Online and cross-border in fashion-2015

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE MOSCOW, JUNE 4-5, 2015

Y-Consulting is a leading fashion consultancy providing a wide range of analytical and consulting services. Y-Consulting excels in research of Russian, CIS and Eastern European CFA and fashion markets.

Y-Consulting prioritizes customized approach to each and every project, focuses on practical character of recommendations and own field research conducted under methodology established by and for the company.

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 2

Online trade

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 3

1. The average growth in fashion is 13,4%2. Customers spent 3146 rubles on the average per purchase

which is 13% more than a year ago3. 84% customers are ready to pay by credit cards (compared to

61% a year ago)4. Mass-market brands closures lead to further growth in online5. New trend – preparing for shopping (46%, 5200 respondents in

16 cities), in 72% cases buying the other thing6. 39% claiming they want to put online experience offline7. at the same time the opposite trend is emerging – a shop being

merely a playground

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 4

Online trade

Cross-border trade

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 5

Cross-border trade

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 6

1. Luxury shopping from Russia dropped 19% in value in a year2. Orders consolidate, the average money spent shopping from

Europe has grown by 23%3. At the same time orders from South-Eastern Asia tend to

value shopping, the average spent is 980 rubles4. Most customers shop abroad for better prices (83%), for wider

choice (64%), for new brands (41%), for something unusual (19%)

Prospects

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 7

Prospects

EDAYS INTERNATIONAL E-COMMERCE CONFERENCE – MOSCOW, JUNE 4-5, 2015 8

1. Online growth in luxury will continue (Aizel.ru new strategy)2. Chinese retailers will get landed in Russia for even more

sales power3. Online will be reaching a ceiling by 2016 and the trend will be

reversed in général4. Online as a place for prepared shopping5. Online coming to offline

Let’s keep in touch!

Yadernaya Daria• Email: yadernaya@y-consulting.ru• Phone: +7 (926) 321-48-31

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