creative futures event wrexham
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TRANSCRIPT
designers interact between industry, users and other actors
industry
consumers
design
Is this the end user? 98% of products are thrown away within 6 months
Image source: Chris Jordan
source: Edwin Datschefski & United Nationa University
Brutal use of resources
Brutal with people
Image source: Edward Burtvnskv
Valuable resources are wasted
Image source: Maciej Dakowicz
designers can influence how people consume, use, behave …
industry
consumers
design
ecodesign is concerned with
reducing environmental and
social impacts through betterdesign
80%of environmentalimpactscan be locked-in at the design stage
ECODESIGN IS GOOD DESIGN98%
image source: Puma
results?reduce water, energy & diesel by more than 60% p/a. 8,500 tonnes less paper consumed20 million megajoules of electricity saved1 million litres less fuel oil used 1 million litres of water saved
by replacing traditional shopping bags they will save almost 275 tonsof plastic.
results?
ecodesign requires life cycle thinking
take make wastebuy/use
re-usere--manufacturerecycle
most designers are concerned with these stages
design for…. full life cycleslife cycles, nutrient cycles, material selection, cradle to cradle
image source: mc donagh / braungart
investigate the internal and external drivers for packaging, product or service (re)design.
these drivers could include legislation, customers, new technology, competition.
assess the environmental impacts of the packaging and product.
map the life cycle so you understand where these impacts occur. identify where materials and energy is used and where waste is produced.
select ecodesign strategies that will allow designers to tackle the main environmental impacts.
explore the compromises and trade-offs. involve others from marketing, sales, production, purchasing.
develop a clear brand and marketing strategy to reflect and communicate the environmental improvements.
consider how the packaging will impact upon the brand.
rethink assess communicatedesign
1. 2. 3. 4.
new context
Source: ektitli.wordpress.com
new context
Source: Information is Beautiful
Google translates cultures
new context
new context
Image source: Banksy
new context
Source: NewScientist.com
new context
Source: NewScientist.com
Image www.castlereagh.gov.uk
Landfill tax in the UK has risen from £7.00 per tonne in 1996 to £48.00 in 2010
Source: UK Trade Info
new context
Creativity is the ability to recognise unusual patterns and relationships and produce novel ideas or things.
Culture is the way in which a group of people solve problems and reconciles dilemmas (Schein, 1985)
Image source: Banksy
Provocations
should always be creative
Believesbe driven by your own motivation
“I set up Emiliana from home, as a way to combine my design skills with my principles.” (Emma Kidd)
www.kaospilot.dkemilianaunderwear.wordpress.com
Create Change and diversity
www.blaencamelbox.comImage source: Ezio Manzini
ScenariosNew forms of living
"Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” Albert Einstein
Insanity: doing the same thing over and over again and expecting different results.Albert Einstein
Merel ClaesResearch Assistant - Ecodesign Centre
[email protected] twitter: ecomishmash
www.edcw.orgwww.ecodesignnetwork.org
permission of Oangebox