clicking the appropriate icon on the Object Manager see picture 3 Existing layers can be made master by right clicking the layer name and then selecting master from the pop-up dialog screen see picture 4

Applications ndash Variable InformationNow that we have a basic understanding of document construction we can use this to introduce variable information into our projects

Almost all multi-piece projects that are not simply duplicates contain elements that are constant and elements that vary For example business cards for one person are usually just duplicates But business cards for a company may contain constant information (like company name address website etc) and variable elements (like an individualrsquos name title perhaps photo

telephone extension and email address) This is a perfect multi-page application that can take advantage of master page layers

In picture 5 wersquove created a business card for John which contains his personal contact information In picture 6 wersquove modified that card for Judy and in picture 7 wersquove modified it for Mike Neer

Picture 1 Layers in X3

Picture 2 Layers in X4

Picture 3 Create Master

Layers

August 2008 13Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

Yoursquoll notice in our layout that the constant information is contained on the master page and the information that varies is contained on each individualrsquos page

Other projects that can take advantage of this technique include name badges certificates awards etc Essentially any multi-piece project that contains constant

information on all pieces and variable information on each individual piece is a candidate for this method

PagesMaster Layers vs DuplicationWhy not just duplicate everything in the layout change those elements that are variable and then save the changes as a new file Or perhaps create one layout and then from that create an array and modify the iterations in the array

There are several reasons why multiple pages and master layers are a better choicehellip

1 All one file ndash having all the variations contained in one document makes it easier to find and track

2 Smaller file size ndash having all the constant information on master layers means the filersquos size can be significantly smaller For example if a company has a complex logo duplicating that logo for each variation will increase the storage requirement for the file

3 F e w e r r e s o u r c e s required ndash In addition to storage requirements larger files also requi re greater computer resources to load and manipulate ie more memory etc

4 Easier to update ndash having a l l t h e c o n s t a n t information as single

Picture 4 Changes

Existing Layers to Master Layers

Picture 5 Business Card for John

Picture 6 Same card modified for Judy

August 2008 14Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

objects on master layers means that if something changes like the award year you only have to update the information in one location rather than finding and changing every iteration

5 Building arrays ndash this is easily accomplished during the print process using Imposition Layout a subject we will cover in future articles

ConclusionMulti-page documents are a powerful feature of CorelDRAW They can be used in a variety of ways When coupled with master layers they can be used to introduce variable information like certificate or award names or perhaps names for badges

This concludes our exploration of the Object Manager In our opinion it is the single most powerful feature in CorelDRAW

Next time we will continue our exploration of introducing variable information using Print Merge

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp Inc in Albany OR They provide consulting and training services for the industry They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at CorelDRAWreghelp tour events around the country In addition they provide one-on-one application support through an email subscription service exclusively for their Hands-On Training students or those who have purchased their CD sets (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

Picture 7 Same card modified for Mike

August 2008 15Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLORBy David Milisock Training

Soft Proofing XP amp VistaDear CorelDRAWPro reader

What started out to be an experiment in testing the settings for the display for Windows Vista versus Windows XP has gone awry Well to some extent thatrsquos true the good news is that as reported in my book (Color Management in the CorelDRAW Graphics Suite) Vista and XP display identically However I have discovered a major bug in Adobe Photoshoprsquos soft proofing I apologize for this lack of control over my experiments however thatrsquos the nature of not only experiments but the truth

Letrsquos start with how I developed the test First I displayed a control image in three different color spaces two different CMYK color spaces (US coated and Light UCR GCR 360) and the LAB color space simulated first as US coated and then as Light UCG GCR 360 To do this I had to use Photoshop as it will display multiple images in their proper color space

The concept was to use Corel Capture to grab screen captures of the displays and the captures would be in RGB in the custom display profiles of the systems used for the test By placing these screen captures in an RGB mode CorelDRAW file sRGB color space on a single system I would be able to view the corrected display as sent to two different systems

On the image you see four rows of three images across the page the top two rows are from XP the bottom rows are from Vista I could not find a wisp of difference between the XP and Vista display On the top row the middle LAB image should match the image to the left of it The second row down the middle LAB image should match he image to the right of it The third row down a Vista row the middle LAB image should match the image to the left and the bottom row the middle LAB image should match the image to the right

Well so much for soft proofing it seems that the middle image looks much more like the image on the right all the time Itrsquos an Adobe

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 13: Corel 07 August

August 2008 13Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

Yoursquoll notice in our layout that the constant information is contained on the master page and the information that varies is contained on each individualrsquos page

Other projects that can take advantage of this technique include name badges certificates awards etc Essentially any multi-piece project that contains constant

information on all pieces and variable information on each individual piece is a candidate for this method

PagesMaster Layers vs DuplicationWhy not just duplicate everything in the layout change those elements that are variable and then save the changes as a new file Or perhaps create one layout and then from that create an array and modify the iterations in the array

There are several reasons why multiple pages and master layers are a better choicehellip

1 All one file ndash having all the variations contained in one document makes it easier to find and track

2 Smaller file size ndash having all the constant information on master layers means the filersquos size can be significantly smaller For example if a company has a complex logo duplicating that logo for each variation will increase the storage requirement for the file

3 F e w e r r e s o u r c e s required ndash In addition to storage requirements larger files also requi re greater computer resources to load and manipulate ie more memory etc

4 Easier to update ndash having a l l t h e c o n s t a n t information as single

Picture 4 Changes

Existing Layers to Master Layers

Picture 5 Business Card for John

Picture 6 Same card modified for Judy

August 2008 14Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

objects on master layers means that if something changes like the award year you only have to update the information in one location rather than finding and changing every iteration

5 Building arrays ndash this is easily accomplished during the print process using Imposition Layout a subject we will cover in future articles

ConclusionMulti-page documents are a powerful feature of CorelDRAW They can be used in a variety of ways When coupled with master layers they can be used to introduce variable information like certificate or award names or perhaps names for badges

This concludes our exploration of the Object Manager In our opinion it is the single most powerful feature in CorelDRAW

Next time we will continue our exploration of introducing variable information using Print Merge

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp Inc in Albany OR They provide consulting and training services for the industry They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at CorelDRAWreghelp tour events around the country In addition they provide one-on-one application support through an email subscription service exclusively for their Hands-On Training students or those who have purchased their CD sets (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

Picture 7 Same card modified for Mike

August 2008 15Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLORBy David Milisock Training

Soft Proofing XP amp VistaDear CorelDRAWPro reader

What started out to be an experiment in testing the settings for the display for Windows Vista versus Windows XP has gone awry Well to some extent thatrsquos true the good news is that as reported in my book (Color Management in the CorelDRAW Graphics Suite) Vista and XP display identically However I have discovered a major bug in Adobe Photoshoprsquos soft proofing I apologize for this lack of control over my experiments however thatrsquos the nature of not only experiments but the truth

Letrsquos start with how I developed the test First I displayed a control image in three different color spaces two different CMYK color spaces (US coated and Light UCR GCR 360) and the LAB color space simulated first as US coated and then as Light UCG GCR 360 To do this I had to use Photoshop as it will display multiple images in their proper color space

The concept was to use Corel Capture to grab screen captures of the displays and the captures would be in RGB in the custom display profiles of the systems used for the test By placing these screen captures in an RGB mode CorelDRAW file sRGB color space on a single system I would be able to view the corrected display as sent to two different systems

On the image you see four rows of three images across the page the top two rows are from XP the bottom rows are from Vista I could not find a wisp of difference between the XP and Vista display On the top row the middle LAB image should match the image to the left of it The second row down the middle LAB image should match he image to the right of it The third row down a Vista row the middle LAB image should match the image to the left and the bottom row the middle LAB image should match the image to the right

Well so much for soft proofing it seems that the middle image looks much more like the image on the right all the time Itrsquos an Adobe

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 14: Corel 07 August

August 2008 14Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CORELDRAW APPLIED

objects on master layers means that if something changes like the award year you only have to update the information in one location rather than finding and changing every iteration

5 Building arrays ndash this is easily accomplished during the print process using Imposition Layout a subject we will cover in future articles

ConclusionMulti-page documents are a powerful feature of CorelDRAW They can be used in a variety of ways When coupled with master layers they can be used to introduce variable information like certificate or award names or perhaps names for badges

This concludes our exploration of the Object Manager In our opinion it is the single most powerful feature in CorelDRAW

Next time we will continue our exploration of introducing variable information using Print Merge

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWhelp Inc in Albany OR They provide consulting and training services for the industry They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at CorelDRAWreghelp tour events around the country In addition they provide one-on-one application support through an email subscription service exclusively for their Hands-On Training students or those who have purchased their CD sets (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

Picture 7 Same card modified for Mike

August 2008 15Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLORBy David Milisock Training

Soft Proofing XP amp VistaDear CorelDRAWPro reader

What started out to be an experiment in testing the settings for the display for Windows Vista versus Windows XP has gone awry Well to some extent thatrsquos true the good news is that as reported in my book (Color Management in the CorelDRAW Graphics Suite) Vista and XP display identically However I have discovered a major bug in Adobe Photoshoprsquos soft proofing I apologize for this lack of control over my experiments however thatrsquos the nature of not only experiments but the truth

Letrsquos start with how I developed the test First I displayed a control image in three different color spaces two different CMYK color spaces (US coated and Light UCR GCR 360) and the LAB color space simulated first as US coated and then as Light UCG GCR 360 To do this I had to use Photoshop as it will display multiple images in their proper color space

The concept was to use Corel Capture to grab screen captures of the displays and the captures would be in RGB in the custom display profiles of the systems used for the test By placing these screen captures in an RGB mode CorelDRAW file sRGB color space on a single system I would be able to view the corrected display as sent to two different systems

On the image you see four rows of three images across the page the top two rows are from XP the bottom rows are from Vista I could not find a wisp of difference between the XP and Vista display On the top row the middle LAB image should match the image to the left of it The second row down the middle LAB image should match he image to the right of it The third row down a Vista row the middle LAB image should match the image to the left and the bottom row the middle LAB image should match the image to the right

Well so much for soft proofing it seems that the middle image looks much more like the image on the right all the time Itrsquos an Adobe

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                          1. Contents
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                                              1. Info Request
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                                                  1. News
Page 15: Corel 07 August

August 2008 15Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLORBy David Milisock Training

Soft Proofing XP amp VistaDear CorelDRAWPro reader

What started out to be an experiment in testing the settings for the display for Windows Vista versus Windows XP has gone awry Well to some extent thatrsquos true the good news is that as reported in my book (Color Management in the CorelDRAW Graphics Suite) Vista and XP display identically However I have discovered a major bug in Adobe Photoshoprsquos soft proofing I apologize for this lack of control over my experiments however thatrsquos the nature of not only experiments but the truth

Letrsquos start with how I developed the test First I displayed a control image in three different color spaces two different CMYK color spaces (US coated and Light UCR GCR 360) and the LAB color space simulated first as US coated and then as Light UCG GCR 360 To do this I had to use Photoshop as it will display multiple images in their proper color space

The concept was to use Corel Capture to grab screen captures of the displays and the captures would be in RGB in the custom display profiles of the systems used for the test By placing these screen captures in an RGB mode CorelDRAW file sRGB color space on a single system I would be able to view the corrected display as sent to two different systems

On the image you see four rows of three images across the page the top two rows are from XP the bottom rows are from Vista I could not find a wisp of difference between the XP and Vista display On the top row the middle LAB image should match the image to the left of it The second row down the middle LAB image should match he image to the right of it The third row down a Vista row the middle LAB image should match the image to the left and the bottom row the middle LAB image should match the image to the right

Well so much for soft proofing it seems that the middle image looks much more like the image on the right all the time Itrsquos an Adobe

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 16: Corel 07 August

August 2008 16Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE COLOR

application and an Adobe profile with the US coated profile and the Light UCR GCR 360 is a Kodak profile Corel PHOTO-PAINT seems to do a much better job of the soft proof situation

Please take this to heart If color is critical for you develop methods that will allow you to hard proof critical sections of your file It most likely is the only way to be sure

Now letrsquos talk Vista and XP I was absolutely floored by the results of the screen captures as the systems could not have been more different One was my workhorse XP machine with an Nvidia 6800 a ViewSonic 23rdquo LCD display and the other was a new (placed on line for Vista testing) Vista Ultimate machine with an Nvidia 8800 and an old Mitsubishi 22rdquo CRT display

It is certainly hard to argue with the results of these display images I have looked high and wide and can hardly see any reason to suggest that Vista and XP display differently So from my perspective I will be using Vista as it is clearly the future for graphic work stations

By David Milisock

Managing color is a big mystery for many graphic designers and printers But author David Milisock says it doesnrsquot have to be In this new book Milisock aims to take the guesswork out of color management in the CorelDRAW Graphics Suite His goal is not so much to give you a tutorial on color but rather to provide a clear guidebook for making the best decisions to achieve the most accurate color for your purposes

Designed for the color professional and the file creator in small and home offices this book provides a detailed explanation of how the CorelDRAW Graphics Suite color management interface reacts with the graphics environment

today Author David Milisock is a trainer and consultant on color management who also writes the Inside Color column for CorelDRAWPro

In this book you will learn the definitions of key terms used in color management such as color space color model gamut profiles saturation hue brightness and more

Then yoursquoll learn how to use the Color Management Interface controls for different kinds of situations It offers step-by-step instructions for using the color management dialogs and shows how to work with color profiles for camera and scanner profiles for monitors and more

The major part of the book then focuses on Workflow Calibrations This describes actual setups for monitors Postscript and non-Postscript printers as well as RIP drivers Hersquoll show you how to do color space conversions and general file processing so you get the color the way itrsquos supposed to be He also discusses digital photography settings for Internet and presentation work as well as for spot colors and remote proofing

The final section shows you how to coordinate with Adobe applications including PDFs

All instructions are enhanced with friendly screen captures and the book is published in PDF format for ease of use and affordability

Color Management for the CorelDRAW Graphics Suite can by ordered from the CorelDRAWPro Bookstore for $2995 It is currently available for immediate download

Color Management for the CorelDRAWreg Graphics Suite

About the Cover

About the Artist Gary Hardwick

(Editorrsquos Note Gary created a very unusual dream-sequence cover for the April issue of CorelDRAWPro Here he applies his talents to a very unusual high-tech tractor In these small shots you can see the whole project Details on design will be included in a future issue)

Gary says he has spent most of his life in Illinois and has been drawing since pre-school He worked in construction until he got a break to work for a local sign shop American Dowell Signcrafters He came into the business just as it was transitioning to computer art and he became self taught on CorelDRAW using every version from 7 to 13 every day He has started his own graphics studio and plans to expand it in the future specializing in logo design vehicle wraps and custom made signs and graphics He can be reached at this email address (grafikpro2002yahoocom) His shop phone number is 217-377-4336 A website is currently in the works

SDO Graphics Gary Hardwick 608 S Emerson Monitcello IL 61856

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                              1. Info Request
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                                                  1. News
Page 17: Corel 07 August

August 2008 17Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERSBy Bill Leek Training

This is the second part of a series on the current state of Color Laser Printer transfers Last month I presented a review of TheMagicTouch line of transfer papers for light and dark fabrics and SOFT materials This month I will evaluate an assortment of TheMagicTouch transfer papers decals and self-adhesive materials used to decorate HARD surfaces -- including ceramics porcelain bisque metal glass plastics and wood

All evaluations are based on the TheMagicTouch products coupled with Okidata 6000 6100 6150 and 8800 color laser printers I cannot recommend the Okidata printers too highly They produce brilliant durable graphics and are fast and very reliable

The Magic Touch papers included in this evaluation are

CPM For standard color laser printer transfers using a heat press

DCT45 An excellent decal paper available in clear and white

CLMEDIA A specialty self-adhesive media available in white silver and gold with a permanent self-adhesive back It is suitable for both indoor and outdoor use

CPM TRANSFER PAPER Itrsquos all in the release

The trick in making a great paper for hard substrates is

THE HARD FACTSCreating High Quality Gifts and Awards Using TheMagicTouch Color Laser Transfer Papers

to devise chemistry that transfers toner to the surface without leaving any residue In addition it is imperative that the backing does not stick to the imprintable surface This is very hard to achieve with porous surfaces Paper sticking usually occurs in the areas of an image where there is light or no toner deposited

We tested the release of CPM with a very light beach image on a textured pre-treated 6-inch ceramic tile TheMagicTouch CPM paper released easily

The second key area of evaluation is completenessconsistency of transfer With many papers small areas will not take and the toner is pulled away when the paper is peeled back This problem is more severe on certain surfaces (metals wood bisque ceramics) than others (glass plastics) CPM again performed very very well on a wide variety of materials Overall CPM is rated as an excellent transfer paper

MAKING THE BEST BETTERTheMagicTouch USA has just come out with some exciting new imprintables

A new award metal that insures even more consistent transfers A coated hardwood picture frame and pressing jig A unique glow in the dark substrate that is great for awards and signs

At JBL Graphics wersquore excited to use CPM with our substrates special coatings and unique pressing techniques We tested CPM with our pretreated bisque gift items tiles and glass All transfers worked perfectly on these items time after time The tiles were covered edge to edge with no missed transfer areas

In addition we transferred to our new scratch-resistant ceramic and porcelain tiles with beautiful results These tiles can be coated with our water-based poly UV -resistant coating for use in murals backsplashes counters and tabletops For the first time color laser transfer tiles can be used for extended indoor architectural installations

These beautiful glasses were created with baked-on DCL decal paper

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 18: Corel 07 August

August 2008 18Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

COLOR LASER TRANSFER vs SUBLIMATIONI am asked almost weekly Which is best color laser transfer or sublimation

With the new advances in paper toner and image quality I would lean towards color laser transfer for many (bisque porcelain ceramic metal and wood) surfaces In addition certain items can be decorated (eg plastics and acrylics) that cannot be fabricated using sublimation

The improvement in Okidata image quality is dramatic and can be enhanced with color profiles that we have developed UV resistance has been improved and exceeds the performance of the majority of sublimation inksubstrate combinations Fine detail and clarity is far superior on plaques awards ceramic gifts and tiles

Sublimation still remains the best method for transferring to ceramic mugs and Unisub-coated materials Sublimation may also offer better results when a high gloss finish is desired Sublimation also allows the creation of larger transfers I almost always recommend that customers use both complementary technologies at their facilities

NEW SALES OPPORTUNITIES WITH DCL AND CLMEDIADCL is the best laser waterslide decal paper we have tested It is available in both clear and white It runs reliably through the Okidata printer and prints beautifully The decal material initially adheres very well and is tear resistant when squeegeeing out excess water and air bubbles When baked after drying at 350oF for 10 minutes the decal becomes

This white-backed glass ornament created with CPM exhibits great color density

New award metal from TheMagicTouch exhibits excellent detail and resolution plus consistent color transfer

in solid blue area

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 19: Corel 07 August

August 2008 19Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE TRANSFERS

durable and water resistant It is great for decorating glass odd shapes and materials that cannot withstand the temperature of a heat press

CLMEDIA is an indooroutdoor label substrate used to create equipment labels product labels window stickers bumper stickers small signs etc It has a strong self-adhesive backing The matte white gloss white silver and gold metallic versions all ran through the Okidata printer flawlessly Graphics quality and definition was again excellent

CONCLUSIONSColor Laser Transfer technology has made another giant step with the improvements initiated by TheMagicTouch and OKIDATA

I am personally elated with the performance of these products

applied to our new tiles and ceramic gift items They will open up many new marketing opportunities for both large and small decorators

I predict that as the enhancements and reliability of these Color Laser Products becomes more well known a wider range of imprintable items will soon become available

Next month we will continue this series with some unique projects and detailed information on some recent test results

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at supportjblgraphicscom or 281-970-6677

Paper release was no problem when creating this very light-colored textured tile

Edge to edge coverage was achieved with CPM and a JBL pre-treated 6-inch tile

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 20: Corel 07 August

August 2008 20Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTINGBy Jeff McDaniel Applications

Curing your WorkBackgroundIn our last column we discussed using a first article as a tool to reduce scrap and verify the production set up

Our setup and yoursOur setup is the Printa 770 series screen printing machine from Printa Systems Inc All of the supplies and tools we will cover from here on were provided in the turn-key system from Printa with the 770 Your setup may be from another source but will most likely contain components of what we will discuss below

Types of cure unitsThe Printa 770 comes with a standing flash cure unit (see Image 1) The flash cure unit can also be used for final curing our work When we use the flash cure unit as a final cure tool we need to cure our work after all of the printing on all of the garments is complete A conveyor cure unit is also available (see Image 2) When using a conveyor type unit the printing is completed removed from the press and cured on the conveyor The conveyor units are excellent for higher production shops

What happens when we cure Plastisol Inks After laying down the inks in our design the Plastisol inks are on the surface of the garment (see Image 3) We need the inks to adhere to our garment so they will not wash out Final curing melts the inks into the garment (see Image 4)

Time and TemperaturePlastisol inks cure at 320 degrees Fahrenheit but may require hotter temperatures for longer durations

depending on the thickness of the ink deposit Most garments will discolor between 350 and 370 degrees We generally will start out curing our garments for 1 minute During the first cure cycle we watch the cure take place with a temperature gun (see image 5)

By monitoring the temperature we can tell how long the cure is taking and what the proper cure time should be For our setup the proper time is usually between 40-45 seconds If we have a thicker layer of ink to deal with it will sometimes take the entire minute In general we prefer longer cure times as they have been more effective and consistent over a production run

The final testSo you just completed 500 shirts and they are all ldquocuredrdquo Well at least you think they are all cured right The

Image 1

Image 2

Image 3

Image 4

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 21: Corel 07 August

August 2008 21Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SCREEN PRINTING

best way to test the cure on your shirts is to take a random sampling home and wash them just like your customers will If the shirts pass the wash and dry test in your home then they actually ARE cured If the shirts donrsquot pass the wash test at home then at least you havenrsquot given them to your customer yet you can always set up the cure process again

ConclusionNow that we know our cure is good the job is finished We will often take the finished product and set it up on a mannequin for our customers to see as soon as they come to pick up the product (see Images 6 and 7)

Jeff McDaniel is the OwnerOperator of Creative Graphic in Philomath Oregon Jeff has been working with computers since the age of 5 and was a journeyman machinist before working in the graphic arts business Creative Graphic offers services including laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials You can contact Jeff by email at Jeffcreativegraphicnet

Image 7

Image 5

Image 6

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 22: Corel 07 August

August 2008 22Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTINGBy Judy McDaniel Applications

Paint Filling From the Simple to the Sublimely SimpleIn past sandblast classes wersquove always had one or more students interested in knowing how to paint fill You can add color to any project including deeply sand carved laser or rotary engraved items

The most common question is ldquoThere are all kinds of paints on the market which one do I userdquo The simple answer is the one that is appropriate for the material yoursquore painting If yoursquore doing glass then look for one that says it is formulated for glass acrylic metal etc I like to keep things simple so I also look for brands that offer water and soap clean up This means that I can also use water to clean the edges on my project as well as my tools Wersquoll have several samples at the class

Next choose a good brush Cheap brushes only make your work harder Their bristles are usually hard and theyrsquore not put together very well so they leave marks or hairs in your work I use a good artistrsquos brush for the type of paint Irsquom using As an alternative to a brush you can use the AirPenreg We will tell you more about it in a minute

The Simplest Method ndash Spray PaintFor some projects where I am using a mask Irsquove just left the sandblast mask on and spray painted the color This works great for single color projects After the paint has dried some remove the mask and most of the overspray will come off with it If you need to clean the edges then you can use the simple method cleanup

The Simple Method ndash Slop it on and clean it upYou slop on paint all over the parts of the project that you want to fill and you clean the excess paint from around the edges This works with or without a mask For this purpose without a mask some people advocate using a newspaper and rubbing the project on it to remove excess paint however I find this hard to do especially with curved items

I like to use the blue work towels available in most auto stores and at Costco and a soda bottle cap I dip the rag into water or whatever cleaner the paint manufacturer specifies then squeeze it out so that itrsquos just damp I put my finger into the bottle cap and that goes into the toweling Pull the towel tightly around the cap so that you get a smooth surface to wipe with I find with this method I can wipe most surfaces easily

If I am using a mask I would remove the mask first and then clean-up any edges that may still need to be cleaned Without a mask just wipe the large open areas carefully and make sure that you always keep the cap flat on the project

The Sublimely Simple Method ndash the AirPenreg

The newest and easiest method I have found for paint filling is the AirPenreg Itrsquos easy to fill and one finger controls the flow using a specially designed pump so it doesnrsquot drip all over You can fill things with little or no mess With it you can do fine lines and decorations or fill those hard to fill intricate areas just by putting your finger over the regulator whole on the pen

I have a project that I do several times a year for one of our customers Itrsquos

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                              1. Info Request
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                                                  1. News
Page 23: Corel 07 August

August 2008 23Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE SANDBLASTING

a 3x4 brushed anodized aluminum sign that I call the sign from hell It has three different letter sizes engraved in it from a very large number in the middle to about 6-point letters along the bottom Because of the brushed surface I canrsquot just fill it

by slopping on the paint and removing the excess The paint gets into the brushed surface and wonrsquot come out completely It leaves a shadow

Just when I was going to shoot John for getting me into this project I discovered the AirPenreg It comes with several different size tips and as the name implies is like writing with a pen It has such beautiful control that I can fill all of the larger letters without having to wipe the edges On the small letters I use a smaller tip and write in each letter which leaves very little paint to clean up

One additional advantage of the AirPen is that itrsquos frugal with paint For the above project I used less than half a 4oz bottle to do 30 pieces If I were brushing it on I would have used much more

Any paint left in the pen after completion is simply squirted back into the bottle Tool cleanup is also a snap I simply run soapy water through the pen and put it away

For clean up of the small lettering I use the bottle cap method described above The paint for this project although itrsquos water-

based requires alcohol for removal However I found alcohol leaves a s h a d o w i n t h e aluminum I tried several thinners and finally found that finger nail polish remover wo rks g rea t and

it doesnrsquot leave a shadow

For those of you in teres ted in the AirPen it is made by Silkpaint Corporation and available in a new improved version The patented AirpenregPro has all of the great features of the original AirPenreg plus additional cartridges and tips a stronger 5 PSI pump with regulator and anti-gravity piston ldquofollowersrdquo allowing you to work on a vertical surface Plus it all comes organized in its own handy carrying case

Judy McDaniel with her husband John are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry Judyrsquos background includes many forms of art and retail sales Currently they are both Corel Training Partners They have been using CorelDRAWreg since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 They offer private training at their facility in Albany and at selected locations throughout the US and on location for corporate customers They also offer group training at their CorelDRAWreghelp tour events around the country They have a series of interactive CDrsquos teaching CorelDRAWreg available through CorelDrawProcom bookstore In addition they provide one-on-one CorelDRAWregApplication Support Service through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) They can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                              1. Info Request
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                                                  1. News
Page 24: Corel 07 August

August 2008 24Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVINGBy John McDaniel Applications

The Drive Unit ndash Part 2In this series wersquore looking at components of engraving machines to see how they contribute to the quality of the machine and finished products it produces Wersquore considering Motors the Drive Unit Guide Rails Encoders Tachometers Bearings Spindles Material Hold Down and the Electronic Interface

So far wersquove looked at motors and last time we started looking at the components of the drive unit This is the second in three articles about the drive unit

DefinitionWersquove defined the Drive Unit of an engraving machine as consisting of all the components that contribute to the mechanical movement required to position the tool or laser optics relative to the material to be cut or engraved

Each axis requires an individual Drive Unit to push pull or rotate the material optics andor cutting tool to the proper coordinate The definition of a Drive Unit does not include the system to rotate the tool for cutting in a mechanical engraver (ie Spindle) It only includes the components necessary to position the tool or optics in relation to the material

Last t ime we considered the conversion of the rotary motion of a motor to the linear or axial motion required to move a gantry or table We discussed the Lead Screw the Geared Belt and the Rack and Pinion Gear for this task

Our conclusion is that the Lead Screw is the method of choice for heavier loads found in most mechanical engravers Geared belts are suitable for lighter loads found in most laser engravers and some mechanical engravers

For purposes of our discussion this time wersquoll focus on a lead screw attached to a base thatrsquos moving a table This structure tends to be the most rigid and is used in high-end engraving and CNC machines

Looseness in the Lead ScrewOkay now we have a turning motor with a big bolt attached ie lead screw On this bolt we have a nut that is attached to a table or gantry When the motor

turns the bolt rotates moving the nut up and down the boltrsquos shaft causing the table or gantry to move

In a perfect world if the motor turns just a little the bolt will follow just a little In the real world there may be looseness in fit between the threads of the bolt and nut If thatrsquos the case our table or gantry may not move at all This looseness is known as hysteresis Lead screwnut designs can have a major impact on the output quality of our machine

In earlier articles when we were discussing The Elements of Machine Accuracy we explored different types of lead screws their tendency for hysteresis and effect on product quality

Looseness in the Lead Screw BearingWhat we didnrsquot discuss at that time is something of equal importance ndash another design factor in our drive unit that can significantly affect out machinersquos products by contributing to looseness or hysteresis and thatrsquos the bearings that attach the lead screw to the machinersquos base

Letrsquos assume we have a perfect fit between the lead screw and nut Every time the motor turns no matter how little the nut does its job It moves up and down the bolt When the lead screw changes direction it doesnrsquot matter the nut follows perfectly so no hysteresis right Well maybe

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                              1. Info Request
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                                                  1. News
Page 25: Corel 07 August

August 2008 25Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

INSIDE ENGRAVING

As our machine is cutting it is generating a side pressure resistance or force in the direction of the cut If wersquore cutting a straight line on the X axis from left (0 degrees) to right (180 degrees) then our tool is pushing against all the components to the right (180 degrees) See the diagram

When it reverses direction the force reverses with it If there is any looseness in any component which transfers the force to the machinersquos base plate an error will be produced If that error is as small as 0001rdquo it can be seen by the unaided eye It will affect product quality

Sleeve vs Ball BearingsOkay so what kind of bearing do we need A sleeve bearing or bushing is cost effective and will allow our shaft to turn But wait it will also allow the shaft to slide back and forth

In the above example with our perfect lead screwnut combination the nut will ride the threads on the bolt perfectly however we must be certain the tablegantry moves not the lead screw A bearing that allows the shaft to slide wonrsquot work

What we need is a bearing we can press fit on the lead screw shaft press fit into a bearing block and secure the block to the machinersquos base This is a job for a ball bearing Correct But wait therersquos more What kind of ball bearing (Nothing is ever simple) Wersquoll save that for next time

Stay tuned for Machine Drive Units ndash part 3 or what you always wanted to know about ball bearings

Judy and John McDaniel are owners of JHM Marketing and CorelDRAWreghelp Inc in Albany OR They provide consulting and training services for the industry They also owned and operated Moments Remembered a retail personalized gift shop for over ten years in Sisters Oregon They are regular columnists for several trade publications focusing on hardware design software reviews and various processes from a userrsquos point of view Before they entered the personalized products business John worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications Judyrsquos background includes many forms of art and retail sales They have been using CorelDRAW since 1989 and teaching it for engraving sandblasting sublimation etc since 1991 Currently they are both Corel Training Partners They offer private training at their facility in Albany and on location for corporate customers as well as group training at the CorelDRAWreghelp Tour events around the country In addition they provide one-on-one application support through an email subscription service (For information on training services offered and their application support service visit wwwCorelDRAWhelpcom) (For information on the Association of CorelDRAW Professionals please visit wwwCorelDRAWProcom) They can be reached by phone at 541-967-4271 via SKYPE (user name JHMcDaniel) or via email at JHMcDanielCorelDRAWhelpcom

What Readers Say About CorelDRAWProDigital FormatI think it is easy to get around in page by page in pdf format John J Runyon South Metro Wire EDM Inc Shakopee MN

I look forward to each issue I actually print it and keep it in a binder for future reference You continue to help my awards business grow due to the educational and how-to articles Rob Thomas Celebrations Farmington MO

Excellent ContentI love reading CorelDRAWPro Itrsquos quite informative and really gets my creative juices flowing Debbie Santiago New Jacobrsquos Chapel Clermont FL

Your articles help keep me up to date on many new technological methods which are a tremendous help in my style of business Gary Whitener Cody Tees Ste Genevieve MO

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

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Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 26: Corel 07 August

August 2008 26Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

Alternative Decorating Walk On The Wild Side

If yoursquore looking to create fresh new looks for your customers here are some of the options available to add pizzazz to any traditional design or logo

GETTING AHEADBy Deborah Sexton Opportunity

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

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Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 27: Corel 07 August

August 2008 27Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With the development of new technology products and equipment apparel decorators have a lot more options to consider when choosing what techniques they will use to service customers Earlier this year CorelDRAWPro covered

the relatively new print-and-cut process which prints four-color process on white media that is then contoured cut and heat applied to garments In the past two issues June and July we reviewed the most recent advancements in digital direct inkjet-to-garment and all the advances this evolving technology is bringing to garment decorating

Both of these new technologies have brought new looks to the market and offered decorators a way to do short-run fast-turnaround types of orders that didnrsquot fit the parameters of screen printing or embroidery

However those are not the only areas that have progressed in terms of creativity and innovation In the past year we have seen companies debuting new equipment such as laser bridge technology and automated rhinestone setting machines that are making it faster and more economical to do techniques such as appliqueacute laser etching and crystals

In addition there are some older decorating processes that are not as widely used that you may be less familiar with such as foiling flocking discharging sequins embossing and high frequency welding Here we will review each of these ldquoalternativerdquo decorating options so you can be up to speed when you have clients who are looking for something different or want to be on the cutting edge

Laser Bridge Appliqueacute

With well-known retail brands such Abercrombie amp Fitch and Hollister using appliqueacute this age-old decorating technique has seen a surge in popularity in the past few years While appliqueacute itself is hardly new a new way of doing it is generating a lot of attention among apparel decorators

Traditionally appliqueacute pieces had to be cut from a roll of fabric The garment was hooped with backing and an outline stitch was sewn down Then cut appliqueacute pieces were carefully lined up inside the outline a tacking stitch was sewn and a satin stitch border completed the process

With the new laser bridge system this process has been speeded up by as much as 400 according to rough estimates made by Hirsch International a distributor of a laser bridge machine ldquoThe system consists of an overhead beam or bridge that is mounted above the multihead embroidery machinerdquo explains Henry Bernstein North American Director Seit Laser ldquoAttached to this beam is a laser that travels the length of the bridge and is calibrated to each embroidery machine head A garment is hooped with backing as before but instead of pre-cutting appliqueacute pieces and waiting for an outline stitch to be sewn a piece of fabric is simply laid over the hoop

ldquoThe embroidery machine sews a tackdown stitch which can be a decorative stitch eliminating the outline stitch altogether and the laser travels from head to head cutting out the appliqueacute shaperdquo continues Bernstein ldquoThe excess fabric is removed and the job is finished Depending on the final appearance a satin or steil (zig-zag) stitch can be added as a border to the appliqueacute if desired However a raw or frayed edge is very popular in todayrsquos marketrdquo

Not only does the laser bridge dramatically speed up the appliqueacute process it also enables decorators to offer a wider range of options in both material choices and design ldquoThe laser can be set to different depths speeds and intensities to handle just about any type of fabric including leather as well as creating layered appliqueacute looksrdquo notes Bernstein ldquoThe creative possibilities are only beginning to emerge as US decorators begin making use of this technologyrdquo

Laser Bridge Etching

The versatility of the laser bridge machine does not end with appliqueacute The laser also can be programmed to etch designs into fabric creating exciting

The laser bridge machine one of the newest types of equipment to hit the decorated apparel market can do two functions laser etching and laser appliqueacute cutting Photo courtesy of Hirsch International Hauppage NY

With the new tandem embroiderychenille machines you can create your chenille design and then add embroidery all in the same hoop decreasing production time and costs Photo courtesy of Hirsch International Hauppage NY

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                              1. Info Request
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                                                  1. News
Page 28: Corel 07 August

August 2008 28Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

multi-dimensional looks for a fraction of the cost of traditional embroidery ldquoThe laser can etch almost any type of fabric as long as there is not a lot of metal or foil in itrdquo says Bernstein ldquoYou can do full front and jacket-back size images in a very short period of time so itrsquos ideal for any type of decoration that is large It would be incrementally faster than embroidery or appliqueacute The etching has been especially popular with polyester fleece but itrsquos also been done on denim leather and knits very effectivelyrdquo

ldquoLaser etching has a lot of applications in the uniform market as it can be combined with embroidery or names can be added in etching as opposed to traditional methods for a fresh more upscale lookrdquo says Bernstein ldquoIt could easily be done in denim poplin or twillmdashsome of the most popular uniform fabrics Even photographs can be etched opening the door to a whole new arena for decorated apparel producersrdquo

Rhinestones

Rhinestones also known as crystals are one of the hottest trends in markets such as spiritwear dance cheerleading ice skating and gymnastics They come in a wide range of colors and sizes and there are numerous application options depending on the size of the order

For small orders a heating wand is used The back of each crystal has a heat-activated adhesive that when melted will bond the crystal to the item to be embellished The wand can be used to pick up the crystal which

instantly heats up the adhesive It is then applied to just about anything that is porous such as fabric paper leather or wood You can experiment to see what other types of substrates may work

Crystals come in all colors and sizes but the two most popular sizes are 3mm and 4mm They come packaged by color and size in individual packages or can be purchased from some suppliers in handy kits (in 3mm 4mm or a combination) that include divided trays with each section holding one color The kits make it easy to keep colors separated and to choose the colors you want as you work

The applicators can apply more than just crystals Many wands have additional heads that can be used to app ly na i l heads studs pearls or other e m b e l l i s h m e n t s Some of the better wands also include a triangular-shaped tip also referred to as a ribbon tip This tip can be used to apply fusible webbing or anything about the width of a ribbon that is fusible

WashabilityOnce the glue has cooled and set you can wash the garment or item it is on It is recommended that you turn the item inside out use cold water and set the machine on the gentle cycle Crystal-decorated garments have survived the dryer but to be on the safe

With an automatic rhinestone setter a garment can be moved directly from the embroidery machine and placed on the rhinestone machine without taking the garment out of the hoop Photo courtesy of Hirsch International Hauppage NY

This ldquoEnjoyrdquo design is multimedia combining screen pr int ing with rhinestones Rhinestones are hot in the juniorrsquos fashion apparel market Photo courtesy of Royal Apparel New York

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 29: Corel 07 August

August 2008 29Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

side it is better to let apparel hang dry

For larger volume orders applying rhinestones one at a time is too labor intensive to be affordable for most shops although you can find offshore sources that still do this Another option is to use rhinestone transfers

If you are doing enough volume you may want to purchase your own machine such as the CAMS (Computerized Automatic Hot Fix Motif Making Machine) distributed by SWF East and MESA Distributors It is designed to automatically create rhinestone heat transfers in any pattern or design at the touch of a button The machine can create designs in up to six colors and set up to 70 stones SPM The repeat function can be set to make as many transfers as needed With simplified buttons LCD graphic menu and exclusive Gem Master 13 software the machine is easy to use and requires little training

There also are a number of suppliers who offer stock and custom rhinestone transfer designs A few examples include Dalco Athletic and ZBSL The designs come on

clear Mylar carrier sheets that make them easy to position and heat seal to garments

Another option is a machine like the Gemfix Gem 5550 distributed by Hirsch International It is a fully automatic machine that directly applies rhinestones and studs to framed fabrics or finished garments instead of creating a transfer

The welding application is done via ultrasonic frequency that ensures a complete secure seal without damaging the fabric It comes with design software that allows the user to instantly create any type of logo

or shape Almost any standard embroidery hoop can be used with the Gemfix making it easy to add rhinestones to any embroidered design while still in the hoop for a multimedia effect

The Gemfix accepts border frames up to 216 inches by 197 inches and tubular frames up to 187 inches by 177 inches Multilayer and multisize rhinestone applications are easily managed by using the variable pressure and welding power settings The machines are modular and can be connected together to create a flexible production system

Hand in hand with rhinestones are nail heads which in addition to spiritwear and dance are extremely popular with hip-hop and urban markets Nail heads come in hearts stars and other shapes as well as a range of sizes They are mostly metallic shades such as silver gold brass and copper Studs and nail heads are really the same thing except that studs are round and not shiny like nail heads Another option is ldquorhinestudsrdquo which are studs that look like rhinestones giving customers the rhinestone look at a nail head price

Screen Printed Alternative Decorating

The following techniques are done using screen printing machines but fall under the category of special effects They are most popular at the retail level but certainly have applications for promotional products teams and corporate jobs that are looking for something out of the ordinary

FoilFoil is applied using a screen printing machine and either a special adhesive or plastisol ink Its biggest appeal is in the same markets as rhinestones -- spiritwear hip-hop and teens but yoursquoll also see some use of foil in resort markets as well Foil can be done in single or multiple colors It comes in a wide range of colors including a multicolor rainbow It is purchased on rolls that are either cut into sheets or in the case of automated foiling equipment it is installed into the machine as a roll Most commonly foil is applied one of two ways

Foil is also a popular decorating process in the fashion cheerleading resort and hip-hop markets It can be produced via screen printing or with a cutter and CAD materials as in this example here Photo courtesy of Imprintables Warehouse Masontown Pa

The laser bridge machine can cut any shape including intricate details while on the embroidery machine The operator simply lays a square of fabric over the hoop the embroidery machine sews down the letter and the laser cuts it out Photo courtesy of Hirsch International Hauppage NY

With new technologies available therersquos no limit to the creative multimedia designs that can be created This piece combines a chenille patch with cording as a border and then is finished off with sequins Photo courtesy of Hirsch International Hauppage NY

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 30: Corel 07 August

August 2008 30Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

With inline foil decorating you print adhesive and the foil sticks to the adhesive then you print around the foil The pressrsquos platen moves the shirt under the foiling machine which lays the foil down and heat seals it before it moves on to the next station

Alternatively you can print the shirt and then apply precut foil using a transfer press If yoursquore printing plastisol be extremely careful as the foil can stick to it You may way want to use water-based ink to avoid this sticky situation

FlockFlock has been around for decades but has seen a resurgence in popularity recently with the teen and hip-hop urban markets Flock is usually applied as part of an inline screen printing

process or with a hand wand

The inline process involves laying down adhesive at one station and at the next station the pallet is inserted into a flock box that blows electrostatically charged flock over the adhes ive Then the garment is flashed before itrsquos sent to the dryer A gauge controls how much powder (PVC) flock is released onto the shirt The other method is to stand over the garment and use a wand that uses electrostatic charge to release flock onto the shirt

Either way the technique is a messy difficult one Yoursquoll have to cordon off the flocking area so that

it doesnrsquot contaminate the rest of the shop Also if the adhesive isnrsquot laid down correctly the flock will sink into it rather than sitting on top And after the shirt goes through the dryer it must be vacuumed carefully to remove flock that isnrsquot bonded to the garment meaning the process is even more labor - in tens ive and time-consuming Some suppliers offer vacuum boxes designed to help remove flock

BurnoutA n o t h e r p o p u l a r alternative decorating process is the ldquoburn-out T-shirtrdquo where a garment made of 50 cotton50 polyester is treated with a chemical that eats the cotton You can buy fabric with the burn-out effect or you can create the effect during printing using certain chemicals then washing the garment afterwards Other ways to achieve a worn distressed look include putting enzymes on the shirt

DistressedDistressed printing which is done at the artworkseparation stage by applying a distressed pattern to the customerrsquos artwork remains popular It creates a worn used look to graphics or lettering

These are just a few of screen printing special effects Others include high-density glitter caviar beads gels and even glow in the dark If you are looking for something different talk to your contract printer or if you print yourself ask your favorite ink supplier what special effects it offers

The distressed look has been popular for years and doesnrsquot seem to be going away anytime soon Created by altering the artwork for screen printing it produces a worn faded look Photo courtesy of Royal Apparel New York

The laser can be used to burn photos into a wide range of fabrics Photo courtesy of Hirsch International Hauppage NY

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 31: Corel 07 August

August 2008 31Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

SequinsWith the ongoing popularity of glitz in the fashion market as well as hip-hop cheerleading dance and spiritwear sequins have been increasing in popularity as a way to add some sizzle to screen printed or embroidered designs Offshore sequins are sometimes applied by hand but in the United States a number of embroidery machine makers offer a sequin attachment that automates the process

Up to two sequin attachments can be placed per embroidery head According to Jaime Faciana a software and machine trainer for Hirsch International the Tajima attachments can be placed on needle one and needle 15 of the head ldquoBasically the sequin attachment can be placed on the left or right side of the headrdquo she says ldquoBy having two attachments per head you can vary the color of sequin or the sizerdquo

Some manufacturers prefer to install sequin attachments in the factory but they can be added to the machine on-site Attachments will not go on all machines so make sure your model is set up to have one added before you buy There is some training involved in how to use the attachment which also requires special digitizing software This software is generally packaged with the attachment How the sequin is tacked down is dependent on the effect desired Faciana says the software for Tajima offers 18 different tackdown methods that range from doing a fill to allowing the sequins to dangle from the shirt

The sequins themselves come in a wide range of colors and sizes ranging from 3mm up to 9mm ldquoMost customers use the 4mm to 5mm sizerdquo says Faciana ldquoThere are tons of colors therersquos almost as many as are on a thread chart Irsquove seen flat iridescent and Mylar sequinsrdquo Sequins are purchased on reels that look similar to movie reels and can be purchased from distributors

Faciana notes that sequins have always been big in costumes used for dance skating and cheerleading and she sees that as continuing to be a strong steady market One of Hirschrsquos customers bought a sequin attachment to do elaborate Irish dance costumes But Faciana also is seeing it used a lot in the retail fashion market as well

ldquoItrsquos hot in the fashion market right nowrdquo she says ldquoA design does not have to be all

sequins You can simply have a word written across the chestrdquo she points out ldquoWe also see people buying attachments to be able to add sequins to existing designs For example you might take a design of a teddy bear and give him sequins for eyesrdquo

Taping

Another special effect that is out there is called taping This involves tacking down ribbons in patterns to form designs such as florals or abstract decorations It is not used much in the decorated apparel industry but more so in Europe and Asia for ready to wear fashion However for any decorator looking for something different it could have applications in many of the same markets that are currently interested in sequins and rhinestones

Taping requires a specialty machine It is not an attachment that can be added to an embroidery machine The ribbons can be purchased on reels similar to sequins or you can wind you own

Cording

Cording is another special effect similar to taping but uses cording instead of ribbons There is a specialty machine designed specifically for cording or you can purchase an attachment similar to the way you can buy a sequin attachment Again this is not wildly popular in the decorated apparel industry It is used primarily in fashion and home decorative markets It is often used to create abstract scroll type designs

Chenille

Chenille is not new itrsquos been around for a long time however the way chenille is produced is changing Originally chenille was done on a specialty machine that was not automated The operator guided the needle to create the shape or pattern that was desired Today manufacturers offer machines that automatically sew chenille or machines that do both chenille and embroidery These are called tandem machines

Chenille is done using a special thick yarn and a chenille machine can create two effects One is

This ladiesrsquo hoodie has been decorated with screen printing appliqueacute and sequins The sequins are added as an accent to enhance the overall design on the shirt Photo courtesy of Royal Apparel New York

A closeup view of chenille embroidery done with the new tandem chenilleembroidery machine Photo courtesy of Hirsch International Hauppage NY

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                              1. Info Request
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                                                  1. News
Page 32: Corel 07 August

August 2008 32Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

the traditional loops that create the fuzzy towel-like effect that is used for patches and award letters for Varsity jackets A chenille machine also does a chain stitch that is often used to create names or words or to create decorative accents

Chenille can be sewn directly onto a jacket or it can be sewn on a scrim felt backing like a patch which is then sewn down to the jacket According to Faciana for production purposes most companies do chenille patches because it is difficult to hoop bulky jackets and get them on the machine Some jacket manufacturers will sew cut parts directly and then finish assembling the jacket

While the biggest market is school and team Varsity style jackets Faciana says it also has applications in the corporate world Any company looking for something different could easily have a logo or design done in chenille or chain stitching She also has seen it used for leather motorcycle vests With the tandem machines it makes it easy to do a chenille letter and then embroider a name or a year over the chenille without having to take it off the machine

High Frequency Welding

Radio frequency welding also known as RF welding or high frequency welding is a process that fuses vinyl and other materials to fabrics using a combination of heat pressure and radio frequency waves along with the use of a metal die typically made out of aluminum It lends itself well to larger logos lettering or as an accent to a screen printed design Because there are hundreds of materials there are unlimited possibilities for adding unique eye-catching effects to a shirt tote bag or jacket

Just some of the materials available include holographic lenticular flock flat vinyls shiny vinyls glow in the dark Mylar leather grains reflective fluorescents and a wide range of patterns such as florals

Smiley faces and animal prints Some of the materials are plastic and others are fabric but all are backed with a PVC adhesive that seals it to the garment

The materials are adhered to apparel through the use of a radio frequency welding machine Most presses have a single welding head and come with between one and six stations which allow you to speed up production by having multiple people loading and unloading

There are a variety of markets for radio frequency welding such as childrenrsquos wear licensed

properties urban apparel and corporate Welding is mostly one and two color You can do more colors but it is extremely complicated and not worthwhile for what you can charge for it You can add more colors by screen printing a design first and then welding over it

Embossing

Embossing is a very unique process in the decorated apparel industry You donrsquot see a lot of it and it is more prevalent in the fashion and promotional products markets than in day to day apparel decorating Embossing is the process of creating a shape or logo that rises up from the surface of the fabric The opposite of embossing debossing also is available

Embossing is done by using custom-made male and female dies that are combined with heat time and pressure to shape the fabric in the form of the mold A specialized backing is used that holds the shape in place regardless if the item is fabric leather or synthetic It creates a very classy tone-on-tone type of image that is subtle yet effective

The process requires a hydraulic embossing machine and dies which are custom made It can be done on acetate cotton fleece flock foil leather linen Lycra melton neoprene nylon polar fleece paper plastic polyester polypropylene polyurethane polyvinyl PVC rubber silk viscose and wool

Embossing is another alternative decorating method that offers a classy professional look A male and female dies are used with a special hydraulic press and specialized backing to make an impression that rises above the fabric Photo courtesy of PermaBosscom Inc Aurora Canada

Embossing is another media that is ideal for combining with other decorative techniques such as screen printing appliqueacute and embroidery The lettering surrounding the soccer ball has been embossed Photo courtesy of PermaBosscom Inc Aurora Canada

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                          1. Contents
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                                              1. Info Request
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                                                  1. News
Page 33: Corel 07 August

August 2008 33Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GETTING AHEAD

It can be used to create almost any logo coat of arms emblem or family crest It can be applied to finished goods such as T-shirts sweats all jackets without linings or those with zippered linings leather products and caps Depending on the supplier it should last the life of the garment Be sure to ask about the washability and durability of the finished design

For a decorator looking to help customers draw more attention to their logos and designs any of these specialty decorating processes can do the trick In most cases they will cost more but often the added attention they draw is well worth it By adding a few samples of one or more of these processes to your showroom or sales presentation you may find yourself getting more jobs simply because you are creating a perception of your company as being on the cutting edge of apparel decorating

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies She can be reached at dsextonsbcglobalnet

About the Alternative Decorating Suppliers

Dalco Athletic Dallas TX 800-288-3252The company offers a full line of letters numbers appliqueacutes and software for decorating spiritwear and team uniforms It also can custom cut any shape or design in appliqueacute materials wwwdalcoathleticcom

Hirsch International Hauppauge NY 800-394-4426A single source provider to the embroidery industry Supplies Tajima computer-controlled embroidery equipment Pulse Microsystems embroidery software embroidery supplies and more wwwhirschintlcom

Permabosscom Inc Aurora Canada 905-713-6514High tech multifunction embossing equipment supplies and training wwwpermabosscom

Royal Apparel New York NY 866-769-2517The company features a full line of fashion apparel for men women children and infants Their fabrics are ideal for screen printers embroidery and heat transfers wwwroyalapparelnet

SWF East Tampa FL 877-793-3278A prime source for apparel decorating equipment ndash embroidery machines screenprinting digital printing and software wwwswfeastcom

ZBSL Designs Miami FL 800-659-0939Metallic and crystal heat transfer motifs custom designs and thousands of stock motifs wwwzbslcom

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                              1. Info Request
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                                                  1. News
Page 34: Corel 07 August

August 2008 34Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAPBy Deborah Sexton Opportunity

Spring MMcdr Road Show Brings Knowledge WorldwideSince January 2007 the Making Money with CorelDRAW Road Show has provided an outstanding package of knowledge on how to use graphics better and how to earn more profits from that skill It has been presented by CorelDRAW trainers John amp Judy McDaniel with sponsorship from leading industry suppliers

Digital Road ShowThe Spring 2008 version which just ended in July not only reached hundreds of attendees in cities on the nationwide tour but also reached thousands more via the new Digital Road Show that was launched in May The Digital Road Show allowed

attendees anywhere in the world to participate and gain much of the knowledge and ideas of the Physical Road Show If you havenrsquot visited the Digital Road Show you can do so by clicking to wwwcoreldrawprocomTourDigitalhtm

Spring Tour FeaturesAttendees at the Physical Road Show had the advantages of live training actual displays of sponsorsrsquo products networking with other attendees and the receipt of two outstanding CD packages at no charge Attendees received CorelDRAW X4 Whatrsquos New Applied by John amp Judy McDaniel (a $150 value) and the 2008 Resource CD (a $50 value) that featured catalog information or DVDs from all sponsors

Comments from AttendeesldquoI learned much more than I anticipated It was worth facing Atlanta traffic and the hours spent away from my studio Thanks a millionrdquo Hector Bourg Jr HBourg Designs Stone Mountain GA (used CorelDRAW since version 1)

ldquoVery enjoyable and informative seminar The knowledge I learned should save me valuable time and open new opportunities I believe my business and customers will benefit greatlyrdquo Robert Palys The Awards Palace Hanceville AL

ldquoGreat Wish it was longerrdquo Monique Chadon Awards amp Engraving of St Petersburg St Petersburg FL

ldquoVery helpful Great in explaining things Very patient very professionalrdquo Pamela Gonzales CC Creations FL

Attendees at the Tampa event May 15

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                              1. Info Request
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                                                  1. News
Page 35: Corel 07 August

August 2008 35Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

ACDRP800-276-8428 wwwcoreldrawprocom The Association of CorelDRAW Professionals is the one-stop resource for both educational information on CorelDRAW -- and entrepreneurial information on graphic products that can be made from CorelDRAW Subscriptions to CorelDRAWPro and CorelDRAWPro E-News are free to CorelDRAW users Members enjoy additional benefits

ARTWORK SOURCE253-284-0733 wwwArtworkSourcecomAmericarsquos Fastest Drawing Service Bitmap vectorizing and embroidery digitizing in 24 hours or less

BROTHER INTERNATIONAL 800-432-3532 wwwbrothercom Brother International Corporation brings it all together for the established and start-up decorator with our winning combination of Embroidery and Garment printing Offering embroidery machines from a portable single head to 4 and 6 head machines the GT-541 Garment Printer software and parts and supplies

CONDEacute SYSTEMS INC800-826-6332 wwwcondecomA technology developer and distributor of color printers and supplies worldwide A premier source for printers professional digital cameras peripherals and consumables serving the graphic art photography prepress and desktop publishing industries

COREL CORPORATION 888-267-3548 wwwcorelcom Graphics including CorelDRAW Graphics Suite X4 Painter PaintShopPro and office software

CORELDRAWHELP INC 541-967-4271 wwwcoreldrawhelpcom Supplier of training services CD training courses and consulting for graphic products businesses Corel Training Partners EPILOG LASER 888-437-4564 wwwepiloglasercom Laser engraving machines mdash several models of C02-type laser engravers such as Helix amp Mini Also the new Fibermark system

GEO KNIGHT amp CO 800-525-6766 wwwheatpresscom Geo Knight amp Co is known throughout the imprinting industry for top-end high-quality heat press machinery From hobby presses to commercial grade manual amp automatic presses from industrial presses to large format presses they can make it all hellipAnd they make it in the USA at their factory in Brockton Massachusetts

JBL GRAPHICS 866-830-4258 wwwjblgrapicscomSupplier of Spectra Bright a cotton fabric heat transfer system Also offers unique sublimation imprintables Victorian Bisque ornaments plaques tiles glass metals Unisub Deacutecor and accessories and DuraFlex the new Universal Transfer Paper for Dark Fabrics JOHNSON PLASTICS 800-869-7800 wwwjohnsonplasticscom Johnson Plastics is a national distributor of sublimation engraving and sign supplies including Unisub materials Sawgrass inks Xpres Rhinocoat mugs ROWMARK IPI Spectrum Scott JRS magnetic sheeting tape findings and other accessories Custom fabrication services badge imprinting ADA compliant signage JP Superior Safety Saw vinyl film Antares cutters resharpening services Branch offices nationwide LASER SKETCH 630-243-6360 wwwlasersketchcomSupplier of granite and marble tiles for laser engraving Also black onyx jewelry and gifts

SPRING rsquo08 ROAD SHOW SPONSORS

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                          1. Contents
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                                              1. Info Request
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                                                  1. News
Page 36: Corel 07 August

August 2008 36Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

ROAD SHOW RECAP

LRI - THE DYE SUB EXPERTS 877-795-1500 wwwDyeSubExpertscomSupplier of sublimation inks quality transfer papers unique imprintables equipment and printing supplies Manufacturer of King Coat coating for sublimatable products THEMAGICTOUCH USA888-349-2378 wwwthemagictouchusacom TheMagicTouch is the worldrsquos leading full color image transfer system provider Products include WoW 71 Professional for applying full color imagesgraphics that have complex designs that cannot be profile cut and weeded MagiCut system for print-and-cut applications and transfer paper for nearly all substrates TROTEC LASER 866-226-8505 wwwtroteclasercomManufacturer of a full range of laser systems for cutting marking and engraving CO2 YAG Vanadate amp Fiber Flying-optics and Galvanometer motion systems

Cleveland class June 9 note the displays along the sides

UNISUBreg COLOR PRODUCT SOLUTIONS800-861-1461 wwwunisubcom Manufacturer of Unisub sublimatable materials Substrates include FR-Plastic hardboard medium density fiberboard cement board and phenolic Products range from the new ChromaLuxe system for photos to badges signs plaques ornaments clocks and more UNIVERSAL LASER SYSTEMS800-859-7033 wwwulsinccomManufacturer and distributor of CO2 laser engraving cutting and marking systems Laser systems are computer-controlled and can accommodate a wide variety of materials including acrylic wood glass rubber marble fabric leather plastics and more Laser systems are used in a number of different industries such as awardsrecognition sign making industrial marking plastic fabrication embroidery and woodworking VAPOR APPAREL - SOURCE SUBSTRATES 843-747-4200 wwwvaporapparelcom Source Substrates was founded by several industry leaders with over 35 years of experience in digital dye sublimation screen-printing and performance textiles They understand the customized apparel market because they helped build it They promise to deliver superior quality apparel and fabric products specifically designed and engineered for sublimation and screen-printing applications

Road Show Product Displays

at the May 22 Charlotte event

The Fall Tour now called the CorelDRAWhelp Tour because of its increased focus on CorelDRAW training is now open for registration Click here for details and to find the list of cities that are currently planned wwwcoreldrawprocomtourhtm

REGISTER for

the Fall Tour

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 37: Corel 07 August

August 2008 37Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

The Association of CorelDRAWreg Professionals is The Education amp Business Resource for CorelDRAW Users Worldwide Its goal is to help 1) IMPROVE your CorelDRAW skills and 2) MAKE MONEY with those skills You can participate in ACDRP services in four ways

THE WORLDrsquoS ONLY ASSOCIATION FOR CORELDRAWreg USERSINVITES YOU TO MAKE MORE MONEY WITH CORELDRAW

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month focused on Industry News via the Graphics News Wire Links to valuable resources and a complete educa-tion and show Calendar S

CorelDRAWPro the Entrepreneurial magazine for CorelDRAW users features in-depth content on How to Use CorelDRAW -- tips tricks advanced ar twork success s to r ies in te rv iews and more How to Apply CorelDRAW -- for graphic production processes such as embroidery engraving heat printing laser promo products printing sandblasting signmaking sublimation and screenprinting How to Profit from CorelDRAW -- Product news business columns reviews profiles and advertising with live links

SUBSCRIBE -- NO CHARGE JOIN -- $60 PER YEAR

All users of CorelDRAWreg Graphics Suite are qualified to subscribe free to CorelDRAWPro magazine (PDF format) and CorelDRAWPro E-News

Subscription to CorelDRAWPro amp CorelDRAWPRo E-News

TTF Newsletter Subscription to the monthly Tips Templates amp Fixtures Newsletter only available to members

GSG Basic Listing You can list your services in the Graphic Services Guide in one category as part of membership (a $25 value)

Access to QuickLearn A keyword searchable database of 100s of articles on CorelDRAW graphics production and business

All users of CorelDRAWreg are invited to join the Association and take advantage of exclusive content discounts and profes-sional recognition ACDRP membership includes

TTF

QuickLearn

QuickTNT

Archives

BASIC GSG LISTING -- $25 PER YR

The Graphic Services Guide is the Industry Yellow Pages for Services and Finished Goods GSG is promoted in all our publi-cations and our website to the world of CorelDRAW users Your listing gives you the opportunity to promote your services (in any of 40 categories) to other CorelDRAW usersThe Basic Listing includes your company description email link and listing in one category Additional service categories are $10 each per year

The Enhanced GSG Listing is for companies that want to list in two categories and add a photo or logo

ENHANCED GSG LISTING -- $50$75 PER YR

Classifieds

Access to QuickTnT A growing database of CorelDRAW tips for understanding the fine points of the program and templates that can be downloaded to speed up your production

Access to Archives Past issues of CorelDRAWPro are available to members with live links

Bookstore Discounts Members receive a 10 discount on all products in the Corel-DRAWPro Bookstore

Professional Recognition Use of the ACDRP logo for professional identification on business cards websites and letterhead You also receive a membership certificate

Classified Ads Members can place one classified ad per year at no charge with photo and run it till the item is sold (a $35 value)

HOW TO PARTICIPATE To Subscribe (no charge) To Join ($60yr) To List in the Graphic Services Guide ($25 Basic $50$75 Enhanced or $120145 for Multi-Service)

CorelDRAWreg is a registered trademark of Corel Corp and is used with permission

Visit wwwcoreldrawprocomand click on the appropriate links

800-276-8428

The Multi-Service GSG Listing allows you to list up to 40 differ-ent service categories with detailed descriptions and add a photo or logo

MULTI-SERVICE GSG LISTING -- $120$145 PER YR

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 38: Corel 07 August

August 2008 38Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETSBy Donna M Gray CRM Opportunities

Whatrsquos Next My husband Dave and I had dinner with some business owner friends recently and our dinner table talk centered on the state of the economyhellipand more importantlyhellip how itrsquos affecting our companies The general agreement between us all is that itrsquos hard to know whatrsquos coming next Every time we turn around therersquos an increase of one thing or another in each of our industrieshellipsometimes big enough that we have to notify customers and re-think what we can substitute to make a sale happen Though nowadays these things arenrsquot much of a surprise anymore they can change everything from customer perception to profit margins

Re-inventing our marketing Keeping our pipelines full of qualified prospects is challenging when companies are laying-off employees or cutting back on their work time and schools and organizations are having funding cuts One of our friends told us that their business has begun to ldquore-inventrdquo marketing tactics so they can appeal to a wider base of prospects than before During the conversation I began to wonder if we should be doing the same thing True we have areas of expertise that serve certain markets better than others but as the old saying goes ldquoWhen times get tough the tough get goingrdquo If we want to succeed during an economic crunch we have to remember that the expertise we bring to our existing customers can serve other kinds of customers as well Almost every trade article I read testifies that both suppliers and distributors are facing similar pressures With the rising cost of raw materials higher labor costs and ever increasing energy prices therersquos not an industry that hasnrsquot felt the impact Anyone responsible for keeping a business in the black is saying ldquoWhatrsquos nextrdquo

In an economy fraught with challenges companies have to re-invent their marketing ideas and shift their sales focus while making sure they donrsquot give away the store It may be tempting to offer to discount or cut prices to get an order but experts say this is not a good thing to do Instead of slashing prices we need to hone the services and benefits we providehellipor develop better services and benefits Many in the know are telling us not to react but to be pro-active in finding ways to demonstrate the advantages of working with our kinds of businesses The winners in this hand are not folding their cards Theyrsquore not sitting around wailing ldquoPoor me poor merdquo Theyrsquore not shouting ldquoWhatrsquos nextrdquo Theyrsquore out attending chamber of commerce social hours business card exchanges Rotary meetings any kind of networking gathering Theyrsquore not waiting for business to come and knock at their doorhelliptheyrsquore out therehellipbeing out there We canrsquot hesitate or procrastinate We have to let existing customers and new prospects know wersquore ready willing and able to help with their projects We have to show them what our companies are made ofhellipcomplete with a list of all the different things we can do to serve them

Power Networking This is the time for Power Networking It could make all the difference in the year- endrsquos bottom line When things get slow around here (and yes they do get slow around here) I know itrsquos time for me to get out of my comfort zone (I have a very nice office) and become very visible in the community Like you Irsquom involved with several organizationshellipthat take time and effort Like you sometimes I just need to take a break But just

like youhellipif our business doesnrsquot get in peoples faces someone else can come along and get an order thatrsquos just ripe for the taking

Itrsquos said that ldquoItrsquos not what you know but who you knowrdquo Thatrsquos only partly true In realityhellipitrsquos who knows you So here are some tips for getting yourself known through Power Networking

Get involved with the local chamber of commerce (if you arenrsquot already) Join a committee Volunteer to work registration at the next event Use every opportunity to be in front of people Get closer to your customers What are their pet

Donna Grayrsquos 2nd book Itrsquos All Relative Surviving amp Thriving in a Family Busi-ness was published in September 2007

It describes her quest to identify the keys to success for small business and family businesses in particular She inter-viewed top businesses nationwide and dis-covered five common qualities implemented by successful business owners Check it out at the CorelDRAWPro Bookstore wwwcorel-drawprocomAllBookstorehtm

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                              1. Info Request
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                                                  1. News
Page 39: Corel 07 August

August 2008 39Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

MARKETING SECRETS

charities What organizations do they belong to Do you belong to a group or organization that allows you to bring them as a guest Get to know as much as you can Make an in-kind donation of goods andor services from your company to the deserving charity of your choice They will probably publish your contribution in their newsletter which gives your company exposure to others involved with the charityhellipusually these are business people Create a community presence Become known for doing good things within your trade area Attend the next business after hours no matter how tired you are Get into business socializing attire and get going Bring lots of business cards andor brochures Donrsquot be a wallflower Enjoy meeting new people Give more than you expect to get It will come back to you over and over Power Networkers always are willing to help their contacts in whatever way they can Even if you canrsquot use each otherrsquos services you may have contacts to share with each other Finding a lead for someone comes with huge Brownie Points Become a volunteer Irsquom sure that your neck of the woods has some opportunities to get involved with a non-profit Wersquore lucky that volunteerism thrives here in Dane CountyWisconsin but FYIhellipvolunteerism is up all over the country This is a great way to meet new people and feel good about your actions Find other ways to get out and get noticed

So that we understand each other wonderful Wisconsin is feeling the pinch just as much as every other place on earth I think having done my homework that if customers arenrsquot beating a path to the door I still donrsquot want to get in a price war with competitors Irsquod like to see us all weather the storm by focusing on value-added services expanding a couple product lines with lower-end products that will fit crisis-mode budgets and keeping a positive front on everything we do I think this is the time to be optimistic Better things are coming down the pike

Customer care We all know that losing customers or even having a decrease in what customers have been spending costs big time And since it costs many times more to get a new customer than to take care of the ones we already have we intend to keep our existing customers happy and content We also intend to keep our work team happy so they will be conscious and caring and so they will have more energy and enthusiasm to focus on keeping our customers coming back We know that when our team is having fun serving our customers our customers are having fun working with us There is a dynamic art and science to customer caring We started our road through recession by changing our customer service department to customer care department Wersquore going to be even more passionate about customer retention

When customers are happy the referrals come sailing in Therersquos no need to ask ldquoWhatrsquos nextrdquo If wersquore delivering quality customer experiences we know whatrsquos nexthelliployal reliable faithful devoted customers who will tell othershellipand then whatrsquos next is that word we all want to see on December 31hellipProfitablity

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since1977 She has presented seminars nationwide won awards as Business Woman of the Year Retail Marketer of the Year and Sam Walton Business Leadership Award She is also the author of two books on family business Itrsquos All Relative Surviving amp Thriving in A Family Business (2007) and Never Quit The Ups amp Downs of Running a Family Business (2004) She has earned professional credentials as a Certified Recognition Master She can be reached by email at donnagrayAwardsMallcom

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

  1. Full Screen 1
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                                          1. Contents
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                                              1. Info Request
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                                                  1. News
Page 40: Corel 07 August

August 2008 40Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

Heat Printing amp Transfer Products

SUBLIMATION SUPPLIES amp EQUIPMENT FROM JOHNSON PLASTICSCount on Johnson Plastics of Minneapolis

MN for the sublimation equipment and supplies you need including sublimation heat transfer presses and printers inks heat pads heat tapes sublimation paper and more Their warehouses are stocked with hundreds of products to sublimate from Unisub Vapor and others -- from keychains to wearing apparel including lots of gift and home decor items just waiting for your personalizing touch Check out their growing product line at www johnsonplasticscom Call 1-800-869-7800

ELASTI PRINTtrade SUPER STRETCH TRANSFERS FROM TRANSFER EXPRESSA new super-stretch transfer has been developed

that is designed for todayrsquos most popular athletic fabrics With new Elasti Printtrade offered by Transfer Express of Mentor OH you can apply transfers to cotton polyester and cottonpolyester blends This new transfer applies at low heat approximately 275 degrees for 15 seconds so it will not melt or scorch these heat-sensitive fabrics Because Elasti Printtrade is a screen printed transfer it has the same look and feel as direct screen printing and can be ordered in single or multiple colors

ELECTRIC ECO-FILM OFFERED IN NINE SHIMMERING NEW COLORS Based on the huge popularity of its new Eco-Filmtrade a new CAD-cutter material

that is free of PVC Imprintables Warehouse has added a whole new line of shimmering special effect colors called Eco-Film Electric This new dazzling look which is perfect for spiritwear cheerleaders skaters gymnasts hip-hop bling and fashion comes in nine exciting colors The new shades include blue pink yellow lime red antique gold purple orange and metallic silver Spectra Eco-Filmtrade is made with ecological polyurethane and is peeled hot It is pressure sensitive (sticky backing) and extremely easy to weed It sports

a super-soft hand and can be used on 100 cotton 100 polyester polycotton blends and even nylon and leather It comes in 44 of the most popular athletic and fashion colors

CHOUINARDrsquoS FLEECE YOGA PANTSLadiesrsquo fashion fleece yoga pants style 1599 from

Barry T Chouinard of Northfield VT are made from 85-ounce preshrunk 80 cotton 20 polyester fleece and are garment-dyed for extra softness The pants feature a straight leg a drawstring waist and have double-needle stitched seams for added durability Colors include butter white melon blossom chambray celedon violet flo blue seafoam and watermelon Sizes range from small up to XL This sweat pant is color matched to style 1598 a ladiesrsquo full-zip hooded sweat shirt for customers looking for a complete outfit

SWF EAST OFFERS SWINGAWAY PRESS WITH A TWIN SHUTTLE UPGRADE

Double the production of your DK20S Swingaway with the DK Twin Shuttle upgrade This add-on accessory turns your single station Swingaway into a dual-station that allows you to be heat sealing on one side while loading on the other side The shuttle upgrade can be added to any existing DK20S in minutes and it makes laying out apparel fast and easy It has two 16 x 20 silicone pads positioned just like the standard configuration on the press

BALLSTARS PHOTO PRO SYSTEMThe Ballstars (New Century KS) 9500 Photo Pro System provides everything

you need to run a successful enterprise in the hot sports personalization

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

  1. Full Screen 1
    1. Page 1 Off
      1. Contents 1
        1. Page 1 Off
          1. Next Page 1
            1. Page 1 Off
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                                              1. Info Request
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                                                  1. News
Page 41: Corel 07 August

August 2008 41Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

PRODUCT FOCUSOpportunity

market This Pro System takes a photograph of an individual or team and permanently imprints it onto an authentic sports ball using a heat seal process Photo sports balls appeal to a wide audiencemdashvirtually anyone who likes sportsmdashand can be created for any age And itrsquos an exclusive system that no one else

has which means you will be offering a one-of-a-kind product There are 28 sports balls that cover the popular sports Balls come in a regulation mid and mini size to fit a range of budgets A ball with a childrsquos photo name team name and year makes a wonderful keepsake This package also goes way beyond only balls With the equipment and training offered with the package you also will be able to offer more than 2000 other photo gifts

VASTEX DC 16 COMBO HEAT PRESS FROM VASTEXFor the maximum in versatility nothing can beat the Digital Combo

DC16 offered by Vastex of Allentown PA This 14-inch by 16-inch swing-away heat seal press not only can be used for T-shirts and other flat items but for a wide range of three-dimensional products that are too bulky for a traditional flat press It features fully modular heat platens and tables that can be changed out to press caps mugs paper note cubes plates bags and more in less than a minute The DC16 uses the same super coil microwinding heater technology as other machines in the Digital Knight line

SIERRA PACIFIC OFFERS PET PILLOW BLANKETThis handy convertible Pillow Blanket 3004 is an ideal accessory

for a pet to use to lie down on or keep warm during an outdoor event By keeping it in the car for an animal to lie on it keeps the car clean and can easily be tossed in the laundry It is handy for traveling camping or enjoying any outdoor event It is

made of machine washable 100 polyester fleece and the 50-inch by 62-inch blanket folds into a 12-inch square pillow In addition to the newest color pink it also comes in maroon heather gray navy red purple forest black royal light blue and yellow

A zippered nylon pocket on the outside of the blanket makes it possible to embroider the pillow without the stitching showing when the blanket is unfolded Folding instructions are included

EMBSUPPLIESCOM HAS DK POP-UP PRESSThe Digital Knight DK20 Auto-Release Pop-Up heat

press offered by EmbSuppliescom of Tampa FL allows the operator to close the press and at the end of the timing cycle the press automatically opens Therersquos no air compressor or additional power required The design is based on an electro-magnetic device that assists the operator in closing the press and then releasing the press when the time is up Because the DK20 uses smooth gas-shock self-lifting springs this makes the opening motion controlled smooth and safe compared to the snapping motion of other units

DALCO ATHLETIC OFFERS THERMO IMAGE DESIGNSWith Thermo Image Designs from Dalco Athletic of Dallas TX

you can choose from one of three dramatic background patterns and create an exciting fun script name with a tail that is unlike

anything your customers have ever seen Featuring a glossy surface Thermo Images come only in multicolor The Fire series has flames shooting up from the bottom and a host of twinkling stars at the top The Granite series resembles the grainy look of authentic granite The Lightning Series has streaks of lightning

crossing each other with twinkling starts in the background Colors for all three patterns include navy light gold smoke kelly

scarlet purple redwhiteblue royal maroon black and teal The name with a script tail comes in an adult and a youth size

INFO REQUEST

For more information on the products in this Product Focus section click on the Info Request button at the bottom of the page and select by company name or product

US SCREEN OFFERS NEW T-JET DIGITAL HEAT PRESSThe T-Jet Auto Open 16-x-20 inch heat press available

from US Screen Print and Inkjet Technology of Tempe AZ is specifically designed to cure inkjet-to-garment printed shirts It has digital temperature control and a heavy-duty even heating platen This press is rugged durable and guaranteed to provide years of trouble-free performance With its automatic popup feature there is no need to baby sit the press while itrsquos working You can walk away to do other things and the press will open when its prescribed time is up The press opens to a full 40 degrees for easy placement of products

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

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                                                  1. News
Page 42: Corel 07 August

August 2008 42Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

GRAPHICS NEWS NETWORKAll these news and information products and services are part of the

Graphics News Network developed for ACDRP The goal is ldquoAll the News All the Time mdash For the World of Graphicsrdquo

GRAPHICS NewsWireThe Graphics News Wire is the always live always updated source for graphics news mdash products equipment technology and more Make it (CorelDRAWProcomNewsPagehtm) your home page or favorite to gain access to Breaking news updated regularly New Classified Ads New Job Announcements Supplier SpecialsAll news is related to graphic productsQuickSourceTM

The Industryrsquos Most Comprehensive amp Easy-To-Use

Search Engine

It gives you one-click access to suppliers products phone numbers and live links to ACDRP Member Suppliers Itrsquos always up-to-date searchable by keyword and accessible from your desktop

Quick TnTTM

The Industryrsquos Newest Resource for Graphics Tips amp Templates

Gain access to a growing library of CorelDRAW tips and templates that will make your work easier

QuickLearnTM

The Industryrsquos Most Comprehensive and

Easy-To-Use Article Library

Gain access to hundreds of articles on graphics-related and business topics searchable by keyword

The Entrepreneurial Magazine for CorelDRAW Users

CorelDRAWPro Magazine is delivered to you once a month in PDF format It features in-depth content that readers rave about including articles on how to use CorelDRAW how to apply CorelDRAW and how to profit from CorelDRAW

News Tips amp Resources for CorelDRAW Users

CorelDRAWPro E-News is a free digital newsletter delivered to you twice a month mdash about the 15th and 25th It brings you highly targeted content that you wonrsquot find elsewhere including CorelDRAW Tips extensive product news links and a calendar of shows and training

MARKET PLACE

Quality Engravable JewelryHand-crafted in New England

GIFTS amp ACCESSORIES FOR WOMEN AND MEN

John E Lepper Inc800-835-3623 Fax 508-222-2732

wwwjeleppercom

GenuineWhite-tone

Pewter amp Gold

Some Things Were Meant To Be In Etched in Stone

Call for a free color catalog

NampR International1155 Allgood Rd 13Marietta GA 30062

678-560-4088Fax 678-560-1157

Importers amp Wholesalers of MarbleOnyx

Gifts amp Accessories

JOIN TODAY

The worldrsquos only association for CorelDRAWreg Users

wwwcoreldrawprocomJoinhtm

Place an Ad for as little as $215 per month

Find out how by calling our Ad Representative John McDaniel II

541-990-6687

the entrepreneurial magazine

GET LISTED TODAY

Generate new businessby doing jobs for others

List your company in GSG the Digital Yellow Pages for the industry wwwcoreldrawprocomListGSGhtm

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

  1. Full Screen 1
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                                              1. Info Request
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                                                  1. News
Page 43: Corel 07 August

August 2008 43Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

CONTRIBUTING WRITERS

Louie Alvarez started in the industry working for one of the largest trophy shops in Central California and then opened one of the first retail laser engraving businesses He has given seminars and workshops on CorelDRAW and Laser for many years and has written for several publications He is now with Vytek Industrial Lasers and is based in Las Vegas NV He can be reached at alvarezwritinggmailcom

Dave Demoret founded Prolink Graphic Services to help people understand and profit from learning CorelDRAW He has been in both the Flat Graphics Industry and the Decorating Graphics Industry for 30 years He has written articles for several publications is a Corel Training Partner and conducts workshops nationwide and online He is the author of several CD Instructional programs on CorelDRAW He can be reached at 765-DO COLOR (362-6567) or davedprolinkgscom

Donna Gray is the president of Total Awards Promotions amp Gift (aka AwardsMallcom) in Madison Wis She and her husband Dave have run their full service awards and personalization business since 1977 She has presented seminars on a variety of topics nationwide and has won many marketing awards She is the author of two books on family business and can be reached at donnagrayAwardsMallcom

Bill Leek is a color consultant for JBL Graphics in Houston TX and has over 30 years experience in computer engineering and graphics design He has developed several lines of color imprintable products and does testing on a variety of products for different manufacturers He can be reached at wfleekjblgraphicscom or 281-970-6677

Jeff McDaniel is the owner of Creative Graphic in Philomath Oregon He worked as a journeyman machinist before getting into the graphic products business Creative Graphic offers laser engraving rotary engraving sandblasting sublimation image transfers vinyl signs banners screen printing and promotional products Jeff routinely applies graphics to a wide variety of materials Contact him at Jeffcreativegraphicnet

John McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry He worked for many years with computers in electronic data processing and pioneered the use of CorelDraw for engraving applications He owned a retail personalized gift shop for over ten years and writes about hardware design software laser engraving sublimation and more He is a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals For information on training and more call 541-967-4271 or write to mailCorelDRAWhelpcom

Judy McDaniel is the co-owner of JHM Marketing in Albany OR which provides consulting and training services for the industry Her background includes many forms of art and retail sales as well as the operation of a retail personalized gift shop for over ten years She is a regular columnist on sandblasting sublimation and diversifying business as well as a Corel Training Partner and co-founder of the Association of CorelDRAW Professionals She can be reached at 541-967-4271 fax 541-967-4272 or via email at mailCorelDRAWhelpcom

David Milisock is president of Custom Graphic Technologies Inc in Pennsylvania He has been in the print production business since 1975 and specializes in professional support for CorelDRAWreg Graphics Suite Output includes computer-to-plate processes for all commercial digital front-end applications as well as Postscript-compliant graphic applications He offers technical and color management support for all RIP-driven corporate digital output systems He can be reached at 717-509-3523 or davidmilisockcomcastnet

Deborah Sexton former editor of Impressions Magazine has been in the apparel graphics industry since 1981 She currently does marketing and public relations for apparel graphics companies and is a columnist for several industry publications She can be reached at dsextonsbcglobalnet

Otis Veteto is the Western Regional Manager for the RS Owens amp Co Inc manufacturer and supplier of the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Otis also presents sales and motivation seminars He can be reached in Sacramento CA ndash when not on the road ndash at 916-567-1867

CorelDRAWreg Pro

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

  1. Full Screen 1
    1. Page 1 Off
      1. Contents 1
        1. Page 1 Off
          1. Next Page 1
            1. Page 1 Off
              1. Previous Page 3
                1. Page 2 Off
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                    1. Page 2 Off
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                      1. Full Screen 3
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                                          1. Contents
                                            1. Page 4 Off
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                                            4. Page 7
                                            5. Page 8
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                                            36. Page 39
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                                              1. Info Request
                                                1. Page 4 Off
                                                2. Page 5
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                                                4. Page 7
                                                5. Page 8
                                                6. Page 9
                                                7. Page 10
                                                8. Page 11
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                                                39. Page 42
                                                40. Page 43
                                                41. Page 44
                                                  1. News
Page 44: Corel 07 August

August 2008 44Click ads to go directly to advertiserrsquos web siteProCorelDRAWreg

by Otis Veteto

Traveling Tidbits

Otis Veteto is the Western Regional Manager for the

RS Owens amp Co Inc manufacturer and supplier of

the Elegance in Awards amp Gifts line With more than 30 years experience in the industry he offers the ldquoPROspectiverdquo of a veteran sales rep in reporting on ideas people and places that he visits Itrsquos a fun and

informative column focusing on the human-interest side of

the industry Otis also presents sales and motivation seminars

for industry organizations and some of that knowledge

will rub off as well He can be reached in Sacramento CA ndash when not on the road ndash at

916-567-1867

Black Belts Art Charisma and SharingBlack BeltRobert Grande owner of Champion Awards in Rancho Cordova CA and his wife Julie are struttinrsquo around pretty high these days Their 11-year old son Kevin has qualified to receive his 1st degree black belt in Karate Kevin has been training for 5 years (since he was 6) and to qualify for his black belt he had to do 3000 pushups 3000 situps and 3000 crunches in a two- month period Then he had a tough two-day test on Karate procedures and moves Kevin is a true Karateka and I am sure he has made his Dojo very proud also I do know Kevinrsquos dream is to play ice hockey in the NHLhellipCongratulations Kevin Art at Any AgeMeanwhile on the other end of the life scale Dave Fowble Sr is also busy with lessons Mr Fowble has always been interested in art and two years ago he started taking lessons at the Doyon Studio And Gallery in Camarillo CA In September he had several pieces of his artwork on display at the ldquoSplash 2008 A Breath Of Fresh Plein Airrdquo exhibition in Thousand Oaks His teacher Phyliss Doyon says ldquoDave is quite a man he uses a walker but there isnrsquot anything that stops himrdquo Mr Fowble has been a busy man all his life For the last 20 years he has piloted hot air balloons at the Albuquerque International Balloon Fiesta He also greets people for senior lunches at the Camarillo Community Center and still helps out at Trophies Etc in Camarillo

He and his son Dave Jr purchased Trophies Etc in 1990 a Camarillo-based trophy business Dave Jr and his wife Carol run Trophies Etc along with son Jim Fowble Also at the shop are Belinda Osborne Kelley Lasher Armando Ramirez Trevor Claggett and Irene Martinez Oh by the wayhellipDave Sr is 92 years young Tip of the hat to you Sir

CHARISMAI love to people watch and there are times at shows I have noticed the successful people in business seem to have a certain trait They seem to have that magical quality of CHARISMA Out of curiosity I researched the word charisma lsquoCharisma is often used to describe an elusive even indefinable personality trait that often includes the seemingly lsquosupernaturalrsquo or uncanny ability to lead charm persuade

inspire andor influence peoplersquo Some people believe it is a gift others believe it can be taught I personally believe CHARISMA must be ACQUIRED

Here is my 5 step formula for acquiring the power of professional charisma 1 I N T E R E S T ( i n y o u r profession) a Unsatisfied curiosity (1) You want to know more about what you do (2) Online research trade magazines classes shows peer discussions etc etc etc2 KNOWLEDGE a Direct result of your interest3 CONFIDENCE a The more you know the better you feel b You start to relax c You are in control4 SUCCESS a The more creative you get b The more you achieve5 ENTHUSIASM a Nothing builds enthusiasm like success b You get excited about what you doThe more you know--the more you are in control--the more you achieve--the more excited you get about what you do -- and the more you want to know about what you do--and the more you knowhelliphellipget the idea

SharingI will leave you with this from a novel by Anne Perry Happiness unshared is only half as great while sadness spent alone is doubled Hmmm

Thatrsquos all for now Remember to save some time for yourself and you family And when you travel please travel safe

  1. Full Screen 1
    1. Page 1 Off
      1. Contents 1
        1. Page 1 Off
          1. Next Page 1
            1. Page 1 Off
              1. Previous Page 3
                1. Page 2 Off
                2. Page 3
                  1. Next Page 3
                    1. Page 2 Off
                    2. Page 3
                      1. Full Screen 3
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                                          1. Contents
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                                              1. Info Request
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                                                  1. News