Creative Media

DIGITAL PHOTOGRAPHY FILM MAKING & BROADCAST

JOURNALISM

Enrichment Programmes 2011

About our ProgrammesUnleash your creativity through 5 empowering Creative Media & Communication Courses

Learn Visual & Verbal CommunicationsCreative Digital Photography, Film Making & Broadcast, Journalism

Encourage Personal Development on Creativity Comprehensive Curriculum covering Pre-to-Post Media Productions, from event coverage planning to editing footages for broadcast / publication

Enhance Competency & ConfidenceProgressive modules on Technical Development, Practical Application, & Customised Scenario Based Trainings

What you will getUncompromising support to deliver the best learning outcomes, staging you for success.

Professional Media EquipmentUp to 8 DSLRs, 15 sets of 12 MP Cameras, iPad, & Audio Visual accessories

Experienced CoachesCombined experience exceeding 10 years in Media & Communications with extensive private-public clientele and portfolios

Customised ContentCurriculums are customised based on an institute’s core values, creating visual communications that portray your institute’s distinct styles

Why Icon Media?Successful track record in enriching 300 participant in just 6 months.

Reliable Partner of ChoicePartners include RGS and at least 10 education / youth institutions from Pri - Sec level

ExperiencedProjects with Prime Minister’s Office, Singapore Youth Olympic Games, Exxon Mobil and many more, broad experience to share with participants

Value AddedComplimentary 3 months post course evaluation / critique of participant’s works online

Course Outlines1. Creative Digital Photography (Elementary)

Technical Development Practical Application Scenario Based Training

Pre -Production

Introduction to digital photography- Types of digital cameras - Camera features- Camera accessories - Camera care

Digital Photography Operations- Posture & Manners - Composition- Perspectives - Lenses- Aperture - Shutter speeds- Light and shadows - Contrast & highlights

Hands on familiarisation- Digital cameras - Digital camera accessories- Digital camera care

Hands on familiarisation- Digital camera operations

Customised Scenario Based “Table-Top” Session - Sports & Recreation - Project Discussions (Indoors / Outdoors)- Performances- Official Ceremonies

Actual - Production

Indoor / Outdoor Digital Photography- Portraits and People - Sports & Recreational Photography- “Official” Photography- Macro Photography- Architecture

Indoor / Outdoor Practical Sessions- Portraits and People - Architecture - Sports Photography- “Official” Photography- Macro Photography

Customised Scenario Based Practical Session“Live” role playing on various events and activities: - Sports & Recreation- Project Discussions (Indoors / Outdoors)- Performances- Official Ceremonies

Post - Production

Post Production Techniques- Operation of open source application (Google Picasa)- Introduction to licensed application (Adobe Lightroom)

Post Production Application- Print Media- Internet Media

Hands On Post Production Application- Develop customised photo montages- Develop customised posters

Mini Digital Photography Competition- Customised competition based on educational institutions’ core school values.

2. Creative Digital Photography (Advanced)

Technical Development Practical Application Scenario Based Training

Pre -Production

Introduction to digital photography- Types of digital cameras - Camera features- Camera accessories - Camera care

Digital Photography Operations- Posture & Manners - Composition- Perspectives - Lenses- Aperture - Shutter speeds- Light and shadows - Contrast & highlights

Hands on familiarisation- Digital cameras - Digital camera accessories- Digital camera care

Hands on familiarisation- Digital camera operations

Customised Scenario Based “Table-Top” Session - Sports & Recreation - Project Discussions (Indoors / Outdoors)- Performances- Official Ceremonies

Actual - Production

Indoor / Outdoor Digital Photography- Black & White (Monochrome)- Street Photography- Still life- Studio Photography (Mobile indoor set up)- Portraits and People (Advanced) - “Official” Photography (Advanced)

Indoor / Outdoor Practical Sessions- Black & White (Monochrome)- Street Photography- Still life- Studio Photography (Mobile indoor set up)- Portraits and People (Advanced) - “Official” Photography (Advanced)

Customised Scenario Based Practical Session- Portraiture photography - Studio photography- Streetscape photography - Still life photography- Official photography

Post - Production

Post Production Techniques- Operation of open source application (Google Picasa)- Introduction to licensed application (Adobe Lightroom)

Post Production Application- Print Media- Internet Media

Hands On Post Production Application- Develop customised photo montages- Develop customised posters

Mini Digital Photography Competition- Customised competition based on educational institutions’ core school values.

Programmes

3. Creative Film Making & Broadcast (Elementary)Technical Development Practical Application Scenario Based Training

Pre -Production

Introduction to Film Making- Benefits and functions of DSLR Film Making - Comparison compared to digital photography- History, Formats, Challenges

Pre-Production in Film Making- Developing story ideas (5W1H)- Storyboarding (Pre-visualising productions) - Scripting (Audio visual layouts)

Researching Story Ideas- Research a story that illustrates the core values of your institute

Storyboarding- Creative storyboard and compositions

Scripting- Ensuring key messages & dialogues are articulated in video

Table Top Exercise / Rehearsal- Simulate and visualise the prepared scripts from start to finish

Actual - Production

Shooting Techniques & Composition- Camera features - Handling & camera stabilisation- Composition- Perspectives, Depth of Field & Aperture

Lighting Techniques- Intro to lighting equipment (Lights, reflectors, diffusers )- Methods of lighting (natural & improvised)

Audio Capture Techniques- Intro to audio capturing equipment- Sound isolation- Ambient noise management

Practice Production TechniquesActual shooting process incorporating all 3 elements of:- Shooting techniques - Lighting techniques- Audio capture techniques

Scenario Based Session- “Live” filming of prepared storyboards / scripts:: - Student sports excellence (Sports & Recreation) - Student academic excellents (Prize Giving Ceremony) - Student talent highlight (Music) - Student activism highlight (Environmental Conservation)

Post - Production

Post Production Techniques- Operation of common licensed editing software (Win Movie Maker / Mac iMovies)- Fair use of audio intellectual property

Methods of Broadcast & Publication- Internet Media Broadcast- Televised Media Broadcast - Audio Visual Archiving (e.g. DVD)

Footage Editing & Management - Importing texts, transitions and music into videos- Pacing and tone of audio visuals- Exporting videos for broadcast, publication and archival

Mini Film-Making Competition- Develop a 1 min school promotion video for internet broadcast.

Programmes

4. Creative Film Making & Broadcast (Advanced)

Technical Development Practical Application Scenario Based Training

Pre -Production

Introduction to Advanced Film Making- Advances in and advantages of DSLR Film Making (Tech update, Formats, Challenges)- Comparison compared to digital photography

Pre-Production in Film Making- Researching story ideas- Creating vision- Sequencing - Storyboarding ,and scripting - Advanced production planning

Researching Story Ideas, Creating Vision and Sequencing- Research a powerful story that illustrates core values of the institute (5W1H)- Ensuring that a consistent mood and tone are maintained

Storyboarding and Scripting- Creating evocative, and emotional dialogue- Ensuring key messages & dialogues are articulated in video (checklists, logistics)

Advanced production planning- Ensuring adequate coverage for your subject, logistics, permits, interviews need to be arranged.

Table Top Exercise / Rehearsal- Decide on and run through the entire pre-production process within project groups.- Clear and approve scripts and storyboards with instructors- Plan out shots, logistics, interviews, in detail.

Actual - Production

Advanced Film Making Technques- Exposure, Frame rate, Depth of Field (DOF), Sensitivity (ISO), Composition- Light and shade, Color control (White balance)- Resolution, Manual focusing, Stability- Introduction to professional equipment

Advanced Lighting Techniques- Advanced use of lighting equipment (Lights, reflectors, diffusers, gels)- Methods of lighting (natural & improvised)

Advanced Audio Capture Techniques- Advanced audio capturing equipment- Sound isolation, Ambient noise management

Hands on familiarisation- Step by step equipment familiarization, and effects of each element on the shot.- Actual shooting process incorporating1. Advanced film making techniques.2. Lighting techniques.3. Audio capture techniques.

Customised Scenario Based Practical Session- “Live” filming of prepared storyboards / scripts, or simulated: - Short Stories - Mini Documentaries - Corporate Advertising

Post - Production

Advanced Post Production Techniques- Operation of common licensed editing software (Win Movie Maker / Mac iMovie 06-11)- Fair use of audio intellectual property

Methods of Broadcast & Publication- Exporting formats to suit your ends.- Internet/Televised Media Broadcast - Audio Visual Archiving (e.g. DVD)

Footage Editing & Management - Importing texts, transitions and music into videos- Color editing (Mac only)- Pacing and tone of audio visuals- Exporting videos for broadcast, publication and archival

Mini Film-Making Competition- Develop and export a 5-7 min short film / documentary for broadcast and archive.

Programmes

5. Creative Journalism

Technical Development Practical Application Scenario Based Training

Part 1

Introduction to Journalism- Functions of journalism- Elements of journalism- Comparison between types of journalism and articles (print, broadcast, internet and citizen journalism)

Fundamentals of Journalism- Reporting for Functionality and Persuasiveness (reader oriented approaches)- Readers behavioural dynamics- Reader centred strategies

Designing Effective Print Journals- Artwork, design and layout for internal print media

- Organise and develop creative newsletter articles with creative: - Headlines - Opening / Closing Paragraphs - Artworks / layout / designs

Customised Scenario Based “Table-Top” Exercise - Table top exercise on various scenarios and activities:

e.g. - Sports Journalism - Exclusive bio-interviews - Breaking News

Part 2

Characteristics of Successful Journalists- Reviewing the characteristics and traits of successful journalists who “create conversations”.

Stakeholders Analysis- Identifying your target audience

Purposeful Communications- Ways, Ends & Means

Developing Stakeholder Analyses- Scenario based activity to define internal and external stakeholders / target audiences

Develop Purposeful CommunicationsScenario based training on various activities:- Desired effects of communications (Ends)- Key messages in communications (Ways / Approaches)- Means of communications (Methods)

Developing Stakeholder Analyses- Scenario based activity to define internal and external stakeholders / target audiences

Develop Purposeful CommunicationsScenario based training on various activities:- Desired effects of communications (Ends)- Key messages in communications (Ways / Approaches)- Means of communications (Methods)

Part 3

Deriving the “Winning Story”- Reviewing difference reporting contexts and environments, and dynamic strategies to empower you in adapting to these change, and to get your stories.

Creating Print Journals- Conduct an interview and create a 1/2 page article based on either:

- Sports Journalism - Exclusive bio-interviews - Breaking News

Creating Print Journals- Conduct an interview and create a 1/2 page article based on either:

- Sports Journalism - Exclusive bio-interviews - Breaking News

Programmes

PARTICIPANT PORTFOLIOSELEMENTARY / ADVANCED CREATIVE DIGITAL PHOTOGRAPHY

SPORTS & RECREATIONPORTRAITURE

SPORTS & RECREATION

ARCHITECTURE

BLACK & WHITE

MACRO LANDSCAPE

PARTICIPANT PORTFOLIOSCREATIVE JOURNALISM

FEATURE ARTICLES COMMENTARIES

Our RatesProgrammes Rates Description

Recommended ParticipantsRecommended ParticipantsProgrammes Rates Description

Public Organisations Educational Institutes

Creative Digital Photography (Elementary)

1,499

-12 hour programme (4 x 3 hrs)- Up to 24 pax- Up to 8 x DSLRs, 15 x 12MP Cameras, iPad & accessories

- Mass Participation via Learning & Development Workshops that encourages personal development and learning on digital photography at work / home.

- Corporate Communications Departments that seek professional training and development curriculums to enhance the technical competencies and creative application of assigned creative photographers.

- Mass Participation via Learning & Development Workshops that encourages personal development and learning on digital photography for academic project applications.

- Info Comms. / Media / Photography Clubs which seek to enhance the technical competencies and creative application of school photographers.

Creative Digital Photography (Advanced)

1,899

-12 hour programme (4 x 3 hrs) inclusive of a 3 hour field excursion- Up to 24 pax- Up to 8 x DSLRs, 15 x 12MP Cameras, iPad & accessories

- Mass Participation via Learning & Development Workshops that encourages personal development and learning on digital photography at work / home.

- Corporate Communications Departments that seek professional training and development curriculums to enhance the technical competencies and creative application of assigned creative photographers.

- Mass Participation via Learning & Development Workshops that encourages personal development and learning on digital photography for academic project applications.

- Info Comms. / Media / Photography Clubs which seek to enhance the technical competencies and creative application of school photographers.

Creative Film Making

(Elementary)1,499

-12 hour programme (4 x 3 hrs)- Up to 24 pax- Up to 8 x DSLRs, 15 x 12MP Cameras, iPad & accessories

Corporate Communications Departments that seek advanced professional training and development curriculums to enhance the technical competencies and creative application of assigned videographers.

- Info Comms. / Media Clubs which seek to enhance the technical competencies and creative application of school videographers.

Creative Film Making

(Advanced)1,899

-12 hour programme (4 x 3 hrs) inclusive of a 3 hour field excursion- Up to 24 pax- Up to 8 x DSLRs, 15 x 12MP Cameras, iPad & accessories

Corporate Communications Departments that seek advanced professional training and development curriculums to enhance the technical competencies and creative application of assigned videographers.

- Info Comms. / Media Clubs which seek to enhance the technical competencies and creative application of school videographers.

Creative Journalism

1,899

-12 hour programme (4 x 3 hrs)- Up to 24 pax

- Mass Participation via Learning & Development Workshops that encourages personal development and learning on skills that are cross applicable at work / home.

- Corporate Communications Departments that aim to enhance their reader’s interest, experience and engagement through quality news content.

- News Writers/ Journalists that seek to write better and engender greater readers interest.

- School Editorial Teams that aim to publish quality news content to invoke, entice and engage readers and audiences.

- Student Journalist that seek to write better and engender greater readers interest.

Note: - Programmes are modular, and can be configured as 1.5 day programmes or even as a introductory 2 hour workshop.- Programmes can accommodate up to 50 participants, additional trainer rates from $70 / hour applies.

CONTACT - NORMAN NG DID - 66803827 MOBILE - 90081209 EMAIL - NORMAN.NG@ICONMEDIA.COM.SG WEBSITE - ICONMEDIA.COM.SG SHOWREEL - WWW.VIMEO.COM/CHANNELS/ICONMEDIAGROUP

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Terms & Conditions

CONTACT - NORMAN NG DID - 66803827 MOBILE - 90081209 EMAIL - NORMAN.NG@ICONMEDIA.COM.SG WEBSITE - ICONMEDIA.COM.SG SHOWREEL - WWW.VIMEO.COM/CHANNELS/ICONMEDIAGROUP

All Rights Reserved, Additional Terms and Conditions apply.

All information provided are correct at the time of circulation. Icon Media Group reserves the right to update and amend the terms and conditions of its products and services at any time.

While Icon Media Group endeavors to reserve schedules and rates, these reservations are not guaranteed until the client expressly acknowledges and confirms the engagement of our services.

All quotations are valid for 14 days from the date of quotation.

mailto:norman.ng@iconmedia.com.sgmailto:norman.ng@iconmedia.com.sghttp://www.vimeo.com/channels/iconmediagrouphttp://www.vimeo.com/channels/iconmediagroup