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Copyright © 2006, The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin
Cost of Quality
Appendix 2B
Copyright © 2008, The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin
Learning Objective 9
(Appendix 2B)(Appendix 2B)
Identify the four types of Identify the four types of
quality costs and explain quality costs and explain
how they interact.how they interact.
Copyright © 2008, The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin
Quality of Conformance
When the overwhelming majority of
products produced conform to design
specifications and are free from
defects.
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Components
Non-Conformance
$ Conformance
$
$
Quality Costs
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I want my
back!
I want my
money
back!
Cost of Quality (COQ) Cost of Quality (COQ)
Prevention Prevention Appraisal Appraisal Internal
Failure
Internal
Failure External
Failure
External
Failure
$ $
Total Quality Cost
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Prevention and Appraisal Costs
Prevention
Costs
Support activities
whose purpose is to
reduce the number of
defects
Appraisal Costs
Incurred to identify
defective products
before the products are
shipped
Copyright © 2008, The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin
Internal and External Failure Costs
Internal Failure
Costs
Incurred as a result of
identifying defects
before they are shipped
External Failure
Costs
Incurred as a result of
defective products
being delivered to
customers
Copyright © 2008, The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin
Examples of Quality Costs
Prevention Costs • Quality training
• Quality circles
• Statistical process
control activities
Appraisal Costs • Testing & inspecting
incoming materials
• Final product testing
• Depreciation of testing
equipment
Internal Failure Costs • Scrap
• Spoilage
• Rework
External Failure Costs • Cost of field servicing &
handling complaints
• Warranty repairs
• Lost sales
Copyright © 2008, The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin
Distribution of Quality Costs
When quality of conformance is low, total
quality cost is high and consists mostly of
internal and external failure.
Total quality costs drop rapidly as the quality
of conformance increases.
Companies reduce their total quality costs by
focusing their efforts on prevention and
appraisal because the cost savings from
reduced defects usually overwhelm the
costs of additional prevention and
appraisal.
Total quality costs are minimized when the
quality of conformance is slightly less
than 100%.
Copyright © 2008, The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin
Learning Objective 10
(Appendix 2B)(Appendix 2B)
Prepare and interpret a Prepare and interpret a
quality cost report.quality cost report.
Copyright © 2008, The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin
Quality cost
reports provide
an estimate of
the financial
consequences
of the
company’s
current defect
rate.
Amount Percent* Amount Percent*
Prevention costs:
Systems development 400,000$ 0.80% 270,000$ 0.54%
Quality training 210,000 0.42% 130,000 0.26%
Supervision of prevention activities 70,000 0.14% 40,000 0.08%
Quality improvement 320,000 0.64% 210,000 0.42%
Total prevention cost 1,000,000 2.00% 650,000 1.30%
Appraisal costs:
Inspection 600,000 1.20% 560,000 1.12%
Reliability testing 580,000 1.16% 420,000 0.84%
Supervision of testing and inspection 120,000 0.24% 80,000 0.16%
Depreciation of test equipment 200,000 0.40% 140,000 0.28%
Total appraisal cost 1,500,000 3.00% 1,200,000 2.40%
Internal failure costs:
Net cost of scrap 900,000 1.80% 750,000 1.50%
Rework labor and overhead 1,430,000 2.86% 810,000 1.62%
Downtime due to defects in quality 170,000 0.34% 100,000 0.20%
Disposal of defective products 500,000 1.00% 340,000 0.68%
Total internal failure cost 3,000,000 6.00% 2,000,000 4.00%
External failure costs:
Warranty repairs 400,000 0.80% 900,000 1.80%
Warranty replacements 870,000 1.74% 2,300,000 4.60%
Allowances 130,000 0.26% 630,000 1.26%
Cost of field servicing 600,000 1.20% 1,320,000 2.64%
Total external failure cost 2,000,000 4.00% 5,150,000 10.30%
Total quality cost 7,500,000$ 15.00% 9,000,000$ 18.00%
* As a percentage of total sales. In each year sales totaled $50,000,000.
Year 2 Year 1
Quality Cost Report
For Years 1 and 2
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Quality Cost Reports in Graphic Form
$10
9
8
7
6
5
4
3
2
1Appraisal
0Prevention Prevention
1 2
Year
Qu
ali
ty C
ost
(in
mil
lio
ns)
Appraisal
Internal
Failure
External
Failure
Internal
Failure
External
Failure
20
18
16
14
12
10
8
6
4
2Appraisal
0Prevention Prevention
1 2
Year
Qu
ali
ty C
ost
as a
Perc
en
tag
e o
f S
ale
s
Appraisal
Internal
Failure
External
Failure
Internal
Failure
External
Failure
Quality
reports
can also
be
prepared
in
graphic
form.
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Uses of Quality Cost Information
Help managers see the
financial significance of
defects.
Help managers identify
the relative importance
of the quality problems.
Help managers see
whether their quality
costs are poorly
distributed.
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Limitations of Quality Cost Information
Simply measuring quality
cost problems does not
solve quality problems.
Results usually lag
behind quality
improvement programs.
The most important
quality cost, lost sales, is
often omitted from
quality cost reports.
Copyright © 2008, The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin
ISO 9000 Standards
ISO 9000 standards have become
international measures of quality.
To become ISO 9000 certified, a
company must demonstrate:
1. A quality control system is in use, and the
system clearly defines an expected level of
quality.
2. The system is fully operational and is
backed up with detailed documentation of
quality control procedures.
3. The intended level of quality is being
achieved on a sustained basis.
Copyright © 2006, The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin
Cost of Poor Quality
Copyright © 2008, The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin
Managers and
workers speak the
language of things
but Senior leaders
speak the language
of money...
…COPQ allows us
to translate the
things into money.
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Cost of Poor Quality
Prevention
Cost of Attaining Quality
Appraisal: Prediction
Audit
Appraisal: Detection
Cost of Poor Quality Failure: Internal
External
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COPQ Overview
Definitions
All activities and processes that do not meet
agreed performance and/or expected outcomes
Costs that would disappear if every task were
always performed without deficiency
Actual Cost - Minimum Cost = COPQ
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Traditional Cost of Poor Quality
(4-5% of Sales)
When quality costs are initially determined, the
categories included are the visible ones as
depicted in the iceberg below. Waste
Testing Costs
Rework
Customer Returns
Inspection Costs Rejects
Recalls
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Cost of Poor Quality As an organization gains a broader definition of poor quality,
the hidden portion of the iceberg becomes apparent.
Late Paperwork High Costs Pricing or Billing Errors
Excessive Field Services Expenses
Incorrectly Completed Sales Order Lack of Follow-up
on Current Programs Excessive
Employee Turnover Planning Delays Excess Inventory
Excessive System Costs Overdue Receivables
Complaint Handling
Unused Capacity
Time with
Dissatisfied Customer
Excessive Overtime
Waste
Testing Costs
Rework
Customer Returns
Inspection Costs Rejects
Recalls
Development Cost of Failed Product Hidden COPQ: The
costs incurred to
deal with these
chronic problems
Premium Freight Costs
Customer Allowances
COPQ ranges
from 15-25%
of Sales
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Sigma
6 sigma
5 sigma
4 sigma
3 sigma
2 sigma
Cost
<10% of sales
10-15% of sales
15-20% of sales
20-30% of sales
30-40% of sales
Quantifying the Potential Benefit
Copyright © 2008, The McGraw-Hill Companies, Inc. McGraw-Hill/Irwin
The ratio of the individual category costs to total costs
varies widely. Many companies exhibit ratios which look
like the following:
Quality Cost Category Percent of Total
Internal Failure 25 to 40
External Failure 25 to 40
Appraisal 10 to 50
Prevention .05 to 5
What's Wrong With This Picture?
What Does Reality Look Like?
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Examples of Prevention Expense
Quality Planning
Training and Education
Process Definition
Customer Surveys
Preproduction Reviews
Technical Manuals
Detailed Product
Engineering
Early Approval of Product
Specifications
Purchase Cost Targets
Process Capability
Studies
Preventive Maintenance
Supplier Qualification
Job Descriptions
Housekeeping
Zero-Defect Program
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Supplier Certification
Employee Surveys
Security Checks
Safety Checks
Reviews:
– Operating Expenditures
– Product Costs
– Financial Reports
– Capital Expenditures
Examples of Appraisal Expense
Test
Inspection
Process Controls
Train QA Personnel
Product Audits
Quality Systems Audits
Customer Satisfaction
Surveys and Audits
Prototype Inspection
Accumulating Cost Data
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Supplier Problems
– Scrap and rework
– Late deliveries
– Excess inventory
Equipment Downtime
Accidents, Injuries
Absenteeism
Unused Reports
Missed Schedule Cost
Lost Sales (any cause)
Examples of Internal Failure Costs
Substandard Product
Scrap or Rework
Re-inspection
Redesign/Engineering
Change
Process Modifications
Payroll Errors
All Expediting Costs
Off-Spec/Waiver
Abandoned Programs
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Examples of External Failure Costs
Product Recall
Handling Complaints
Customer Service
Caused by Errors
Products Returned
Analysis of Returns
Evaluation of Field Stock
Late Payments and
Bad Debts
Lawsuits
Reports
– Sales and service
– Returns and allowances
– Failure
Lost Sales Because of Customer Dissatisfaction!
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Non-value Added Work
• Common activities that provide no benefit to customers.
Some result from internal or external failure
Some are unnecessary inspection
Examples
Rarely used information systems
Memos never read
Financial reports not used
Irrelevant procedures
Meetings with no objectives or outcomes
Definition
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The Hidden Organization
“Theoretical Cycle Time: The back-to-back process time
required for a single unit to complete all stages of a task
without waiting, stopping, or setups.”
Product Step
1
Step
2
Floor Space Floor Space Floor Space Floor Space
Floor Space Floor Space
Value Added
Non-Value Added
Philip R. Thomas, Competitiveness
Through Total Cycle Time. McGraw-Hill
(1990)
The Hidden Factory
Analyze
Fix
Test
Analyze
Fix
Test
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Why Cost of Poor Quality?
• Reporting Tool
Comparisons
Trends
• Analytical Tool
Priorities
Tradeoffs
• Investment Tool
ROI
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Focus of COPQ Efforts
Identify and Quantify Quality Costs
Expose the “Hidden Factory”
Ongoing Measurement System
Breakthrough Improvement
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Advantages of Using Quality Costs for
Management • Advantages
Reducing the cost of poor quality is one of the
best ways to increase a company's profit.
Provides manageable entity and a single
overview of quality.
Aligns quality and goals.
Prioritizes problems and provides a means to
measure change/improvement.
Provides a means to correctly distribute
controllable quality cost for maximum profits.
Promotes the effective use of resources.