DASH MOBILE

December 2013Abhinav Nair

Michael HallstromMichael Yip

Vineesh Plakkot

Agenda

• Problem Statement & Market Review• DASH App Overview• Spotlight on Customers• Actions to Refine the Value Proposition• DASH App Core Capabilities & Competencies• Scale Up Options• Recommendations

Problem Statement & Market Overview

• Problem Statement: 70 million American adults have high blood pressure and are at increased risk for heart attacks and strokes. How can we help them successfully change their behavior and lower their blood pressure?

• Maybe technology can help. . .

DASH App Behavioral Change Program

Main Features• Hyper-monitoring• Evidence-based• Doctor in the loop• Live coaching

Questions: Patient compliance? Will it work?

DASH App Behavioral Change Program Necessary? Sufficient?

Daily Monitoring

Patient Commitment

Prescription Frequent Coaching

Lower Blood Pressure

3 months

Do a build for each element and ask: Is it necessary? Is it sufficient?

*Necessary & Sufficient is speaking the Doctor’s language for experimentation. How can we refine the

business model?

Spotlight on the Customer

• Who is the customer?

• Who pays?• What do the customers want?• What is their next-best, low-cost alternative?

Patient? Doctor? Insurance Company?

3 Actions to Refine the Customer Value Proposition

• 1 month Dash-App behavioral change pilot– On hold

• Patient Online Survey– In progress– 12 responses

• Physician Online Survey– In discussions with email service vendors

Shall we show a couple inconclusive stats from

the patient survey?

Competitive Enviroment

Personal Service

Customer Experience

Analytics /Content

Distribution

Application

Hardware

Mobile Infrastructure

Social Network

DASH App Core Capabilities & Competencies

Personal Service

Customer Experience

Analytics /Content

Distribution

Application

Hardware

Mobile Infrastructure

Social Network

Scale Up Options• Strategic Partnerships with health fitness

groups

DASH Platform

Health Insurance Providers

Apps Developers

Device Mfg.

mHealth Platforms

Recommended System

Personalized Content

Personalized Coaching

mHealth Monitoring Applications Connected Devices

Analytics

Information & Asset Management

Intelligent Infrastructure

Integrated OperationsSocial Network

DASH Platform

Partnership Example: Aetna CarePass

• Is it possible that a hypertension patient has more than one health goal that the DASH App team could help them achieve?

• Launched in June 2013 to help patients achieve behavioral change

• Doctor not in the loop• No live coaching. . . yet!

Suggested Next Steps

• Prove behavioral change via DASH App is real. – 1 month pilot test– Meticulously track time and money

• Listen to customers (all three types)– Complete patient survey– Execute physician survey

• Network and build relationships in mobilehealth– Conferences, conventions, blogs, news feeds

Concluding Recommendations

• Keep it simple– Learn what is necessary and what is sufficient

• Listen to customers– Patients, physicians, and insurance

• Do what you do best– Behavioral change coaching

• Plug and play into mobilehealth ecosystem through partnerships

BACKUP

Current Product & Service

Recommendation• Core Competency

– mHealth remote behavior change for hypertension patients– Opportunity to create social environment and support system to encourage

behavior change• Applications include:

• Diet• Exercise• Smoking

• Focus on core competency and form strategic partnerships with various sectors– Device Manufacturers– Health Monitoring Apps Developers– Healthcare and Insurance Providers– Health Services and Platforms

Health Services Partners(List examples)

• Interim Healthcare• Americare• AT&T – mHealth platform• Verizon – Converged Health Management• T-mobile – WellCare (Concept)• Microsoft – HealthVault platform

Health Services Partners

• Service Offering – White Label remote consultation / coaching service

• Leverages core competency of remote (mHealth) behavior change

• Leverages market reach from health services partner companies