create an ad from your facebook page
TRANSCRIPT
Create an ad from your Facebook PageWhen you advertise on Facebook, you can reach people beyond the Page followers that you already have and build new customer relationships. You can do this by creating ads from your Facebook Page. Boost a post, promote your website, drive traffic to your local business and more. Select the best goal and ad format to help you reach your unique business goals.
How-to Notes
Step 1What is the goal of your ad?
Think about how advertising can help your
business.
Step 2Who is my audience?
What are some common characteristics and
needs of your customers?
Step 3Where do I want to place my ad?
Decide if you would like your ad to be seen on
Facebook, Instagram or Messenger.
Step 4How much do I want to spend and how long do I want to run my ad for?
Think about a budget for your ad. For duration, if
your ad is time-bound, consider running it until
your event or promotion ends.
Step 5What will my ad look like?
What will best show off your business?
Before you start to advertise on Facebook, make a plan. Use the table below as a guide to help you develop an
advertising plan.
CREATE AN AD FROM YOUR FACEBOOK PAGE
© Facebook, Inc. All rights reserved. This material, any product demonstrations and best practice recommendations are subject to change and provided for informational purposes, not as a guarantee of results to be achieved.
Business goal Ad objective Success metrics
Increase people's awareness of
your business, brand or service and
get Page likes
Promote Your Page Number of Page likes
Show your ad to as many people as
possible in your target audience
Boost Post Number of post
engagements
Reach people near your business Promote Your
Business Locally
Number of people
reached
Send people from Facebook to any
URL you choose
Get More Website Visitors Number of people who
visited your website
Encourage people to download
your business app
Promote Your App Number of app
downloads
Collect info from people interested
in your product
Get More Leads Number of leads
Communicate with potential or
existing customers to encourage
interest in your business
Get More Messages Number of clicks on
your Send Message button
The ad objective that you choose is what you want your business goal to accomplish. Use the table below to
help you choose the right ad objective for your business.
CREATE AN AD FROM YOUR FACEBOOK PAGE
Choose your objective.
© Facebook, Inc. All rights reserved. This material, any product demonstrations and best practice recommendations are subject to change and provided for informational purposes, not as a guarantee of results to be achieved.
Learn more about advertising from your Facebook Page: https://fb.me/create-ad-from-page-worksheet.