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DATA-DRIVEN ORGANIZATIONS & BIG DATA ADOPTION

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DATA-DRIVEN ORGANIZATIONS

& BIG DATA ADOPTION

Sr. Pier-Paolo Rossi

Director Business Intelligence

Banc Sabadellwww.bancsabadell.com

Data-driven organizations &

big data adoption

Pier Paolo RossiDr. Inteligencia y Desarrollo de Negocio

Ingresos familiares

€€€€€

2012

…o Reto

Crecimiento de clientes Oportunidad…

€€€

€

2016

x 1,6

x 2,5

x 3,7

Page 5: DATA-DRIVEN ORGANIZATIONS & BIG DATA ADOPTIONcdn.bdigital.org/PDF/BIGDATACONGRESS2016/8.BANCSABADELL.pdf · Data-driven organizations & big data adoption Pier Paolo Rossi Dr. Inteligencia

Cambio de Paradigma Oportunidad…

…o Reto

2012

Cliente

2014

Banco

2016

Customer Data Management

RT, NRT y batch

Ofrecer Servicio de Valor Añadido a los Clientes

Ofrecer kpi’s a los Decisores de Negocio

Ofrecer Análisis (AD Hoc) a los Decisores de Negocio

Adaptar Productos y Servicios al Cliente

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