corinne sherman - paypal internship deck
TRANSCRIPT
Summer 2010
Corinne ShermanProduct Strategy Intern
Labs Team, Platform
Confidential and Proprietary
KEY ACCOMPLISHMENTS OF INTERNSHIP
• Operation Portable Storefront
• New initiative to embrace developers for PayPal Platform
• Project anticipated to generate $6 million TPV year 1, $25 million TPV year 3
• Successfully presented executive proposal to Osama, Naveed, & Damon & gained approval
• Successfully hosted a company brown bag
• Successfully planned & launched project
• Successfully recruited & communicated with developers
• Successfully launched “Preview” of 4 applications
• Labs Team External Portal
• Oversaw design of new PayPal Labs Team site in partnership with TopCoder
• Successfully managed 2 Contests- Submission & Assembly
• New website expected to be completed by August 23, 2010
• New website is anticipated to compete with Google’s & Yahoo’s labs’ site
Innovation at PayPal Summer 2010 2
Confidential and Proprietary
BUILD UP TO THE LAUNCH OF OPERATION PORTABLE STOREFRONT
Innovation at PayPal Summer 2010 3
Strategized and created
website/project content for Operation Portable
Storefront
Presentations & meetings with
Marketing, Labs Team & DevNet
team for feedback &
brainstorming
2 Presentations to Naveed
Anwar, Senior Director of
PayPal Platform
Presentation to Osama Bedier, VP of Mobile,
Platform & New Ventures (& 2
Senior Directors)
“Brown Bag” Lunch
Presentation to internally
communicate launch of project
to company
Launch of Operation Portable
Storefront on X.com
Confidential and Proprietary
PRESENTATION TO PLATFORM SENIOR DIRECTOR, NAVEED ANWAR
Innovation at PayPal Summer 2010 4
Confidential and Proprietary
EXECUTIVE PRESENTATION TO PAYPALVICE PRESIDENT OSAMA BEDIER
Innovation at PayPal Summer 2010 5
Confidential and Proprietary
BROWN BAG: JULY 13, 2010
Innovation at PayPal Summer 2010 6
Confidential and ProprietaryInnovation at PayPal Summer 2010 7
X.COM MAIN PAGE: LAUNCH JULY 14, 2010
Confidential and Proprietary
MY BLOG ON X.COM: LAUNCH JULY 14, 2010: HTTPS://BIT.LY/OPSTOREFRONT
Innovation at PayPal Summer 2010 8
Confidential and Proprietary
OPERATION PORTABLE STOREFRONT ON X.COM
Innovation at PayPal Summer 2010 9
Confidential and Proprietary
FEATURE POST: CONTINUED
Innovation at PayPal Summer 2010 10
Confidential and Proprietary
FEATURE POST: CONTINUED
Innovation at PayPal Summer 2010 11
Confidential and Proprietary
FEATURE POST: CONTINUED
Innovation at PayPal Summer 2010 12
Confidential and Proprietary
SUCCESS OF OPS WEBPAGE
• 2,200 page views for OPS
• 1,365 unique weekly visitors
• 4.5% of visitors register on x.com (99 registrants)
• 1,389 blog views (not unique)
• Blog drove 7.6% of OPS viewers to page (167)
• Bit.ly drove 281 click-throughs
Innovation at PayPal Summer 2010 13
SUCCESS OF BLOG
Confidential and Proprietary
X.COM MEASUREABLE ACHIEVEMENTS
Innovation at PayPal Summer 2010 14
As of August 12, 2010
As of August 11, 2010
Most amount of time on pages
(>100 visits):
•HTML Variables for Website
Payments Standard: 6.05
minutes – 112 visits
•New Bling Blog: 4.95
minutes – 136 visits
•Operation Portable
Storefront: 4.43 minutes –312
visits
Top 3 “Stickiest Pages”
Confidential and Proprietary
OSCON : SUCCESS OF OPS
Innovation at PayPal Summer 2010 15
Confidential and Proprietary
COLLATERAL FOR OSCON
Innovation at PayPal Summer 2010 16
Confidential and Proprietary
LAUNCH OF THE OPS PREVIEW: AUGUST 6TH
4 NEW STOREFRONT APPLICATIONS
Innovation at PayPal Summer 2010 17
Confidential and Proprietary
NEW LOOK: ADAPTABILITY
Innovation at PayPal Summer 2010 18
Confidential and Proprietary
SOCIAL MEDIA SUCCESS
Innovation at PayPal Summer 2010 19
Bit.ly/opstorefront: BlogBit.ly/opsPreview: Preview
•Links were clicked 329 times •57 tweets using the 2 links•33 were retweets
Confidential and Proprietary
SOCIAL MEDIA SUCCESS
Innovation at PayPal Summer 2010 20
Confidential and Proprietary
MANAGED DEVELOPMENT OF NEW PAYPAL LABS EXTERNAL PORTAL
Innovation at PayPal Summer 2010 21
Confidential and Proprietary
JUNE 2010 FEATURE IN PAYPAL NEWSLETTER
Innovation at PayPal Summer 2010 22
Confidential and Proprietary
APPENDIX
Innovation at PayPal Summer 2010 23
Confidential and Proprietary
JULY 21-22 @ OSCON IN PORTLAND, OR
Innovation at PayPal Summer 2010 24
Confidential and Proprietary
X.COM MAIN PAGE: JULY 26, 2010
Innovation at PayPal Summer 2010 25
Confidential and Proprietary
X.COM MAIN PAGE: AUG 4, 2010
Innovation at PayPal Summer 2010 26
Confidential and Proprietary
*UPDATE: POST-INTERNSHIP NEW PAYPAL LABS WEBSITE IMPLEMENTATION
Innovation at PayPal Summer 2010 27
Confidential and Proprietary
*UPDATE: POST-INTERNSHIPNEW PORTABLE STOREFRONT DIRECTORY
Innovation at PayPal Summer 2010 28