cross cultural differences, similarities and strategies

8/12/2019 Cross Cultural Differences, Similarities and Strategies

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CROSS CULTURALDIFF ERE NCES SIMI LARI TIES

AND STRATEGIES

PRESEN TATI ON ON:

BY:

PHOOLKUMARI

RAJANI

PRASHANT

PRAVEEN

TEJAS

AKASH



INTRODUCTION

OBJECTIVES

DIFFERENCES & SIMILARITIES

STRATEGIES

CONCLUSION

REFERENCES

CONTENTS



INTRODUCTION

Culture : A perceptual structure of humanactivities that includes behavior , values, arts,

beliefs , languages ,customs , dress ,rituals ,manners, religion , laws, morality and code ofhonor.

CROSS-CULTURE : Mix of different behavior ,values, arts, beliefs , languages ,customs , dress,rituals , manners, religion , laws, morality andcode of honor amongst countries.



DIFFERENCES

Doing Business in China1. The Chinese place values and principles above money and expediency.2. Business meetings typically start with pleasantries such as tea and general

conversation about the guest’s trip to the country, local accommodations,and family3. The Chinese host will give the appropriate indication for when a meeting is

to begin and when the meeting is over4. Once the Chinese decide who and what is best, they tend to stick with these

decisions. Although slow in formulating a plan of action, once they getstarted, they make fairly good progress

5. In negotiations, reciprocity is important. If the Chinese give concessions,they expect some in return

6. Negotiations should be viewed with a long-term perspective. Those who willdo the best are the ones who realize they are investing in a long term

relationship



DIFFERENCES

Doing business in India1. It is important to be on time for meetings.2. Personal questions should not be asked unless the other individual is a friend or

close associate.3. Titles are important, so people who are doctors or professors should be

addressed accordingly.4. Public displays of affection are considered to be inappropriate, so one should

refrain from backslapping or touching others.

5. When eating or accepting things, use the right hand because the left isconsidered to be unclean.6. The namaste gesture can be used to greet people; it also is used to convey other

messages, including a signal that one has had enough food.7. Bargaining for goods and services is common; this contrasts with Western

traditions, where bargaining might be considered rude or abrasive.



SIMILARITIES

Similarities across cultures : It is not possible to do business the same way in every globallocation Procedures and strategies that work well at home can’t beadopted overseas without modifications But ,Some similarities have been found

• Russia and U.S.(for example)o Traditional managemento Communicationo Human resourceso Networking activitieso OB Mod



A nationalistic philosophy of managementwhereby the values and interests of theparent company guide strategic decisions.

ETHNOCENTRIC



A philosophy of management whereby strategicdecisions are tailored to suit the cultures of thecountries where the MNC operates.



A philosophy of management whereby thefirm tries to blend its own interests with thoseof its subsidiaries on a regional basis.

regiocentric



A philosophy of management whereby thecompany tries to integrate a global systemsapproach to decision making.

GEOCENTRIC



There is an increasin g number of international

projects Cultural differences need to be seen as an asset,not a liability

Managers need to be culturally aware andflexible in their leadership styles

Multi-cultural teams are needed



BOOKS:Warren J. Keegan, Global Marketing Management

Kundu, S C and Turan, M S, (1999). “Managing Cultural Diversity in Future Organizations”,

Websites:

www.howstuff.com www.authorstream.com

REFERENCES

http://www.howstuff.com/

http://www.authorstream.com/

http://www.authorstream.com/

http://www.howstuff.com/

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