data appending strategies bridge 5 09 final
DESCRIPTION
TRANSCRIPT
Data Appending Strategies to Enhance Your List and
Raise More Money
Jocelyn Harmon and Catherine AlgeriTriplex Interactive
www.emailforimpact.com
Agenda: To turn you into a
The Problem:Your donors are different!
Your goal
Determine your donors’ true motivation for connectingto your cause.
Sans crystal ball…
You need data!
A true story…
Haven’t we seen these folks before?
The Solution
Append demographic data– Hunting licenses– Fishing licenses
Another true story…
The Problem:Their donors are different too!
The Solution
Append demographic data- Dog owner
Increase in response and gift!
What is a data append?
Adding a point of information to your existing house file.
Different Data Elements
1. Lifestyle data – dog vs. cat owner, interest in travel, etc.
2. Demographic data – age and wealth
3. Marketing data – email, phone, social
Uses of Demographic Data Find prospects for Planned Giving
How?Append Age,
Wealth,Home Value,Presence of Children
Marketing/Fundraising Data
Phone, Email and Social Data Appends
Phone appends
What? Why?Convert new
activists into donors
Email Appends
What? Why?Engage in multi-
channel marketingMake your marketing
cost-effectiveSave the environmentBecause that is how
some of your donors want to communicate with you.
Story #3…
The opportunity
Save $ on their renewal campaign.
The Solution
Move it online!E-renewals became such a success
they catalyzed an investment in online fundraising.
We helped them find an additional 12,000 emails for existing members.
Social Data Appending
What? Why?Validate the need for a social
media programFind out where you
stakeholders “live” online.Get in front of your donors’
friends.One client increased their
Facebook followers 500%.*Think communications vs.
fundraising.
Sell it to your boss!Drum roll please…
Data appending can help you:• Identify the best prospects for planned
giving and major gifts.• Communicate with donors via their
preferred channels of communication.• Find new donors, advocates and
members• Segment your campaigns.• Raise more $
Contact us!
Catherine AlgeriSenior Account Director, Triplex Interactive, Email: [email protected]: @catherinealgeri202-973-5408
Jocelyn Harmon, Director of Business Development, Triplex InteractiveEmail: [email protected]: @jocelynharmon202-973-5410