Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has.

Margaret Mead

Welcome noteWE DEVELOP AND TRAIN A NEW BREED OF LEADERS

The world is undergoing a rapid and significant change, as there is a distinct move from a uni-polar world to a multi-polar world. The share of emerging markets in the global economy is already significant and rising rapidly and therefore nations need to adapt and firms need to react to this new reality.

Economies in transition that include the Eastern European countries are in a position to benefit from this geopolitical situation if they are ready and prepared. To this effect they need to be proactive and anticipate the change.

The vision of the COTRUGLI Business School is to train and develop a new breed of lead-ers who are able to assimilate the changes that are taking place, and to use their global and regional knowledge to build solutions to ride the wave of change. They need to be local with a global footprint.

With a programme, which is internationally accredited, a world-class faculty, a management and administrative team ready to anticipate and react, and above all a solid alumni base, the COTRUGLI Business School is ready to rise up to the global challenge of managing the change.

Indeed the programme is designed to reinforce the conceptual base of leaders so that they are able to build on the existing theory, integrate changes both in terms of economic and technological fields and derive the necessary confidence to develop their own models.

We should however not forget that a company is like a living organism, which changes and has to adapt to the changing environment; therefore management education cannot be con-sidered just as a toolkit. At COTRUGLI participants get the opportunity to work closely with international experts who possess a solid theoretical background, which forms the basis for the confrontation of the reality of management, where creation of value for all stakeholders, including the society, is the central focus.

Jyoti gupta, Ph.D. Dean, COTRUGLI Business School

Cotrugli BenedettoPERSONAL DEVELOPMENT AND ETHICS IN BUSINESS

As an independent state, the Dubrovnik Republic was a center of commerce in the region for a number of centuries. The citizens of Dubrovnik were considered elite merchants, welcomed by all courts of the known world, and prized for their diplomatic skills and knowledge. Their aptitude in commerce could be equaled in measure only by one other quality they were rec-ognized and reputed for: a firm belief that business should be conducted in a frame of social awareness.

To emphasize our understanding of the significance of innovation in today’s changing world and concurrent preservation of traditional values, we have named our school after a man who was an expert and author on the subject over 500 years ago.

Benedetto Cotrugli (also Benedikt ‘Beno’ Kotruljević) was a citizen of the Dubrovnik Repub-lic, during the 15-th century. He was a merchant by profession, a humanist by education, a scientist by vocation, and a diplomat by invitation. His book “Della Mercatura et del Mercante Perfetto”, written in 1458, is historically credited with being the first to portray, in-depth, the principles, and methods of Double Entry Bookkeeping.

This book would not be momentous by itself in regards to COTRUGLI Business School if it had not also illustrated the principles of personal development and the value of ethics in business. Principles that remain very much alive today and treasured as well as proclaimed through our educational portfolio.

COTRUGLI Business SchoolYOUR LOCAL SCHOOL WITH A GLOBAL FOOTPRINT

The COTRUGLI Business School Headquarters are located in Ljubljana, Zagreb and Belgrade. With these regional operational centers, COTRUGLI is reaching cultures and business environments worldwide, creating Alumni networks in Bulgaria, Bosnia and Herzegovina, Croatia, Macedonia, Romania, Slovenia and Serbia, among others.

In addition to MBA programs, COTRUGLI is specialized in delivering customized In House programs and Open Enrolment programs. Collaboration with the world’s leading experts and more than five thousand of satisfied clients has greatly contributed to the affirmation of the School as the most progressive one in the SEE region.

COTRUGLI’S excellence is aided by partnership and professional co-operation with the World Business Academy (www.worldbusiness.org), which brings together top experts from the most prestigious business schools, presidents of multinational corporations, Nobel Prize winners and the world authorities in all aspects of business such as Deepak Chopra, Peter Senge, Rinaldo Brutocco, Daniel Goleman etc.

Association of MBAs (www.mbaworld.com) provides independent proof of quality and excellence for MBA programs. AMBA’s goal is to constantly develop and enhance the quality of MBA programs worldwide and to primarily protect programs’ participants. Today there are less than 200 esteemed business schools with AMBA accredited programs worldwide. These are highly ranked schools like IMD (Switzerland), IESE (Spain), London Business School, INSEAD (France) and COTRUGLI Business School.

Core Values INTEGRITY High standards of ethics in our teaching, research, and relationships with the Business Community

EXCELLENCE In everything we do

RELEVANCE Education and research that is relevant and meets the chal-lenges facing students, organizations, and local communities

TEAMWORK AND COOPERATION Between the Participants, Staff Members and COTRUGLI’s Business Partners

DIVERSITY We recognize and value the contribution of each individual

CONTINUOUS LEARNING To prepare the Participants and COTRUGLI’s Staff Members to meet the challenge of a lifelong learning process

COMMUNITY SERVICE To serve the needs of local communities

MissionWe are committed to developing high quality, ethical managers, leaders who are capable of meeting the challenges of complex-ity and constant change, and that continually make positive contributions to their organizations and the society.

VisionTo be internationally recognized as the leading Business School in South East Europe and a centre of excellence for business education within emerging markets.

COTRUGLIin numbers10.000+ managers and executives engaged in the School’s high quality educational programs

3 degree programme divisions: • Master of Business Administration (MBA) • Executive Master of Business Administration (EMBA) • Chief Executive Master of Business Administration (CEMBA)

800 students in MBA degree programmes

12 nationalities: Albanian, Austrian, Bosnian & Herzegovinian, Bulgarian, Croatian, Hungarian, Irish, Macedonian, Romanian, Serbian, Slovenian and Syrian

43% female MBA participants

57% male MBA participants

€ 2.000.000+ invested in social responsible projects (scholarships)

2 campuses: Zagreb, Belgrade

1 branch office: Ljubljana

42% average increase of income after MBA, compared to people with BA or BSC (research made by job portal “MojPosao”)

COTRUGLI TeamWE HELP YOU GROW AND LOVE YOUR BUSINESS

We are young professionals who want to make a difference, drive innovative ideas and deliver results in the whole SEE region.

In COTRUGLI we understand that the ready-made formulas do not work in a fluctuating busi-ness world. Therefore, we are here to help you rethink your knowledge, ethics and business attitude, trying to meet your expectations.

We already have the pleasure to work with amazing professionals, managers and entrepre-neurs from all over the region. Our main intention besides integrating more and more promis-ing students is to make your professional and personal development easier, to assist you in career growth and place effort into lobbying for your interests and the interests of your organization.

Allow us to help you grow and love your business.

FACULTY that inspiresVITAL LINK BETWEEN YOUR GOALS AND ACHIEVEMENTS

The distinguished COTRUGLI faculty makes a vital link between today’s goals and tomorrow’s achievements. Top-ranked lecturers, handpicked for their deep expertise in their respective fields, teach business education at COTRUGLI. They will equip you with the best tools avail-able in order to unleash your full potential.

COTRUGLI lecturers are also professors at the world’s leading business schools and institu-tions, such as: ESCP Europe, Henley, Duke, Oxford Leadership Academy, Kellogg School of Management, INCAE Business School and the World Business Academy, among others. In addition to superior teaching and mentoring, these accomplished professionals simultane-ously work as consultants for companies all over the world, giving them experience and valuable insight into the world of business today.

You are welcome to explore our global faculty network and find the right answers to your most important challenges, getting the premium hands-on experience solutions.

Anthony J. Evans, Ph.D.

Emmanuel Zilberberg, MA

Esteban Brenes, Ph.D.

ESCP Europe (London)

Mercatus Center at George Mason University

ESCP Europe (Paris)

Visiting MBAs from the USA

INCAE Business School

University of Michigan Business School

University of Chicago

Duke University

HEC Paris

Market-based management

Monetary theory and business cycles

Transition economies

Pricing policies

Audit & Accounting

Industrial performances management

Management control

E-learning & use of new technologies in education

Strategy / Corporate strategy

Entrepreneurship

International business

Mergers and acquisitions

New venture development

Family business

Food policy

Extensive ethnographic fieldwork in UK and Romania as part of the Global Prosperity Initiative

Sponsored research with a range of public and private organizations

Independent consultant for Sony

Maruti Suzuki

Saint-Gobain

Renault

Smurfit

Minister of Science and Technology and Minister of Agriculture for the Government of Costa Rica

Leading researcher in different areas for the Latin American Center for Competitiveness and Sustainable Development

Independent consultant for Chiquita International, Lee Textiles, Cotton Council, Central Bank of Costa Rica, Bancomer of Panama, Salvadorian Bank, Cement of Panama, Guayaquil Stock Exchange, Princess Hotels and De Sola Group, Café Britt Coffee Corporation and the UN International Atomic Energy Agency and Food and Agriculture Organization

AFFILIATIONSLECTURER EXPERTISE PROFESSIONALACTIVITIES

The best lecturer I have had in my life. He made me understand economics and its basic principles in 3 days.

M. Nakić, HT MOSTAR

I have always suspected there’s poetry in “thinking outside the box”. The professor completely convinced me this is true - very informative and enlightening. Excellent use of technology to illustrate his findings.

R. Karagiozova, ROERICH INDEPENDENT PRIMARY AND SECONDARY SCHOOL

A learning experience that changes perspective and understanding of business and life.

J. Jerković, PLIVA

ESCP Europe (London, Paris)

University of Manchester

School of Management at the Asian Institute of Technology, Thailand

China European Business School, Shanghai

Indian Institutes of Management

Management Development Institute, India

Corporate finance

Financial strategy

Financial theory

Financial engineering

Energy finance

Emerging markets finance

Corporate restructuring and control

Behavioral finance

Consultant to the World Bank and the European Commission

Senior research scientist for English Electric and Morgan Group

Editor of the Euro-Asia Journal of Management and of a special issue of the European journal of Operations Research

Independent consultant for various companies in the private sector

Jyoti Gupta Prakash, Ph.D.

Dean of COTRUGLI Business School

Professor has great knowledge and strait forward approach to share it with students. All examples were explained to detail with clear link of theory and practice.

I. Hohnjec, MSD

Nigel Spinks, MBA

Daniel Lenardić, Ph.D.

Giovanna Negretti, MPA

Peter Race, MBA

Henley School of Management

Royal Academy of Engineering

COTRUGLI Business School

Harvard – Kennedy School of Government

Brunel University

Henley School of Management

Process and operations management

Qualitative research

Process governance, innovation and the sociology of skill

Managing projects, systems and processes

Business strategy and planning

Financial modelling

Corporate finance

Organisational development

Business performance improvement

Performance management

IT advisory

Due diligence

Corporate restructuring

Leadership development

Civic education

Campaign training and advocacy

Systems thinking applied to problem definition and project planning

Programme / project management (Prince II)

Performance management of projects and operations

Knowledge management in project based organisations

Variety of technical and export sales and marketing management roles in a start-up division within a multi-national company based in Germany

Army Officer in both command and staff roles, including tours in Germany, Gibraltar, Belize and the Gulf

Research projects for the Engineering Employers’ Federation

Director of business advisory ser-vices at KPMG in Croatia, responsible for Bosnia & Herzegovina

Various business advisory projects for numerous clients in the financial services, telecom and media, con-sumer markets and retail, as well as public services industries

Legislative aide to State Senator Dianne Wilkerson

Senior Advisor to the Joint Committee on Insurance

President of the Massachusetts Chapter of the National Congress for Puerto Rican Rights

Founding executive director of ¿Oíste? (“Have You Heard?”), the first and only statewide Latino political organization in Massachusetts

Coordinator of humanitarian delegations to Central America and South America and the Caribbean

Part of the Executive Committees of the National Boricua Human Rights Network

Listed as one of the 100 Most Powerful Women in Boston

Operations Manager for Duracell Batteries (after different roles in supervisory management and engi-neering / technology development)

Involved with professional pro-ject management associations (APM in UK & the MPA)

AFFILIATIONSLECTURER EXPERTISE PROFESSIONALACTIVITIES

Structured, controlled, focused, efficient, excellent. I really appreciate Nigel’s energy, enthusiasm and character!

K. Krivičić, NOVI LIST

I would like to express my gratitude for the exceptional knowledge that I received. It surely helped me to better understand the processes in the financial world.

N. Naidenov, EKO BULGARIA

Excellent lecturer! I enjoyed this module from the first to the last moment. Thank you.

D. Bogavac, ROCHE DIAGNOSTICS

I very much enjoyed the video examples, very interesting and easy to enter into the matter. Prof. Race is very knowledgeable and interacts very well with students. He is definitely the best lecturer so far.

P. Petkov, MAGIC SOLUTIONS

Nicolas Kfuri, Ph.D.

Marketing

Business & corporate strategy

Strategy & innovation

International business

Human resources

Director and founder of Kfuri & partners consulting company

Independent consultant for Nestlé, Audi of Mexico, Volkswagen of Mexico, Mary Kay, Phillip Morris, KPMG, T-Systems, Mexicana Airlines, Govern-ment of Canada, BNP Paribas, Cadbury Schweppes, Holiday Inn, Kempinski hotels, Government of Mexico, TV Azteca

Academic Member of Marketing Science Institute, Academy of Marketing Science and Decision Sciences Institute

Member of the Editorial Review Board of the Business Management Journal

Nicolas has exceptional energy and sparkling sense of humor. Very, practical, understandable lecture and professor who is constantly at participants’ disposal.

D. Krivski, VERNAR ADRIA

PURDUE University – GISMA Business School (Germany)

University of Barcelona

IESDE (Mexico)

TiasNimbas Business School (the Netherlands)

Reims Management School

IAE Business School (Argentina)

Barry Merkin, MBA

Manegement and Strategy

Business plan for start up-company

Chairman and CEO of Dresher, Pan Ameri-can Paper Bag Company, All Phase Elec-tric Corporation, Procon Pump Company, Follett Corporation, Transmedia, Charter Communications

Director of American Association of Entrepreneurs, of Chicago Presidents’ Organization Leadership Committee and of Rush Presbyterian Cancer Institute

Co-Chairman of World Presidents’ Organization at Kellogg Institute

Former Director of American Furniture Manufacture, of Harvard Business School Club of Chicago and of National Confer-ence of Christians and Jews

“Entrepreneurship Supporter Award” at Ernst & Young 2000 Entrepreneur of the Year ceremony

Barry is the best lecturer I ever had the privilege to listen. His amazing work experience and extremely practical approach to the topics discussed are the main reasons why I find him so exceptional.

R. Vukičević, TIKVEŠ VINERY

Kellog Business School

Northwestern University

John C. Ickis, DBA

Strategic planning and reorganization

Strategic processes and human resources

Managing in developing countries

Global strategies of international business

President of the international consulting firm JE Austin Associates

Chief-of-Party for USAID Croatian Competitiveness Initiative

Instructor in the First Program of Participant-Centred Learning in Har-vard Business School, with responsibilities in twelve countries

Consultant for HR alternatives to the Government of China

Member of The American Society for Training and Development and the editorial boards of The Journal of Health Management (India)

Appears in the International Who’s Who of Professionals, Who’s Who in Finance and Industry and Who’s Who in the World

Published in The Harvard Business Review, World Development and The Journal of Business Research

Even if professor’s teaching is mainly pointed towards highly experienced managers, he manages to deliver demanding topics in very understandable way.

Ž. Vorkapić, ITURUS SUM

Harvard Business School

INCAE Business School

Ivica Vrančić, FCIPD

COTRUGLI Business School Human resources

Management development

HR manager in Coca-Cola Beverages Croatia and internal trainer for managerial teams within Coca-Cola systems in several European countries

HR Manager in British American Tobacco and DHL

Recruitment & Development Specialist in Zagrebačka banka

Director and founder of Verantius consulting company

Excellent! 1) Lots of useful information that I plan to implement in every day practice and transform into real knowledge; 2) Great focus on the HR subject, great examples; 3) Lecturer is characterized by an admirable body language and friendly expressions.

Ž. Hinek, BIOVEGA

AFFILIATIONSLECTURER EXPERTISE PROFESSIONALACTIVITIES

Andrej Vizjak, Ph.D.

MIB Trieste

IEDC Bled

Faculty of Economics Ljubljana

Faculty for Management Sciences Eichstätt-Ingolstadt

Business strategy

Corporate strategy

Change management

International Business

Consultancy

Corporate restructuring

Consulting leader at PWC South East Europe

Managing Director of A.T. Kearney Eastern Europe

Member of Advisory and Management Board of Gorenje

Executive Vice President of Bereichsvorstand Bertelsmann Buch

Excellent organization, both formal and informal.

N. Janković, SERBIA INVESTMENT AND EXPORT PROMOTION AGENCY

COTRUGLI Business School Evaluation and development of individual’s management or sales potential

Organizational climate

Sales management audit

KAM

Consultative selling

Sales planning

Managing and motivating sales force

Brand definition

Founder and partner of Human & Sales Consulting

Developer of innovative sales management solutions in Adria Consulting

Primož Hvala, M.Sc. It was great for me to make comparison during the module with real life practice. Professor brought us a lot of examples from real life companies for every single theoretical point. Thank you!

D. Marušić Gajica, 3M

IE Business School

Oxford Leadership Academy

Brahma Kumaris World Spiritual University

UNESCO Centre for International Education

Human capital and talent management/development

Business leadership

Managing across borders

Global matrix management

Social capital networks

Paradox management and innovation

Spiritual/emotional intelligence

Management/leadership development

Personal Development

Continuous learning

President of European Professional Women’s Network (PWN) – Madrid and Co-President of European PWN

Managing Director of Bos Advisors, which designs and delivers programs for Global 1000 organizations

Former Partner with Oliver Wyman’s Executive Learning Center

Director of Media and Entertainment Practice worldwide for Russell Reynolds Associates

Best selling author with nine publications published in fifteen languages

Coach and guide for personal and executive development for Mitsubishi, Siemens, Johnson and Johnson, Dupont, American Express, British Telecom, Tetra Laval, United Bank of Switzerland, KLM, Royal Dutch Airlines, The Allianz Group, Barclays Bank, Royal Mail, Royal Bank of Scotland, NHS, Sheraton Hotels, The BBC, Pliva, Heineken, Agrokor, CCHBC, Dukat, Carlsberg, Zagrebačka banka, Alstom

Marijo Bos, BA

Mike George, MA

Marijo’s passion, enthusiasm and energy are really amazing. It was pleasure to participate at the module and learn from her vast experience. Clear instructions and useful directions made it easy for us to actively engage in the course.

T. Šišič Kramer, ABBOT LABORATORIES

Excellent, different, inspirational above all!

M. Fresl, INSTITUTE OF IMMUNOLOGY

AFFILIATIONSLECTURER EXPERTISE PROFESSIONALACTIVITIES

Resourceful business NETWORKTURN YOUR CONTACTS INTO CONTRACTS

In the process of attending the program at COTRUGLI Business School, surrounded with highly motivated classmates, you will discover the opportunities of matchless networking, which will help you to turn your contacts into contracts.

COTRUGLI network interrelates and expands through the formation of companionship with highly successful managers and leaders. The power of alliance and life-long friendship with highly influential individuals for most of our participants represents a return of invested time and money even before the educational program is completed.

As a participant of COTRUGLI programs, you also get the access to:

• COTRUGLI Alumni Club membership, giving you the opportunity to interact with fellow alumni members from past MBA generations

• additional executive modules, international conferences, attractive networking events and Open Enrollment programs

• COTRUGLI Club membership, as a meeting point for all participants of various educations and events

• information on latest business trends and innovations that will enable you to become the force of positive change in your organization

• different sport activities such as skiing, sailing, golfing or football and basketball teams on regular basis; to create stress-free environment we often include your family and friends.

• and an access to the global network of finest experts.

Student DIARY MORE PERSONAL VIEW OF A TYPICAL E/MBA DAY

Hi, my name is Petar, I worked for different companies in Switzerland, Germany and Austria. Finally, I started up my own business in Croatia, highly encouraged by knowledge and networking gained at COTRUGLI’s Executive MBA. This diary page should serve you as a reference of my overall as well as daily experiences at the EMBA program.

Firstly, as soon as you get your course schedule, figure out how, where and when your program will take place. Before each module read its syllabus, find out what a professor recommends to read (and what is to read additionally) and finish a preliminary task. Do this without delay so that you are not trying to adjust at the same time that real-term classes are well underway.

Pay attention in finance, accounting, marketing, strategy and ALL of the other modules. They will be essential for use in your business plan (plus, it is what you are here for). Be active during the modules, because your class participation will be evaluated too.

And do not forget to figure out which party you will join after the module!

8.30 – 9.00 PRE-COURSE COFFEE

Most modules are held once per month, from Friday till Sunday. Lectures begin with a pre-course coffee at 8.30 with 60 colleagues and friends from the whole region. Hugs and kisses, business news and private chitchat, a bunch of relaxed businesspeople ready to invest their time in the new EMBA knowledge.

9.15 – 11.00 CORE COURSE

This module (Finance) is delivered by professor Jyoti Gupta, born Indian who has worked for Indian Railways, World Bank and European Commission, now resident of France and emeritus professor at one of the best business schools in Europe – ESCP. What an honor! I can’t wait a coffee break to ask him for advice about my business plan!

11.00 – 11.30 COFFEE BREAKEven in a short conversation professor Gupta succeeded to explain me the proximate cause of my problems. We will stay in touch per e-mail for all further details... Unbelievable, I just got a free world-class consultant!

13.00 – 14.30 LUNCH BREAK

Lunch with my team: 5 people with different backgrounds (HR, IT, R&D, purchasing/logistics and banking & finance), but all of us speaking the same language (English) and having the same goal (to solve the case study in the best possible way). After an hour we managed to identify a satisfying strategy.

11.00 – 11.30 CORE COURSE Case study of foreign company – financial analysis of Diamond Chemicals, a leading producer in the chemicals industry and a part of the Intermediate Chemicals Group (ICG).Teamwork makes the difficult case study easier.

14.30 – 16.00 CORE COURSE Preparing a team presentation…

16.30 – 18.00 CORE COURSE

Presentations of the teamwork. Among 12 teams, only 3 will be randomly chosen to make a final presentation.

My team was chosen. A touch of nervous anticipation…

It turned out that nervousness actually helped us to get revved and kept us at peak performance while we were presenting and answering all the questions. Big applause at the end. (Relief.)

Consequently, after each presentation I feel more confident to express and defend my opinion in front of the Board in my company.

16.00 – 16.30 COFFEE BREAK … still preparing a team presentation (break, what? Who needs a break?!).

18.00 – 19.00 CLOSING AND FEEDBACK

Let’s go for a drink!

We could invite the professor, too…

COMMUNITY initiativesLET’S ENCOURAGE POSITIVE CHANGES TOGETHER

The business world is experiencing significant changes and its long-term consequences will be profound. COTRUGLI Business School has found its way of responding to the situation through a wide variety of social responsible and community development projects and programmes in different parts of the whole SEE region:

SCHOLARSHIPSThe scholarship project evolves as a part of COTRUGLI’s Social Responsibility Program, created to encourage positive changes within the SEE region. According to the evaluation of each candidate’s professional and individual achievements and impressions gathered during the selection process, the special commission selects scholarships winners.

FORUMSGathering concept organized in order to encourage exchange of actual information and knowledge transfer in the field of management. Accordingly, every Forum is no-cost event for all participants. For this occasion, relevant regional experts or COTRUGLI associates deliver one-hour lecture covering recent subjects in the sphere of economics.

EXPERIENCE MBAAware of the fact that Executive MBA presents serious financial and time investment, we are giving candidates an opportunity to experience an entire EMBA module and gain new knowledge for free. For two exciting days candidates who pass the selection process, exchange experience with other colleagues, obtain a first-hand experience on the quality of the world-class faculty and get the immediate applicable knowledge.

COTRUGLI DAYSYearly event designed and facilitated with the intention to make it unique and memorable experience for all members of COTRUGLI community: E/MBA students, alumni, partners and friends. Accordingly, the purpose of these two days is to rethink old and gain new knowledge, redesign business network, refresh contacts, reuse business cards and rebuild muscles.

CONFERENCES Organized on a two-year basis with the purpose to provide business community with crucial business knowledge, ethical values, and sense of responsibility when finding adequate responses to the situation on the market:

Balanced Scorecard with David Norton – Zagreb, October 2006

Knowledge Management with Verna Alee – Sofia, March 2008

1st Sol SEE Forum with Peter Senge – Zagreb, June 2010

GET CONNECTED

GET IN TOUCH

ZAGREBDomobranska bbHR-10 000 ZagrebT: + 385 1 37 06 270 F: + 385 1 37 06 224

BELGRADEVišegradska 27RS-11 000 BeogradM: + 381 69 11 90 903 M: + 381 69 11 90 911

LJUBLJANATehnološki Park 19SI-1000 LjubljanaT: + 386 05 99 60 461 F: + 386 05 99 60 471

info@cotrugli.euwww.cotrugli.eu

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