csr mc donalds presentation
DESCRIPTION
Group assignment for C.S.R.TRANSCRIPT
![Page 1: Csr mc donalds presentation](https://reader035.vdocuments.net/reader035/viewer/2022081502/5539b734550346f53d8b49e5/html5/thumbnails/1.jpg)
McDonald’s (USA) – Analyses of CSR and Business Ethics.
Juraj Bukovcak Ana Liza Maglalang
Jina WooRyan LaxamanaApurva Tupdale
![Page 2: Csr mc donalds presentation](https://reader035.vdocuments.net/reader035/viewer/2022081502/5539b734550346f53d8b49e5/html5/thumbnails/2.jpg)
OUTLINE• Introduction • Theory• Analyzing the Case
- Social Effect
- Environmental Effect
- Economical Effect • Conclusion • Recommendation
![Page 3: Csr mc donalds presentation](https://reader035.vdocuments.net/reader035/viewer/2022081502/5539b734550346f53d8b49e5/html5/thumbnails/3.jpg)
Introduction The History and Development of
McDonald’s. The founder, Ray Kroc. The Slogan, “In business for yourself, but
not by yourself.” What is Corporate Social Responsibility?
Source: About McDonalds (online), Corporate Social Responsibility (online)
![Page 4: Csr mc donalds presentation](https://reader035.vdocuments.net/reader035/viewer/2022081502/5539b734550346f53d8b49e5/html5/thumbnails/4.jpg)
Theory
environmental
Source: The three spheres of sustainability
![Page 5: Csr mc donalds presentation](https://reader035.vdocuments.net/reader035/viewer/2022081502/5539b734550346f53d8b49e5/html5/thumbnails/5.jpg)
Social Effects Health and Food Issues. Toy Banned in Kid’s Meal. Labor Relations.
Source: Happy meals to be less happy, Graziadio Business Review, McDonald’s: A good image with bad ethics, I smell a McRat.
![Page 6: Csr mc donalds presentation](https://reader035.vdocuments.net/reader035/viewer/2022081502/5539b734550346f53d8b49e5/html5/thumbnails/6.jpg)
Environmental Effects 28.8 billion articles of trash in a year. 10 years long McLibel trial. Styrofoam glass. Ecological chain.
Source: CSR Report 2008 highlights, McDonalds: Environmental McNasty
![Page 7: Csr mc donalds presentation](https://reader035.vdocuments.net/reader035/viewer/2022081502/5539b734550346f53d8b49e5/html5/thumbnails/7.jpg)
Economical Effects
2005 2006 2007 2008 2009 20100
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Net Profit in millions USD
Source: Annual Report 2010.
![Page 8: Csr mc donalds presentation](https://reader035.vdocuments.net/reader035/viewer/2022081502/5539b734550346f53d8b49e5/html5/thumbnails/8.jpg)
Economical EffectsPOSITIVE: Stimulates and highly contributes to the US economy. Paid 1 127 million USD in federal income tax in 2010. Provides and creates employment. Biggest buyer of USA beef. Biggest buyer of potatoes in USA.
Source: Meats - We answer your questions about our beef, chicken, pork and fish
![Page 9: Csr mc donalds presentation](https://reader035.vdocuments.net/reader035/viewer/2022081502/5539b734550346f53d8b49e5/html5/thumbnails/9.jpg)
Economical EffectsNEGATIVE:
– McD has high bargaining power.
– Results in ethical issues such as:
• Use of pesticides on potatoes.
• Unethical animal treatment .• Minimum wage for majority of restaurant floor staff.
Source: Meats - We answer your questions about our beef, chicken, pork and fish, McDonald's Aims for a Low-Pesticide Potato for Its French Fries
![Page 10: Csr mc donalds presentation](https://reader035.vdocuments.net/reader035/viewer/2022081502/5539b734550346f53d8b49e5/html5/thumbnails/10.jpg)
Conclusion Paying minimum wage. Responding more to consumer demands. Cultivating a “Green Image” Reclaiming positive image. World without fast food.
![Page 11: Csr mc donalds presentation](https://reader035.vdocuments.net/reader035/viewer/2022081502/5539b734550346f53d8b49e5/html5/thumbnails/11.jpg)
Recommendation Work hard to resolve issues. Mend relationships with external publics. Continuing market strategy for children’s choice of food
with nutritional value. Continue Recycling and Litter Patrols.
![Page 12: Csr mc donalds presentation](https://reader035.vdocuments.net/reader035/viewer/2022081502/5539b734550346f53d8b49e5/html5/thumbnails/12.jpg)
Question And Answer
![Page 13: Csr mc donalds presentation](https://reader035.vdocuments.net/reader035/viewer/2022081502/5539b734550346f53d8b49e5/html5/thumbnails/13.jpg)
![Page 14: Csr mc donalds presentation](https://reader035.vdocuments.net/reader035/viewer/2022081502/5539b734550346f53d8b49e5/html5/thumbnails/14.jpg)
References• 2012. [ONLINE] Available at:
http://www.neumann.edu/academics/divisions/business/journal/review_08/Gibison.pdf. [Accessed 25 February 2012]
• About McDonalds. 2011. McDonalds History. [ONLINE] Available at:http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html. [Accessed 27 February 12].
• Andrew J Rivers, (2012), Thank You [ONLINE]. Available at: http://andrewjrivers.com/thank-you-for-choosing-mcdonalds/ [Accessed 27 February 12].
• AxXiom, (2010), The three spheres of sustainability [ONLINE]. Available at:http://axiomamuse.wordpress.com/2010/12/30/edmond-info-for-citizens-planning-to-survive-sustainability/[Accessed 26 February 12].
• Happy Meals To Be Less Happy. 2012. McDonald’s Happy Meals to be less happy. [ONLINE] Available at:http://blog.imperfectparent.com/2010/11/03/mcdonalds-happy-meals-to-be-less-happy/. [Accessed 24 February 2012].
• I Smell a McRat - Page 1 - Dining - Dallas - Dallas Observer. 2012. I Smell a McRat - Page 1 - Dining - Dallas - Dallas Observer. [ONLINE] Available at: http://www.dallasobserver.com/2006-11-23/restaurants/i-smell-a-mcrat/. [Accessed 25 February 2012].
• Kroc, R. [unknown]. The Ray Kroc Story : : McDonalds.com [Online] Available at: http://www.mcdonalds.com/us/en/our_story/our_history/the_ray_kroc_story.html [Accessed on 26 February 2012]
![Page 15: Csr mc donalds presentation](https://reader035.vdocuments.net/reader035/viewer/2022081502/5539b734550346f53d8b49e5/html5/thumbnails/15.jpg)
References:• Leung, G, 2008. McDonald's: Environmental McNasty?. Exduco, [Online]. 11, 11. Available at:http://
www.exduco.net/news.php?id=2189 [Accessed 26 February 2012].• McDonald’s, 2010. 2010 Annual report, Oak Brook: McDonald’s• McDonald’s, 2012. Meats - We answer your questions about our beef, chicken, pork and fish. [ONLINE]
Available at: http://www.mcdonalds.com/us/en/food/food_quality/see_what_we_are_made_of/your_questions_answered/meats.html [Accessed 25 February 2012].
• McDonalds Corporation (2008). Worldwide Corporate Sustainability Report 2008 highlights.• Obesity, Social Responsibility, and Economic Value - Graziadio Business Review. Graziadio School of
Business and Management. Pepperdine University. 2012. [ONLINE] Available at: http://gbr.pepperdine.edu/2010/08/obesity-social-responsibility-and-economic-value/ [Accessed 24 February 2012].
• The Daily Green, 2009.. McDonald's Aims for a Low-Pesticide Potato for Its French Fries [ONLINE] Available at: http://www.thedailygreen.com/environmental-news/latest/mcdonalds-pesticide-french-fries-47040702 [Accessed 25 February 2012].
• Tutor2u [unknown]. Corporate Social Responsibility [Online]. Available at: http://tutor2u.net/business/strategy/corporate-social-responsibility-introduction.html [Accessed on 26 February 2012]