CrowdFundingMetrics & Analytics

by Geoffrey Plitt

Saturday, February 9, 13

Why care about metrics?

Metrics provide a learning opportunity.

Arrivals vs Customers

Behavior over time

Saturday, February 9, 13

Raw Metrics

Unique visitors

Views

Funders

Total Raised

Referrals

Saturday, February 9, 13

Calculated Metrics

Views/Uniques - Do they watch?

Funders/Uniques - Conversion Rate

Total/Funders - Average Pledge

Referrals/Uniques - Virality

Saturday, February 9, 13

Funnels

Saturday, February 9, 13

Referral Incentives

Virality is huge.

Inherently viral ideas spread because the user benefits from sharing them.

Make sharing easy.

Provide a clear reward for sharing.

Saturday, February 9, 13

Troubleshooting

“I haven’t raised enough”

Insufficient uniques

They don’t watch the video.

People don’t pledge.

Low avg. funding amount.

Insufficient referrals.

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Tools (KickTraq)

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Conclusion

Don’t focus on your total raised.

Know your raw metrics, and watch them over time.

Focus on the calculated metrics, which are funnels.

Troubleshoot intelligently.

Saturday, February 9, 13