crowdtesting 2.0 - from anonymous crowd to target audience & customer community
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Crowdtesting 2.0 From Anonymous Crowd to Target Audience & Customer Community
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About PASS Group Global Delivery
Industry Coverage
• Mobile, Web & Destop Apps• Wearables • Mobile Health Devices• IoT Devices• Gaming Consoles• Set Top Boxes• Automotive IT
Product & Application Types
• 25 years in Quality Assurance
• Thought Leader + Leading Provider of Crowdsourcing & Community Engagement Solutions for Digital Assurance under the brand name passbrains since 2011
• Specialized in building public and private crowdsource communities and user groups for digital product innovation, testing and continuous quality improvement
• Delivery Model: SaaS, Managed Service
Sales Representations:GermanyAustriaFranceItalySpainNetherlandsUnited KingdomIsraelU.S.A.
PASS Subsidiaries:SwitzerlandGermanyIndiaSerbia
• Technology & Hi Tech• Retail & E-Commerce • Travel & Hospitality• Media & Entertainment• Education & eLearning• Financial Services• Healthcare & Life Sciences
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Crowdsourced Digital Assurance
InsightsIdeation
EvaluationUsability Studies
TestingContent
ValidationUser Experience
Continuous Improvement
Support
Crowdsourced model for open innovation, evaluation and testing of devices, apps and websites, using cloud-based tools or platform solutions
Definition
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Enterprise Workforce
Outsourced Skills & Capacities
Public Crowds
Private Crowds
Crowdsourcing leverages your Digital Assurance Programs
… by engaging Public & Private Crowds
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• Subject matter experts• Good for deeper analytics on
improvement potentials
• Global coverage on-demand• Professional motivation• Neutral view
• Enterprise identification• Product knowledge• Utilization of excess capacity
• Reflect market requirements
• Provide relevant UX• Appreciate participating• Brand identification
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… for your Apps & Digital Products
… and the Internet of Things
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Who qualifies for Crowdsourced Digital Assurance?
Users+ Customers
Professional Testers
Employees & Contractors
Subject Matter Experts
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Principle of Crowdsourced Engagement
Thousands of community members available
Members competing and
delivering immediate
results
Selecting the right ones based
on profile
Attractive bounties &
rewards offerings
• Demographics• Skills• Domain Background• Devices,
Configurations• Performance Track
Record
Deliverables – Issue Reports + Improvement Suggestions
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Deliverables – Instructions + Structured Test Cases
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Deliverables – User Experience Surveys
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Deliverables – Narrated UX Video-Recordings
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Deliverables – Audience / Contributor Segmentation
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Deliverables: Analytics (e.g. CSAT)
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Deliverables: Analytics (e.g. Ticket Types)
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Deliverables: Analytics (e.g. Device Coverage)
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Passbrains – the leading Digital Assurance Platform
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Open Invitation for Web Shop Test: (UX+FN)
10/2
8/12
10/2
9/12
10/3
0/12
10/3
1/12
11/1
/12
11/2
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11/3
/12
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200
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Total Active TestersTotal Tickets
Case Study
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Continous Post-Release Test Online Auction (UX+FN)
Effort Details• 16 Weeks Duration, Biweekly Updates• 8 Test Cycles• 88 Crowd Testers + 5 Crowd Champions• 1 Internal Test Managers• 3 Reviewers
Technology Coverage• OS: Linux, Mac, Windows (incl. Win8 beta)• Browsers: IE7 to 10, Firefox, Chrome, Safari
Regional Coverage• 26 Countries• 5 Languages
Platform
56% total cost reduction achieved 33% reduction of test cycle time 2748 tickets logged with > 70% acceptance 150+ new features & enhancement requests accepted
by client
Key Highlights
Case Study
Case Study: upc cablecom Customer Crowd
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Benefits of Crowdsourced Digital Assurance
Product- & Service
Excellence
Improved product usability and quality
=> maximized customer satisfaction
On-Demand Cost-effective
Scalable Fast
Lead times of hours/ days instead of weeks
1000x contributors
50%-70% lower costs
Quick Turnaround
PASS GroupZürich Hamburg Boston Belgrade Bangalore www.pass.chwww.passbrains.com
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