Creating and Optimizing a

Facebook Fan Page for Your

Business

Photo credit: http://www.flickr.com/photos/ntr23/4465523348/

Who We Are

Amanda O’BrienVP of Marketingamanda@hallme.com

Hall Web Serviceswww.hallme.comwww.hallme.com/blogfacebook.com/hallweb

• 10+ Years in Business• Online Suite of Tools

Got Questions?

• Use GoToWebinar “Ask a Question”• Twitter with @hall_web

Why do we care so much about Facebook?• World’s largest social networking site

• More than 400 million active users

• 50% of active users log on once a day

• Average user is connected to 60 pages, groups and events

• Traffic competing with Google

• Being used as a search engine

• Results in Real Time Search

• More likely to buy from business you are a ‘fan’ of

Photo credit: http://www.flickr.com/photos/bunny/61386068/

What is a Facebook Fan/Like Page?• Public profile for businesses and products

• Share news, events, video, photos

• Easy to interact with

• Passive action

• Build loyalty

You mean like a Group?• Groups are old versions of Fan Pages

• Less interactive

• Groups are not searchable

• Able to feed in outside content

• Groups can be more selective

• Fan pages have Insights

• More control in Groups

Photo credit: http://www.flickr.com/photos/epigraf/4043438176/

Want to know more?Facebook Group Page or Fan Page:

What is Best for My Business?http://www.hallme.com/blog/facebook-group-page-or-fan-page/

Should my company have a Fan Page?

• Don’t have to be tech savvy

• Easy to update

• Establish authority in an industry

• Network with others in your field

• Expand Brand Awareness

• Communicate with sales leads

• Create personality for your business

Photo credit: http://www.flickr.com/photos/pmarkham/3819720909/

Where do I start?

• Have a clear objective

– More email subscribers?

– Improve customer service?

– Drive traffic to website or blog?

– Because everyone else is?

• www.facebook.com/pages/create.php

• Fill out basic info

• Design should reflect your objective

• Profile image/logo

• Photos

• Create user friendly URL

http://www.facebook.com/username

Where do I start?

• FBML – basic html knowledge

• Set as landing page for non fans

Create a Welcome Tab

Types of content I can add

Photo credit: http://www.flickr.com/photos/fbouly/3568409530/

• Bring value

• Establish yourself as a resource

• Links to your own website

• Links for more information

• News updates

• Photos

• Utilize Facebook Insights

Automating Notes

• Edit Page

• Edit Notes

• Edit Import Setting

• Add blog feed!

Save time by automating content

Getting More Fans• Promote with other marketing

• Add to email newsletter

• Email signature

• Promote with a 'like' box

• Create valuable content

• Facebook advertising

• Suggest to friends

• Display at your business

• Run a contest

• Become fans of other pages and use the @ Tag to pull them in

• Create Boxes to customize your page

Advanced Features

This only works for B2C right?• More B2B's are using internet for research

• Small close community better

• Easy way to update information

• Passive way to stay top of mind

• Relationship marketing

• Brand Awareness

• Use Facebook Insights & Analytics to see results (if any)....

Photo credit: http://www.flickr.com/photos/kaptainkobold/100869973/

Facebook Insights & Analytics

Learn More!• Vision Blog - http://www.hallme.com/blog

• Mari Smith - http://www.marismith.com/

• Social Media Examiner - http://www.socialmediaexaminer.com/

• Webinars – Every Tuesday at 2PM EST http://www.hallme.com/webinars

• An Introduction to Drupal

• Email Me: amanda@hallme.com

• Follow us! http://twitter.com/hall_web

• 'Like' Us - http://www.facebook.com/hallweb