Cup Co Presentation

Download Cup Co Presentation

Post on 24-Jan-2015




0 download

Embed Size (px)




<ul><li> 1. Matt Boden <br />Scott Clark <br />Stephen Coldicott <br />Chris Cox<br /></li></ul> <p> 2. Company Overview<br />Small well-established company<br />Operating in drinks vending industry (B2B)<br />Complete drinks vending package<br />4.8 million annual turnover<br />Operating in three divisions:<br />Commercial<br />Public<br />Industrial<br />2<br /> 3. Financial Performance<br />Favourable Sales growth from years 1-4<br />Reducing Gross Margins (%) and ()<br />For example:<br />In year 1 the company was selling far less <br />than they are currently but making more<br />profit!<br />3<br /> 4. Sector Overview<br />COMMERCIAL<br />Sales declined by 14% over last 5 years<br />Poorest performing in terms of revenue<br />PUBLIC<br />Sales increased by 36% over last 5 years<br />INDUSTRIAL<br /> Sales increased by 23% over last 5 years<br /> Sales more than triple that of any other sector<br />4<br /> 5. Market Analysis<br />UK VENDING MARKET:<br /> Coffee &amp; Cold drinks experience rapid growth<br /> Social &amp; Political trends towards healthy lifestyles<br /></p> <ul><li>Education </li></ul> <p> 6. Healthcare 7. Ethical tea and coffee boost sector value 8. Smoothies 513% growth from 2003-085<br /> 9. Competitor Analysis<br />UK VENDING MARKET:<br />Selecta largest vending company in Europe<br /></p> <ul><li>Bunzl Vending Services </li></ul> <p> 10. AutoBar 11. Manchester Vending Services Complete packages of benefits <br />VendingMachine Support<br />6<br /> 12. Product Development<br />Changes in vending machine<br /> Broadening the product range<br /> Changing the coffee range<br /> Changes in cup design<br />7<br /> 13. Customer Choice Factors<br />8<br />Price<br />Reliability<br />Quality/Taste<br />Price<br />Availability<br />Reliability<br />Quality/Taste<br />After-sales Service<br /> 14. Recommendations<br />9<br /> 15. Strategic Objectives<br />10<br />To achieve 5% increase in total sales within the next 5 years<br />To increase market share by 30% over the next 10 years<br />To increase Profits by 10% within the next 5 years <br />Operational Objectives<br />To introduce 5 "healthy lines" to 30% of our customers within the public sector within the next 3 years<br />To increase the number of clients within the industrial sector by 5% over the next 3 years<br />To introduce 4"ethical tea and coffee" lines to 20% of our customers within the commercial sector within the next 3 years<br /> 16. Financial Forecast<br />New product range and machines resulting in increased sales<br />Savings on coffee and cups improving gross margins (% and )<br />Gross Margin () projected to increase by<br />322,000 over next 2 years.<br />11<br /> 17. Future Forecasts<br />text<br />12<br />I have lots of choice<br />Why should I buy from CupCo?<br /></p>