Vince StaplesArtist Presentation

Biography• Vince Staples is an American rapper from Long

Beach California• After deciding to leave the gang banging life, Vince

Staples traveled with friends to Los Angles where he met Odd Future members Syd Tha Kid, Mike G and Earl Sweatshirt. He appeared once on Earl’s debut album and 5 times on Mike G’s Award Tour mixtape. Around the same time Vince Staples started working with Odd Future they blew up and Vince decided to pursue a career in rapping.

• He released his debut mixtape “Shyne Coldchain Vol 1” on the 30th December 2011.

Biography• In 2013, Vince Staples released a collaborative

Mixtape with Mac Miller where Mac produced every track under the alias Larry Fisherman. Later that year Vince had three features on Earl Sweatshirts first album, Doris.

• In that same year, Staples revealed that he had signed with Def Jam Recordings (which includes artists such as Kanye West and Frank Ocean)

• After releasing two more projects in 2014, Vince was picked for the 2015 XXL Magazine Freshman Class along with Fetty Wap, OG Maco, Dej Loaf + More.

• Vince released his popular debut album Summertime ’06 on the 30th of June 2015

Website• The homepage for Vince Staples website is very simple, in the

background his latest video plays and it has buttons on the top right which are links to buy the single, share the video and to reveal his other music videos. On the bottom are social media links and links to tour dates and a link to buy the album. Other videos

Tour dates Link to buy the albumFacebook, Twitter, Instagram and YouTube links

Website• The main tour website shows a large background image which

follows along with Vince’s gritty style of music, the tour dates are then shown against a translucent box which clearly has buttons to buy tickets next to the date and city.

Website• The main website is one whole page and offers links navigating

you to each section, firstly it shows videos and then news, tours, previous music and a social media feed.A store is also available to buy

merchandise such as tees and caps.

The website is very barebones and simple but it reflects on how Vince Staples isn’t a very big artist and doesn’t try to act rich or famous by having a extravagant website.

Album Cover• The album cover continues from

the black and white theme of the website and the video. It doesn’t show the artist on the cover but instead shows something to represent the album, the crashing waves link in with the theme of the album which is Vince’s summertime as a kid and also the name of the album.

• The dust and dirt on the cover conveys a gritty feel which is apparent in all of Vince's music and clearly the image is more important the artist or album name because it is larger.

• The cover is also a reference to Joy Division’s Unknown Pleasures album which Vince has stated he is a fan of.

“Norf Norf” Music Video• The music video for one of Vince

Staples lead singles, Norf Norf is filmed in all black and white. The video follows Vince as he is arrested and then put into jail. The focus is on Vince for the whole video as he raps toward the camera, we can tell this story is about him in the past. The video contains common genre conventions for hip hop music because it shows the artist being arrested and put in jail, it also shows his hood, which he constantly mentions in this song “North side long beach!”. In the video all of the criminals are black suggesting the police are against black men.

“Norf Norf” Music Video• The video further links to the lyrics as the

hook is “I ain’t never ran from nothing but the police” which suggests he dislikes cops and isshown in the video as him being rude and resisting when he is interrogated.

• In the final shot of the video we see him laid back in his cell suggesting he had been there before and doesn’t care, this further shows his “gangsta” attitude.