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A what’s-in-it-for-you view of Nationwide

When you’ve got Nationwide® On Your SideSM

you’ve got it going on

InsuranceInvestments Retirement



Giving you a rhymeand a reason

Indeed, it’s the reason we do everything we can to ensure you haveverything you need to be successful.

Because you’re strapped for time we’re on your side with

technology that automates processes so you can spend more o

your day focusing on your clients rather than paperwork.

Because you have a life outside of work we’re on your side

with a network of knowledgeable support professionals to

increase your manpower — enabling you to give more serviceand get more done.

Because your clients’ dreams depend on you we’re on your

side with an array of innovative products that you can use to

help clients protect their assets, secure their retirements and

reach their goals.

Because informed clients are happy clients we’re on your sid

with a variety of educational materials and training tools to he

you help your clients understand and feel good about their

investment decisions.

Because their money and your reputation are at stake we’r

on your side with uncompromising due diligence, disciplined

investment strategies and quality investment options that

promote confidence as well as trust.

There’s more. Because we’re a financially strong company with

visionary leadership and a tradition of integrity you can count onus to be on your side for a good long time!

Nationwide is On Your Side®. It’s much more than a nifty jingle — it ’s our promise to you.

@

On Your SideSM



We take the “ech” outof technology Let’s be honest; technology isn’t always an appealing thing. For many

it’s cause for high blood pressure rather than high-fives.

At Nationwide® we understand this. So we strive to offer you technolothat is both useful and easy to use.

Take, for instance, our fresh new Sales & Service Center Web site

(www.nationwidefinancial.com). It’s loaded with tools and features th

automate many of the time-taxing, desk-cluttering, energy-zapping

activities you have to perform day in and day out. Business calculators

that let you run in-depth analytical reports; client profile questionnair

to create targeted, personalized proposals; print-ready sales lit and

presentations to help illustrate your message and educate your client

Plus much, much more. All of it online and available to you 24 hours aday, seven days a week.

Like you, we think technology should make your office more

efficient — your job a little easier. That’s why you can count on

Nationwide to provide the tools and technology you need to build

and manage your business with confidence, ease and security.

In other words, you can count on us to bring you technology you’ll

swear by, not at.

Online

Investment professionals who

used the Sales & Service Center

Web site at least once sold more

than eight times the amount of

new premium in 2003 than those

who have never registered to usethe site.

Can the Web site have the same

impact on your practice? You

won’t know if you don’t register.

The proof is inthe pointing

(and clicking)



Are you hearing voices?As far as we’re concerned you should hear voices. Lots of them. That’s

why when you call Nationwide® you always have the option to speak

real live person. Really.

Call us crazy, but you shouldn’t have to go on a wild goose chase to ge

the assistance you need. Your time is far too important.

So, when you want to hear a voice — or simply want your voice to be

heard — Nationwide has a network of experts who are eager to listen

your needs, provide answers to your questions and deliver the promp

professional service you deserve.

Tat sounds reasonable

Along with our regular phone support, our unique wholesalersfield-support structure is also available to give you a helping hand

when you need it. Need a boost with your daily business? Count on

our wholesalers to help you:

• Answer product questions

• Develop sales leads

• Identify solutions for clients

• Close sales

At the same time, when more advanced assistance is required,

you can turn to our specialists to help you get the job done.

If your business needs require these services, our specialists are

on call to support you in the following areas:

• Income planning

• Tactical asset allocation strategies

• Life insurance

• Retirement plans

• Fee-based planning

All in all, Nationwide can act as a seamless extension of your office— giving you easy access to a wealth of resources so you can be more

productive, more responsive and more of a mind to grow your busine

On Call



Being overwhelmed canbe over-ratedAt Nationwide we think choice is great. By the same token, we think to

much choice is great for confusion. For you and your clients.

The fact is when you partner with us you get access to a wide varietyof investment products — all from a single, convenient and reliable

source. What you don’t get is the headache of having to keep up with

a hodge-podge of platforms and providers in order to keep your

clients happy.

As you’ll see, our lineup of product offerings is comprehensive,

convenient and offers you plenty of ways to help your clients — not

overwhelm them.

LIFE PRODUCTS

Protect your clients and their loved ones with our full and flexible

line of life insurance products including term and variable universal

life products.

ANNUITIES

From accumulation to distribution, our popular brand of annuities let

create retirement strategies for a range of clients’ needs.

MUTUAL FUNDS

Add growth potential and diversify client por tfolios with our full menu

core funds and specialty funds from Gartmore.

RETIREMENT PLANS AND PROGRAMS

Help bring luster to your clients’ golden years with our industry-leadin

retirement plans

TRUST SERVICES

Meet the estate planning and wealth-distribution needs of your client

and their families with our personal trust services.

ADVISORY SERVICES

Create customized investment strategies, strengthen client relationsh

and establish a stable revenue flow with our fee-based program.

Our group retirement plan

offerings provide administrative

services as well as trust services

and funding vehicles for 401(k)

plans and other private sectorretirement plans. And, with more

than $57.5 billion managed in

total defined contribution assets

and over 2.8 million defined

contribution participants,

we’re among the leaders in the

retirement plan industry.

On TargetWe work really hard

in retirement



Newsflash: Ignoranceis not blissAt least that’s the case when it involves your clients and their

hard-earned money.

The fact is your clients want to know their money is in good hands. Th

want to have confidence in the financial decisions you’re helping them

make — especially in bear markets and periods of volatility. Most of al

they want to feel included, not intimidated.

No doubt, education is a means to that end. It’s also a surefire way to

demonstrate your expertise and earn your clients’ trust.

At Nationwide®, we’re well prepared to help you educate your clients

the complex concepts and confusing terms that populate the financia

world. From dollar cost averaging to college funding to retirement anestate planning, we offer a library full of topical material that you can

to explain, educate and enlighten. Use it often to help keep you and y

clients on the same page.

After all, the more you’re able to show your clients a clear strategy for

their success, the more likely they are to show you their loyalty.

Nationwide’s advanced market

resources include knowledge-

based marketing strategies to

help you capitalize on genuine

opportunities in the marketplace.

Opportunities such as college

funding, retirement income

planning, wealth transfer,

and more. These step-by-

step processes contain all the

educational, sales and marketing

resources you need to introduce

broader financial planning

strategies to your clients,

expand relationships, andopen the door to additional

sales and referrals.

Know it allwithout being

a know-it-all

Ongoing Education



Safe beats sorry —every timeWe admit it; Columbus, Ohio (home to Nationwide’s headquarters) is

a long way from Las Vegas. Both literally and figuratively.

Put another way, we’re not a company that’s inclined to gamblehard-earned money or chase flashy fads. Chalk it up to our conservativ

Midwestern roots, but we prefer to take the safe approach when it com

to your clients’ well-being and your reputation. Ditto for the products

we offer.

Not surprisingly then we employ a due diligence process that is — to

it mildly — tough.

Due diligence? Do we ever!

Sure, you’ll find a diverse selection of world-class, brand-name moneymanagers in our The BEST of AMERICA® product line, but that’s not to

we’ll let anyone in. The fact is, each manager is under constant scrutin

and each is under constant pressure to perform.

We even have a dedicated team of investment analysts whose sole jo

to monitor and closely evaluate each and every fund in our The BEST o

AMERICA product line. If a fund doesn’t meet our high quality standar

it doesn’t make it. If it makes it in but doesn’t maintain our high qualit

standards, it’s gone. It’s that simple.

Brutal? Maybe. But it’s a process that promotes quality, instills confide

and improves the odds of never having to say you’re sorry for putting

your clients’ money at unnecessary risk.

Nationwide teams up with

industry leaders Ibbotson

Associates and Morningstar

Associates to increase its

expertise and objectivity. Thesestrategic alliances enable us to

maintain disciplined investment

strategies while providing you

top-notch sales tools (client

profiling and asset allocation

models from Ibbotson; fund

analysis, selection and monitoring

from Morningstar), which you can

use to impress your clients.

We’re notone to drop

names but ...

On The Level



Get set... Grow!Where do you see your business a year from now? Ten years?

How about 25 years down the road?

Whatever your vision of success is, Nationwide® can help you

reach it.

Right out of the blocks we’re on your side with everything you need to

get ahead. And stay ahead.

We’re on your side with technology that gives you the freedom to

focus your time on clients rather than paperwork.

We’re on your side with a network of support professionals to help

you give more service and get more done during the day.

We’re on your side with timely, innovative products to help you

manage your clients’ finances and realize their dreams.

We’re on your side with educational materials to help you help yo

clients understand and feel good about their investment decisions.

We’re on your side with business practices that minimize risk,

maximize returns and build trust between you and your clients.

We’re on your side with a heritage of integrity and history of finan

strength.

Add it up and you’ll see: With Nationwide on your side — you’ve got it

going on!

On Your Mark...

To learn more about joining the Nationwide Financial®

team visit www.nationwidefinancial.com or call:

Financial Institutions:

1-800-893-5399

Wirehouse/Regionals:

1-800-720-1511

Nationwide Agents:1-888-333-4202

Nationwide Provident:

1-877-223-0795

Financial Planners:

1-800-321-6064

Capital Professional Advisors:1-888-272-4449

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