creative brief - new media arts...

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MOOD BOARD Creative Brief T-shirt Co. Logo & Ad Animation Summery This project is for a T-shirt logo that has a playful taste of illustration art with lots of vibrant colours. Is it going to be a little mix with advertisement animation that turn into a logo animation. It tells a story and create a logo at the end. The element that i’m going to use in this motion art, is very artsy illustration and a little bit of feminine in the end because this specially for female clothing line. Target Audience Age: 14 to 35 age range. Gender: Female Personality: Artsy, creative, humor Asset Needed Cheerful & Fun melody Logo Tons of illustration Characters

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Page 1: Creative Brief - New Media Arts KCCnma.kcc.hawaii.edu/.../art257/final/creativebrief_tshirt.pdfCreative Brief T-shirt Co. Logo & Ad Animation Summery This project is for a T-shirt

MOOD BOARD

Creative BriefT-shirt Co. Logo & Ad Animation

SummeryThis project is for a T-shirt logo that has a playful taste of illustration art with lots of vibrant colours.Is it going to be a little mix with advertisement animation that turn into a logo animation.It tells a story and create a logo at the end. The element that i’m going to use in this motion art, is very artsy illustration and a little bit of feminine in the end because this specially for female clothing line.

Target AudienceAge: 14 to 35 age range.Gender: FemalePersonality: Artsy, creative, humor Asset NeededCheerful & Fun melodyLogoTons of illustrationCharacters