culturegeek 2016 - tom pursey
TRANSCRIPT
CultureGeek: Spanning the attention gap Tom Pursey Founder & Creative Director, Flying Object
Flying Object earn attention for cultural organisations and brands.
Tate Sensorium | Tate Mix the City | British Council A-Z of YouTube | YouTube
Digital tools have made attention a valuable commodity.
And digital tools can win that attention back.
Today: some thoughts on how
Using digital to earn attention: our ideas checklist
• Is it true to your organisation? Is it something only you can do?
• Does it offer a uniquely attractive opportunity?
• Is built around experiences and people or is it technology for technology’s sake?
Four methods of using digital technology in culture to earn attention
1. Breathe new life into the exhibition & staging of art
Four methods of using digital technology in culture to earn attention
2. Empower visitors to create
Four methods of using digital technology in culture to earn attention
3. Expand storytelling
Four methods of using digital technology in culture to earn attention
4. Build ongoing relationships with your communities through content
3m views, 600k signatures on the petition
A few words on working with digital creatives
Connect the world with art from the Tate collection
Short briefs, bigger ideas
What it first looked like: What everyone else thought it looked like:
Simple
Good ideas develop with time
Complex
Knowledge sharing Finesse
concept
Initial ideas & tests
Build in small teams
TestIterate in small teams
Dress rehearse Iterate
Prototype, learn, test
Bring us into the team
Tate Sensorium: the team
•Creatives & producers (Flying Object) •Sound designer (Nick Ryan) •Fragrance specialist (Odette Toilette) •Chocolatier (Paul A Young) •Scientists & haptic specialists (Dr Marianna Obrist & Univ. of Sussex team) •Interactive theatre maker (Annette Mees) •Lighting designer (Cis O’Boyle) •Developers & interactive designers (Make Us Proud) •Tate producer (Tony Guillan)
And be part of ours
Oh, the places we’ll go! Five things we’re interested in
1. Audio
2. Scent
3. Content
4. Taking culture online, not ( just) online to culture
5. AI
