creating online video for the web
DESCRIPTION
Course presentation for online video for the web training courseTRANSCRIPT
Creative ExchangeOnline Video for the Web
Tues 29th June 2010
Today’s workshop
• The online video phenomena• YouTube statistics• Animation• Successful business marketing videos• Tips for creating online marketing video• Workshop 1: creating and uploading a video• Workshop 2: creating an animation
The online video phenomena
Did you Know?
Social networking in Plain English
Chris Brogan – ‘Don’t be that guy’
Documentally interviews Nick Clegg
Online video stats
• UK Online video increasing 37% each year (ComScore Feb 2010)• Online video is ‘Lean forward’ not ‘lean back’ like TV• 33 billion video watched in Dec 2009, YouTube has a 40%
share of video views (in USA)• Online video advertising has 3-7% response (10 x online
banner advertising)• Video fastest growing online ad sector, spend doubling each
year• 44% of online video viewed at work (Nielsen, USA, 2009)• Placement of a video on a home page can increase your SEO
score by a factor of 50 (Forrester, 2009) • Video appears in Google main search results (search: Hiking)
Online video shortens the sales funnel
Online video entry point
Google TV: bid to advertise on TV
YouTube and user-generated content
Angry Cat: 26MPaul Potts: 65MCillit Bang remix: 4MLily Allen: 23MJoel Bauer: 1.5MWhat the Buck? 5MDr Who: 600,000Charlie: 193M
Online video landscape of content producers
Diana Kaplan: Blip.TV
The ‘average’ YouTube video• Has 500 views over time • 25% of those views will come in the first four days • Only the first 30 to 60 seconds will be watched • 45% ‘recover’ (searching for something they’ve already
seen)• 55% ‘discover’ (search or something from a link)
Animation tools
MovieStorm: The Devil Made Me TwitterXtranormal: NapoleonAnimoto: New Art ExchangeText: The future of publishing
Equipment: Filming (£100-£150)
Flip: Mino or Ultra HD
Kodak Zi6 or Zi8
Tripod: desktop
and full size
Equipment: editing (£0 - £60)
• iMovie – free for Mac• Windows Movie Maker – free for Windows• Adobe Premiere Elements – PC/Mac c. £60
Channels: Vimeo
Successful business videosWiggly Wigglers
Will It Blend?
Panacea 901
RSM McGladrey
Coull.com – Agent Provocateur
YouTube Analytics
Welcome video
80% of people click on the video first – Steve Strauss
WorkshopsWorkshop 1: Working in pairs, create a short (under 2 minute) video to promote one of your businesses
Workshop 2: Working alone, use Animoto.com orXtranormal.com to create a short (30 second) film to promote your business
More resources
Creative Exchange – media & e-marketing coursesSocial Media Strategy – Thurs 8 July, £99
Digital Strategy – Thurs 28th October, £150http://www.derby.ac.uk/creative-exchange
Creative Industries Network, DerbyDatabase of Derbyshire creative businesses including branding, design & photography
http://www.creative-cin.co.uk/
Wooshiiwww.wooshii.com
Online marketplace for outsourcing video, animation and rich media web content
Visible Gainswww.blog.visiblegains.com
Blog on video conversion for business marketing
Thank you
Susi O’Neill, Digital Consultantwww.digitalconsultant.co.ukTwitter @susioneillLinkedIn/Facebook @susioneill
email: [email protected]
Tel: 07981 222799