creating a healthier community and environment by connecting active living, tourism and commuter...
TRANSCRIPT
Creating a healthier community and environment by connecting active living, tourism and commuter cycling
with light rail, subway and bus services
© Donald Wiedman, Dec. 10 2007
GO-by-Bike – Donald Wiedman © 2007
IntroductionIntroduction
Donald Wiedman• 20 year social marketing specialist, not for profit
• Mental Illness Awareness Week
• Governor General’s Medals for Architecture, RAIC Gold Medal
• Transit funding, blue box & Ontario’s greenbelt
Communications director• Architect, veterinarian and psychiatrist national association
communications, publications and conferences
• Urban transportation and rural tourism cyclist• Commuter cyclist since 1983, Montreal, Ottawa, T.O.
• Cycled: Denmark, Scotland, Newfoundland, Ottawa & Rideau Rivers, West Coast, Niagara, Northumberland, Ajax/Pickering/Whitevale, Burlington/Campbellville
GO-by-Bike – Donald Wiedman © 2007
IntroductionIntroduction
Mission to create a model for:• Improved cyclist access to light rail, subway and bus services
• Pilot transit destinations and nearby cycling routes• Inspired by 2007 pilot Niagara Biketrain (VIA)
• Pilot 2008: GO-by-Bike to Ajax! & GO-by-Bike Ajax! (GO/TTC)
• Mission: health promotion and local tourism
• Pilot commuters cycling daily to and from transit stations• Pilot 2008: GO-by-Bike to Work Ajax! (GO)
• Mission: sustainable transportation for the environment
GO-by-Bike – Donald Wiedman © 2007
Summer 2008:Summer 2008:The “Ajax Project”The “Ajax Project”• GO-by-Bike to Ajax! – June/July 2008
• GTA invited• by GO and TTC (Danforth and Main hub)• Trans Canada Trail and Waterfront Trail
• Cycling south along Duffins Creek to Ajax Waterfront, west to Petticoat Creek, Frenchman’s Bay/Pickering, Millennium Park/Scarborough
• Ends at Rouge Hill GO station, Scarborough (15k)• Avid cyclists continue 15k up Highland Creek to Guildwood GO
• GO-by-Bike Ajax! – June/July 2008• Ajax hosts / Durham invited• by automobile to/from GO parking lot
• GO-by-Bike to Work Ajax! – August 2008• Work week, casual Fridays• Safe lanes, demos, surveys, public education
GO-by-Bike – Donald Wiedman © 2007
GO-by-Bike – Donald Wiedman © 2007
GO-by-Bike to AjaxGO-by-Bike to Ajax GO-by-Bike Ajax GO-by-Bike Ajax
• Every Sunday in June & July 2008• Beginning June 8 - Media launch in May• Info and food festival on first Sunday• 26 bicycles per train x 8 trains/day
• Partners• Durham Sustain Ability• Town of Ajax, City of Toronto• GO Transit, TTC, Waterfront Trail, Trans Canada Trail• Support from: TRCA, Canadian Urban Transit Association, Ontario
Public Transportation Association, WATERFRONToronto, more…• Province, regions, foundations and corporate sector
• Promotions• Website, postcards, e-networking• Media, communities, word of mouth
GO-by-Bike – Donald Wiedman © 2007
Ajax WaterfrontAjax Waterfront
Photo credits: Ontario Bike Paths .com
GO-by-Bike – Donald Wiedman © 2007
◄ Main Danforth
◄ Rouge Hill GO
◄ Ajax GO
▲ Trans Canada Trail ◄ Waterfront Trail
GO-by-Bike – Donald Wiedman © 2007
Ajax GO ►
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GO-by-Bike to GO-by-Bike to Ajax!Ajax!
GO-by-Bike – Donald Wiedman © 2007
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GO-by-Bike – Donald Wiedman © 2007
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GO-by-Bike – Donald Wiedman © 2007
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Rouge Hill GO ►
◄ Tunnel to waterfront
▼ More trail to enjoy 1k or 15k
GO-by-Bike – Donald Wiedman © 2007
GO-by-Bike Project VisionGO-by-Bike Project Vision
• Year One• GO-by-Bike / Ajax (Pickering/Scarborough) Waterfront
• Year Two• GO-by-Bike Trails: GO & TTC
• GO: Mimico, Exhibition, Union, Main, Guildwood, Rouge Hill, Ajax, Oshawa/Clarington
• TTC: Old Mill, Jane, High Park, Castle Frank/Broadview, Main, Victoria Park, Leslie
• Year Three• GO-by-Bike Camping• GO-by-Bike Greenbelt: Ajax / Oak Ridges Moraine &
Aldershot / Niagara Escarpment
GO-by-Bike – Donald Wiedman © 2007
GO-by-Bike 2010?GO-by-Bike 2010?
GO
TTC
VIA
Trail
GO-by-Bike – Donald Wiedman © 2007
GO-by-Bike to Work!GO-by-Bike to Work!
• Year One• Go-by-Bike to Work Ajax (study pathways to GO parking)• Month of August, focus on casual Fridays• Storage & Study: attitudes, town routes, major barriers
• Year Five• Pilot Ajax bike path station “approaches” (roads and paths)• Study 401 crossing, bike path feasibility/attitudes• Durham-wide bike pathways to GO parking pilot
• Year Ten• 401 overpass study at Ajax, utilitarian cycling pathway • GO/TTC-wide pilot: bike pathways to GO/TTC parking
GO-by-Bike – Donald Wiedman © 2007
GO-by-Bike-to-Work GO-by-Bike-to-Work Ajax!Ajax!
Ajax GO ►
Central bike pathway to GO Station for rail commuters, shoppers, day-trippers and tourists
GO-by-Bike – Donald Wiedman © 2007
GO-by-Bike-to-Work GO-by-Bike-to-Work Ajax!Ajax!
Photo credits: Bob McMullen, Trails, trails and more trails; Trans Canada Trail
GO-by-Bike – Donald Wiedman © 2007
Next StepsNext Steps
• Gather partners/founding members
• Funding: Foundations, Gov’t, sponsors, etc.
• Business plan and advisory network
• Communications plan and in-kind marketing
• Sponsorship program, stakeholders, etc.
• Temporary and permanent infrastructure