czech airlines ambient media...special ambient media • aircraft exterior branding media other than...

Czech Airlines

Ambient Media

Our Passenger Profile• Gender of Czech Airlines’ passengers (in %)

Female 54%Male 46%

• Age (in %)

15–2425–3435–4445–5455+

13%33%26%17%11%

Czech Airlines’ Fleet

• 9× Airbus A319 for shortand medium-haul routes, up to 144 seats

• 1× Airbus A330for long-haul routes, up to 287 seats

• 3× ATR 42–500for short-haul routes, up to 48 seats

• 5× ATR 72–500for short-haul routes, up to 64 seats

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AIRBUS A330 – 300

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AIRBUS A330 – 300

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AIRBUS A330 – 300

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AIRBUS A330 – 300

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Advertising OptionsDuring Check-in Process• Boarding pass advertising• E-ticket itinerary banners• Boarding pass banners

On-Board• Marketing materials in seat pockets• Marketing materials distributed by crew• Videos screened on-board• On-board announcements• Economy class bolster covers• Pillow covers• Sampling placed on food trays• Napkins / Serviettes• Refreshing wipes• Overhead bin stickers

Special ambient media• Aircraft exterior branding

Media other than aboard an aircraft• Czech Airlines’ homepage banners• Mobile application banners• Advertising in flyOK, an in-flight magazine• Direct mail to OK PLUS programme members• Presentations at events abroad• Logo placement inside the on-board refreshments offer

Ambient Mediaat Check-in

Boarding Pass AdvertisingAvailable advertising space is on the reverse side of the slip left to passengers. Boarding pass advertising placement is only possible on routes operated from Prague.

• Minimum advertising period 1 month

• Technical specifications Format: print quality pdf Siyze: 82 × 55 mm

E-ticket Itinerary Banners


• Technical specifications Size: 728 × 90px (96DPI) Format: jpg, png

Banners placed in E-ticket itineraries sent to passengers by Czech Airlines’ offices.

Boarding Pass Banners


• Technical specifications Size: 728 × 90px (96DPI) Format: jpg, png

Banners placed on Boarding Passes.

Ambient MediaOn-Board

Marketing Materials to be Placed in Seat PocketsFliers placed in seat pockets of all Czech Airlines’ aircraft together with Czech Airlines’ in-flight magazine and safety instructions. Placement is possible in both Business and Economy Classes.

• Minimum advertising period 1 week

• Technical specifications A4 size at a maximum

Marketing Materials Distributed by CrewFliers handed out aboard aircraft by the crew. Fliers can be distributedin both Business and Economy Classes on all Czech Airlines-operated flights.It is also possible to select particular flights only.


• Technical specifications A4 size at a maximum

On-Board AnnouncementsA commercial message can follow an operational message by the captain or head of cabin.


On-Board Video ScreeningVideo screens are located in both Business and Economy Classes.Only videos with subtitles can be screened (no audio).Length of spots is subject to negotiation. Video screening optionsare territorially limited to destinations operated by Airbus aircraft.


• Technical specifications 640 x 480 resolution (4:3 side ratio), mp4 format

Economy Class Bolster CoversPlaced on all seats of all Czech Airlines’ aircraft.Advertising placement is on the back side, at passenger eye level. Economy class bolster covers are colour-coded.


• Technical specifications Format: print quality pdf Size: 175 × 52 mm

Pillow CoversPillow covers for Business and Economy Class passengers on selected routes.

• Minimum advertising period 3 months


Food Tray SamplingFood trays are used for serving refreshments on all flights in Business Class and on longer flights in Economy Class.Examples of sampling: chocolate samples, small gifts, etc.Flights where sampling will be offered to passengers can be specified by the client.


• Technical specifications Based on individual agreements

Napkins / ServiettesPaper napkins are given to passengers together with drinks and selected refreshments.Napkins are used in both Business and Economy Classes aboard all Czech Airlines’ aircraft.


• Technical specifications Format: print quality pdf Size: 124 × 124 mm (složený)*

* Unfolded napkin size: 250 x 250 mm

Refreshing WipesDesigned for passengers in Business Class.One side of the refreshing wipes packaging can be used for advertising placement.



Overhead Bin StickersStickers covering the overhead bins (above passenger seats). The entire bin surface area can be used for advertising placement. Clients can opt for either the entire Czech Airlines’ Airbus fleet or the entire Czech Airlines’ fleet,including ATR aircraft – subject to an agreement.


SpecialAmbient Media

Aircraft Exterior BrandingAircraft exterior can be used for either exclusive branding communication by the client (i.e. upon use of the entire aircraft exterior)or co-branding communication with Czech Airlines (i.e. upon partial use of aircraft exterior).Advertising can be done either as stickers or by lacquering.


• Technical specifications Lacquering or stickers based on campaign range

Media Other thanAboard Aircraft

czechairlines.com Homepage BannersBanners placed on Czech Airlines’ homepage’s bottom part.


• Technical specifications King size banner: 1250 × 475px Service banner: 300 × 160px Format: jpg, gif, swf

Mobile Application BannersFull-size advertising displayed prior to download of the Czech Airlines’ mobile application’s initial page.


• Technical specifications Required sizes: 1080 × 1920px, 960 × 1280px, 1242 × 2208px, 640 × 1136px, 640 × 960px, 750 × 1334px Format: jpg, gif

flyOK, In-flight Magazine, Advertising

• Technical specifications

Review is a trilingual (Czech, English, Russian), bimonthly lifestyle magazine with international reach, distributedon all Czech Airlines’ flights, carried by all Czech Airlines’ foreign subsidiaries and Czech centres at Czech Airlines-operated destinations, by the most prominent Czech hotels and restaurants, and Czech travel agencies.

Number of copies: 40,000Format: 200 × 250 mmBinding: V2Inner page material: 90g LWC NovapressCover material: 220g chalk mat + 1/0 UV lacquer finishColour options: 4/4 CMYK

Additional Media Other than Aboard Aircraft

• Direct mail in a form of an article to OK PLUS programme members sent to 90,000 e-mail addresses

• Presentations at Czech Airlines’ events abroad – range and scope subject to an agreement

• Logo placement in on-board refreshments offer in Economy Class

Contacts

• Ing. Jitka HemmerováMarketing Manager

tel: +420 235 002 947e-mail: [email protected]

Czech AirlinesEvropská 846/176a, 160 06 Prague 6,Czech Republic

All visuals for the above-listed ambient media are subject to an approval by the Czech Airlines Marketing Manager.

czech airlines ambient media...special ambient media • aircraft exterior branding media other than...

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