creating economic development through online learning
DESCRIPTION
Employing talent, research and technology commercialization and providing resources for growth has now been augmented by the addition of the virtual world. This panel will explore how schools are adapting, developing and utilizing online learning as a tool to reach more students and create a richer worldwide platform. Ian R. Tebbett, Professor and Director Forensic Science, University of Florida (moderator) Dr. Joel Hartman, Vice Provost and Chief Information Officer, University of Central Florida Mike Pearce, CEO Innovative Education & System VP Information Technology, CIO, University of South FloridaTRANSCRIPT
#UEDASummit #UEDASummit
Economic Development through Online Education
Ian Tebbett, PhD
University of Florida
On Line Forensic Programs
MS Programs Forensic Toxicology Drug Chemistry DNA & Serology Forensic Science Pharm. Chem Clinical Toxicology
6 Graduate Certificates Two non credit (CE) courses
Forensic program growth
3000 enrollments/year Students from 50
countries Self supporting from
$4million annual revenue
Started with $40k loan UF $70million revenue
from 6700 online students
Reasons for Success
UF Name and Reputation Flexible
Students can start any semester. All key courses available 3 x year
Degree Seeking Graduate level designed for working professionals
Market Research Has to quickly become self sustaining
Advertizing
Reasons for Success
Customer Service Registrations support Help Desk/IT Advising
Funding Model University/College/Department 20% Marketing 40% Everything else 40%
Challenges Marketing Help desk
Need 24/7 knowledgeable IT support Registrations
Customer Service Financial Services
Difficulty accepting payments Instructional/Graphic Design
Greater access Better Coordination/Collaboration
Globalizing Education
Growing demand for online education Individualized education through course
sharing Identify and tap existing resources on
campus, statewide, nationally Self supporting Creates jobs, not place bound Export US education
WHAT DOES ONLINE LEARNING HAVE TO DO WITH ECONOMIC DEVELOPMENT?
Dr. Joel L. HartmanVice Provost and Chief Information OfficerUniversity of Central Florida
Premise
• Economic development means the creation and growth of businesses and job creation to promote economic well being
• An educated workforce is critical to the economic development of a city or region
• Well-paying jobs and upward mobility are requiring increasingly higher levels of education
A College Educated Person
• Earns about $1M more over their lifetime, which leads to greater tax revenue
• Is healthier• Is more likely to support their community and
donate to charity• Is less likely to be unemployed
A College Educated Person
• Is three times less likely to be incarcerated (the annual cost of maintaining a prisoner is more than the cost of educating a student)
• Is likely to make greater contributions to society• Is believed to have a happier, more fulfilling life
The 21st Century Economy
• Will need an increasingly well educated workforce in a broadening array of fields
• Four of the five fastest-growing occupations will require high levels of postsecondary education
The 21st Century Economy
• 55 million new job openings by 2020– 24 million will be new jobs– 31 million will be replacing retirees– 65% of these jobs will require some postsecondary
education and training, up from 28% in 1973– 5 million of these new jobs will remain unfilled due
to a lack of workers with sufficient education(over two years’ worth of BS/MS graduates: IPEDS)
- Georgetown University Center on Education and the Workforce
Online Learning
• Expands access to higher education through increased convenience and flexibility
• Brings education to the student, rather than the student to education
• Allows students to blend school, family, and work obligations around their personal schedules
Online Learning
• Increasing numbers of baccalaureate and graduate degree and certificate programs becoming available online (>700 in Florida)
• Can “geotarget” programs to areas where the need exists, when no institution or suitable program is nearby
• Can bring higher education to rural areas
1211SUFL_0117
Nationally, online degree programs can meet post-secondary requirements for ~80% of job openings in target clusters
• Institutions are offering online courses and degree programs with career-focused options at every degree level
• Of the EFI Target Industry Job Openings (2020 Projected), ~30% can be satisfied with SUS or FCS online programs
• Increase the focus on online-only students through a broader portfolio of more flexible offerings, while maintaining high standards of academic quality
• Better alignment between industry and post-secondary education through state-level “Industry Councils” and Florida Department of Economic Opportunity, who would provide input on new degree programs and curriculum
Note: SOC codes are manually mapped to Florida’s 6 target clusters, identified by Enterprise Florida Inc; Job openings in positions with SOC codes are mapped to a program CIP code; it is then determined which program CIP codes map to DL courses offered nationally (green); Some occupations fell into more than one job cluster and are therefore duplicated within appropriate industry clusters Source: BLS; Florida Department of Economic Opportunity’s 2012-2020 Projections Statewide (FL DEO); 2010-2015 Strategic Plan for Economic Development, from Enterprise Florida Inc. (EFI); Peterson’s Distance Learning Database; IPEDS; SUS Board of Governors; FL DOE
0
10
20
30K
Life Sciences
JobRequirementsCan be Metwith OnlinePrograms
JobRequirementsCannot be Met
with OnlinePrograms
28.2K
Financial andProfessional
Services
18.1K
InformationTechology
8.6K
Clean Tech
6.0K
Aviation/Aerospace
2.8K 2.6K
Defense andHomeland Security
EFI Target Industry Job Openings (2020 Projected) that Can Be Satisfied with Current National Online Degree Program
Offerings
Strengthening the Link Between the Labor Market and Post-Secondary
Education
Florida Today
Opportunities for Further Innovation Within
the SUS/FCS
• 14 online undergraduate degrees• 24 online graduate degrees• 30 online graduate, 1 undergraduate certificates• Numerous online minors• Complete general education
Expanding Access
02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13600000
700000
800000
900000
1000000
1100000
1200000
1300000
1400000
1500000
1600000
F2F OTHER VIDEO BLENDED (WEB) ONLINE (WEB)
Academic Year 2012-2013
• UCF enrolled ~60,000 students• 34.5% of total university SCH from online courses• 72% (46,995) of all students took at least one
online or blended course• 74% (41,251) of all undergraduate students took
at least one online or blended course
A Profile of UCF’s Online Students
• 67% female• Average age: 25• Undergrads, primarily full-time students• Graduate students, primarily part-time
What Online Grad Students Study
1. Social Work2. Health Sciences3. Criminal Justice4. Nursing5. Communication
Disorders
6. Accounting7. Teacher Education8. Counselor Education9. Nonprofit Management10. Education PhD
Spring 11 Sum 11 Fall 11 Spring 12 Sum 12 Fall 120
10
20
30
40
50
60
70
80
90
100
8791
87 87 90 879094
90 9094
9088 89 88 87 89 87
F2F (n=669,638) Blended (n=66,124) Fully Online (n=176,856)Quality Courses = Student Success
Spring 11 Sum 11 Fall 11 Spring 12 Sum 12 Fall 120
10
20
30
40
50
60
70
80
90
100
3 2 4 4 3 53 2 4 4 3 44 4 5 5 4 6
F2F (n=748,226) Blended (n=67,190) Fully Online (n=176,983)
Withdrawal Rates
MOOCs
• Massive – up to 160,000 students• Open – anyone can register• Online – delivered via the Web• Courses – but not yet degree programs
MOOCs
• Free – no tuition• No credit from originating institution• But options are emerging to get academic credit
Florida Performance Funding
• UCF and USF each received the top performance funding awards– % of bachelor’s grads employed or continuing their
education 1 year after graduation– median average full-time wages of undergrads
employed 1 year after graduation– average institutional cost per undergrad
WHAT DOES ONLINE LEARNING HAVE TO DO WITH ECONOMIC DEVELOPMENT?
Dr. Joel L. HartmanVice Provost and Chief Information OfficerUniversity of Central Florida
Creating Economic Development through Online Learning
Michael PearceCEO Innovative Education & System Vice President, Information Technology, CIOUniversity of South Florida
The University of South Florida
• Located in the Tampa Bay area and founded in 1956.
• USF is one of the nation’s top public research universities and one of only 40 public research universities nationwide with very high research activity.
• USF serves more than 47,000 students, with campuses in Tampa, St. Petersburg, and Sarasota-Manatee, with a medical campus in Tampa.
• USF offers 241 degree programs at the undergraduate, graduate, specialist, and doctorate levels.
• 80,000 enrollments in more than 2,000 online course sections annually, including 31 degree and 31 certificate programs availably fully online.
The Market
• Of the 4.4 trillion dollar education market in, 2012, $91 billion is attributed to online learning.
• eLearning is the fastest growing and forecasted to have 23% compound annual growth through 2017
• Investments in the US are increasing and have grown more than 3.5x in last decade
Source: http://blogs.edweek.org/edweek/marketplacek12/IBIS.pdf
Distance Learning
• Creates greater access for learners
• Allows flexibility for learners
• Meets growing demand in expanding marketplace
• Advances professional and workforce development
• Encourages lifelong learning
Challenges
• Mobility
• Anytime, anywhere learning
• Competency-based programs
• Workforce alignment
• Marketplace trends and requirements
Addressing Challenges
• Mobility
– Tailoring classes for adult learning
• Anytime, anywhere learning
– Flexibility in delivery
– Building models that can evolve
• Competency-based programs
– Credit to non-credit
– Building a strong foundation
Addressing Challenges
• Workforce alignment
– Changing model to “outside looking in”
– Creating skill sets that meet industry needs
• Marketplace
– Listening to workforce demands from industry
– Redefining what a traditional “student” is
QUESTIONS?