VŨ THANH THÚY

A position as Brand Manager in the company with planning Annual Marketing (ATL & BTL) to develop and direct marketing efforts to increase the value and performance of brand, where my experience requiring skills in handling them as well as my proficiency in solving problem would be fully utilized to achieve a potential goals of sale maximization, increase brand equity and professionalism for your company.

Address: 220/60 Nguyen Tieu La St., District 10, Ho Chi Minh City, Vietnam

Telephone: (+84) 93 845 0062Email:

National:Marital status:DOB:

vuthanhthuy88@gmail.comthuy.vu1988@gmail.com VietnameseMarried04.09.1988

POB: Ho Chi Minh citySex: Female

Curriculum Vitae

1. UNIVERSITY OF BOLTON - UKLevel of Education: Master of Business Administration, Finished: 07/2014

2. INTERNATIONAL UNIVERSITY – HCMC NATIONAL UNIVERSITYLevel of Education: Bachelor of Business Management , Finished: 07/2010

EDUCATION AND QUALIFICATIONS

CARRIER PURPOSE

PERSONAL DETAILS

1,500 USD - Net salary

EXPECTED SALARY

SKILLS AND ADDITIONAL INFORMATION

Summary of skills - Communication skills.- Good organizing and arranging timetable- Working hard, responsibility, and reliability- Ability to work independently or in team- Ability to work with high pressure job - “Can do” attitude- Excellent English both spoken and written.- Literate in Microsoft Office as word, excel, PowerPoint, Microsoft Project

 Additional information

-  Achieving the scholarship in university (Bachelor and Master) -  Completed training course of “Professional Marketer” in 2012 - Completed training course of "Building Brand Leadership" in 2012- Completed training course of "Trade Marketing workshop" in 2013-  Studying MBA in Bolton University

EMPLOYMENT HISTORY

10/10 – 04/13 CAI LAN OILS & FATS COMPANY LTD (CALOFIC CO.)(Popular brand as : Neptune / Simply.........)Position: Brand Executive (equal Junior Brand Manager)Report to : Head of BrandAssistant : N/ABudget: 1,5 mil USDBrand in charge : Kiddy nutrition oil (Dầu ăn dinh dưỡng cho trẻ em)Main Duties:

To develop the product strategies for Kiddy Brands (ATL & BTL) Hold self-accountable for budget of the brand responsible for and conduct

cost-benefit analysis on assigned marketing projects. Reported and updated as weekly/ monthly/ quarter activities, and expense

report........ Monitor and evaluate brand performance to recommend and execute

appropriate ways to improve brand equity through ATL & BTL activities ATL

Kiddy TV show "NGON MIENG NHE BE YEU" PR / Print ads / LCD airing / TVC airing / News Education booklet Digital MKT as

- Contest video clip "BE NHAY CUNG KIDDY" on micro site

- Campaign "GIANG SINH YEU THUONG" - Build and maintain FaceBook - Kiddy

BTL Sponsor and branding activities in Nutrition Centre HCM /

National Institute Nutrition in Hanoi as nutrition practicing class, nutrition handbook, Vitamin A project..........

Nutrition consulting in industrial zone, medical station, magazine...

Kindergarten campaign "BE KIDDY TAI NANG" for North & South

Other entertainment events as event for Children Day in key cities, hospital event for Christmas Day - "GIANG SINH YEU THUONG".....

Trade fair " HANG VIET NAM CHAT LUONG CAO 2012"

Achievement for brand : Increase 30% of volume for Kiddy brand (2012 vs. 2011) Increase distribution system for North market (street shop & convenience

market), especially in Hanoi & Haiphong market for 2012 Brand leader in the children nutrition oil segment Success in the early stage to educate consumer about benefit of kid oil Building long term relationship with Nutrition Centre HCM & National

Institute Nutrition to promote Kiddy brand

Achievement for personal: Reviewed and promoted with 4 levels ( assistant - supervisor - senior

supervisor - brand executive) in 3 years (2010 - 2012) Owning and leading specific brand Learn about marketing platforms Passion for marketing

Reason to leave : With marketing passion, myself defined that is the time to enhance

marketing skill and knowledge and I find new professional marketing platform from big MNC / FMCG Co. for learning purpose

05/13 – 10/14 VIETNAM DAIRY PRODUCTS JOINT-STOCK COMPANY (VINAMILK)Position: Senior Assistant Brand Manager (equal Junior Brand Manager)Report to : Senior Brand ManagerAssistant : N/ABudget for brand : 5,5 mil USDBrand in charge :

Infant milk powder: Dielac Alpha (Hero brand), Dielac Alpha gold, Dielac Star Care, Dielac Mama

UHT milk : Dielac Alpha gold Infant Cereal with milk: Ridielac

Main Duties: To implement Annual Marketing Plan for all brands Launching new product as Dielac Star Care / Ridielac - Oatmeal / Dielac

Alpha gold Re-launch product (new label & formula) as : Dielac Alpha, Dielac Mama,

Ridielac Participate in MKT research activities as : Brand health check / Post launch

evaluation / CLT / FCG ..... Hold self-accountable for budget of the brand Reported and updated as weekly/ monthly/ quarter activities, and expense

report/ sale tracking / sale performance / Board Management Business........ ATL

TVC for Dielac Apha "DINH DƯỠNG HỢP TÁC QUÔC TẾ - NUÔI CON PHÁT TRIỂN ĐƯỜNG DÀI"

New TVC for Dielac Alpha gold "CÔNG THỨC DINH DƯỠNG ĐỘT PHÁ GIÚP BÉ PHÁT TRIỂN TRÍ NÃO TỐT HƠN"

TVI for Milk powder biggest factory in Southeast Asia PR campaign for Opening Milk powder biggest factory in

Southeast Asia BTL

Education event for Dielac Alpha "DINH DƯỠNG HỢP TÁC QUÔC TẾ - NUÔI CON PHÁT TRIỂN ĐƯỜNG DÀI"

Planning and execution for consumer promotion in whole country (not on-pack promotion) as Dielac Alpha / alpha gold / starcare

Achievement for key brand : Increase 30% of value for Dielac Alpha (2013 vs. 2012) Increase 10% of value for Ridielac (2013 vs 2012) Increase brand equity / brand awareness for Dielac Alpha => making halo

effect for Dielac Brand Brand leader of IFMP in mid-end segment / Launching successful key brand - Dielac Alpha gold

Achievement for personal: Learn more about the ATL activities, and research activities Learn how to coordinate between SALE / TRADE / MKT in campaign Encouraged passion with marketing

Reason to leave : After 1.5 years to work with Hero brand - Dielac Alpha, I feel confident

with my marketing experience that I learn in whole time. I have a chance to deep die new knowledge as ATL and Research activities, however with my current position I cannot do Strategy thinking so base on what I learn from 4 years in Marketing, I decide that I will challenge myself in higher level as Brand Manager and want to comeback with feeling to own and lead specific brand

11/14 – 03/15

PHUONG NGA TOYS - TiNi worldPosition: Brand Manager Report to : General ManagerAssistant : 03 Brand ExecutiveBrand in charge :

Pre - school : Fisher Price / Viking Toys / Thomas & FriendsMain Duties:

To develop the product strategies Hold self-accountable for budget of the brand responsible for and

conduct cost-benefit analysis on assigned marketing projects. Reported and updated as weekly/ monthly/ quarter activities, and

expense report........ Training new product for PG & Sale man Monitor and evaluate brand performance to recommend and execute

appropriate ways to improve brand equity through ATL & BTL activities ATL

PR / Print ads / LCD airing Education booklet for Fisher Price Digital MKT as

- Contest picture "PLAY IQ - CHƠI ĐỂ THÔNG MINH HƠN" on website

- Campaign HÀNG CHÍNH HÃNG & Campaign PLAY IQ on viral MKT as media online, SMS, forum seeding , SEO, facebook....

- Build and maintain FaceBook - Fisher Price with over 50,000 fans in 4 months

- Build and maintain website - Fisher Price BTL

Baby Fair 2014 in SEEC Private Sale for Fisher Price in 2014 & 2015 POSM for campaign HÀNG CHÍNH HÃNG & PLAY IQ Planning and execution for consumer promotion in whole

country (not on-pack promotion) for Fisher Price Trade Fair 2015 for Retailer to introduce new products

Reason to leave : After 5 months to work in PNC toys, I recognise company business is not appropriate with my marketing experience as well as my carrier development plan . Current company is retail company so they don't have budget to do marketing as well as company purpose want to drive sale and invest short-term so I cannot apply my knowledge in current environment, and I decide to quit as way to save time for me and company.

04/15 – Now BRITISH AMERICAN TOBACCO (BAT)Position: Brand ManagerReport to : Senior Brand ManagerAssistant : Brand Admin / Management TraineeBudget for brand : 5 mil USDBrand in charge : Craven A - Hero brand (Con Mèo) Main Duties:

Develop and implement brand plans for Craven A Manage consumer engagement activities for Black Cat (Trade Marketing)

to ensure that Brand objectives are achieved Adhere to the Global Brand Governance matrix, seeking appropriate

governance and oversight in line with the Brands global portfolio positioning

CAI LAN OILS & FATS COMPANY LTD - Name : Trần Anh Dũng- Position : Marketing Manager - CALOFIC CO.- Mobile phone : 0909 654 320

- Name : Nguyễn Thị Phương Thảo- Position : Former Marketing Manager - CALOFIC CO.- Mobile phone : 0908 032 094

VINAMILK CO.- Name : Nguyễn Thị Ngọc Bích- Position : Senior Brand Manager - VINAMILK CO.- Mobile phone : 090 2777 988

REFERENCE

04/15 – Now Main Duties: Participate in the development of sales forecast and budgeting for

allocated brands. Understand the impact of cost elements on brand profitability, control

brand support expenditure and monitor product related costs to ensure brand profit objectives are achieved.

Hold self-accountable for budget of the brand Employ innovation in products and processes in order to achieve

competitive advantage. BTL

Launching new product : Grey Cat / White Cat / Tappy Cat / Capsule Cat

Re- launching current product : Black Cat Participate in MKT research activities as : Brand health check /

Post launch evaluation / CLT / FCG .....