creating and leading a culture of innovation september …€¦ · leading and motivating...
TRANSCRIPT
PROGRAM FEE• $6,000 Your program fee includes accommodations, meals,
course materials and access to a fitness center. Program fee is subject to change.
KEY BENEFITS• Create your personal innovation leadership plan
• Learn to lead the creation of an innovative culture within your organization and empower your employees to sustain it
• Recognize the innovation-related needs of your employees and help them solve problems in creative ways
• Acquire tools and techniques for effectively leading and motivating innovators
WHO SHOULD ATTEND• Executives who initiate, drive and lead
innovation strategies in their organizations
• Senior executives, division presidents, vice presidents and directors who are ready to challenge traditional approaches to innovation
• Multiple participants from the same organization who share innovating responsibilities
EXECUTIVE SUMMARY
To build a core growth strategy around innovation requires the correct approach, a process, and cultural change at an organizational level.
You will learn to set the stage for innovation, implement best practices to activate the process, conduct customer research, analyze your branding and competitive landscape, and launch a service or product into the marketplace. You will also delve into the fundamentals of intellectual property and marketing strategy, creating the proper culture for healthy innovation and metrics and awards for cross-functional teams.
This program benefits both newcomers to growth-through-innovation as well as experienced participants. Those approaching the process for the first time will come away with a sound foundation in the principles, while those who are already familiar with this area of the business will gain a deeper understanding as well as a much stronger blueprint and action plan for driving change within your organization.
Creating and Leading a Culture of Innovation Cultivate a Leading Edge Organization
April 16–18, 2018
September 10–12, 2018
Kellogg School of Management Evanston, Illinois, USA
“ Within two months of having attended the program, our organization has adopted a creative and forward-looking strategy for our digital platforms. This program is a must for all senior leaders.” COO/CFO, Capital Public Radio
EXECUTIVE EDUCATION GROWTH & INNOVATION
Consult with an Executive Development Advisor
847.467.6018
Learn more and apply
kell.gg/kxinnov
NEXT STEPS
THE FACULTY
INNOVATE2018R-SUM
Thomas D. Kuczmarski Academic Director; Adjunct Lecturer of Executive Programs; Academic Director for CRTI Executive Programs
James Gerard Conley Academic Director; Clinical Professor of Technology
Diane Dahl Founder and President, The Hartell Group Inc.
Harry KraemerClinical Professor of Strategy
Susan Smith Kuczmarski Leadership Expert and Social Scientist
Mohanbir Sawhney McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation
Mary Ellen Weber Former Astronaut and Managing Director Stellar Strategies, LLC
Please note: Faculty is subject to change.
Creating and Leading a Culture of Innovation Cultivate a Leading Edge Organization
PROGRAM CONTENT HIGHLIGHTS
EXECUTIVE EDUCATION GROWTH & INNOVATION
These respected researchers, global thought leaders, prolific authors, in-demand consultants and hands-on practitioners blend leading-edge theory with real-world practice to create an interactive, invigorating learning experience.
Consult with an Executive Development Advisor
847.467.6018
Learn more and apply
kell.gg/kxinnov
NEXT STEPS
Creating an Innovative Culture• Identify key examples of leadership
styles that foster innovation
• Secure management commitment to create an innovative culture
• Know when, how and why to reward risk and failure as well as success
Discovering the Leader Within• Define your current values framework
and leadership approach
• Develop your leadership profile and uncover your hidden challenges
• Create your personal leadership vision statement and plan
Servant Leadership• Evaluate the benefits of shared
leadership
• Empower and motivate others
Values-based Leadership• Discover the values of effective leaders
• Learn to rejuvenate your workplace
Service Organizations• Develop a people-oriented culture
• Inspire the front line
• Create the ultimate customer experience
Technology Leadership• Make smart investments in new
technology innovation
• Activate an innovation leadership strategy that goes beyond high-tech and R&D
Leading Innovation• Create a high-impact culture that
will accelerate growth
• Develop innovation leadership for diverse and global human capital
YOUR LEARNING ENVIRONMENT
The program is held on the beautiful lakefront campus of Northwestern University at the James L. Allen Center, minutes from downtown Chicago.
Values in Action Kraemer
Perspectives From Practitioners Panel T. Kuczmarski
Free Night
lunch
Creating and Leading a Culture of InnovationTom Kuczmarski, Academic Director
Day 1 Day 3
AfternoonSession(s)
EveningSession
MorningSession(s)
New Leadership for an Innovation Edge
S. Kuczmarski
Intellectual Capital Management
Conley
Program Adjourns
Dinner
Day 2
Applying Key Learnings to Your Own Organization
T. Kuczmarski
EXECUTIVE EDUCATION // GROWTH & INNOVATION
Sample Schedule
The Power of Innovation and Winning Best Practices
T. Kuczmarski
Creating an Innovation Mindset and Culture
T. Kuczmarski
How Values and Norms Create an Innovation Culture
S. Kuczmarski Innovating Within Service Organizations - Leading from Behind
Dahl
Decision Making in High-Risk, High-Stakes Ventures: Lessons From
SpaceM.E. Weber
Leading Through ChangeWolcott
Leading Through Change (cont'd)Wolcott
Innovation and Branding Calkins