Bushmakin Portfolio 1

DARYA A. BUSHMAKIN Professional Portfolio

603-689-4513 dbushmakin@gmail.com

Website

RESUME ......................................................................................................................................................... 2

PROJECT HIGHLIGHTS / TESTIMONIALS ........................................................................................................ 4

SELECTED LIST OF CONTRACTS ..................................................................................................................... 6

TESTIMONIALS .............................................................................................................................................. 7

REFERENCES .................................................................................................................................................. 8

THE LIFE CENTER OF CT ................................................................................................................................. 9

PLASMA DYNAMICS BROCHURE ................................................................................................................. 10

PLASMA DYNAMICS WEBSITE ..................................................................................................................... 11

SUGARDOWN BLOG .................................................................................................................................... 12

PISTOLSTAR BLOG: ...................................................................................................................................... 14

TSNN ADVERTISING OVERVIEW .................................................................................................................. 16

Bushmakin Portfolio 2

RESUME

DARYA A. BUSHMAKIN, MBA

Facebook / Twitter / LinkedIn / Pinterest / Instagram / Website / Slideshare

(603) 689 – 4513 / dbushmakin@gmail.com / 1495 Bodwell Rd. #23, Manchester NH 03109

“I am impressed by the work that Darya has done for the City of Keene. She is a hard worker, a team

player & goes the extra mile to be certain that her work product is first rate.”

John A. MacLean, City Manager, City of Keene, NH

SUMMARY OF SKILLS:

Content Development / Document Preparation / Digital Marketing: sales support, customer

relationship management, collateral, websites, social media, search engine optimization, blogging

Research / Data Management: Competitors, advertising, standards, lists, consumer insights, developing

databases of contacts, preparing Excel feeds

Office Management / Event Planning / Field Promotions: product launches, merchandising, inventory,

bookkeeping, invoicing, processing timesheets, creating policies and processes

Teaching & Curriculum: Up to 30 students (8-18), leading classes, writing lesson plans

Tools: Google Webmaster Tools, Google Analytics, AdWords, HTML, Microsoft Office, SugarCRM,

Salesforce, MailChimp, Vertical Response, Survey Monkey, ConstantContact, Pardot, FileZilla

WORK HISTORY:

Little Fish Studios, Contract, Hamden, CT, Sep., 2012 – Present

Creating websites across different industries from design, event, health care and automotive on

Wordpress, social media, including a directory of over 200 CAD drawings

Sugardown, Boston Therapeutics, Contract, Manchester, NH, Aug., 2012 – Present

Researching diabetes organizations and publications, editorial connections, women and home

shows, competitors, social media (blog, Twitter and Facebook)

Find A Dream, Contract, Myrtle Beach, South Carolina, Sept., 2012 – Present

Social media management

Big Orange, Contract, NH / MA, 2009 – Present

In store promotions / samplings (Up To 300+ Customer interactions a day)

Everythingfarm.com, Contract, Peterborough, NH, Jan. – Feb., 2013

Digital marketing, research, creating SugarCRM account / dashboard and uploading 700+

researched contacts, writing office policies and procedures

GEX Publishing, Under contract with STAFF HUNTERS, Sept., 2012 – Jan., 2013

Developing content about innovation for textbook materials

Portalguard, Pistolstar, Inc., Contract, Bedford, NH, May, 2012 – July, 2012

Social media, creating landing pages, SEO optimization, research (Authentication standards, Product

Wizard, free trial for a software product), organizing 50,00+ contacts in Pardot by industries

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Wireless Sensors, Contract, Portsmouth, NH, Mar., 2012 – May, 2012

Marketing strategy, establishing metrics, research, coordinating sponsorship opportunities,

editorial support, social media, search engine optimization

Tarsus Group PLC (TSNN.com), Marketing Specialist, Peterborough, NH, Mar., 2009 – Jan., 2011

Creating e-mail newsletters (layout - 100,000+ subscribers list) (TSNN.com)

Keene State College, Administrative Manager, Keene, NH, Aug., 2005 – May, 2009

Selected list: Coordinator (Active Minds, KSC Reads), Multicultural Office, Switchboard, Tutor

Recruiting & managing 30 student employees in children’s programs, planning KSC Reads day for

300 elementary school students

Various settings (camps, private & public schools), Teaching, Jun., 2003 – Aug., 2009

Selected list: Nature’s Classroom, Northfield Mount Hermon, Naismith Basketball Hall of Fame

EDUCATION:

MBA, Marketing, Southern New Hampshire University, NH, Mar., 2010 – Mar., 2012

BA, Educational Studies, Economics, Keene State College, NH, Aug., 2005 – May, 2009

Awards: Who’s Who, Outstanding Woman of NH

Bushmakin Portfolio 4

PROJECT HIGHLIGHTS / TESTIMONIALS

EVERYTHINGFARM.COM, Peterborough, NH, January – February, 2013

WEB: providing feedback on website usability, alerting about making the site mobile friendly SEO: farming and livestock specific keywords, directory listings SOCIAL MEDIA: Social Media creation and optimization (Everythingfarm.com Twitter - 400+ followers) DATABASE / RESEARCH: working with Census data, farms, non-profits, organizations and events, editorial calendars and advertising costs, creating SugarCRM account / dashboard and uploading 700+ contacts OFFICE MANAGEMENT: organizing and ordering inventory, office support, bookkeeping, sorting packages, invoicing, deliveries WRITING: Customer Service Guidelines, Web Policy, General Employee Handbook, onboarding checklist, news summaries

LITTLE FISH STUDIOS, Hamden, CT, Sep., 2012 – Present

"Darya has been extremely helpful with my workload. She has helped to create clients’ websites across different industries from design, event, health care and automotive. She has helped to create directories, including one which consisted of over 200 CAD drawings. Darya has also used her knowledge for social media promotions."

Marjorie Clark, Owner, Little Fish Studios Websites worked on include:

http://rayjurgen.com/dev http://thelifecenterofct.com/ http://www.halprince.com/ http://www.designsmithco.com/ http://therouxautobody.com/

GEX PUBLISHING, Under contract with STAFF HUNTERS, Sept., 2012 – Present

Developing content about innovation for textbook materials

SUGARDOWN, BOSTON THERAPEUTICS, Manchester, NH, Aug., 2012 – Present Diabetes Supplement Company

Researching diabetes organizations and publications, editorial connections, women and home shows, competitors, social media (blog, Twitter and Facebook)

FIND A DREAM, Myrtle Beach, South Carolina, Sept., 2012 - Present

“Darya Bushmakin has helped Find a Dream, 501(c)(3) non-profit, through a variety of fundraising activities such as grant writing and helping with events. She helped write and distribute press releases as well as other marketing strategies.”

Rod Ricciardi, Founder / Managing Director, Find a Dream

BIG ORANGE, NH / MA, 2009 – Present

IN STORE PROMOTIONS / SAMPLING: (Up to 300+ customer interactions a day), Wide variety of clients – Kashi, Guinness, Bud Light Platinum, New Amsterdam Vodka and Gin, Sam Adam’s, Crystal Head Vodka, David’s Cookies, Friendly’s High 5 Tour, Axe Angel, Wal-Mart, Stop & Shop SCAN IT, Aerosol, Philips Light Bulbs, Serta Mattresses, various CA wines

Bushmakin Portfolio 5

PORTALGUARD, PISTOLSTAR, INC., Bedford, NH, May, 2012 – July, 2012 Tailored authentication software for enhanced usability, security, auditing, compliance “Dasha was an excellent marketing contractor/consultant especially in the area of social networking. She was able to establish a foundation for our social media plans and aid in various marketing projects and activities. Dasha was reliable, dedicated, and an extremely hard worker. We would definitely use her services again in the future.”

Kimberly Johnson, Marketing Manager SOCIAL MEDIA: Chief Content Writer (blog), managing Twitter, Facebook corporate and product pages, Pinterest, YouTube (1000+ views), Slideshare (200+ views on one document), directories WEBSITE: Google Analytics, SEO optimization, recommended / researched creating a mobile site, created an e-mail archive (Pardot and Benchmark, part of drip marketing) and sitemap RESEARCH: Authentication standards, Product Wizard, free trial for a software product LIST MANAGEMENT: Organizing 50,000+ contacts in Pardot by industries

WIRELESS SENSORS, Portsmouth, NH, Mar., 2012 – May, 2012

Industrial wireless sensors for data centers measuring humidity and temperature MARKETING STRATEGY / METRICS / RESEARCH / COORDINATING SPONSORSHIP OPPORTUNITIES: Drafting / implementation, research (editorial calendars, tradeshow, competitors, sponsorships) EDITORIAL SUPPORT / SOCIAL MEDIA: E-mail campaigns (7,000+ contacts), creating company profile and communicating with data center leads in LinkedIn groups, Twitter (400+ quality followers), Facebook SEARCH ENGINE OPTIMIZATION / WEBSITE: Managing website redesign process, basic html coding to update content, relevant keywords analysis (studying global searches, researching appearance of competitors in both paid and native search)

TARSUS GROUP PLC (TSNN.com), Peterborough, NH, Mar., 2009 – Jan., 2011 International media company (exhibitions, conferences, publication and online media)

”Darya joined Tarsus Online Media just out of college. We were very impressed by her obvious adoption of social media marketing techniques. Darya saw the potential in the marketing shift taking place (success of pull marketing over push marketing). Darya took on a data management role at TSNN.comtrade show news network delivering marketing lists to customers. Darya developed a strategy to increase the visibility of TSNN through various social media marketing. In a search centric business environment where buyers are finding sellers online, Darya can greatly help increase that visibility.”

RD Whitney, CEO, Tarsus Online MediaUSA, Tarsus Group plc

SALES SUPPORT / CLIENT RELATIONS: executing advertising campaigns, client relations and reporting, implemented a process for sending directions to clients to make listings DATABASE ADMINSTRATION: administering database (20,000+ tradeshows, venues & vendors), preparing monthly Excel feeds (domestic and global shows) E-NEWSLETTER / SOCIAL MEDIA: checking links, layout (100,000+ subscribers list), LinkedIn Group (4,000+ members), Twitter (3,000+ followers)

KEENE STATE COLLEGE, Keene, NH, Aug., 2005 – May, 2009

Selected list: Coordinator (Active Minds, KSC Reads), Multicultural Office, Switchboard, Tutor ADMINISTRATIVE MANAGEMENT: recruiting and managing 30 student employees in children’s programs, processing timesheets, operating a switchboard (4,000+ students / faculty), publicity ACCOUNTING AND EVENT PLANNING: managing a budget of $20,000, planning and organizing events (KSC Reads Day - 300 children, 3 schools, multicultural)

Bushmakin Portfolio 6

SELECTED LIST OF CONTRACTS DIGITAL MARKETING: Creating and implementing marketing strategies Social media, editorial support, competitor research FIELD PROMOTIONS Product samplings during store / retail / community events CURRICULUM / TEACHING Writing lesson plans and education materials, teaching groups of up to 30 students

FOOD, BEVERAGE FIELD MARKETING: David’s Cookies Friendly’s High 5 Tour

AUTHORS DIGITAL MARKETING: Susan Friedmann Rita Batchley Irene Brennick

AGENCIES DIGITAL GEX Little Fish Studios Office Team Mary Mussard FIELD MARKETING: Big Orange Productions Encore Nationwide CA Courtesy Sunflower Staffing Fusion Event Staffing Promoworks

RECREATION DIGITAL MARKETING: KGS Bikes

CELEBRITY FIELD MARKETING: Justin Bieber Fragrance

NONPROFITS / CITY DIGITAL MARKETING: Find a Dream Greater Keene Chamber Windy Row Learning Center Kids Keene on Safety The Starving Artist MoWo Monadnock Women

EDUCATION DIGITAL MARKETING: Carpatina LLC CURRICULUM Naismith Basketball Hall of Fame Northfield Mount Hermon School Nature’s Classroom Bement Camp Peterborough, NH Elementary School Keene, NH Elementary School HEALTH & BEAUTY, THERAPISTS, SALONS DIGITAL MARKETING: SUGARDOWN Robert Nowlin FIELD MARKETING: Elegant Toujours Axe Angel Tom’s Toothpaste

SCIENCE, TECHNOLOGY, SOFTWARE DIGITAL MARKETING: Everythingfarm.com Plasma Dynamics PistolStar, Inc. (PortalGuard) Bluetrain Bringrr Biotechnology Calendar, Inc. SHOPPING DIGITAL MARKETING: Couptopia LocoLocal WinTrillions FIELD MARKETING: Dandi Lyons Flower shop

REAL ESTATE, MOVING, DIGITAL MARKETING: Stateside Properties diggins & ROSE FIELD MARKETING: Roxul Insulation

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TESTIMONIALS "Dasha helped us create a business plan and assist with getting our studio out there through web searches and social media. We now have a better path to follow for our online marketing needs!"

Amity Alize, Owner, Raq-On Dance "Darya created an impressive marketing plan! Keep at it. I'm sure lots of folks can benefit from your help. " Dr. Donald N. Sweet, Owner, Vital Growth Consulting Group “Darya is extremely organized and efficient. She had placed our business on the Social Media Map in no time and built an extensive group of followers. She has initiative and offered advice in other marketing areas as well. Great Job!”

Mihaela Hinkle, Owner, Carpatina Dolls “I met Darya through LinkedIn and had a gut feeling that she would be a performer in helping my business, KGS Bikes, leverage social networking. Darya has exceeded my expectations.” Top qualities: Great Results, Good Value

Kevin Saunders, Owner, KGS Bikes

“Her enthusiasm, maturity, excellent suggestions and willingness to take on new tasks made her a valued and equal participant on the board, even though she was by far the youngest member.”

Sharon Bailly, President, Windy Row

"Dasha Bushmakin was of great help in providing weekly status updates for our social media summarizing key points of our service offerings"

Lynn Larsen, Diggins & Rose, Marketing Manager

“For my organization Darya was a wish granted. She is professional, responsive, astute, and an inimitable master of her social media craft.”

Veronica N. Chapman, Founder, President, Boxxout

“As a volunteer this year, Darya proved to be invaluable as the chair of our musical entertainment and social media advisor. She was reliable, efficient, and extremely responsive. Her steady streams of ideas to help with publicity in the social media scene were resourceful and creative. Any organization would be lucky to have her working on their team.”

Cindy Boynton, Event Coordinator, Keene Ice and Snow Festival, Greater Keene Chamber of Commerce

“I am impressed by the work that Darya has done for the City of Keene. She is a hard worker, a team player and goes the extra mile to be certain that her work product is first rate.”

John A. MacLean, City Manager, City of Keene, NH

“I came to Darya for help with my social networking sites and my Twitter account went from 1 follower to over 200 followers in less than 24 hours. I am speechless and commend Darya for the tremendous work that she does. I cannot thank you enough!”

KJ Dawn, Author of My Sister’s Departure

”Darya is an amazing social networker. She knows how to use the tools successfully, and is always willing to help when asked. She's creative and always open to new ideas. I would recommend her unconditionally.”

Susan Friedmann, President, The Tradeshow Coach

“I thought I knew how to maneuver my way around sights like Face book and Linked, but what I discovered was that without the help of someone who specializes in social media, my business connections had no real purpose. Thanks Darya!”

Nowlin Roberts, Nowlin Roberts Hair

“Darya conducted a study and prepared a report for the City of Keene as to how we could use ”social media” in a municipal environment. Her work is being used as the basis for us to develop a policy for the use of social media in conducting city business. Her work product was excellent and we hope to use her on additional projects in the future.”

William A Prokop, City of Keene, NH

“Darya is a savvy, efficient contractor who has shown herself to be indispensable to the smooth, day-to-day operation of my consultancy, STETrevisions. She coordinates often labyrinthine activities that support my clients' projects. Darya is an all-around sound thinker and an excellent resource on the business applications of social media. I recommend Darya highly and without reservation.”

Brent Skinner, President & CEO, STETrevisions

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REFERENCES Marjorie Clark Owner, Little Fish Studios, LLC 203.288.6831 Hamden, CT 06518 marjorie@littlefishstudios.com Rod Ricciardi Find A Dream, Founder / Director 205-249-6014 1401 Doug Baker Blvd. #107-228 Birmingham AL, 35242 rodricciardi@findadream.org William A. Prokop, IPMA-CP Assistant City Manager, Human Resources Director 603-357-9858 City of Keene 3 Washington Street Keene, NH 03431-3191 wprokop@ci.keene.nh.us Kevin G Saunders KGS Bikes / Kevin G Saunders Photography 210-849-2501 - KGS Bikes 210-853-5993 - Kevin G Saunders Photography 16611 Huebner Rd. San Antonio, TX 78248 kevin@kgsbikes.com Katie Chicoria Talent Booking Agent, Big Orange Productions, Inc. 401.723.9500 32 Linton Street Pawtucket, RI 02861 katie@bigorangeproductions.com

Lynn Larsen Diggins & Rose, Marketing Manager 603-883-4252 3 Sagamore Park Road Hudson, NH 03051 llarsen@digginsrose.com Susan Friedmann, CSP Bestselling Author, Speaker, Coach 518-523-1320 susan@richesinniches.com Mihaela Hinkle Owner, Carpatina Dolls 1-800-273-3022 Dolls@carpatina.com Mary Mussard PR Consultant, Client 661-400-8190 mary.mussard@yahoo.com RD Whitney Partner, Greenhaven Partners (Previously CEO, Tarsus Group plc) 203-930-2705 Rd@greenhavenpartners.com Kimberly Johnson Marketing Associate, PistolStar, Inc. 603.547.1218 kjohnson@pistolstar.com

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THE LIFE CENTER OF CT Under contract with Little Fish Studios http://thelifecenterofct.com/

The site was built with Wordpress

Responsible for adding plugins, widgets and copy

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PLASMA DYNAMICS BROCHURE

Rewrote copy

Reorganized layout

Bushmakin Portfolio 11

PLASMA DYNAMICS WEBSITE

Updated the website (last updated in 2006):

Added S1EO meta information

Reorganized the layout of information

Added year and contact information

Added Header

Bushmakin Portfolio 12

SUGARDOWN BLOG http://sugardown.com/blog Solely responsible for completing research and writing about diabetes topics

The Cost of Diabetes

The study Economic Costs of Diabetes in the U.S. in 2012, commissioned by the American Diabetes

Association, shows that the cost of diabetes is rising and we need to think about what we should be doing.

Over the last five years, diabetes rose by 41%, which is quite a large difference. In 2012, the number [...]

Mar, 08, 2013

Nutritional counseling could help you manage your

diabetes

People with diabetes know how much nutrition affects their health. Nutritional counseling is one way of

learning more about healthy decisions and smarter choices. The amount of sugar varies in each food and

plays a central role. Eating well with diabetes can take time and effort. With guided counseling, patients

can learn more about every day [...] Mar, 07, 2013

Bushmakin Portfolio 13

The glycemic index: The highs and lows of

carbohydrate consumption

The glycemic index rates foods according to how quickly they affect blood-glucose levels. Different foods

have wildly different effects on blood sugar levels, and the measurement is applied only to those which

contain carbohydrates. Mar, 06, 2013

Linking insulin to learning

Did you know that metabolic syndromes are connected with certain cognitive defects and behavioral

disorders (such as depression or dementia)? In addition, new studies are showing that insulin levels are

closed tied to how well people learn. Insulin has the most effect in muscle, adipose tissue and liver. There

are still many studies that could [...]

Bushmakin Portfolio 14

PISTOLSTAR BLOG:

Selected Entries http://blog.pistolstar.us/blog/

A Question for our Readers June 26, 2012 by Chief Content Writer · Comment Filed under: Authentication Security, Authentication Trends, PortalGuard (Edit)

When trying take a predictive approach to authentication security, what is the balance between being notified of a legitimate security attacks, anomalies, or malicious behavior and dealing with the volume of false positives? ### PortalGuard is a context based authentication platform focused on enhancing usability, while maintaining a balance between security, auditing and compliance. http://www.PortalGuard.com Subscribe to our newsletter: http://portalguard.com/contact_us.php https://twitter.com/portalguard http://pinterest.com/pistolstar/portalguard http://www.facebook.com/pistolstar.authentication http://www.facebook.com/pages/PortalGuard/240761992635169 Tags: active directory authentication, application security, authentication, authentication for website, authentication methods, Authentication Security, desktop authentication, identity and access management, secure web applications, strong authentication methods, web based authentication

Meet the President and Founder, Tom Hoey June 25, 2012 by Chief Content Writer · Comment Filed under: PortalGuard (Edit)

Hobbies include anything with an engine: old cars, snowmobiles, motorcycles and tractors. I love hanging out on my dock by the lake enjoying family and friends. My favorite smell is morning breakfast cooking on the stove… yum! I get excited about authentication, because it’s such an integral part of our everyday lives and is a much needed area for new innovations. #1 Advice I would give to others about IT security would be? What you don’t know, can hurt you. ### PortalGuard is a context based authentication platform focused on enhancing usability, while maintaining a balance between security, auditing and compliance. http://www.PortalGuard.com Subscribe to our newsletter: http://portalguard.com/contact_us.php https://twitter.com/portalguard http://pinterest.com/pistolstar/portalguard http://www.facebook.com/pistolstar.authentication http://www.facebook.com/pages/PortalGuard/240761992635169 Tags: active directory authentication, application security, authentication, authentication for website, authentication methods, Authentication Security, desktop authentication, identity and access management, secure web applications, strong authentication methods, web based authentication

Hartford Small Business Data Protection Survey June 24, 2012 by Chief Content Writer · Comment Filed under: IT Security, PortalGuard (Edit)

The Hartford Small Business Data Protection Survey found out the following about business owners: * 48% lock and secure sensitive customer, patient or employee data, use password protection, data encryption and firewalls to control access and lock-out hackers * 44% have a privacy policy

I suggested adding links at

the bottom to bring traffic

back to various sites. I

have also masked links like

these in the past.

I suggested interviewing

core team members, and

there is now a weekly

feature of various staff

members.

Most of the blog posts I wrote for PistolStar

included various industry related reports and

research.

The following question was

not written by me, but I

suggested the idea of asking

our audience questions.

Bushmakin Portfolio 15 * 47% update systems and software on a regular basis, acknowledge it would be impossible for a small business to completely safeguard customer, patient or employee data. […] The Hartford Data Breach resource ### PortalGuard is a context based authentication platform focused on enhancing usability, while maintaining a balance between security, auditing and compliance. http://www.PortalGuard.com Subscribe to our newsletter: http://portalguard.com/contact_us.php https://twitter.com/portalguard http://www.facebook.com/pistolstar.authentication http://www.facebook.com/pages/PortalGuard/240761992635169 http://pinterest.com/pistolstar/portalguard/ Tags: active directory authentication, application security, authentication, authentication for website, desktop authentication, identity and access management, secure web applications, strong authentication methods, web based authentication

PortalGuard’s New Patent June 22, 2012 by Chief Content Writer · Comment Filed under: Authentication Security, Authentication Trends, PortalGuard (Edit)

In complex computing environments, passwords are often the source of frustration, wasted time and unnecessary expense. Users regularly access about eight to ten different systems. Users are often so afraid they will not be able to get back in or utilize a service in the future, they leave the figurative key in the door, with weak passwords like “password” or sticky notes posted all over their cubicles. With the increase in remote access and demand for greater resource access by members, security issues are becoming a greater concern and bigger challenge. Dictionary attacks, hacking and other vulnerabilities caused by poor password quality are putting sensitive information and/or resources at risk. PortalGuard is very excited to announce our new patent (8,196,193) formalized on June 5, 2012 for method for retrofitting password enabled computer software with a redirection user authentication method. An authentication integration method may be used to integrate and control authentication and passwords among various applications and platforms of a service. The authentication integration method may extend a service’s existing authentication framework to utilize a single sign-on authentication platform in a secure fashion. The authentication integration may be carried out pre-validation and/or pre-issuance of keys by certifying authority or trusted third party of a public key infrastructure (PKI). ### PortalGuard is a context based authentication platform focused on enhancing usability, while maintaining a balance between security, auditing and compliance. http://www.PortalGuard.com Subscribe to our newsletter: http://portalguard.com/contact_us.php https://twitter.com/portalguard http://www.facebook.com/pistolstar.authentication http://www.facebook.com/pages/PortalGuard/240761992635169 Tags: active directory authentication, application security, authentication, authentication for website, authentication methods, Authentication Security, desktop authentication, identity and access management, secure web applications, strong authentication methods, web based authentication

This was a summary of the

patent with a couple of

revisions from the Senior

team.

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TSNN ADVERTISING OVERVIEW

Bushmakin Portfolio 17

Created marketing collateral such as the piece above supporting the Sales Manager